I love exploring places and scouting for great coffee. I believe great ideas are those that do good at the same time. Currently working @wearesocialsg helping brands engage with social media.
5 years of integrated marketing communications experience across regional and local accounts. Driven by big ideas with a non-traditional approach.
We are a leading global social media agency that helps brands to listen to, understand, and engage in conversations across the spectrum of social channels.
We work with clients from a variety of industries to:
• build vibrant social communities that deliver on-going value to both audiences and brands;
• identify key influencers, and build lasting relationships with them;
• promote brand advocacy and positive word of mouth; and
• understand the wider business and societal impacts of social media, and what these mean for organisations and brands.
You can find out more about us at http://wearesocial.sg
I handled a portfolio of local and regional accounts including British Airways, Coca-Cola & NTUC Income. Core responsibilities include steering strategic and creative development as well as campaign implementation across all channels.
I worked on the Citibank Singapore account, providing support to my account director in the conceptualization and implementation of ATL and BTL campaigns to meet the clients' business objectives. My portfolio consisted of the Citibanking, Citigold and International Personal Banking segments.