Jose Xicohtencatl
Saving the world one pitch at a time
Pepito's Weblog- LatinoPRguy
- @OCpublicist
- @Xicotek
- My LinkedIn
-
Posts
- May 22, 13
- May 22, 13
The Hola Mexico Film Festival will come to a close tonight at the Plaza de Cultura y Artes at 7:30 p.m. The night will be filled with excitement as accordion artist Celso Piña showcases his documentary CELSO PIÑA; EL REBELDE DEL ACORDEON,and later takes the stage to bring a close to the seven day festival.
Tickets are still available for $30 at the door or at the website http://www.holamexicofest.com
See you there!
Mayo 22 – NOCHE DE CLAUSURA Y CONCIERTOS – Plaza de Cultura y Artes- 7:30pm
La Plaza de Cultura y Artes será la sede para cerrar nuestro festival con un dulce broche de oro. Presentaremos la premier norteamericana del documental CELSO PIÑA; EL REBELDE DEL ACORDEON, misma que nos embarcará en una memorable travesía a lo largo de la historia de éste gran músico. Al finalizar la función de cine; y para deleite de la concurrencia; el mismo Celso Piña, acompañado de toda su banda, nos ofrecerá un gran concierto.
De igual forma tambien el grupo La Misa Negra, estara con nosotros para cerrar esta gran noche.
Además, contaremos el mejor maridaje posible para nuestra exquisita comida. 9 vinicultores de El Valle De Guadalupe presentarán una selección de los mejores vinos de México. Y para aquellos que deseen variedad de bebidas, también contaremos con tequila, cervezas y mezcal.
Y como todo final feliz, no podemos olvidar la importancia del postre, que en esta ocasión correrá a cargo del Chef José Ramón Castillo y su gran talento para hacer maravillas con chocolate. Otra variedad de postres estarán disponibles al igual que servicio de bebidas (efectivo solamente).
Admisión
$30
- May 06, 13
CNET to introduce Spanish-language version
CBS Interactive (CBSi) plans to introduce in the fall a version of CNET for Spanish-speaking consumers. CBSi announced several Spanish-language initiatives, including a Spanish-language edition of CNET that will debut in the fall. Jim Lanzone, president of CBSi, said he wants to offer unique digital content for a Spanish-speaking audience of 50 million in the U.S., with more in Latin America and across the globe. The Spanish-language version of CNET “will not just be a machine translating our English content into Spanish,” Lanzone said, “[it] will be its own distinct site.” CBSi is also working on a Spanish-language version of GameSpot.
- Apr 23, 13
Latinocalifornia.com les invita a ver la película Cinco de Mayo: La Batalla.
Envíe un correo a ngaleana@latinocalifornia.com con su nombre y dirección y díganos por qué quiere aprender mas acerca del Cinco de Mayo. El viernes 26 de abril elegiremos a 10 ganadores (5 pares para el cine en South Gate y 5 en Pico Rivera).
- Apr 16, 13
- Apr 04, 13
- Apr 02, 13
Los chavos de KSSE-107.1 estan regalando boletos para el Grand Prix de Long Beach.
El evento dara comienzo el 19 de abril con un super concierto con Moenia y Moderato en el marco de Fiesta Tecate.
Checale: http://www.superestrella.com/registracion-tecate-grand-prix/
- Xicotek
- Mar 27, 13
-
Posts
- Apr 01, 13CNN is getting some LA love, KTLA 5 Morning News favorite Michaela Pereira will be joining CNN in New York city after being part of the morning news show for the past nine years.She is expected to leave at the end of May.Do you think KTLA did the right thing by letting her go?- Latino PR Guy
- Mar 10, 11
If you have ever blurted out an #epicfail or #retweet in a real conversation you might be one of the thousands of people using 140 characters to communicate in real life. We may not realize it but the spillover of social media into our lives is happening, almost as if we wanted our lives to be measured in trending topics.
