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PETER CHEN

Head of Design @ Yatango Mobile + A Part-Time Creative Helper

Design Portfolio

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- Peter Chen
  
  Head of Design
  
  Online Media | Sydney Area, Australia, AU
  
  Summary
  
  Specialties: Design, Art Direction, Animation, Craft.
  
  Experience
  - Dec 2012 - Present
    Head of Design / Yatango Mobile
    
    Yatango Mobile is a SIM only online business running on the Optus network. It is the world's first Social Telecommunications platform that will allow people to connect to get a better deal on mobile by empowering them to take control of their usage and personalise their rate plan. People will also be rewarded for acquiring new members and helping others with customer service enquiries.
  - Feb 2012 - Aug 2012
    Digital Design Director / Holler
  - Mar 2010 - Feb 2012
    Digital Design Director / WHYBIN\TBWA\TEQUILA\
    
    Responsibilities
    Liaising with the Interactive Creative Director, Above the Line creative teams in the execution of integrated online campaign solutions.
    Design lead and direction for major international clients on key projects.
    Over-see design output from the design team.
    Design directing effective brand/promo websites and creatives for brand launches.
    Managing the design team on a day to day basis with work reviews and resource allocations.
    Setting clear goals for designers and ensure a clear path and KPI's is set to achieve them.
    
    Highlights
    Lead winning design pitches on RBA and CSR
    
    Clients include
    Nissan, ANZ, IAG, RaboBank Australia, RaboBank International, Coopers, CSR Australia, Sydney Opera House, Reserve Bank of Australia, GSK, IVF Australia.
  - Feb 2009 - Mar 2010
    Senior Designer / Soap Creative
    
    Lead UI / Game design for major international clients.
    Craft & Designing effective brand/promo websites for major movie/product launches.
    
    Clients include
    20th Century FOX, Unilever, ASUS, Ubisoft and Activision.
  - Jul 2006 - Feb 2009
    Interactive Designer / Tribal DDB
    
    Responsibilities
    Liaising with the Interactive Creative Director, Above the Line & Direct Marketing creative teams in the execution of integrated online campaign solutions.
    Art directing & designing effective brand level websites and campaigns for key accounts.
    Actively involved from idea conception to go live:Wireframes, sitemaps, art direction, design, front-end build, flash animation, CMS integration, and user testing.
    Educating various stakeholders on best interactive practices & industry standards.
    
    Highlights
    Art directed and designed one of the most popular interactive banners on Yahoo.co.nz & Stuff.co.nz
    Designed The Warehouse HR site. It was a major success in registering potential employee interest with 600+ submissions and enquiries within the first 2 weeks of launch.
    Successfully provided flexible design solutions for websites with existing technically limited framework.
    
    Clients include
    Volkswagen, McDonald’s, Mobil, Telecom, The National Bank, Cadbury, and SKY TV.
  - Dec 2004 - Jul 2006
    New Media Designer / Developer / Bunker Media
    
    Responsibilities
    Art directing & designing websites, brochures, motion graphics, TV identities and music videos.
    Developing websites to industry web standards.
    Dealing directly with clients to assess their creative needs & ensure their expectations are met.
    
    Highlights
    Art directed and set-designed for Beatrootz - ‘You Know’ music video, which was nominated for Juice TV’s 2006 best urban music video award.
    Art directed and set designed Che Fu - ‘Chains Reloaded Ft. Savage’ music video, which was shot entirely on green screen.
    
    Clients include
    C4TV, New Zealand Writers Guild, RCP, NZ on Air
  Education
  - 2004 - 2004
    
    Media Design School
    
    Diploma of Digital Media in Digital Media
  - 1999 - 2003
    
    Rosehill College
  Additional Information
  - Websites:
    
    Personal Website, Personal Website
Posts

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Audio

Profile
- May 01, 13
  
  0230
- Apr 26, 13
  
  This guy
- Mar 15, 13
  
  Shure thing
- Mar 10, 13
  
  Found a few gems at the Erskineville Record fair today:
  
  http://www.discogs.com/Keith-Sweat-I-Want-Her/release/389673
  
  http://www.discogs.com/Boymerang-Still-Urban-Space/master/404959
  
  http://www.discogs.com/Ed-Rush-Killamanjaro-Subway/master/496736
  
  http://www.discogs.com/Bush-Babees-The-Love-Song/release/506432
  
  http://www.discogs.com/Goldie-Presents-Metalheads-Inner-City-Life/release/219846
  
  http://www.discogs.com/Source-Direct-Concealed-Identity/release/48439
- Mar 09, 13
  
  Blu mar ten
- Mar 09, 13
  
  This guy! w/ @bakedbeing & @ianne_antes
- Mar 08, 13
  
  Not mine
- Feb 16, 13
- Feb 05, 13
  
  Cats of Midnight #marrickville #clowderofcats
- Feb 02, 13
  
  First 60k on the new wheels
- Jan 28, 13
  
  Lifeless valley
- Jan 28, 13
  
  A new start
- Jan 26, 13
  
  #strayaday
- Jan 26, 13
  
  #Strayaday
- Jan 23, 13
  
  @ GoodGod with @pbwolf
- Jan 18, 13
- Jan 12, 13
  
  Gus’ homework
- Jan 06, 13
  
  One more package…
- Jan 05, 13
  
  The Mala Machine
- Dec 31, 12
- Heavy Southern mix by Clams Casino for FACT Mag. #rap #music
  
  10 plays
- Nice little dark roller #dnb #music
  (No streaming audio available)
  
  2401 plays
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- LiquidMonday
  
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- D33P
  
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