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Profile

Pedro Porto
Head of Convergence at Fischer&Friends
Marketing and Advertising | São Paulo Area, Brazil, BR

Summary

Head of Convergence at Fischer&Friends, Digital Advertising Professor at Miami Ad School | ESPM. Specialist in new advertising models: buzz, viral, guerrilla, social media, mobile, games and branded content.
Specialties: Advertising, Web, Buzz Marketing, Viral Marketing, Guerrilla Marketing, Social Media, Mobile Marketing, Advergames, Advertainment, Branded Content.

Experience

  • Dec 2010 - Present
    Head of Convergence / Fischer&Friends
  • Jun 2005 - Present
    Professor / Miami Ad School ESPM - Escola Superior de Propaganda e Marketing
    Professor of Miami Ad School.
    Digital Advertising classes: Online Advertising, Social Media, Mobile Marketing.
  • Jul 2010 - Dec 2010
    Interactive Director / NBS
    Interactive Director at NBS - NoBullShit.
    Leading interactive teams of the agency as a partner of the offline Directors: Planning, Media, Creative, Production, Projects and Operations.
  • Apr 2007 - Jul 2010
    Interactive Director / Santa Clara
    Interactive Director at Santa Clara. Leading integrated works in different platforms and marketing models like: buzz, viral, guerrilla, social media, mobile, games and branded content.
  • Mar 2006 - Mar 2007
    Special Projects Coordinator / Staff Comunicação
    Leading a non-tradicional marketing area in Staff: creating Online Advertising, Games, Buzz, Viral and Guerrilla Marketing.
  • Jul 2005 - Feb 2006
    Copywriter / Divulgação Publicidade
    Copywriter of a daily branded tv show for Grippon, a fashion brand focused on women.
  • Jan 2001 - Jun 2005
    Owner and Viral Strategies Director / Viral.com
    Viral Strategies Director of Viral.com, an interactive agency specialized in viral marketing.
  • Jan 2000 - Jan 2001
    Owner and Creative Director / AREA82.com
    Creative Director of the interactive agency AREA82.com, working for various advertising agencies of Rio de Janeiro, Brazil.
  • 1999 - 2000
    Trainee / Giovanni FCB
    Trainee Copywriter

Education

  • 2005 - 2007
    Universidade Cândido Mendes
    Specialist in Docência do Ensino Superior
  • 2000 - 2004
    Universidade Estácio de Sá
    Barchelor in Communication | Advertising
  • 1999 - 2000
    Pontifícia Universidade Católica de Minas Gerais
    Communication | Advertising

Additional Information

Websites:
Company Website, Personal Website, ONG Rio de Histórias
Honors:
Honors: Nominated by ABP [Brazilian Advertising Association] as one of the three most outstanding Digital Communication professional in 2010. 30under30 of Jornal Meio&Mensagem, in 2008: indicated as one of the 30 promises of the brazilian advertising market under 30, in the newspapers 30th special edition. Awards: El Ojo de Iberoamerica 2007, 2008 and 2009 | Innovador, Tercer Ojo, Internet and Promo Effie Awards 2008 | Results Case Sinos - Comunicação em Língua Portuguesa 2008 | Internet CCSP | Clube de Criação de São Paulo 2008 and 2009 | Internet e Outdoor Prêmio de Mídia do Estadão 2007 | Mídia Internet CCRJ | Melhor do Rio 2006 and 2007 | Internet
Interests:
Web, advertising, planning, social media, buzz marketing, viral marketing, guerrilla marketing, games, mobile marketing, branded content, advertainment.
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Diretor de Plataformas Interativas da NBS. Professor de Novas Mídias da Miami Ad School / ESPM. Contador de Histórias da ONG Viva e Deixe Viver / Rio de Histórias.

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