Paul Clifford

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- Unique Value Proposition of Your Church
  
  May 24, 12
  
  As a business owner, I’m always reading something about business. One of concepts is “unique value proposition.” I hadn’t heard it before, but it makes perfect sense. For nearly every business there’s competition. Let’s look at fast food as an example. Every day in every town, city, and village, people need to eat. Sure, a lot of people eat at home, but in the US a great number of people eat out.
  
  The next question is, if you’re looking for fast food what do you eat? I remember in the late 1970′s there seemed to be 20 restaurants with “burger” in the name. There was BurgerChef, BurgerKing, BurgerQueen, DairyQueen, and plenty more. Today, there’d be “Burger place name generator” online. The main item on each menu was the humble hamburger. That was the problem. These places were so similar that only BurgerKing (who did it your way) and DairyQueen (who had all sorts of ice cream) survived.
  
  Why don’t you head down to the local BurgerChef to get a Top Shef (sic.) or down to BurgerQueen for a double-cheese burger? The reason is pretty simple. These defunct restaurants couldn’t stay in business because they weren’t unique enough. There was no reason to go to them over McDonalds or some other restaurant.
  
  I bet a lot of these restaurants tried to sell themselves on the “value proposition” that most places choose–price. The problem with this is that once you start down that road, you have to keep going down it to the detriment of everything else.
  
  As a videographer, I could get lots of business if I charged $5 an hour for videography. The problem is that I can’t continue to live on such a paltry sum. I’d have to close down the business. I could also charge $20,000/hr. The problem is that I wouldn’t get any business unless there was some reason that people should pay that much. What if I was able to do the work of 100 people or 1000? What if I could create something that no one else could? Sure, it might be difficult to find someone who’d be willing to pay that much, but if I could deliver value, no one else could, I might be able to charge that much.
  
  Churches can be that same way. In the old days, being a Baptist Church or a Presbyterian Church was in and of itself a unique value proposition. You’d move to a new town and decide to go to a Methodist Church because that’s what you left. Now, with so many churches dropping the denominational labels because of the growing mass of people who no longer care about them, how will one church differentiate one from another?
  
  I hear a lot of churches claiming to be loving. That should be akin to having hamburgers at a fast food place. It should be a given not unique. Christianity is all about love. Claiming to be loving shouldn’t be unique. Claiming to really love people should be what we do.
  
  So if love isn’t the differentiator, what is? I think that each church has to hear and heed her call. Each of these elements should be found in all churches, but it’s fine to specialize.
  
  Evangelism. I’m not saying that other churches should abandon this, far from it. I think it’s the emphasis that matters. Some churches are just better at telling people about Jesus than others. When this is your primary concern, justice and teaching will be natural outcomes.
  
  Justice. Jesus talked a lot about the poor. Every church should help the poor, but for some it isn’t what they do on occasion, but who they are. Caring for others causes you to want them to know Jesus and grow to be more like Him.
  
  Teaching. Sadly, like being loving, many more churches think they’re great at growing Christians than are. There’s a difference between knowing more and being more like Christ. That should be the real aim. We can be a part of making Christians more like Jesus. If your church is great at this one, it should show in how you do the others.
  
  These three are a triangle. All churches should do all three, but what makes one church different from the others is which is primary and in what combination.
  
  You might notice that I’ve left out missions, healing, worship, giving, and other things that churches can be known for. I think they’re all either things we’re all commanded to do (like love) or variations on the above.
  
  What do you think? Have I missed anything?
  
  Paul
  From http://TrinityDigitalMedia.com
- Last Week’s Links for 2012-05-21
  
  May 21, 12
  From my blog: Last Week’s Links for 2012-05-14: From my blog: Last Week’s Links for 2012-05-07: Thanks for the m… http://t.co/6xLhlml4 #
  
  Thanks for the mention! buzzbrockway #
  
  I wish I had this when I regularly used multiple computers: Control Multiple Computers with 1 Keyboard & Mouse http://t.co/sYgQahMS #
  
  Since the Star Wars Holiday Special is on YouTube, I'm considering re-editing it so that it's watchable. It should be MUCH shorter. #
  
  You know I love DIY. If you record audio into a DSLR, you need one of these: HeadBanger Headphone Amp Construction Kit http://t.co/sh87i2K9 #
  
  Good to know if you spend any time at all on Google+: Google+ Post Text Formatting Guide http://t.co/FJ4nLdhf #
  
  Raw or Jpeg? — Which Format Is Best? When You Should Shoot Photos in JPEG and When You Should Use Camera RAW http://t.co/xU2Jh0a9 #
  
  You know how I told you to borrow my books if you have Amazon prime? Last month the royalty was only a little less than if you bought it. #
  
  Great for authors who use macs: Build a service to count characters, words and paragraphs – Mac OS X Hints http://t.co/rEMlVFSE #
  
  Get "Podcasting Church" free today on Kindle: http://t.co/iJ9jMXiz and prime members borrow "Tweeting Church" for free: http://t.co/vPQGpb9h #
  
  Thanks for the mention! dljordaneku #
  
  Thanks for the mention! TheSunriseMusic #
  
  Thanks for the mention! mackmirage #
  
  You've wondered; I'd end up in the Indian ocean if I dug through the earth: Antipodal location for any map point http://t.co/ctzEzuBA #
  
  Good guide to basics: New to DSLRs? A Beginner’s Guide to Exposure and an Explanation of Lens Diffraction http://t.co/F4b7qML3 #
  
  Interesting, but didn't apple already invent the iPod nano? — i'm Watch – Enjoy The Future http://t.co/Edl0Q9qO #
  
  Have Amazon Prime & a Kindle? You can help me or other authors by borrowing our books for free. http://t.co/iJ9jMXiz http://t.co/vPQGpb9h #
  
  Thanks for the mention! EarlC #
  
  Thanks for the mention! MeccaVideoPro #
  
  Thanks for the mention! ChurchTechToday #
  
  Very cool: DIY Wireless Induction Charger http://t.co/a0fo1ahM #
  
  I just assumed it was a bunch of machines, but no: How It’s Made: Photographic Filters [Video] http://t.co/p6Q6h28J #
  