Here are a few tips for talking "Tweet" in Real Life:- Get up to speed on what a hash tag is
- Make it organic, it's not fun if you force it upon someone
- Make sure you're up to date on your popular hashtags
- Don't be afraid to use it in the workplace "let's retweet that"
- If you're totally corporate check out how to use twitter hashtags for business
Thank you @HeatherCinOC for inspiring this post. - Feb 07, 11Portada’s Census Preview Report is out this week. A few highlights below.Hispanics will continue to grow and become the largest “minority” outpacing the growth of the general market‒ The 2000 U.S. Census projected that by 2010 Hispanics would make up 16% of the total U.S. population and 24% by 2050. Some estimates predict that Hispanics will amount to 30% of the U.S. population by 2050. U.S. born Hispanics will drive the majority of growth.Hispanics will be represented in more geographical areas of the U.S.‒ The Hispanic population in states which traditionally had a relatively small number of Hispanics will grow exponentiallyAge Distribution will show that Marketers targeting Gen Y need to think Hispanic‒ 22% of the U.S. population under the age of 18 is Hispanic and 18% of the U.S. population between the ages of 18 and 44Spanish will continue to be the dominant language spoken among Hispanics‒ In 2009, a significant percent of the market communicated only or mostly in Spanish (37%), a 68% change from the 2000 CensusHispanics' wallets will continue to get fatter‒ Hispanic spending power increased by 6.4% between 2005 and 2008 versus 2.9% for the general U.S. population. Small Business Owners are growing faster among Hispanics than in the General Market. Between 2002 and 2007 the number of Hispanic Business Owners increased by 43% vs. 14.5% for non Hispanics.Hispanic consumer spending led overall U.S. market growth in the following categories‒ Food business - Growth in Hispanic spending explains 30% of the growth of the overall market‒ Education - U.S. Hispanics spent 58% more on education compared to 9% for non-Hispanics‒ Entertainment - U.S. Hispanics increased their entertainment spend on fees and admissions by 14% as compared to a 7% decline for non-Hispanics
- Feb 07, 11Tips for Conducting a Virtual Broadcast InterviewIf you're a PR professional, more thank likely you have noticed that interviews via Skype are increasing in popularity. You might have also noticed that many of these are not done right. Bad lighting, moving around too much, not enough eye contact, not speaking clearly... these are things that you and your clients need to take into consideration when preparing for an online interview via Skype, MSN Messenger or any other tool that allows you to stream video. Broadcast stations are allowing these type of interviews because it makes it easier for them, and having experts on call is invaluable.Getting StartedGive your full attention to the participant as if you were in the studio. Make sure you're in a quiet area that is echo free where you will be free of distractions and free of disturbances. Make sure your computer's background sounds are turned off or on mute (Outlook alerts, TweetDeck alerts, AIM, MSN Messenger and others sounds that your computer can make throughout the interview)Treat this like a real interviewIt's a real interview after all, being in front of your computer screen doesn't mean that no one is watching. Keep the viewer in mind and also think about how video-conferencing works. Usually there is a delay between when you and the broadcast station so make sure that above all you speak and elaborate when asked. Learn to speakDo's of Webcam Interviews1. Maintain eye contact with your camera2. Get an HD webcam if possible. With today's technology there is no excuse for you to have a low resolution webcam. They run between $29 and $149, the Microsoft HD cam series is my favorite.3. Speak clearly and when addressed4. Quit moving around so much. You'll come out like nothing more than a blur5. Make sure you're dressed for broadcast. Just because you're in front of your computer doesn't mean that you can be on your pajamas.
6. Make sure you're excited about your topic. Nothing can make a more boring subject than someone who's not excited about what they're talking about.
7. Learn to pause. Say what you have to say and then stop, these cues will give the person doing the interview the chance to comment or ask questions.
