Innovator and Entrepreneur, San Francisco and Venezia
"Ahead of Number One" Paolo is a young technology entrepreneur and visionary, specializing in structuring progressive business models that capture the moment and stay on top of the future.
* a Polyhedric Lateral Thinker Human Network Router and a Serendipity Innovator with the huge passion of connecting people *
Pick1 Founder and CEO "Know Your Customers"
Polyhedric Human Network Router & Serendipity Innovator believing in Exponential Growth.
part of Start-Up Chile and 500 Startups
"Ahead of Number One" Paolo is a young technology entrepreneur and visionary, specializing in structuring progressive business models that capture the moment and stay on top of the future.
Class of 1977, a master in computer science and one in marketing. 20 yrs of deep experience in Internet technology and business strategy, served more than 100 businesses.
He founded his 1st Internet company when he was 18; then founded Digitix in 1999 in Italy and in 2002 in the USA, when he moved first to NY then LA and finally SF; involved in the operations and partner in 5 startups.
In 2010 he founded in Silicon Valley along with other partners, Doochoo (Pick1), a revolutionary platform for the opinions in Internet as an innovative marketing and user engagement tool between brands and consumers: signed with Ikea, the first client in 2011.
In 2011 he held the position of Head of Innovation and Emerging Media in H-art, company of H-farm group, interactive agency for strategic marketing and communication projects, acquired by WPP, the world's' largest marketing and comm. group.
Paolo now works full time and focuses only on his venture Pick1.
Very active in SV, connecting together experienced entrepreneurs, investors, , start-up rookies, and working to create an "Int'l Accelerator and TT Center", meanwhile, for years he has created a bridge between Italian and int'l companies.
He received several career awards from excellence centers, universities and conferences in Italy and USA; interviewed and mentioned on Int'l papers such as Financial Times, Wired, TechCrunch, Forbes, and many more.
Paolo speaks Italian English Spanish French, restless traveler, power rollerskater, addicted photographer.
Paolo commutes monthly between SF, NY, Santiago, Venezia.
Pick1 is part of Start-Up Chile and 500 Startups.
What is Pick1?
Retargeting via automated Market Research - Big Data for Opinions
Pick1 is the ‘sweet spot’ between the Market Research world, which delivers out-of-time partial insights with no actionability at a super-premium price, and the Advertising world, which delivers actionability and engagement with no real insights on your customers.
Pick1 is an end-to-end solution building a bridge between the two, based on three simple things: questions, insights, actions. By using Pick1 you engage your users with a multi-touchpoint approach, collecting opinions and multi-dimensional social analytics.
Pick1 dynamically aggregates and clusters the collected information to deliver actionable data, for Brands and SMBs alike to be able to retarget their audience and critically improve their Return on Investment.
Pick1 video
http://youtu.be/9WB8hjDamEI
H-art delivers ebusiness strategy, state of the art technology and high-end interface design in the world of interactive media.
H-art is where brand strategies and targets gets in touch with common people. Where companies try to find effective contents, services and experiences to deliver through interactive interfaces. And people have to find them, have to use them.
H-art is a company growing in H-farm. In the field of interactive media, H-art in collaboration with some other H-Farm companies can deliver immersive and effective cross-media projects.
H-art is a WPP Company
Green Prefab, the new Life Cycle Management platform for the sustainable building industry
Managing technology and operation strategies matching marketing needs
www.mestre.it
CTO
the largest SMB Industrial Association in Italy