Paul Melcher

Entrepreneur, Innovator, Journalist, Photo Editor, Blogger, Dad, Husband,
Dog Owner

Profile

Visual Media Communication
Internet | Greater New York City Area, US

Summary

Seasoned executive with a proven track record in licensing, copyright, sales, marketing and technology with more than 20 years experience in developing world-renowned photo agencies. Built and managed revolutionary new sales work flows and businesses that have since become industry standards. Sold or help sell 2 companies in separate multi million deals. Named one of the “50 most influential people in photography” by American Photo magazine.
Specialties: • Sales / Marketing Management • Digital Imaging • Work flow Development • Information Technology • Professional Photography • New business development

Experience

  • Feb 2011 - Present
    Vice President, Licensing / Stipple
    Stipple powers commerce and content inside of images on the web and mobile. The company’s patent-pending technology permanently connects images to their owners who can share information, media and commerce through their images. Responsible for all photography strategy as well as business development with brands and publishers worldwide.
  • Jan 2011 - Present
    Journalist / Le Journal de la Photographie
    Reporter/Writer /Editor of three weekly columns: one on photography and the Internet, the other on the life of photo agencies, the third on the best images of the week
  • Dec 2008 - Present
    Owner/Founder / Melcher System ( Consultant )
    - Council Member - Tech, Media and Telecom at GLG - Gerson Lehrman Group - Consultant for Gumgum (in-image advertising) - Consultant for LTU Tech ( image recognition and search ) - Consultant for Idee, inc ( image recognition and search ) - Bain and Company ( Global management consulting firm) - Consultancy for photo agencies, software companies and independent photographers. - Freelance Photo editor
  • 2009 - Present
    Senior Vice President / PictureGroup
    Helped launched and grow this highly focused full service photo agency catering to large entertainment companies. Maintained full responsibility for creating and managing national and international licensing initiatives that took revenues from zero to $1 M in less than two years. Key interface for major clients ( MTV, FOX Broadcasting, BET, Comedy Central, New York Daily News). Instrumental in developing key channel sales alliances (Associated Press, Canadian Press, Press Association) as well as developing a strong and faithful client base. Launched the first viral media licensing solution in the industry.
  • Apr 2007 - Present
    CKO / Zymmetrical.com
    Chief Knowledge Officer and Co-Owner of the first midstock portal offering user-generated videos, fonts, graphics and photography to the budget-conscious worldwide creative community. More at http://www.zymmetrical.com
  • 2008 - Present
    Director of North American Operations and Sales / Rex Features
    Rex Features, Established in 1954, has become Britain's leading independent photographic press agency and picture library; distributing news, celebrity and stock imagery to newspapers, magazines, television and websites Worldwide. Its websites, one of the most popular with the media in the UK, provides immediate, easy access to more than 3,000,000 images. Over 1,500 new images are added daily, and its off-line library of over 15 million images is always available for more complex research requests.
  • 2007 - Present
    Content Strategist / adbynet
    AdByNet specializes in online ad media creation, planning and buying solutions for businesses and is especially adept in Internet display advertising, including banner, video and rich media ads. Advising business on content acquisition and retention for its client.
  • 2007 - Present
    Ceo / CompassMedia
  • Feb 2006 - Present
    Vice President of Sales / Digital Railroad, Inc
    Created and implemented sales strategy worldwide for photography SaaS Company. Build and managed a network of National and International sales executives. More than doubled registered members in less than 7 months in 55 countries, increasing revenue by 50%.Heavily contributed in Product and Marketing short and long term strategic decision.
  • Jul 2004 - Present
    Director of North American Operations and Sales / Hachette Filipacchi Photo Group
    Managed sales, operations, production and editing for celebrity and news content. Responsible for increased market penetration, sales and content development. Headed the integration initiative of numerous prestigious agencies such as Gamma, Rapho, TOP into one successful hub. Doubled revenues on the US market in less than a year while increasing production of content value for international markets.
  • 2004 - Present
    Director, North America / Gamma
  • Aug 2003 - Present
    President / Abaca US, Inc
    Created and launched North American website (www.abacausa.com). Increased revenues three fold in the course of one year, designed, negotiated and built market sensitive North American website, created both sales and production teams. Cemented key corporate relationship (Knight Ridder Tribune, PA photos, Los Angeles Times)
  • Jan 2000 - Present
    Executive Vice-President and Partner / ImageDirect, Inc
    Spearheaded the most successful digital photo agency launch ever, both in market share and name recognition, garnering 2,000% above former licensing revenues within the first year. Increasing sales revenues by 150% in the second year. Helped sale the company to Getty Images in a multi million dollar deal. Responsible for creation and development of all ImageDirect departments. • Conceived and developed real time on-line distribution platform (http://www.imagedirect.com/) • Developed and managed a network of 23 affiliates worldwide. • Created I.T. solutions applying hardware and software development. • Managed financial department. • Hire and trained photographer in digital photography and workflow • Managed key relationship with corporate clients (ABC, MTV, FOX, NBC, Atlantic Records, USA Today and the NFL.) • Negotiated long-term strategic contracts with clients such as AOL. • Initiated new business development venture. Created and supervised yearly budgets.
  • Oct 1999 - Present
    Director of Operations / London Features International
    • Transitioned a noted celebrity photo agency from analog to digital sales. • Implemented 24-hour scanning operation to provide digital image archiving, retrieval and client fulfillment. • Upgrading to electronic distribution increased overall revenues by 20 % within four months
  • Jan 1997 - Present
    Manager, International Services / Corbis
    • Selected to create new divisional international department • Created fully operational department including budget, tracking tools, collection operation and International rights management • Identified new partners in major overseas markets and maintained administration of pre-existing sub licenses • Conceived new International digital only business model. Business Manager, Corbis-LGI division 1997 – 1998 • Redefined global sales strategy, including digital image delivery system via the Internet. • Lowered production costs while increasing sales. • Negotiated lucrative representation deal between Corbis and a major NYC newspaper • Oversaw day-to-day business operations, created annual budget and expanded sales staff. • Successfully completed full integration.
  • 1994 - Present
    Sales director / LGI
  • 1983 - Present
    Journaliste / Photo Reporter

Education

  • 1981 - 1985
    Université Paris Dauphine
    BA in economics
  • 1972 - 1981
    Lycee International St Germain en Laye
    BBaccalaureat (with Honors) in Economy
    Activities: Created rugby team Photo club president Undergraduate philosophy classes

Additional Information

Honors:
“50 most influential people in photography” . American Photo magazine.
Interests:
photography, computers, history, philosophy, A.I., sociology, sailing, skiing,
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