8. Lighting is key. Make sure that you're in a well light room to make sure you're not coming out as a dark shadow.
9. Do an mock interview before going live. Make sure that your camera, mic's and everything else works before going live. There is nothing more embarrassing than finding out that you've been talking and no one is listening.Don'ts of Webcam Interviews1. Don't yell at the camera. These microphones are sensitive and can pick up most sounds, there is no need to shout.2. Don't move around too much3. Don't go into your closet or restroom. Just because you can lock the door doesn't mean that these areas are good for an interview. There is usually an echo in this room which will make your interview sound like you're far far away.Above all have fun and stick to your key messages. As PR professionals it is our job to prepare our clients for any type of interview, just because it is through webcam doesn't mean that you should take short cuts. Stick to these tips and you'll be a producer's best friend.The Latino PR Guy
-
Tweets
- Part 2 of this week's #commuterseries in Downtown #Pomona #train #metro #art #instaart #instacool… http://t.co/7VRl97HHTM
- First of my #commuterseries at Placita Olvera in #LA. Minor contrast filter and exposure. #instaart… http://t.co/XZx8Ndzn3X
- I just got Perk'd with a One-Day Pass to the @AmericanAir #AdmiralsClub lounge! See if you can too at http://t.co/l7v7Akmczs
- @BriciaLopez can i just say you're amazing! Thank you so much, you didn't have to.
- Bayern scores as Messi watches from the sidelines (5-0) @djerickarmas @reneromanosport
- Supporting buddy Carlos Borja on his starting game with @ericavila12 at the #homedepotcenter… http://t.co/zzRmGWrffL
- RT @TheOnlineMom: Sometimes the best parent/child conversations happen when you're driving and they're in the back seat #theonlinemom
- RT @IrmaLReyes: @OCpublicist: "The reason we have hispanic public relations is that we need to make things culturally relevant" #commweek20…
- @Denise_Yvn thanks!!!!
- @elsaoneriver I'm at Pavilion if you want to swing by.
- We're at Pavillion B for #Comnweek with @PRDLo and @stephenchavezpr an @prkahuna @csuf http://t.co/oyIKNKAKeC
- @djerickarmas nos chingaron! #barca
- @elsaoneriver Yes I'll be there at 5, program starts at 5:30 p.m. More details here: http://t.co/dyUz26aWtE Let's catch up!
- Excited to speak at 2morrow's @CSUFcommweek http://t.co/aocKnG9D6f Let me know you'll be there too! #PR #College
-
Tweets
- Will Smith shows us he still has it! http://t.co/6cLAuR0nvT
- Be There! Hola Mexico Film Festival Closing Night http://t.co/FAUYcRXqrw
- Microsoft presenta Xbox One: la siguiente generación de su consola http://t.co/D7pGHQSYTW via @tech_notas
- Xbox One offers 3 operating systems #XboxReveal @TECH_notas
- Xbox voice features will bring a new way to watch LIVE TV #XboxReveal
- @grizzlybear to play at @hwdforever cemetery on Friday, Aug. 9. Tickets and info here: http://t.co/dN1P9KvERF #LA #gigs #music #locals
- Tune in today! RT @kolobarrera: Dioses del Tiempo estan en el studio compartiendo su musica y su cotorreo!! Conectate http://t.co/7UTnICB2mI
- US Console Market as large as Box Office, yep, videogames surpased even Iron Man 3 http://t.co/rYOUUlxpOe #tech #gaming
- RT @VillasArmy: Join @VillasArmy and move up the ranks until you make General of the Army!! #RideWithPanchoVilla... http://t.co/keTqT71N2x
- Call of Duty Ghosts Trailer Hits the Web http://t.co/DSUiYmB4Rz
- CNET goes after the Hispanic Market in the U.S. http://t.co/riMBUDjyHN
- The @holamexicoff gets recognition for its campaign "Adios Cliches, Hola Mexico" http://t.co/99f0bLnEDa #film #festivals
- RT @nacoeschido: Se nota cabron que a el Barca le hace falta aprender mucho de los Xolos de Tijuana ! Que no les ponen los partidos alla ? …
- @pepedelatorre @eleteTSC que ondas con el barca! (5-0)
- RT @sopitas: Presentan un nuevo billete de 100 dólares... ¿les gusta? http://t.co/C85KVtJXNt
