Francisco Miranda

New business development at a digital level, new marketing experiences, digital strategies aimed at planning, creativity, user experience and comprehensive managing development.
Strong focus on PM working with major digital communication tools using new technologies.
Main clients: Adidas, Mastercard, SAP, Avon.

BTL development campaigns focused on interactive marketing, digital, shopper, integrated, mobile marketing and experiential marketing using applied tools aimed at merging the online world with the offline world. Activations, events, and big promotions. Main clients: P&G, Pepsico, Monsanto, Levi's, Toyota, Mars and Danone.

BTL project coordination in promotion, offline and online advertising, special events, public relations. Integrated disciplines of the Cómo group (architecture, digital media, interior design, music production, publishing, new technologies in events and visual resources. clients: Tequila Azul Centenario, Jägermeister and Stolichnaya.

BTL project coordination in promotion, activities, special events, public relations and strategic partnerships with some clients as Barcel, iomabe, LG, Goodyear, Colgate and Ricolino.
Philip Morris account supervisor for mexican cigarettes local brands (Fortuna, Delicados, alas).
Strategic and tactical development and coordination of the Delicados Dorados campaign launching. Offline and online, events and strategical activities in street. Ad development in some alternative media such as video games and apps for iPod touch and iPhone.

Zeebo videogame console launching in Mexico, Management and coordination of the communication strategy development, integrated in ATL and BTL, industrial design, product packaging, accessories, brand positioning based on the technology market, in-store material, public relations, mass media campaign aimed at traditional and non- traditional media. Web page development and digital traffic generation through search marketing.

Supervision of Kellogg, Procter & Gamble, Hasbro, Act II and new projects in the area of digital, interactive, direct & database marketing, promotions, social media, search marketing and shopper.

Strategic campaign development in the area of Interactive and shopper for pitches and new business.

ATL strategic brand coordination for Corona brand of Grupo Modelo. Planning and development of Corona branches strategies (Soccer, main brand, international and promotions)

Account services for Sigma alimentos and Comex home paints and supplies.

Development support in new business campaigns.

TV ads production, endorsements, prints, radio, POS material, OOH, BTL, special events, brand activation, interactive, technology and new trends in communication.

Advertising coordination for global and local brands at an strategic and tactical level, from idea generation to execution thereof.

Account supervisor for Jose Cuervo brands such as Traditional, Gran Centenario, Azul Centenario, Reserva de la Familia, 1800, Don Julio, Appleton State, and Matusalem. And also Pepsico´s Lipton and Tropicana.

Henkel Adhesives and Clorox Latam account supervisor.

Strategic communication in Henkel´s laundry and adhesives divisions, including Viva and 123 detergent brands, Pattex, Pritt, Loctite, Sista and Resistol adhesives.