Nina Burokas

Kellogg Marketing & Finance MBA with a demonstrated ability to drive business performance and brand value. Passion for competitive differentiation and innovation. Particularly adept at capturing the market value of emerging trends and technologies. Excel at building relationships and influencing across roles, cultures, generations and media. Triple bottom-line orientation; thrive in and adept at cultivating a “happy high achiever” environment.

Accomplishment Highlights
-Developed the marketing strategy to support The Energy Coalition's rebranding (launch pending), including metrics, tactics and identification of brand engagement and program/ business development opportunities.

-One of the lead consultants responsible for the launch and roll-out of Southern California Edison & Southern California Gas' Continuous Energy Improvement Program, including program design, account executive and customer engagement and program and project management.

-Developed the brand concept and collaborated on the core messaging and social media engagement strategy to support the launch of CMS Products' award-winning BounceBack Ultimate software.

-As Board member and Brand Champion, drove awareness and adoption of behaviors and programming that delivered on the International Association of Business Communicators' "Be Heard" promise.

-Developed and implemented the brand and go-to-market strategy and all marketing, communications and PR for an Inc. 500 company's portfolio of award-winning software products.

What I believe:
"Ultimately, strong branding is not just a promise to our customers, to our partners, to our shareholders and to our communities; it is also a promise to ourselves…it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach it’s full potential."
-Carly Fiorina, A Guiding Light in Tumultuous Times