  This is the heart of a WordPress theme and it's not that hard to understand: The WordPress Loop Visual Model http://t.co/1YxhLowj #
  
  Helping to set up for a large conference. Fun for a change, but looking forward to when I'll be speaking at one, not setting it up. #
  
  Thanks for the mention! revnaomi #
  
  These are great! I'm using these on my next site: Subtle Patterns | Free textures for your next web project http://t.co/3zjZD9OX #
  
  Just had really bad news. Prayers appreciated. #
  
  Thanks for the mention! nigel_richards #
  
  Thanks for the mention! lletton #
  
  I wish I could get an rss feed of just nonfiction: Download Kindle Best Sellers for Free – Zero Dollar Books http://t.co/MUSQkg1g #
  
  Talking is better than any sort of writing in this case: 8 Things To Keep In Mind In Regards To Conflict At Work/Church http://t.co/BnYUvEgm #
  
  I like the idea. I might need to do it myself: (kinda) Crowdsourcing Bullet Time Dancers http://t.co/pWOdpLBz #
  
  Doing Church is out! http://t.co/4H35L1O0 ▸ Top stories today via @JesusBranch @skillshare @RELEVANT #
  
  I take it as a compliment when people say my books are a quick read.: Write Less, Say More: The Power of Brevity http://t.co/57jA6PhV #
  
  Thanks for the mention! JesusBranch #
  
  Worked for mine! So happy: How to Calibrate Your Home Button http://t.co/ZoT3xe45 #
  
  Someday, a lot of meetings across the country/the world will be replaced with telepresence: Low-Cost Video Chat Robot http://t.co/dOvWWFtS #
  
  You could use this to turn almost anything on and off remotely: Hack a Garage Remote Into a Wireless Shutter Release http://t.co/LdJPcf6T #
  
  Thanks for the mention! STP_Church #
  
  Thanks for the mention! MFMMiltonKeynes #
  
  More news from Paul at http://t.co/ZcJhpZp1 for 05/21/2012 – http://t.co/cdZhU2B0 #
  
  More news from Paul at http://t.co/ZcJhpZp1 for 05/21/2012 http://t.co/CrehXiZL #
  
  Great tips, but watch past the frame plot for them: Production Dialogue – Microphone Placement on Vimeo http://t.co/JYeCQBB0 #
  
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  From http://TrinityDigitalMedia.com
- Last Week’s Links for 2012-05-14
  
  May 14, 12
  From my blog: Last Week’s Links for 2012-05-07: Thanks for the mention! pastormikeparry # Well, I gave away 200 … http://t.co/T4gRTCmh #
  
  Thanks for the mention! buzzbrockway #
  
  Free seems to be working for me: Top Five Reasons to Give Away Your Film’s Soundtrack for Free http://t.co/GIEj3Lwm #
  
  I'm sure it's $10,000+, but if it's $100 or less, I'm saving up: TopBrewer http://t.co/HyYvfkze #
  
  Thanks for the mention! acoonjr #
  
  Thanks for the mention! inplainsight #
  
  Thanks for the mention! TheSunriseMusic #
  
  This has already helped my coding: HTML5 Element Flowchart http://t.co/TWnu55Fx #
  
  Great news! Looks like I get to teach here in August: The Business of Writing International Summit http://t.co/5CwNX4zS #
  
  I'm looking for a location in Lexington to teach a self-publishing class. Any ideas? #
  
  Thanks for the mention! dljordaneku #
  
  I'm looking for a speaking or teaching opportunity in May and/or July (September on is free too). Interested? Contact me. #
  
  Thanks for the mention! matman42 #
  
  Thanks for the mention! DickMcCollum1 #
  
  I used CreateSpace for print, this is for the audiobook version of my books: Audiobook Creation Exchange (ACX) http://t.co/XA7FzNZi #
  
  Sometimes I wish I had a high-speed camera: Dumt & Farligt Combines Stupid Antics and High Speed Videography http://t.co/37vulyS8 #
  
  For your next MOTS, try having one of these: DIY Microphone Flag http://t.co/BLa5eb5q #
  
  This is how I got a great photo last Saturday: CINEMA 4K: 12 Ways to Never Missing a Photo Opportunity http://t.co/sw1PUJUH #
  
  Thanks for the mention! spcan #
  
  I have an idea. Would you all be willing to retweet a promotion for a chance to get a free book and tons of other stuff? Let me know. #
  
  I love everything about these lenses except the high price: Zeiss Brings Back the 35mm, 50mm, and 85mm 1.5 Lenses http://t.co/aAi2x9vn #
  
  Thanks for the mention! chasejoseph #
  
  Wow, good word of warning: Eight Ways To Tell That I Might Be A Pharisse http://t.co/gB7NGmTI #
  
  I think I can all this except the voice control, but I have an idea for that: BRAD: Berkley Ridiculously Automated Dorm http://t.co/no6VsnwY #
  
  Thanks for the mention! revnaomi #
  
  I'm remembering this for my next photo: Instantly Become More Photogenic By Tilting Your Head Forward http://t.co/YFA4ikjJ #
  
  Not just theory; these churches are actually using pinterest: a List of Churches on Pinterest http://t.co/svVOY3dx #
  
  Anyone have a 3D printer or access to one? I want to print out this: http://t.co/6PgrdEn8 #
  
  Thanks for the mention! _Vapian_ #
  
  I pray someday someone can say that about what I do: Kristi's story: a student finding truth & meaning on the Internet http://t.co/mAQ8LMx9 #
  
  If you're in Lexington, I'm at a yard sale off Boston Rd on Krissy way. Lots of stuff. Visa and MC accepted. #
  
  Thanks for the mention! ChurchTechToday #
  
  So true: 6 Ways to Create a Consistent Church Brand http://t.co/GlP3aW9N #
  
  Doing Church is out! http://t.co/4H35L1O0 ▸ Top stories today via @vandeirribeiro @saaviacntabilty #
  
  I wish Christians were known for tipping great. Demonstrate grace and love by tipping a lot. 40% or more is a lot. 5% isn't. #
  
