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- Summary
For five years my passion (and work) has been to connect people's needs to brands that can make their wishes happen.
I have talked to many different consumers and companies: from mothers of newborn babies to a perfume and cosmetics company, from banks to in debt people, from innovation consultancies to highly connected milenials, from fashion lovers to a fashion brand, from snacks, soda and beverages to teens and tweens... I am their medium.
My main objective is to keep on working for a world where brands turn consumers wishes into reality and people get connected to brands and products that understand them.
Experience- Jan 2013 - PresentRelationship & Content Supervisor / Talk Inc. Research
Supervising content, moderation and engagement of online research communities.
- Feb 2012 - Dec 2012Planner and Research Supervisor / Talk Inc. Research
Supervisoning online qualitative research projects with consumers thoughout Brazil, coordinating social media research, moderating communities, driving, designing and implementing qualitative studies.
Experience in research: brand image, campaign test, concept test, product test, user experience test and also consumer insights for new products, campaigns and brands.
Clients: SKY, Itaú and Natura.
- May 2010 - Jul 2012Consumer Insights / Talk Inc. Research
Talk Inc. is part of O Grupo (Box1824/LiveAd/Aquiris/TalkInc). It is a digital qualitative research company with a unique philosophy that combines "Beta`s Theory"(most influencers) with online communities and other digital platforms. Its core is to live subjects daily with consumers, identify their needs and to get the best insights.
As the Consumer Insights, I was responsible for developing online methods for qualitative research: surveys, diaries, online focus groups,, online marketing research communities (OMRCs) and other methods of gathering insights online.
Worked for clients such as: Pepsico (Pepsi, Gatorade,Ruffles, Doritos), Itaú (Bank), C&A (Fashion), Unilever (OMO) and some other great companies that I can't mention ;)
- Apr 2008 - Jul 2010Planner Jr. - Online Research / Box 1824 Planejamento e Marketing.
As a Planner Jr. at Box1824, my job was to help Box1824 to give life to a new way of making qualitative research. It was a challenging project that wanted to create a way of making online qualitative research. The project that started in May 2008 was awarded in ESOMAR Qualitative in 2009 and became the core business of a new company: TalkInc.
I took part in online research projects for clients such as: Pepsico (Pepsi, Frito Lay, Toddy, Doritos), Itaú (bank), C&A (fashion), Melissa (fashion).
- Apr 2007 - Mar 2008Planner Assistant / Duplo M Comunicação e Marketing
Desk research, experimental qualitative market research and even a project of mistery client (or mistery shopping).
- Mar 2006 - Mar 2007Whatever works and Final Artwork / Radicci Entretenimento Ltda.
At Radicci I was the assistant of a cartoonist. I was half secretary, half final artwork, coloring his comics and cartoons and sending them to newspapers. I was also responsible for updating the website with news, comics and store, organizing the archive and selecting comics for books.
There, I learned how to use the photoshop and also come html code. - Aug 2003 - Jul 2006Language Instructor / Wizard Language Education Center
Teaching English for kids, teenagers and adults. The levels were from beginners to advanced.
As a language instructor, I learned teaching techniques, improved my knowlege in the English language and had a great fulfillment in seeing people learning.
Education-
2013 - 2013PerestroikaNew Ways of Thinking
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2011 - 2013PUC-SPSpecialization in Semiotic Psychoanalysis
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2008 - 2008ESPMCourse in Research Methodology and Consumer Psychology
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2008 - 2008PerestroikaCourse _ True consumer
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2000 - 2005Universidade de Caxias do SulBachelor's degree in Communication - Advertising and Propaganda
Activities: Internship in an Advertising Agency, Internship at UCSTV (University TV channel) in the Audiovisual area creating scripts for advertising, insititutional videos and small documentaries.
Additional Information-
Websites:
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Posts
Dance sequences from 42nd Street (1933), choreographed by Busby Berkeley.
The French dancers “Joan et Myrtis “, agility and smooth elegance, 1931
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Photos
