One Louder

Dublin-based Advertising & Design Consultancy // NEW SITE COMING SOON // Call +353 87 856 2838 or click on the link below.



Profile

Head of Creative Strategy at Arekibo Digital
Marketing and Advertising | Ireland, IE

Summary

20 year + experienced creative professional, who has worked in almost every area of commercial creativity, including design, advertising, production and consulting functions in traditional and new media.

Experience

  • Jan 2012 - Present
    Head of Creative Strategy / Arekibo Digital
    Arekibo is a digital media company dedicated to helping organisations understand and maximise the true potential of digital communications.

    Arekibo has 5 divisions: Arekibo Digital, one of Ireland’s largest digital media agencies; Arekibo Web, delivering web design and development services; FirstPageon providing search engine optimisation strategy; Arekibo Mobile, an app and mobile consultancy; and Arekibo Ventures, a seed capital fund.
  • Sept 2010 - Present
    Founder / Mobimage
    Mobimage is a new Dublin-based digital marketing start-up, developing image recognition related projects for brands, marketers and media owners.

    We are leveraging the power of the cameraphone to make any image - on a poster, in press, on the side of a bus - linkable, clickable, and actionable.

    With Image Recognition, we can deliver your digital content direct to mobile audiences, through a simple intuitive action - snap and send.

    Mobimage is working with the world's leading Image Recognition technology providers to offer innovative image-led mobile marketing solutions.
  • 2006 - Jan 2012
    Founder/Creative Director / One Louder Advertising & Design Ltd.
    Dublin-based Design and Advertising company. Working with a number of key strategic partners, in media, marketing and production to offer a flexible full service package.

    Notable clients include: Irish Red Cross, the Rehab Group, Falcon & Thomson Holidays (TUI Travel), Windsor Motors Group, Cash & Carry Kitchens, Accord, FBD Hotels, Heartwood Homes, Isle of Man Tourist Board, Sun Microsystems, Irish Aid, Accountancy Solutions, Lawline, Irish Heart Foundation.
  • 1999 - 2005
    Creative Consultant / Freelance
    Freelance consultant on a wide range of projects for leading companies including: contributing to the development of Esat's original consumer portal site; working on PWC's tender for the ROS (Irish Revenue) website; creating brand identities for a number of internet startups; making some really amazing TV ads for the Hunky Dorys crisps brand.
  • 1998 - 1999
    Creative Director / Labyrinth
    Sold Red Herring to Labyrinth and joined what was then Ireland's largest web company as Creative Director, working on a range of web projects for clients such as Sanyo, DCC, AIB, Microsoft, Hyundai, and Esat.
  • 1996 - 1998
    Founder/Creative Director / Red Herring Advertising & Design
    Founded Red Herring, a vibrant design and advertising firm offering creative services to leading Dublin agencies, including AFA, McCann Erickson, DDFH&B, Rothco, Direction, and Cawley Nea, working on projects for some of Ireland's leading brands, as well as a handful of direct clients.
  • 1992 - 1996
    Creative Director/Producer / Freelance
    After 2 years travel abroad, returned to work freelance on clients including DHL, Celtic Hampers and An Post. Also instigated and project-managed renovation of the original Windmill Lane Studios, giving the studio a new lease of life as a world-class project studio, used by The Blue Nile and Clannad, among others.
  • 1990 - 1992
    Copywriter/Agency Producer / Creative Group Ltd. Dublin
    Worked on a number of major branding projects including the launch of Classic Hits 98FM, the launch of Esat, the introduction of a new Iarnrod Eireann identity and the rebranding of First National. Worked on TV, radio, press advertising and DM campaigns for HOK, Ulster Bank, Esat, Trocaire, Mitsubishi, DID Electric, Whirlpool, Sony Centres, Peats.
  • 1988 - 1990
    Copywriter / Arks Advertising
    Began career in advertising as trainee copywriter in Arks, sharpening skills - and the senior copywriters pencils - on such brands as Colgate Palmolive, Barrys Tea, Guinness, Weetabix and KFC.

Additional Information

Websites:
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