- Mamasas!!!! RT @karimtelemundo: Llego @MenchacaOficial a @TitularesYMas !!! Será una gran noche Post #billboards2013 http://t.co/MNr5SCHSse
- I want to be here right about now! RT @joegibbsracing: Beautiful sunset tonight at the raceway. #NASCAR http://t.co/UskOGmkWTZ
-
Info
- Bilingual Public Relations ProfessionalPublic Relations and Communications | Greater Los Angeles Area, USSummarySpecialties: Hispanic sports, technology, lifestyle and entertainment public relations professional.Experience
- Oct 2009 - PresentSenior Account Executive / Edelman
Multicultural efforts for:
-- Xbox 360
-- Kinect (Hispanic market launch)
-- Microsoft Office
-- Microsoft Zune
-- Microsoft Windows 7 (launch)
-- Microsoft Windows Mobile
-- Microsoft Diversity & Inclusion
-- American Heart Association
-- Bush's Beans
-- Levi's
-- Latin Recording Academy (Latin GRAMMY Awards)
-- LIVESTRONG
-- Starbucks (Test market beverage launches)
-- Kellogg'sSocial Media Community Manager:
-- Nestlé "El Mejor Nido" (Brand page launch)
-- Frijoles BUSH'sCultural Sports and Lifestyle efforts for:
-- IZOD IndyCar (2011)
-- Manchester City Football Club (2012)
-- MuayThai Premiere League (2012)
-- Pepsi Clasico de Calle (2012)General Market support for:
-- Best Buy - Jul 2009 - PresentFreelance / Public Relations & Hispanic Market Expert
José Xicohténcatl has a diverse background leading the public relations efforts for Fortune 500 companies.
Xicohténcatl offers a full range of corporate communications services including bilingual and bicultural media relations, product launches, strategic planning, news release and article writing, Web content development and social media outreach.
His placement record includes such leading media outlets as La Opinion, Los Angeles Times, Diario Las Americas, El Nuevo Herald, La Opinion, Atlanta Latino, Univision.com, Terra.com, MSN Latino the Associated Press. TV broadcast placements include CNN en Español, Univision, Telemundo, MTV Tr3s, ESPN Deportes, Fox Sports en Español, and Azteca America.
Prior to becoming an independent public relations professional, Xicohténcatl held a position as Account Executive for Taylor PRimero in their Los Angeles office where he was a versatile member of a wide variety of account teams. His expertise in consumer electronics, entertainment, music and sports made him an asset to such diverse brands as Xbox, Allstate, BRP and Alltel.
His experience includes Hispanic media outreach for new product launches, promotions and special events for clients like POWERade and Toyota. In 2008, he played a key role in the launch of the MasterCard Bank of America Affinity Card campaign, named "2008 Sports Campaign of the Year" by the Hispanic Public Relations Association.
Public Relations support for:
- Monitor Latino Music Conference
- Hola Mexico Film Festival
- La Que Buena
- Tapiz Media Group - Feb 2007 - Jun 2009Account Executive / Taylor PRimero
- Jun 2006 - Dec 2006Public Relations Coordinator / Bazuca Magazine
- Nov 2001 - Nov 2006Admin Senior and Hispanic Spokesperson / Best Buy
- Jan 2006 - Apr 2006Intern / Muscular Dystrophy Association
- Mar 2005 - Jul 2005Intern / Mun2 Television
Education- California State University-FullertonCommunications in Public Relations
Activities: PRSSA, Independent Latino Student Association, Titan Radio
Additional Information-
Honors:* HPRA PRemios Campaign of the Year- Technology, Windows 7 2010 * PRSA Best of Show- American Heart Association, Go Red Corazón 2010 * HPRA PRemios Campaign of the Year- Sports, Mastercard * mun2 "Tomorrow's Leaders Today" 2006 * Who's Who Among College Students 2002 * Golden Hawk Award (Spanish) * Frank M. Doyle Scholarship * Anaheim Angels Serafines de Orange County Scholarship
-
Interests:New technology, photography, soccer, videogames, guitar, motorsports, music, concerts, paintball, social media, videogames, new languages, traveling.
