pedroporto

Pedro Porto is the Convergence VP at Fischer&Friends agency, responsible for the digital integration between on and offline creative, planning, media and operational teams. With a huge creative background as a copywriter and wishing to go deeper on business decisions, got advanced digital planning expertise in the last 3 years and is trying to improve his management skills. 

But, the most important thing to know, is that he has strong beliefs:

That communication is more consistent than advertising.

That brands should move from promises to deliveries.

That integrated agencies are made of integrated people, the ones who understood that building together is better.

That better creative are planners, that better planners are creative, whatever your business card says.

That digital is a mindset, not a specific agency area or team of superheroes.

That even being “digital”, technology must be invisible so that people can realize about our messages.

That everything is about people and their likes and needs.

That true beliefs have equal size of the energy that you put to make them happen.

That acts are stronger than words and that's why he is trying hard.

Not because it’s hype. Since his beginning, 14 years ago, because he really believes.