  Thanks for the mention! _Vapian_ #
  
  I've tried it and am not sure how I feel about the settings: How to Fix All of Your Biggest YouTube Annoyances http://t.co/xzUbCjdk #
  
  Thanks for the mention! chasejoseph #
  
  I'd say it's recombining ideas: "Creativity Is Just Connecting Things" http://t.co/HGJLehyG #
  
  Enjoy the free stuff (like copies of my books & daily links) & want to help me? Try this: Travel expenses for Infocomm http://t.co/8NrWI8Ke #
  
  I wish it were cheaper, but this would help with DSLR focusing and shooting : Alphatron EVF -035W-3G http://t.co/af2LmEV8 #
  
  More news from Paul at http://t.co/ZcJhpZp1 for 05/14/2012 – http://t.co/NpaJE2n4 #
  
  More news from Paul at http://t.co/ZcJhpZp1 for 05/14/2012 http://t.co/Mfx8tI2d #
  
  I'm a videographer that's learning photography, so this is great: Use Camera Raw Tools to Develop Digital Photographs http://t.co/0wBraONX #
  
  Powered by Twitter Tools
  From http://TrinityDigitalMedia.com
- Last Week’s Links for 2012-05-07
  
  May 07, 12
  Thanks for the mention! pastormikeparry #
  
  Well, I gave away 200 copies yesterday and was in the 100 for free Kindle books on "Religion & Spirituality."… http://t.co/3KfIVSJo #
  
  From my blog: Last Week’s Links for 2012-04-30: Thanks for the mention! kathyyoho # From my blog: Last Week’s Li… http://t.co/3ZuR1sLC #
  
  Thanks for the mention! buzzbrockway #
  
  Want to help an author out, have Amazon prime & a Kindle? You can borrow their books if it says "borrow for free" and they get some $. #
  
  You know I'm a sucker for DIY: Chris Brown's Software And Sales Pages » Blog Archive » Video Projects (Volume1) http://t.co/XnJIeBeH #
  
  Thanks for the mention! acoonjr #
  
  Wish I'd known about this for "Tweeting Church": Paratweet :: A practical twitter tool for live experiences http://t.co/gddNWw2F #
  
  A photo from when I was 30. Look at how little grey I had in my hair. Yes that is a star trek uniform: http://t.co/gMNx5pCS #
  
  Thanks for the mention! brentmulberry #
  
  Thanks for the mention! pastormikeparry #
  
  Thanks for the mention! louisvillebobby #
  
  A cooler light source than worklights and still cheap: How To Build A Sweet And Simple CFL Strip Light http://t.co/uf3bP2KR #
  
  Thanks for the mention! kingdom_tech #
  
  Interesting. Maybe good for my trip to Vegas for Infocomm: The micro delivery network for locals, travelers & couriers http://t.co/hTdLTezm #
  
  Hey all, my friend Amy just published a book you might be interested in. Head over to… http://t.co/1cCAGvIi #
  
  Thanks for the mention! brentmulberry #
  
  Thanks for the mention! acoonjr #
  
  Thanks for the mention! pastormikeparry #
  
  Thanks for the mention! brentmulberry #
  
  Thanks for the mention! AmyandClear #
  
  Want to know when you can get my latest book for free? Head over to: http://t.co/GLDMTXsj and I'll tell you how. #
  
  It's an oldie, but I love this idea: Save Space in Your Backpack with DIY Mini USB Cables http://t.co/SFP5Hizq #
  
  Want to know when you can get my latest book for free? Head over to: http://t.co/GLDMTXsj and I'll tell you how. #
  
  Want to know how to get the digital version of "Tweeting church" for free? Just go here:… http://t.co/ZYKv4RWx #
  
  Thanks for the mention! AmyandClear #
  
  rt @pastormikeparry One question for now…so you don't think there is any value following someone who doesn't follow you back? #
  
  .@pastormikeparry If they never tweet, no. If they tweet vulgar or offensive stuff, no. If they tweet useful or interesting stuff, yes. #
  
  Thanks for the mention! pastormikeparry #
  
  Dear USPS, please stop making me regret choosing you over others. Don't chide me for not filling out random form. #
  
  Anybody know any event planners looking for speakers? #
  
  Doing research about color temperature. Found this nifty chart: Colour Temperature Chart http://t.co/uGP2pa44 #
  
  Thanks for the mention! brentmulberry #
  
  Thanks for the mention! rdocherty #
  
  Thanks for the mention! hisqueenw #
  
  Thanks for the mention! MattBranaugh #
  
  I've been looking for a great text editor for HTML; good find: The Best Free Text Editors for Windows, Linux, and Mac http://t.co/5MAT98WI #
  
  Don't forget I'm still trying to get money together for a free gig to help churches: Travel expenses for Infocomm http://t.co/8NrWI8Ke #
  
  In April I gave away 2,400 books. In March, I sold only 3. In April, I sold 20: 12 Tweeting Church and 8 Podcasting Church. Much better. #
  
  I've picked up or wanted to pick up most of these: Top 10 Highly-Desired Skills You Can Teach Yourself http://t.co/JnvbUVrP #
  
  $0.27 and they have them in May. Yes Kroger I will take one. http://t.co/HtGDnqLW #
  
  Thanks for the mention! LDN_Tabernacle #
  
  Good ideas. It looks fairly easy, too.: How to Make Your Own Table Top Dolly http://t.co/PcDOdYa4 #
  
  It's official I'm speaking at "The International Writers' Summit" in Louisville in August…about twitter. Looking forward to it. #
  
  Maybe when I'm successful, I'll feel this pressure, but I think my creativity comes from Jesus, so maybe I won't: http://t.co/SxyBnhrG #
  
  Thanks for the mention! brentmulberry #
  
  Today, I'm at the Oaks, tomorrow, theDerby. #freelancelife #
  
  Thanks for the mention! revnaomi #
  
  Good tests on which is better: RAW vs JPEG (JPG) – The Ultimate Visual Guide http://t.co/vZ31GA3Y #
  
  It's easier with money, but look at what you can do with a little: Great Video on no Budget: It’s all in the Brains http://t.co/nTVm9quQ #
  
