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Pedro Prochno

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Pedro Prochno

Analist for States and capitals at Patri
Government Relations | São Paulo Area, Brazil, BR

Summary

Public Relations - Experience in sustainability, developing it and communicating it to different publics as the press or employees. Also have experience in Corporate Communications, developing strategies and annual plans, implementing them and managing it`s budgets. Had some experience in crisis management for big clients on punctual jobs developed during the years.
Specialties: Public Relations, includding: Press Relations, Corporate Communications, Internal communications, budget planning, cross media planning, Crisis management, Sustainability (communicating and developing knowledge)

Experience

  • Feb 2010 - Present

    Analyst for States and capitals / Patri

    Member of Patri`s São Paulo team, which monitors capitals and States for our clients. Main responsibilities are to ensure that all law related to our clients interest are kept on sight and them updated.
  • Jan 2009 - Feb 2010

    Analyst / Accenture

    At Accenture I was in charge of developing the company sustainability program communications, Attitude. At Attitude we support our business lines with information and Knowledge, develop activities and actions for a sustainable company and to spread our actions trough it, our clients and the community. I was responsible for planning, developing and implementing these actions, coordinate our PR agencies work, budget management and relation with our internal clients.
  • Jun 2007 - Dec 2008

    Intern / Banco Real

    At Press Relations I had, as my main objective, search and identify actions related to sustainability developed by the bank, and turn them into public knowledge trough the press. To accomplish this I kept strict contact with different areas of the bank and its main executives. I also coordinated the release of PMI (Purchasing Managers Index), an economic study developed by Banco Real and Markit (London), and the areas budget.
  • Mar 2007 - Jul 2007

    PR - Personal Assistant to Lilian Pacce / Pacce & Serva Comnicações

    Working with Lilian was a very important experience I had during my graduation. As hers personal assistant I was in charge of maintaining contact with the specialized press, clients, prospects and opinion makers. My duties where manage her agenda, and seek for new business opportunities.
  • Mar 2006 - Sept 2006

    Intern / Burson-Marsteller

    As a Press Relations member of the B-M team my main responsibility was to ensure a good communication and relationship between Discovery Networks – Lifestyle channels (People+Arts, Discovery Home & Health and Discovery Travel & Living), Mattel Salvaguarda and Nestlé Watters and the Brazilian press by the use of press releases, follows and company positioning. Also was responsible to support the team that developed the crisis management of Guerdau and Matel Salvaguarda.
  • Mar 2005 - Mar 2006

    Inter / Unisys

    At Unisys I had my first working experience. There I was one of the members of the Events “cell” and responsible for developing its strategies, and coordinate our agencies work. Unisys events where focused on High-level executives of our clients which included CEOs, CIOs, CFOs, Vice-presidents, Directors and others.

Education

  • 2005 - 2008

    Universidade Metodista de São Paulo

    bachelor in Social Communication, Public Relations
  • 2003 - 2004

    Honeoye Falls - Lima

    High School in AP Bio, English, US History, Math, Marketing

Additional information

Websites:
All my networks
Honors:
Class Speaker 2008
Interests:
Scuba diving, DJing, getting along with people, making the difference in the world
Assoc.:
Rotex São Paulo, Rotaract Club Aliança-Lapa
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Passionate for life, enjoy learning about all things. Love extream sports, travelling and music.

Public Relations - Experience in sustainability, developing it and communicating it to different publics. Also have experience in Corporate Communications, developing strategies and annual plans, implementing them and managing it`s budgets.

Had some experience in crisis management for big clients on punctual jobs developed during the years.

I'm also a scubadiver, DJ and a nive guy :-D

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