Hi, my name is Ofer Luft.
I'm a Product guy with a strong technical background, focusing on strategy, marketing, usability and prototyping.
I also do experience design if time permits.
15+ years of experience managing, designing and developing products and services for web, TV and mobile.
With strong passion and background in both technology and product design I'm capable of translating high-level business requirements and market trends into a well-positioned product, then coordinate between marketing, product and development teams towards successful implementation, deployment and adoption, inside and outside the organization.
User-centered, agile and market-driven. Interested in management of interactive solutions, be it initial prototypes or mature services and products, which promote user empowerment and meaningful user experiences.
Overseeing design and management of high-profile media solutions in multiple verticals (Media, Education, Enterprise), powered by Kaltura’s Online Video Platform.
Outbound responsibilities include ensuring successful execution of customers' online video strategy; Risk management; Consulting on media strategy, maximizing ROI, differentiation and positioning; Creating customer-facing best practices in code, integration patterns, governance workflows and how-to guides.
Inbound responsibilities include translating repeating business requirements into product roadmap and system architecture recommendations; Overseeing pre-sale, post-sale and retention of strategic accounts;
Customers include SAP, AT&T, Accenture, Disney, ABC News, Pearson Education, Cornell University, Nestlé, AstraZeneca, Broadcasting Board of Governors
Designing and managing high-profile media solutions in multiple verticals (Media, Education, Enterprise), powered by Kaltura’s Online Video Platform.
Responsibilities also include creating customer-facing best practices in code, integration patterns, governance workflows and how-to guides.
Customers include Disney Parks and Resorts, ABC News, Warner Brothers, Pearson Education, Cornell University, Gogo (Aircell), AstraZeneca
Developing an innovative business solution for the Private Aviation sector
In the last 2 years I helped transform a B2C-targeted, Social Networking solution into a B2B-targeted, Social Networking platform for web and mobile and facilitate its integration within a large global corporation.
With this I was also in charge of client relations, starting with management presentations, followed by assisting client teams in defining product briefs, interfacing with client's content partners and generally promoting internal adoption of the service.
Pioneered "Activity Streams" and Social Networking aggregation - Conceived and followed the development of a cutting edge social networking solution for web and mobile.
Defined market strategy and initial user experience for a rich mobile marketing platform.
Assisted in the maturation of a user-generated content portal, including market and mobile strategy.
In charge of evaluating new mobile technologies and services for strategic adoption
Research, design, information architecture and development of
interaction prototypes -
Dynamic media systems; Playable media; Mobile experiences; Social software; Multi-user gaming platforms
Developed and co-hosted a workshop which focused on design methodologies for dynamic media systems.
Research, design and development of interactive applications for various clients - Interactive television; Video Conferencing; Data visualization; Network service creation; Remote management.
My job included pre-sale analysis; Defining information architectures, application protocols and APIs; Translating market trends and use cases into workable UX and UI guidelines; Developing dynamic Flash client GUIs; Developing server-side service simulators and databases