José Xicohténcatl has a diverse background leading the public relations efforts for Fortune 500 companies.
Xicohténcatl offers a full range of corporate communications services including bilingual and bicultural media relations, product launches, strategic planning, news release and article writing, Web content development and social media outreach.
His placement record includes such leading media outlets as La Opinion, Los Angeles Times, Diario Las Americas, El Nuevo Herald, La Opinion, Atlanta Latino, Univision.com, Terra.com, MSN Latino the Associated Press. TV broadcast placements include CNN en Español, Univision, Telemundo, MTV Tr3s, ESPN Deportes, Fox Sports en Español, and Azteca America.
Prior to becoming an independent public relations professional, Xicohténcatl held a position as Account Executive for Taylor PRimero in their Los Angeles office where he was a versatile member of a wide variety of account teams. His expertise in consumer electronics, entertainment, music and sports made him an asset to such diverse brands as Xbox, Allstate, BRP and Alltel.
His experience includes Hispanic media outreach for new product launches, promotions and special events for clients like POWERade and Toyota. In 2008, he played a key role in the launch of the MasterCard Bank of America Affinity Card campaign, named "2008 Sports Campaign of the Year" by the Hispanic Public Relations Association.
Public Relations support for:
- Monitor Latino Music Conference
- Hola Mexico Film Festival
- La Que Buena
- Tapiz Media Group