  Thanks for the mention! cmutips #
  
  For digital, you don't: HTG Explains: Do You Really Need Expensive Cables? http://t.co/fHa0flYN #
  
  Thanks for the mention! spcan #
  
  If you have prime and a Kindle, please borrow my books. It's free for you and I still get paid. #
  
  Forgot the link. #
  
  If you have prime and a Kindle, please borrow my books. It's free for you and I still get paid. http://t.co/vPQGpb9h #
  
  Thanks for the mention! dljordaneku #
  
  Next time I go to the beach, I'm taking some of these: Repurpose a Beach Towel and Broomsticks Into a Beach Chair http://t.co/18BEUVqI #
  
  Doing Church is out! http://t.co/4H35L1O0 ▸ Top stories today via @thesunrisemusic @david_c_cook #
  
  Good resources for IMAG training; I don't like a lot of dissolves, but that's an artistic decision: Buckhead Production http://t.co/wv4hCt7c #
  
  Thanks for the mention! JWKanyuira #
  
  Have a broken mouse? Want a shutter release? Here you go: Recycling Project – Trigger Your Camera With A Mouse http://t.co/dPO4NWLj #
  
  If you have prime and a Kindle, please borrow my books. It's free for you and I still get paid. http://t.co/vPQGpb9h #
  
  Cool idea: Instantly Send Any Gmail Attachment to Google Drive http://t.co/ePBkoH1b #
  
  Ah ha! That's my problem. I overexplain: 3 Simple Ways to Get People to Listen to You http://t.co/J8JRc0mQ #
  
  Wow, Working on a new eBook. Hoping to have 1001 entries from old tweets. Right now I have 1229. 228 to edit out and then categorize all. #
  
  Thanks for the mention! sundijo #
  
  More news from Paul at http://t.co/ZcJhpZp1 for 05/07/2012 – http://t.co/MmCVlE6e #
  
  More news from Paul at http://t.co/ZcJhpZp1 for 05/07/2012 http://t.co/xRKQzZgN #
  
  Another shutter release idea: DIY Shutter Release Cable For Canon Cameras with CHDK http://t.co/JHZenwy6 #
  
  Powered by Twitter Tools
  From http://TrinityDigitalMedia.com
- Last Week’s Links for 2012-04-30
  
  Apr 30, 12
  Thanks for the mention! kathyyoho #
  
  From my blog: Last Week’s Links for 2012-04-23: Major fail at department of vital statistics in KY. 25 handicap … http://t.co/N54S4aGt #
  
  I couldn't agree more: Four Problems The Church Has GOT To Deal With! :: Perry Noble http://t.co/0Gpqe04u #
  
  A lot of the principles are still the same today: 1971 Demonstration of Key Frame Animation Software [Historical Video] http://t.co/1P7sLMxS #
  
  Huge compliment! rt @kathyyoho Reading, Tweeting Church: Good News in only 140 characters by Paul Clifford … Very complete guide! #
  
  Thanks for the mention! MitchellHines1 #
  
  Thanks for the mention! Capernwray #
  
  The only bad thing I see is HDMI: Planning Center Online Releases “Projector” Presentation Software For The iPad http://t.co/JIPYvOvZ #
  
  Thanks for the mention! PlanningCenter #
  
  Thanks for the mention! JeffJansen64 #
  
  It's finally here. I've downloaded it already: Google Drive Is Alive: 5GB of Free Storage on Google's Servers http://t.co/MjTBB1ya #
  
  Not sure "Tweeting Church" is right for you? Head over to http://t.co/7qGWE7KR for a free chapter. No, really it's free. #
  
  What's a good thing that could happen today? I could sell some stuff on ebay or sell some books. http://t.co/OUilGwU8 #supertam #
  
  Add any folder to dropbox. Good idea: Zibity: MacDropAny http://t.co/0vzZVd3I #
  
  Don't have $ for a DSLR? Combine this: http://t.co/zybY6VXM and this http://t.co/lqSfXVW9 for an easy fisheye lens adapter. #
  
  From my blog: Time to Refocus: I love what I do. It’s not as lucrative as it could be, but part of that is becau… http://t.co/vAFDRhcm #
  
  Thanks for the mention! revjy #
  
  Thanks for the mention! Jessica31516884 #
  
  Want a free chapter of my latest book? Go here: Tweeting Church: Good News in only 140 characters http://t.co/pL5oI7jv #
  
  Good to know: TidBITS Problem Solving: How to Download EPUB, PDF, and Mobipocket to the Kindle Fire http://t.co/UQtfZOp3 #
  
  Good to know other folders can do it now, not just the share folder: Dropbox Direct Links to Anything in Your Dropbox http://t.co/EYXFUa5D #
  
  I've been thinking that this is how Macs get touch: [Video] Turn Your iPad Into A Wireless Monitor For Dual Displays http://t.co/Y10LtRCD #
  
  Thanks for the mention! LittletonTodd #
  
  So true…: Scooby-Doo Vs. Doctor Who http://t.co/izrb0Qxq #
  
  Here's a book trailer I made today for Tweeting Church: http://t.co/PBwdhOWE: http://t.co/PBwdhOWE #
  
  Tons of css ideas. I like: Collection of CSS Creations http://t.co/CbjV47Cl #
  
  It's so beautiful that it looks fake: New Time Lapse from NASA http://t.co/BTdOsbLs #
  
  Thanks for the mention! revnaomi #
  
  Thanks for the mention! MitchellHines1 #
  
  I like the corn idea, now what can I do? — Making an Impact with Clever Marketing Materials http://t.co/WxhKqpNE #
  
  Wow, scan converters are getting cheap: Videosecu Pc To Tv Converter http://t.co/yiAI5n7d #
  
  This makes a Kindle worth it: How to Send Anything to Your Kindle for Later Reading http://t.co/sihLZASh #
  
  Thanks for the mention! ChurchTechToday #
  
  So much easier than attaching it to an email: http://t.co/IGcXHe4I: Send to Kindle for Mac http://t.co/u4bx71nT #
  
  Doing Church is out! http://t.co/4H35L1O0 ▸ Top stories today via @everredstate #
  
