Nina Burokas

Hands-on/brain-on strategist with a demonstrated ability to drive business performance and brand value. Particularly adept at capturing the market - competitive differentiation and innovation - value of emerging trends and technologies. Excel at building relationships and influencing across roles, cultures, generations and media. Triple bottom-line orientation; thrive in and adept at cultivating a “happy high achiever” environment.

Accomplishment Highlights
-Developed the marketing strategy to support The Energy Coalition's rebranding, including metrics, tactics and identification of brand engagement and program/ business development opportunities.

-One of the lead consultants responsible for the launch and roll-out of Southern California Edison & Southern California Gas' Continuous Energy Improvement Program, including program design, account executive and customer engagement and program and project management.

-Developed the brand concept and collaborated on the core messaging and social media engagement strategy to support the launch of CMS Products' award-winning BounceBack Ultimate software.

-As Board member and Brand Champion, drove awareness and adoption of behaviors and programming that delivered on the International Association of Business Communicators' "Be Heard" promise.

-Developed and implemented the brand and go-to-market strategy and all marketing, communications and PR for an Inc. 500 company's portfolio of award-winning software products.

What I believe:
"Ultimately, strong branding is not just a promise to our customers, to our partners, to our shareholders and to our communities; it is also a promise to ourselves…it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach it’s full potential."
-Carly Fiorina, A Guiding Light in Tumultuous Times