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Pricing has far more to do with physiology and the built in perception of value than simply going with an amount people are willing to pay.
People were offered 2 kinds of beer: premium beer for $2.50 and bargain beer for $1.80. Around 80% chose the more expensive beer.
Now a third beer was introduced, a super bargain beer for $1.60 in addition to the previous two. Now 80% bought the $1.80 beer and the rest $2.50 beer. Nobody bought the cheapest option.
Third time around, they removed the $1.60 beer and replaced with a super premium $3.40 beer. Most people chose the $2.50 beer, a small number $1.80 beer and arounf 10% opted for the most expensive $3.40 beer. Some people will always buy the most expensive option, no matter the price.
You can influence people’s choice by offering different options. Old school sales people also say that offering different price point options will make people choose between your plans, instead of choosing whether to buy your product or not.
Fascinating stuff.
It’s always a pleasure to ride new routes in a city I’ve lived in all my life.
There is no such thing as a user experience designer. User experience as a discipline is only kind of a thing in that people generally value good experiences and we should strive to create more of those. Does that deserve it’s own label or job title? Probably not. Making things into good experiences though, now that’s a thing. We as designers and developers are all just trying to do awesome shit and hoping people find value in it. Good experiences are merely a side effect of creating or doing something people can appreciate. Like calling a cab and watching it drive to you via GPS on your phone. Like buying something online and it arriving the next day.
My friend, Jose Mandojana posted his photos from Gran Fondo Ephrata. Check the whole project out on his site (Projects > Gran Fondo Ephrata).
Those are Deux North wool daddy long socks peeking through the Rapha overshoes btw.
- I just read your post tweeted by cbs. Well done! I'd like to ride w/ you guys sometime. I live in Mukilteo and work in downtown Seattle. Where and when do you have any planned rides coming up in the next month or so that a clydesdale like me may join?
CBS has a shop ride schedule posted here. Saturday rides are at 10am, and Thursday rides are at 8am.
They’re also planning a “Day of Roubaix” ride on April 7 which should be a lot of fun.
As I mentioned earlier, a group of us made the trip to central Washington for Gran Fondo Ephrata, an 80 mile ride, half of which is on primitive gravel roads. Grayson and I left early afternoon this past Saturday to make the three hour drive in time to have enough daylight to recon the course conditions and to stretch our legs.
I was excited to give the Hakkalugi a thorough off-road ride, but I have to admit I was a bit nervous about my tire selection (28c GP4000 All Season) after Grayson and I scouted the first climb. Perhaps it was just nervous energy, but I had a tough time getting traction on the rear wheel while ascending. However, I neglected to bring any other tires so I decided to stop worrying about it because I wasn’t going to do anything about it anyway.
The next morning we had a continental breakfast together at the Best Western where we stayed, packed our things, and headed to the start line at Ephrata High School.
After a short controlled start through a few local streets, the course immediately began ascending over gravel roads. The traction problems I had the prior day didn’t seem to bother me, and I just concentrated on riding my own pace. Towards the top, Derek and Ed waited for Grayson and I, and a little later we caught up with Kellen, Bob and Mark.
At about the 24 mile mark, after doing a pull for our group, plus about 10-15 other wheel suckers that had attached themselves, I hit a rock and pinch flatted my front wheel. Before I could get anyones attention, I had been dropped. I pulled over to the side of the gravel road, and before I could even get my wheel off, a support truck pulled up behind, a man jumped from the truck bed and said he had a spare wheel he could swap with me. I was shocked. He ran up with the wheel, told me they would leap frog me and have my flat fixed to swap in my own wheel later on.
I hooked up with a group of six or seven riders that were riding by as I was getting started, and hoped that one of the guys would notice I was gone. Luckily they did, and 10 minutes later I saw Grayson, Kellen, Derek and Ed waiting for me on the side of the road.
At the halfway point, we reconnected with Bob and Mark, who are always looking to push the tempo–in a good way. Jose was also there waiting for us. He decided to make the trip all the way from Seattle to drive the course and document the ride. He took the opportunity to take a few photos, as well as a group portrait with his medium format camera. I can’t wait to see the shots he took after the film gets developed. He mentioned to us that it had a been a while since he went out to shoot something “just for fun” after being so busy with family and professional jobs, and was glad to be a small part of the reason for him wanting to shoot with actual film.
Just before heading out of the rest stop, Mark realized he flatted, so the rest of us took the opportunity to fuel up from the well stocked food station. For the next 20-30 miles, we shared the work riding tempo, until we hit the “3 Devils”. A climb that consists of three steep pitches, the first of which reached a 20% grade. The gravel made things a little more challenging, but the scenery of the climb made it all worth it.
The final climb was only about 2.5 miles, but a mean headwind and false summits played mean tricks on us. Derek paced the climb with me and I was glad to be riding alongside somebody during the suck.
The last 8 miles provided us with a well deserved 10 descent. Having stuffed my face at every opportunity with food and drink, I felt decently strong when I crossed the finish line.
Rides like these are always more enjoyable when ridden with friends. The miles tick by faster and when you’re feeling down, the presence of a familiar wheel can lift the spirit. Whenever completing events like these, I always ask myself if I’d do it again. In this case, the answer is a definite yes.
Ride data: 03/10/2013 Ephrata, WA - Gran Fondo Ephrata
A preview video of what I’ll be riding this Sunday with friends. Needless to say, I’m stoked.
Gran Fondo Ephrata Preview -2013 (by rideviciouscycle)
The problem is that deluded managers expect unreasonable returns from their investment. They think you can get the best from people by thinking the worst of them. It just doesn’t work like that. You can’t crack the whip with one hand and expect a firm handshake with the other.
If you want star quality effort, you need to provide a star quality environment. No, window dressing like a free meal is not it. It can serve as a cherry on top, but if the rest of the cake is full of shit, that’s not going to make it any more appealing.
A star environment is based on trust, vision, and congruent behavior. Make people proud to work where they work by involving them in projects that matter and ignite a fire of urgency about your purpose. Find out who you are as a company and be the very best you. Give people a strategic plan that’s coherent and believable and then leave the bulk of the tactical implementation to their ingenuity.
David Heinemeier Hansson: B- environment merits B- effort (via Banterability)
A million times yes. People rise to the level of trust you put in them, the guidance you give, and the vision you express. Want to hire and keep good people, startups? Forget the ping pong table and treat them like adults.
(via buzz)
- M83!
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- evrtstudio: Air / Seven Stars (feat. Victoria Legrand) Amazing new song. Looking forward to their next album. You will recognize Victoria’s voice from Beach House and I didn’t realize until now that she is the daughter of the amazing Michel Legrand.
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- Teamwork!
Well, this ought to put an end to the commentary that @ryder_hesjedal hasn’t been getting enough support this #giro.
Thanks to Jon C and the rest of the Moots family for the care package. Love the red bottles.
My friend Joe had his Ibis mountain bike stolen from his apartment parking garage on Saturday. The bike was locked up inside an already locked storage locker. Please keep your eye out.
(via joew on Instagram)
It’s always a pleasure to ride new routes in a city I’ve lived in all my life.
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