  Very fun. I wish I could search by location: Movie Mimic http://t.co/2yaXoOc3 #
  
  If you do any sort of tech w/ cables, do this: Use These Alternating Coil Methods for Kink, Twist, and Knot-Free Cables http://t.co/6at3qViI #
  
  Thanks for the mention! iBliz140 #
  
  Today is Internet Evangelism Day and "Tweeting Church" is free today for Kindle http://t.co/vPQGpb9h #
  
  Want a paper copy of Tweeting Church? You can win one here: http://t.co/i52FyafR #
  
  Thanks for the mention! ianbeyer #
  
  RT @beckyhand: Internet Evangelism Day books: Good News In Only 140 Characters http://t.co/ZEyDswp9 #wintwchurch #fb #
  
  "Tweeting Church" is #91 in Free books for Kindle in the Christianity category. Get yours now for free! http://t.co/vPQGpb9h #
  
  Hey, Tweeting Church is totally free today for Kindle (4/29/11). http://t.co/vPQGpb9h #
  
  Thanks for the mention! UEEMF #
  
  Thanks for the mention! PaulJNorris #
  
  The virtual guy looks just like my friend Robert: Virtual Lighting Studio http://t.co/YPMRIUkh #
  
  RT @mikeandsus: Win a book, Tweeting Church http://t.co/cLbFIQrH #wintwchurch #
  
  I'm good at odd ideas: How Beginner's Luck Works and How You Can Reproduce It Anytime (Even If You're Not a Beginner) http://t.co/kgwhLJHK #
  
  RT @laurieroerink: Internet Evangelism Day books: RT to WIN Tweeting Church http://t.co/7ktlZjZ6 #wintwchurch #
  
  From my blog: So much in these little boxes: There is so much in this video. Let me tell you what I saw: The who… http://t.co/qhXqlXPp #
  
  RT @oikosministries: Internet Evangelism Day: RT to WIN Tweeting Church: Good News In Only 140 Characters http://t.co/XzDEA7FB #wintwchurch #
  
  BTW, if you liked this page, would you do me a favor and head over to http://t.co/8YJKOaxd and like that one, too? #
  
  My internet evangelism day giveaway of "Tweeting Church" (for Kindle) is wrapping up. You have until 11:59 pacific http://t.co/vPQGpb9h #
  
  Thanks for the mention! stubbyd #
  
  More news from Paul at http://t.co/ZcJhpZp1 for 04/30/2012 – http://t.co/d9v5PgaY #
  
  More news from Paul at http://t.co/ZcJhpZp1 for 04/30/2012 http://t.co/VgGIrDGE #
  
  Good tutorial: Make A Seamless Tiling Background for Webpages In About Ten Seconds – How-To Geek http://t.co/KsJXknna #
  
  Powered by Twitter Tools
  From http://TrinityDigitalMedia.com
- So much in these little boxes
  
  Apr 29, 12
  There is so much in this video. Let me tell you what I saw:
  
  The whole thing is one shot. It took a lot of planning to get that just right.
  
  While well-made, the set is just cardboard. You have a budget for that.
  
  Watch the lighting changes. It really adds to the video when the lights go down or as the lights in the “fireplace” change.
  
  Look at how they use the instruments. One of the box guitars makes three distinct sounds: guitar, opening, and percussion.
  
  Look at the annotations of the video. You can’t link from a youtube annotation to twitter or facebook, but that doesn’t mean you can’t write the account information on the video.
  
  I love how the whole group is in the video the whole time, just not seen.
  
  The cardboard diorama at the end isn’t necessary, but it’s a great touch.
  
  What ideas from this video can you repurpose?
  
  From http://TrinityDigitalMedia.com
- Time to Refocus
  
  Apr 24, 12
  
  I love what I do. It’s not as lucrative as it could be, but part of that is because I’m still in the process of getting my name out there. Recently, in an attempt to pay my bills, I’ve been doing more freelance work: websites, videography, etc. You’d think that casting a wider net would lead to more business. While it has, to an extent, it’s also meant that I’ve held back in what I feel like I’m supposed to do.
  
  I want to help churches and Christian ministries. That’s why I’ve written books on podcasting and Twitter for churches and not for non-profits or even business.
  
  Last Thursday I was a sponsor for my church’s leadership conference, “The Uprising.” I loved it. I loved talking to a pastor from Nigeria who was planning on using podcasting to connect people in his congregation to those in other parts of the world.
  
  I helped a lady from our church join Twitter. I wrote recaps of the sessions. I felt like I was doing what I was supposed to do.
  
  I’ve been thinking of refocusing for some time. I just need to be more intentional about it.
  
  Paul
  From http://TrinityDigitalMedia.com
- Last Week’s Links for 2012-04-23
  
  Apr 23, 12
  Major fail at department of vital statistics in KY. 25 handicap spaces and 25 regular. #
  
  From my blog: Last Week’s Links for 2012-04-16: Here's the link to "Tweeting Church" to share: http://t.co/zbM... http://t.co/BWnPFaIl #
  
  Not bad. I could think of ways to use this for sure: jQuery Smooth Scrolling Plugin | Page Scroller http://t.co/LXdtLHUW #
  
  We'll see, but if it's free, it's for me: Google Drive Launching Next Week – Details Inside http://t.co/wEc768wG #
  
  Very basic, but good info: Camera Shots Moves and Techniques http://t.co/mAXwbIkt #
  
  From my blog: How do you celebrate?: My church is actually really good at celebrating what God’s done. Here’s a … http://t.co/i0zOtySI #
  
  I don't remember if I posted this before, but it really impacted me 10 years ago: ABC Nightline – IDEO Shopping Cart http://t.co/dzAs1GJx #
  
  They're here! The first copies of the print version of "Tweeting Church." http://t.co/K1sLh67Y http://t.co/0aw464Vp #
  
  Funny and true. I hate going anywhere without free internet: "Oh, Internet" – A love song. http://t.co/8cnpWIvo #
  
  Eric does it again with great retro design inspiration; I'm putting this in my stash of ideas: Stereo Stack Inspiration http://t.co/ShRIHfyN #
  
