Battle Castle is officially “an action documentary series starring Dan Snow that is premiering on History Television February 23, 2012, and on Discovery Knowledge in Spring 2012.”
But spend two minutes on the site, Battlecastle.tv, click on the slider and you will plunge into an immersing experience that includes a game, a blog, twitter updates, educational content and the video trailer…it looks wonderful and exciting.
Our only issue with it is the hype. In the press release, it states “But with hundreds of people talking about it on Facebook and a social media reach approaching 1 million, it seems like the show has already aired.”
A couple of days before it starts airing they already have 4,290 likes on their FB page, and 372 followers on Twitter, not bad…but how does that exactly translate into a social media reach of 1 million?
This is a great project, it airs on History channel, it looks superbly executed, so no need to blow the balloon people, or it might end up bursting faster than you’d ever imagined.
Only a fool would think that someone should be able to bear boredom and frustration for long hours at a time and that this would be an achievement.
Telling the story of unemployment is a challenge. Personalizing it, is often the best way for the media to help the audience to identify with the issue.
On ‘state impact’, the producers mix statistics and individual storiesto convey what the reality of the economic crisis feels on the ground.
Well done!

The art director for IL-Intelligence in Lifestyle, the monthly magazine of Il Sole 24 ORE, Italy’s leading financial daily, Francesco Franchi: Visual storytelling is not a fad…
The behind the scene of remaking a website, and not any website.
In this post, Cait O’Riordan, responsible within Future Media for the development of the BBC Sport Website, describes the changes they’ve made to the site and the process behind it.
It is really interesting. After all, a website is always about the same thing: how to best tell a story to the user? How to make the information easily accessible etc.
The BBC Sport website is the most popular Sport site in the UK, attracting an average of 11.5 million browsers a week.
There is a lot of fundamental changes. After all they had not revamped the side for about 9 years. But what I find the most interesting, is the emphasis on LIVE.
After all, our constant use of the internet puts an enormous pressure on outlets to provide a continuous stream of up to date information. Users expect no less. Constant access equals uninterrupted flow….
There is a lot to be said about the consequences that this kind of pressure puts on a system. But when it comes to sports, there is no doubt, that speed is of the essence.
Go visit the site and see for yourself.
What do you think? How do you rate their job?

Via Scoop.it - Tracking Transmedia
That’s because Doug Wheeler’s new installation at the David Zwirner gallery in New York is the closest I’ll ever get to satisfying a desire I’ve had since childhood: to float on a puffy white cloud.
Via fastcodesign.com
Pioneering programs at MoMA and other museums show that engagement with modern art can improve quality of life for Alzheimer’s patients and their caregivers.

Projection Mapping is a digital art that I’ve been completely in awe with since I first witnessed it at the Vimeo conference in NY a couple of years ago.
This one, celebrating the UAE national day 2011 is thrilling…and absolutely gorgeous.
Using 44 projectors with a combined brightness of 840,000 lumens, a new reality of fairytale proportions is created. On a massive scale (the projected area covers a surface 600ft wide x 351ft high), it’s hard to imagine what it would be like to witness this project in person, but the video certainly captures enough to knock us off our seats.
A fascinating episode of Studio 360 with Kurt Andersen. Can the computer be an artist? Can it create? What is “creativity”?
This week, Kurt Andersen asks: can computers make art? And if so, when? Will it be any good? We’ll meet a program named AARON that’s been painting for nearly 40 years, a filmmaker who replaced her editor with an algorithm, and professor who thinks what computers need is more Shakespeare.

Prison Valley is an interactive production that combines photography, video, sound and flash technology to create an atmospheric piece about Canon City, Co, the ultimate prison town in the US.

The web platform is perfect for it. As a straightforward documentary, the exercise would have rapidly run out of breath.
But, the producers make the most of what the team brought back…every bits and piece of this web documentary serves the storytelling concept. And, it succeeds grandly as far as that is concerned.
It feels almost like a game. You’re not sure how long the journey will last or what the pay off will be. One goes along with the narrator who is generous in sharing with the audience, his feelings and impressions of the the place.
The narration is enigmatic and full of atmosphere, sounding at times like a Dashiell Hammett mystery.
Again, without all the artifices, the content might come short. But, Prison Valley is a perfect demonstration of what transmedia can achieve when put in the right hands.
npr:
Hands-down my favorite story from today’s Morning Edition. Louisa Lim reports that “Wolf Dad” Xiao Baiyou is a sensation in China, for his book “that was originally titled Beat Them Into Peking University. It was later changed to the not-quite-as-catchy So, Brothers and Sisters of Peking University.”
But to me, Lim’s particular genius was paring the Wolf Dad’s story with that of a “small, scrappy exercise book filled with primitive line drawings. The Complete Book of Combat With Mum contains twenty strategies to deflect a scolding from your mother – and was written by two Beijing ten-year olds.”
The image is one of the illustrations by the kids, Chen Leshui and Deng Xinyi.
“Move number four is useful. You run to mum and throw yourself on her,” says Chen Leshui, who wrote the book. “Lots of kids say they use this because it makes mums’ hearts go soft, and it makes her cry.”
Such a good listen! —Sarah
Projects are fun to start, but part of the deal is that they don’t last forever.
Amazing article in last week’s New Yorker Mag about this French artist, JR….
In this interview, he explains what his latest project, “inside out” is all about…
This guy won a TED Prize…he is semi-anonymous (what the heck does that mean??) and superbly ‘modern’.
As a follow up to yesterday’s video, I could not help but link to this one. I was laughing so hard watching it! I realize there might be a story behind it that would not be so funny…but if one had to create a video on the theme of “This is what English may sound like to foreigners”, one could not beat this!
I hear this old the time: “French is so…romantic”…
What does language sound like to people who don’t speak it…well, this what English may sound like…Strange…and so nasal…
You’re gonna love it!
Forget infographics! Here comes the video infographic. This NPR one is a fantastic way to visualize population growth…or how we got to be 7 billion…
The drop/leak combo is just superb!
Brilliant!!
Gahhh just noticed my handwriting is atrocious here lol. Late night scribbling by the English Lit geek in me…