oferico
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Hi, my name is Ofer Luft.
I'm a Product guy with a strong technical background, focusing on strategy, marketing, usability and prototyping.
I also do experience design if time permits.
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Info
- Summary15+ years of experience managing, designing and developing products and services for web, TV and mobile.
With strong passion and background in both technology and product design I'm capable of translating high-level business requirements and market trends into a well-positioned product, then coordinate between marketing, product and development teams towards successful implementation, deployment and adoption, inside and outside the organization.
User-centered, agile and market-driven. Interested in management of interactive solutions, be it initial prototypes or mature services and products, which promote user empowerment and meaningful user experiences.Specialties: Product Marketing, Product Management, User Experience, Content Management Systems, Social Interactions, Media Convergence, Creative Direction, Information Architecture, API Design, Prototyping, asking the right questionsExperience- Jan 2011 - PresentDirector of Solutions / KalturaOverseeing design and management of high-profile media solutions in multiple verticals (Media, Education, Enterprise), powered by Kaltura’s Online Video Platform.
Outbound responsibilities include ensuring successful execution of customers' online video strategy; Risk management; Consulting on media strategy, maximizing ROI, differentiation and positioning; Creating customer-facing best practices in code, integration patterns, governance workflows and how-to guides.
Inbound responsibilities include translating repeating business requirements into product roadmap and system architecture recommendations; Overseeing pre-sale, post-sale and retention of strategic accounts;
Customers include Disney, ABC News, Pearson Education, Cornell University, Nestlé, AstraZeneca. - Jul 2010 - Jan 2011Strategic Solutions Architect / KalturaDesigning and managing high-profile media solutions in multiple verticals (Media, Education, Enterprise), powered by Kaltura’s Online Video Platform.
Responsibilities also include creating customer-facing best practices in code, integration patterns, governance workflows and how-to guides.
Customers include Disney Parks and Resorts, ABC News, Warner Brothers, Pearson Education, Cornell University, Gogo (Aircell), AstraZeneca - 2010 - 2010Product Marketing and User Experience / Typemock Ltd
- Aug 2009 - 2010Chief Product / stealth startupDeveloping an innovative business solution for the Private Aviation sector
- 2007 - Jul 2009VP Product Marketing / Logia GroupIn the last 2 years I helped transform a B2C-targeted, Social Networking solution into a B2B-targeted, Social Networking platform for web and mobile and facilitate its integration within a large global corporation.
With this I was also in charge of client relations, starting with management presentations, followed by assisting client teams in defining product briefs, interfacing with client's content partners and generally promoting internal adoption of the service. - 2006 - 2008Innovation Division Manager / Logia MobilePioneered "Activity Streams" and Social Networking aggregation - Conceived and followed the development of a cutting edge social networking solution for web and mobile.
Defined market strategy and initial user experience for a rich mobile marketing platform.
Assisted in the maturation of a user-generated content portal, including market and mobile strategy.
In charge of evaluating new mobile technologies and services for strategic adoption - Jul 2001 - Jul 2007Product Consultant / NastyPixelResearch, design, information architecture and development of
interaction prototypes -
Dynamic media systems; Playable media; Mobile experiences; Social software; Multi-user gaming platforms - 2006 - 2006Lecturer and Course Developer / Venice University of ArchitectureDeveloped and co-hosted a workshop which focused on design methodologies for dynamic media systems.
- Jan 2001 - Jun 2006CTO / Netica LTD.Research, design and development of interactive applications for various clients - Interactive television; Video Conferencing; Data visualization; Network service creation; Remote management.
My job includes pre-sale analysis; Defining information architectures, applicative protocols and APIs; Translating market trends and use cases into workable UX and UI guidelines; Developing dynamic Flash client GUIs; Developing server-side service simulators and databases - 2000 - 2001Technical projects manager / Gizmoz
- 1998 - 2000Database team leader / Gizmoz
- 1996 - 1998Team Leader (UI, IA) / Israeli Air Force
- 1994 - 1996UI, database and Infrastructures developer / Israeli Air Force
Education-
1998 - 2002Tel Aviv UniversityB.A. in Psychology, Philosophy, East Asian Studies
Additional Information-
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- אוהב לנהל שיחות עם נהגי מוניות על נושאים ששנינו לא מבינים בהם
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