  Thanks for the mention! CompInMin #
  
  My latest book "Tweeting Church" is free for Kindle today ONLY. Grab a copy at http://t.co/vPQGpb9h #
  
  Thanks for the mention! theRamenNoodle #
  
  Thanks for the mention! obidawsn #
  
  An example for my daughters (and still beautiful). RT @TheReal_Jlh
  The no make up look… Glam look to follow http://t.co/hRvgcUWG #
  
  Thanks for the mention! GodsDesigners #
  
  Thx Lauren for the mention. http://t.co/5UjoZhtV #
  
  Thanks for the mention! AngelaTSansone #
  
  Getting ready for the first pre-conference session of #theUprising This is gonna be great!! #
  
  Two conferences in one week. First was Comicon in Chicago. Today and tomorrow is #TheUprising http://t.co/fjBOq8h5 #
  
  Thanks for the mention! Jerrir9ar5cdbv #
  
  Hey people at Quest Lexington. The official tag is not #TheUprising but #Uprising2012 Just an FYI. #
  
  In the #Uprising2012 session on Building cultures of redemption with @kenland1 and Dave Griffith. So stoked. #
  
  Thanks for the mention! teehughes #
  
  Do you have the right focus for your church? #Uprising2012 #
  
  What does your church need to stop doing? The answers might be hard. #Uprising2012 #
  
  Thanks for the mention! matman42 #
  
  Do the hard work of casting vision. #Uprising2012 #
  
  Don't forget to communicate the vision behind changes. #Uprising2012 #
  
  Who are the people you need to cast vision to in order to create a culture of redemption? #Uprising2012 #
  
  Whether you're a musician, videographer, or whatever, ask yourself where your talent came from. How does that impact you? #Uprising2012 #
  
  Do you use language that acknowledges there are people who don't know Christ in the room? #Uprising2012 #
  
  You'll get the people whose needs you try and serve. #Uprising2012 #
  
  Thanks for the mention! dljordaneku #
  
  I really need to unlock my iPhone: Unlock Your AT&T iPhone Without Losing Your Jailbreak http://t.co/wieEw1yt #
  
  Note to self for upcoming trips: Avoid Jet Lag with This Start to Finish Cheat Sheet http://t.co/NIWXOIV3 #
  
  Thanks for the mention! GodsDesigners #
  
  Tweeting Church is free for Kindle for only a few more hours. Get yours now. http://t.co/vPQGpb9h #
  
  Thanks for the mention! DrakeT3k #
  
  This needs to go in my travel bag: This Portable Surge Protector Is the Only Gadget Charger You'll Need http://t.co/OKXwigAy #
  
  We have been entrusted with the voice of God, but if we don't speak, the world will guess God's heart and guess it wrong. #Uprising2012 #
  
  Hey. My first book "Podcasting Church" is free for Kindle today. http://t.co/iJ9jMXiz #
  
  I'm discussing and signing my books "Podcasting Church" and "Tweeting Church" at #Uprising2012 Stop by and say hi. #
  
  Thanks for the mention! dljordaneku #
  
  People won't believe your words that say Jesus is loving, if your church isn't a loving culture. #Uprising2012 #
  
  Will you lead the shift to a redemptive culture? This doesn't have to be the church's losing season. #Uprising2012 #
  
  Thanks for the mention! dljordaneku #
  
  Quick reminder for the people in Lexington at Quest. We're using #Uprising2012 not #TheUprising as the official hashtag. #
  
  Thanks for the mention! doublea25 #
  
  Thanks for the mention! jaredjtaylor #
  
  Thanks for the mention! astan2191 #
  
  I know I love my Kindle: How To Check Out Library Books on Your Kindle for Free http://t.co/ONgThUYY #
  
  Thanks for the mention! theRamenNoodle #
  
  My first book "Podcasting Church" is still free (for Kindle) for a few more hours. http://t.co/iJ9jMXiz Go grab a copy now. #
  
  Thanks for the mention! Darnell #
  
  I always wondered: Why Do Old Books Smell? [Video] – How-To Geek http://t.co/FWVTQDaC #
  
  Thanks for the mention! SolomonsPorchTR #
  
  Doesn't get more geeky than this: 20,000 Piece Lego Barrel Organ Plays Star Wars Theme http://t.co/uUAHwRMU #
  
  Thanks for the mention! shelzbit #
  
  Thanks for the mention! revnaomi #
  
  I guess I better start using it more: Pinterest Is Now Third In Social Media Users http://t.co/0wzot8qg #
  
  Stryper for the 21st century? Hip hop w/ a positive message: “No Sex” by Still Trill Christians @ LeadingSmart http://t.co/m8j6xgKe #
  
  If I had the $, I'd get one of these: Pebble: E-Paper Watch for iPhone and Android by Pebble Technology http://t.co/8bIftSix #
  
  Thanks for the mention! LittletonTodd #
  
  Interesting. I like the choice not to transliterate. I wonder what the translation of "baptism" is: Hear the Voice http://t.co/LH0iEhd1 #
  
  Doing Church is out! http://t.co/4H35L1O0 ▸ Top stories today via @abales @johnmichalak @wcagls @unviart @dennisluce #
  
  Thanks for the mention! adamnorsworthy #
  
  Nice tips on changing a habit. Maybe I need to do this with writing: Change a Habit in Three Steps with This Flowchart http://t.co/5Qjc9e9E #
  
  Thanks for the mention! shadesofjoe #
  
  Interesting. We'll see if this helps: How Well Do You Rank in Google? http://t.co/4aVLiLOa #
  
  Wow, that's easy! — Unhook and Reuse Plastic Zip Ties with a Simple Trick http://t.co/lGIWLsPM #
  
  If you know anything about html & want a simple way to put a reversed teleprompter screen up, here's something I did: http://t.co/R4y9Wst8 #
  
  Thanks for the mention! smokespydah #
  
  The landing page is up. Head over to http://t.co/7qGWE7KR for a sample chapter and a chance to get a free… http://t.co/3ceGIFQw #
  
  Last week on http://t.co/ZcJhpZp1 for 04/23/2012 – http://t.co/4fzvtDl1 #
  
  Last week on http://t.co/ZcJhpZp1 for 04/23/2012 http://t.co/7N8q0Ql3 #
  
  I'm tempted: [DIY] The DIY $30 Rolling Camera Bag | Fstoppers http://t.co/3gxCsMjF #
  
  Powered by Twitter Tools
  From http://TrinityDigitalMedia.com
- How do you celebrate?
  
