Noreen McCaffrey

The Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated technology. In this role, I am responsible for global social media engagement, email marketing, strategic partnerships, database management/growth and the MMA's digital presence.

Established cross-departmental campaigns that aligned related products to bundle or cross-promote including job board, education, events, editorial, and ad sales. Managed all strategic partnerships with leading industry blogs, associations, and publications.

Developed and managed online, social media, and direct marketing campaigns for Mediabistro's professional event business from its inception. Also managed strategic partnerships with leading media and technology publications and associations and oversaw subscription service launch for social media and gaming sectors.

Marketed all BizBash trade shows and award shows in each of five markets (NY, LA, Toronto, DC and Chicago). This included design and copywriting, e-campaign management, event logistics and partnership management.

Facilitated growth of fifteen conferences per year through the development and execution of direct marketing campaigns. Conducted extensive market research analysis to determine effective methods of reaching core audiences in conference industries - marketing, project management, and business strategy. Worked within confines of marketing budget to establish multi-channel campaigns that deliver measurable results.

Systematically planned and tracked professional events throughout development period, coordinating venue and agenda details. Liaised between high-level speakers and internal departments including marketing, sales, meeting planning, and production. Managed run-of-show at conference on-site, dealing with AV, venue operations, and catering.

Public relations summer intern for clients including Four Seasons Restaurant, The Old Homestead Steakhouse, and St. Francis wines. Wrote copy for print advertisements published in New York Magazine for a small private NYC company (DiDi's Childrens Boutique). Coordinated events with 200+ attendees at the Four Seasons Restaurant (Summer parties 2003 and 2004). Developed press releases introducing the Four Seasons Restaurant's new bar menu, published in several NYC publications including Village Voice.

Master of Business Administration (MBA) in Strategy and Innovation
Activities: Brasenose College

Business
Activities: Study abroad program

BS in Marketing
Activities: President of American Marketing Association Collegiate Chapter, SUSA (Smith Undergraduate Student Association) Marketing Representative, Community Assistant.

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