Professor Brent Lyle:

Lead the planning, development, and execution of all aspects of digital marketing communications and contact management for a en eco-conscious, world-class insulation manufacturer.

Responsibilities:
• Manage all aspects of digital marketing campaigns and drive community/customer engagement.
• Serve as SME (subject matter expert) for issues associated with digital marketing, social media marketing, and contact management: (web & e-mail campaigns, advertising and promotions, E-newsletters, website design, site traffic reporting, social media, emerging digital channels, and CRM marketing activities).
• Develop targeted campaigns including: campaign goals, objectives, segmentation approaches, landing pages, key messaging, test parameters tracking, optimization, schedules and budgets etc.

We build brands. We develop, manage, direct, and support brands and their outreach goals. Our goal is to generate Fans, Friends, & Followers through forging relationships naturally; interaction & engagement.

Responsibilities:
• Manage company portfolio of client marketing and messaging activity
• Develop, implement, and refresh company master calendar as project management lead
• Conceptualize, initiate, and evaluate IMC & strategic marketing communication plans and media briefings — including social media integration and outreach
• Responsible for all editing and proof reading of web projects, messaging, major documents, and publications

Leading the development and execution of marketing communication strategies and initiatives as well as building Admiral brand recognition in existing markets and regions.

Responsibilities:
• Oversee the creation of effective, short / long-term marketing plans for the Admiral Medical brand, including social media integration
• Work with sales team on event and sponsorship opportunities (i.e., speaking engagements, trade shows, regional shows, and presentations)
• Measure the effectiveness of these new marketing communications efforts to balance output with surpassing expected ROI

• Deliver a first-class experience to assess client needs & ensure satisfaction in HP technologies
• Drive sales and cross-merchandising opportunities via creative implementation of sales processes
• Deliver one-on-one (or small group) training to Retailer Sales Specialists on HP products, current promotions, sales tips, competitor differentiation, etc.

• Assisted Vice-President with marketing communications metrics for Super Bowl XLVI
• Initiated data collection process; managed library of 300+ donors and businesses partners
• Collaborated on community volunteer initiatives (i.e. Super Scarves)
• Independently developed the “marketing toolbox” including Executive staff presentations and spreadsheets, custom feedback forms and data collection tools, final press releases, informative displays, etc.

• Planned and coordinated 11 signature events reaching 1,300+ residents
• Conceptualized and designed all branding & promotional materials for each event
• Evaluated performance via event checklists, detailed photographs, and post-event reports
• Introduced new marketing materials; established social media presence
• Implemented campus-wide marketing opportunities with external agencies and sponsors
• Co-chaired Recognition & Programming Committee, creating events for 50+ staff members

• Managed over 45 promotional events (i.e. concerts, radio remotes, B2B campaigns)
• Supervised on-site event staff: contract personnel, marketing street teams, decorators, etc.
• Restructured operations increasing employee productivity and work ethic by over 50%
• Analyzed market research data to determine best practices for activity and sponsorships in Indiana, Michigan, and Kentucky
• Other responsibilities: Solving problems and handling complaints in accordance with policies and procedures, making or arranging last-minute adjustments, and opening and securing facilities before and after events.

• Redesigned data collection processes and image storage / retrieval system
• Placed 3rd in competition with 12 professional staff to rebrand Seroquel XR pharma product
• Served as Creative Director managing 5-person team on internal HR strategic rebranding project to promote healthcare advertising careers to recent college graduates
• Designed custom slide masters and led integrated marketing communications plan presentation to company Vice-Presidents and executives

• Conceptualized and constructed scenery and props for theatrical productions
• Delegated and coordinated job responsibilities of student volunteers
• Streamlined box office ticket/seating organization management system