  Apr 17, 12
  
  My church is actually really good at celebrating what God’s done. Here’s a quick example. I do video for our satellite campus. It’s about 1/10th the size of the central campus. The Saturday before Easter we had an egg hunt called “EasterFest.” We hoped that 1000 people would show up. God blew our imaginations when 2064 people came. We mentioned it every service and had a celebration the following Wednesday.
  
  Here’s an example of how Newspring celebrates:
  
  How about your church? How do you celebrate?
  
  Paul
  From http://TrinityDigitalMedia.com
- Last Week’s Links for 2012-04-16
  
  Apr 16, 12
  Here's the link to "Tweeting Church" to share: http://t.co/zbM3QmBe Only $3.99 for Kindle. #
  
  From my blog: Last Week’s Links for 2012-04-09: I'm starting to slip in the rankings. Only 13 hoursish left of "… http://t.co/JlfQ3GSB #
  
  Thanks for the mention! ChurchTechToday #
  
  Not bragging; I think it's my creative mind that got the answer in 5 minutes (or kid-like mind): Overthinking http://t.co/iM6LNAjs #
  
  This is such a cool idea: Fireball Shooter — DIY How-to from Make: Projects http://t.co/oRydTR67 #
  
  Thanks for the mention! MarkRobinson7 #
  
  I like this idea for a backdrop stand: Cheap Lightstand – WITH BUILT IN STORAGE! – YouTube http://t.co/zZVkYD3n #
  
  Thanks for the mention! EvilGeniusMr #
  
  On our way to get you. Thoughti had a receipt in the car for a tow company, but I can't find it. #
  
  And it can return only creative commons images, too: Compfight / A Flickr Search Tool http://t.co/3bV9Uz43 #
  
  Thanks for the mention! digichristian #
  
  Good lighting tips: Portrait Lighting Cheat Sheet Card http://t.co/0Cf9zNNG #
  
  We'll see if there are any problems, but I've just uploaded the print version of "Tweeting Church." Next, I get a proof & then publish. #
  
  The shortcodes for my Kindle books: http://t.co/iJ9jMXiz and http://t.co/vPQGpb9h (if hidden: http://t.co/vPQGpb9h & http://t.co/iJ9jMXiz) #
  
  Correction to the last tweet: http://t.co/zbM3QmBe is case sensitive. I'll try and fix that. #
  
  So now you can use http://t.co/vPQGpb9h and http://t.co/zbM3QmBe as well as http://t.co/CYwHLGo6 and http://t.co/iJ9jMXiz for kindle. #
  
  Good, easy tips to get you started: A Non-Designer's Guide to Typefaces and Layout http://t.co/kAD8KP9f #
  
  Interesting solution for cable management: DIY News, Videos, Reviews and Gossip – Lifehacker http://t.co/dqUDGuk1 #
  
  From my blog: Caine’s Arcade: A 9 year old boy – who built an elaborate cardboard arcade inside his dad's used a… http://t.co/OD5VJDv5 #
  
  Much easier; I still don't have the trojan: How to Find Out If Your Mac Was Infected by the Flashback Trojan in 1 Click http://t.co/74Ttyhg2 #
  
  Thanks for the mention! webmonkeydc #
  
  Thanks for the mention! ChurchTechToday #
  
  Hey, give me a like over at http://t.co/0mmje2Z6 and get a free chapter. #
  
  I actually want to do this: FrankenUPS Hack Turns a Server UPS into a Whole House UPS – How-To Geek http://t.co/h3XrnxMz #
  
  Thanks to Digital Dan and Darrell for liking this page! Your free chapter is coming soon. #
  
  Quick trivia. The iPhone on the front of the Kindle version is a hybrid drawing of a 3gs and a picture of my… http://t.co/HCjG9YRw #
  
  Crud. I connected http://t.co/0mmje2Z6 to my twitter and now it tweets every time I write an update. Gotta fix that. #
  
  Spotlight is one of best things about a mac: All the Awesome Spotlight Shortcuts You Didn't Know Existed http://t.co/J4LyETs8 #
  
  The Paperback version of Tweeting Church is on Amazon. http://t.co/QB4lI8AD #
  
  Thanks for the mention! ta_barlow #
  
  Thanks for the mention! LailaaMeridiane #
  
  Good info: Meetings.io Creates Great-Looking Video Chats in Minutes, No Sign-Ups Required http://t.co/sDJxFGGO #
  
  Thanks for the mention! revnaomi #
  
  Got this link from Mike Sessler. Love the NTG-3 myself: Sennheiser MKH 416 vs. RODE NTG-3 http://t.co/tadoCFWA #
  
  I'll take one with an EF mount for about $200. What do you mean, "no"? — Fujinon DSLR news shooting lens http://t.co/n7E4uSES #
  
  3:45 am local time and I'm in a minivan looking for the Amtrak station in Indianapolis. Weird. #
  
  Wow. I love this adventure. It's odd to be sitting here with a bunch of comic creators and 4 Amish ladies. #
  
  I like the idea of backup software that uses S3: Arq Backs Up Just the Mac Files You Need to Amazon S3 http://t.co/4DYsytyV #
  
  Talking to the lady next to me I know I'm here for her. So much confusion. Praying hard what to say. #
  
  Thanks for the mention! buzzbrockway #
  
  Bad language, but great message (consider yourself warned): An Invocation for Beginnings http://t.co/nr33DXw8 #
  
  Doing Church is out! http://t.co/4H35L1O0 ▸ Top stories today via @skillshare @ianbeyer #
  
  This better be cheaper than $38,000 fujinon lens: HandiZoom http://t.co/oADgnnfv #
  
  It breaks my heart that more people didn't see my friend's presentation, but sometimes you have to present to 2 before you present to more. #
  
  New meme. Add "in bed" to stuff a politician says. "Ask not what your country can do for you. Ask what you can do for your country in bed." #
  
  I can't take credit for that meme. That's all @bdkuchera. #
  
  Last week on http://t.co/ZcJhpZp1 for 04/16/2012 – http://t.co/6SuTsHdS #
  
  Powered by Twitter Tools
  From http://TrinityDigitalMedia.com
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- Paul Clifford
  
  Author of "Podcasting Church," "Tweeting Church" and Independent Media Production Professional
  
  Broadcast Media | Lexington, Kentucky Area, US
  
  Summary
  
  Professional videography and tech since 2000. Editing with Final Cut Pro for over 10 years.
  
