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PETER CHEN
A Digital Design Director based in Sydney, Australia.
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Info
- SummarySpecialties: Design, Art Direction, Animation, Craft.Experience
- Mar 2010 - PresentDigital Design Director / WHYBIN\TBWA\TEQUILA\Responsibilities
Liaising with the Interactive Creative Director, Above the Line creative teams in the execution of integrated online campaign solutions.
Design lead and direction for major international clients on key projects.
Over-see design output from the design team.
Design directing effective brand/promo websites and creatives for brand launches.
Managing the design team on a day to day basis with work reviews and resource allocations.
Setting clear goals for designers and ensure a clear path and KPI's is set to achieve them.
Highlights
Lead winning design pitches on RBA and CSR
Clients include
Nissan, ANZ, IAG, RaboBank, Coopers, CSR Australia, Sydney Opera House, Reserve Bank of Australia, GSK, IVF Australia. - Feb 2009 - Mar 2010Senior Designer / Soap CreativeLead UI / Game design for major international clients.
Craft & Designing effective brand/promo websites for major movie/product launches.
Clients include
20th Century FOX, Unilever, ASUS, Ubisoft and Activision. - Jul 2006 - Feb 2009Interactive Designer / Tribal DDBResponsibilities
Liaising with the Interactive Creative Director, Above the Line & Direct Marketing creative teams in the execution of integrated online campaign solutions.
Art directing & designing effective brand level websites and campaigns for key accounts.
Actively involved from idea conception to go live:Wireframes, sitemaps, art direction, design, front-end build, flash animation, CMS integration, and user testing.
Educating various stakeholders on best interactive practices & industry standards.
Highlights
Art directed and designed one of the most popular interactive banners on Yahoo.co.nz & Stuff.co.nz
Designed The Warehouse HR site. It was a major success in registering potential employee interest with 600+ submissions and enquiries within the first 2 weeks of launch.
Successfully provided flexible design solutions for websites with existing technically limited framework.
Clients include
Volkswagen, McDonald’s, Mobil, Telecom, The National Bank, Cadbury, and SKY TV. - Dec 2004 - Jul 2006New Media Designer / Developer / Bunker MediaResponsibilities
Art directing & designing websites, brochures, motion graphics, TV identities and music videos.
Developing websites to industry web standards.
Dealing directly with clients to assess their creative needs & ensure their expectations are met.
Highlights
Art directed and set-designed for Beatrootz - ‘You Know’ music video, which was nominated for Juice TV’s 2006 best urban music video award.
Art directed and set designed Che Fu - ‘Chains Reloaded Ft. Savage’ music video, which was shot entirely on green screen.
Clients include
C4TV, New Zealand Writers Guild, RCP, NZ on Air
Education-
2004 - 2004Media Design SchoolDiploma of Digital Media in Digital Media
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1999 - 2003Rosehill College
Additional Information-
Websites:
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Posts
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Recent Tracks
- South Bronx by Boogie Down Productions
- Remix For P Is Free by Boogie Down Productions
- Poetry (Intrumental) by Boogie Down Productions
- Poetry by Boogie Down Productions
- Elementary (Instrumental) by Boogie Down Productions
- Elementary by Boogie Down Productions
- Dope Beat (Instrumental) by Boogie Down Productions
- Dope Beat by Boogie Down Productions
- Criminal Minded (Instrumental) by Boogie Down Productions
- Criminal by Boogie Down Productions
Explosions in the SkyThe NationalAtlas SoundCaspianThe War On DrugsThe CureBlue DaisyMogwaiRadioheadBeach HouseSoilworkI Hear SirensReal EstatePortisheadIf These Trees Could TalkWU LYFBon IverRussian CirclesHoly OtherGifts From EnolaJesuDeerhunterN-TypeJohnny ClarkeAlexanderErykah Badu9th Wonder & BuckshotNadjaThe AntlersSonic YouthChimairaYoungstaBLK JKSDinosaur Jr.Q-TipOtis ReddingMadlibLee "Scratch" PerryAtmosphereNaibuMount KimbieMayer HawthorneTwin ShadowZero 7DJ PremierAutoluxCalibrePhotekAceyaloneMad Skillz- 28 plays
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- Son by The National12 plays
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- Zebra by Beach House9 plays
- Touch by Holy Other9 plays
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- Roads by Portishead7 plays
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Tracks
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Tweets
- @rebeccayik Foot bung... You should feel like you're walking on clouds with a pair of those badboys.
- Photo: Packing for New York http://t.co/0NtKgtUo
- Photo: Concrete Baby is Chillin’ on May Lane. http://t.co/pnyMaljO
- @kjanson LIL WAYNE? Someone CC James kavanagh on this.
- C'mon y'all, back this so I can get mine : The Mounty @ Kickstarter http://t.co/tVCaBieP via @kickstarter
- Video: KRS-One - MC’s Act Like They Don’t Know http://t.co/ANvpgIrF
- Photo: http://t.co/GTJPMmug
- The Beatles Death Metal http://t.co/pgVgyGTd via/ @guitarnoize
- My Top 3 #lastfm Artists: Russian Circles (41), Real Estate (22) & Chimaira (18) #tweeklyfm http://t.co/INIYn4y3
- @Frank_Sartor @aka_manchild man, I live 2 blocks from that guy!
- Video: Distance - Reboot - TEC054 #brutal http://t.co/ask0wTIb
- Amazing ride http://t.co/Ip3Uizm6
- @prenticemathew The writer's opinion is rather pointless... moderation applies to everything that we do...
- A new favorite: Convex Industries Podcast 002 [dBridge] by @InstraConvex http://t.co/JdeuuDf5 on #SoundCloud
- Video: Kryptic Minds feat. Alys Blaze - Time Flies http://t.co/RG6RUrs7
- A new favorite: Commit - Changing Pace [MIX + FREE DOWNLOAD] by @Commit_ http://t.co/aeVkT61S on #SoundCloud
- @prenticemathew Live and direct from Britomart?