  Specialties: Videography, New Media, Social Media, Church Technology, Presentation Support
  
  Experience
  - Jul 2001 - Present
    Author of "Podcasting Church" and "Tweeting Church," Speaker, Writer, Podcaster and Videographer / TrinityDigitalMedia.com, llc.
    
    Church Tech Made Understandable
  - 2008 - Jan 2011
    Tech Support / HomeLogic
    
    Supported a line of home automation equipment.
  - Jun 2007 - Jan 2011
    Technical Support / ELAN Home Systems
    
    I complete troubleshooting for dealers around the country.
  - 2007 - Jan 2011
    Tech Support / ELAN Home Systems, Sunfire, HomeLogic
    
    Supported a full line of whole-house & home theater, audio, video, and home automation equipment.
  - Aug 2006 - Jun 2007
    Video Technician / Visual Aids Electronics
    
    Set-up and engineered media installs for large and small gatherings.
  - 2002 - 2003
    Production Assistant / WLEX-TV
    
    Live camera work in a studio environment Live sound in studio environment
  - 2000 - 2001
    Student Worker / Asbury Theological Seminary
    
    Studio, event, and in-field videography.
  - 2000 - 2001
    Student Worker / Asbury Theological Seminary
    
    Studio, event, and in-field videography.
  Education
  - 1997 - 2001
    
    Asbury Theological Seminary
    
    M.Div. in Theology, Mass Communications
  - 1992 - 1996
    
    Georgetown College
    
    BA in Philosophy
  Additional Information
  - Websites:
    
    Company Website, Personal Website, RSS Feed
  - Interests:
    
    Technology and Communications
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- Thanks for the mention! luv_ideas
  
  May 26, 12 from ifttt Reply, Retweet, Favorite
- Thanks for the mention! brentmulberry
  
  May 26, 12 from ifttt Reply, Retweet, Favorite
- As an artist, I LOVE this idea: Church Tech Arts http://t.co/VxLAKw1x
  
  May 26, 12 from Timely by Demandforce Reply, Retweet, Favorite
- Another DIY Apple Box tutorial: Cine by Design - DIY Apple Boxes http://t.co/47MQtvyq
  
  May 25, 12 from Timely by Demandforce Reply, Retweet, Favorite
- Good reminder: The Movie Vanishes: How Toy Story 2 Was Wiped Out and Recovered [Video] - How-To Geek http://t.co/knUqdRcj
  
  May 25, 12 from Timely by Demandforce Reply, Retweet, Favorite
- I've had more borrows this month than any before. Thx. Free for Prime members, but I get paid. http://t.co/iJ9ffn9p or http://t.co/vPQBRB07
  
  May 25, 12 from web Reply, Retweet, Favorite
- Thanks for the mention! revnaomi
  
  May 25, 12 from ifttt Reply, Retweet, Favorite
- The Movie Vanishes: How Toy Story 2 Was Wiped Out and Recovered [Video] http://t.co/knUqdRcj
  
  May 25, 12 from Timely by Demandforce Reply, Retweet, Favorite
- From my blog: Unique Value Proposition of Your Church: As a business owner, I’m always reading something about b... http://t.co/MOO6r2eK
  
  May 24, 12 from twitterfeed Reply, Retweet, Favorite
- Latest post: Unique Value Proposition of Your Church http://t.co/rtNJMzCm
  
  May 24, 12 from TrinityDigitalMedia.com Reply, Retweet, Favorite
- I love lighting with a good kit; makes it easier: Two Interview Lighting Tutorials That’ll Kick Your Footage Up a Notch http://t.co/FFWl8m4G
  
  May 24, 12 from Timely by Demandforce Reply, Retweet, Favorite
- Thanks for the mention! STP_Church
  
  May 24, 12 from ifttt Reply, Retweet, Favorite
- Good idea. Organization made simple: Group Videos in iTunes by Saving Them as TV Shows http://t.co/YdWnQc1D
  
  May 24, 12 from Timely by Demandforce Reply, Retweet, Favorite
- Quick reminder. Borrow my books free for on Amazon if you have Prime. http:http://t.co/iJ9ffn9p or http://t.co/vPQBRB07 (It helps me, too).
  
  May 24, 12 from web Reply, Retweet, Favorite
- This is a great idea; maybe I'll do my own list: Plan Your Free Online Education at Lifehacker U: Summer Semester 2012 http://t.co/tPYylln7
  
  May 24, 12 from Timely by Demandforce Reply, Retweet, Favorite
- Helpful if you use a text based to do list: TaskBadges Adds the # of Uncompleted Tasks of Any Text-Based To-Do List http://t.co/punFFQV5
  
  May 23, 12 from Timely by Demandforce Reply, Retweet, Favorite
- Wow, good to know: Fix Out-of-Sync Audio in VLC with a Keyboard Shortcut http://t.co/0i2b9SeL
  
  May 23, 12 from Timely by Demandforce Reply, Retweet, Favorite
- If you have skill, you can do a lot with only a little: It Only Takes 1 Reflector To Create Beautiful Portraits http://t.co/zd10VDDy
  
  May 23, 12 from Timely by Demandforce Reply, Retweet, Favorite
- So very true: 10 Things Your Husband Wants To Tell You http://t.co/x7onFtPs
  
  May 22, 12 from Timely by Demandforce Reply, Retweet, Favorite
- I'm trying to get this before this offer is done: 7 Reasons to Buy My New Book Now http://t.co/APFinlrQ
  
  May 22, 12 from Buffer Reply, Retweet, Favorite