Meg Westbury

On 12 January, 2012, I attended the 2012 Libraries@Cambridge conference, the annual one-day meeting of librarians from the university’s 100+ libraries.  This year’s theme was ‘Blue Skies… Thinking and Working in the Cloud’ with a focus on what users expect from libraries and how libraries can change to avoid obsolescence.  All the presentations were stellar and gave much food for thought.  There is excellent coverage of the breakout sessions at the Libraries@Cambridge blog.

This post will focus on the keynote address by Deborah Shorley, Directory of Library Services at Imperial College, London.  Her address resonated very strongly with my current questions and concerns about the future of librarianship.

I thought that Deborah Shorley’s talk, entitled ‘Bibliotheca agilis: Survival of the fittest in libraryland’ was provocative.  Her comments about how libraries must change were spot on.  Her main point, that research libraries must radically restructure to meet changing times, not just tweak existing services, was excellent.

It’s time perhaps, she mused, for libraries to do away with subject specialists — ‘subject’ being a bit of a dodgy term (to use Shorley’s wording) in today’s interdisciplinary world and the fact that subject specialist librarians often only dimly understand their researchers’ topics.  Libraries can better use their resources on more useful services such as text mining, disseminating information on behalf of users and helping organise digital research output.  To Shorley, libraries exist to connect users with information, and if libraries don’t do it well, others will — users won’t notice or care — and libraries will become extinct.

Shorley noted some other factors that will compel libraries to change such as shrinking physical collections and growing digital ones (thus creating new possibilities for our physical spaces and driving the need for open access); evolving models of scholarly communication  (here Shorley mentioned a favorite of mine, Mendeley, the social networking reference manager, as an example); and the rising costs of journals and other services, such as cataloging, which will require consortial efforts on the part of libraries to control costs and duplication of effort.

What matters, she says, is that librarians must be out there more with their users, talking with them about their research processes and partnering with them on their projects.  It simply is not enough to sit back and wait for enquiries while curating a physical collection.  And, to be fair,  a lot of research libraries are attempting to do just that, my place of work — the Judge Business School Information & Library Services — being one.  We are, for instance, interviewing faculty about how they seek information, producing regular and helpful information pieces on our blog and offering workshops about finding information using social media.

But there is a serious nagging feeling on my part that we (my library, that is) could be doing more, and I guess it is that sense that will compel us continually to evaluate the effectiveness of our services.  Luckily, some major library organisations also are brainstorming how to change for the better.  Shorley highlighted some important initiatives:

• The Libraries of the Future project, sponsored by the British Library, JISC, the Research Information Network (RIN), Research Libraries UK (RLUK) and the Society of College, National and University Libraries (SCONUL). This project envisages scenarios for research libraries in 2050 and encourages libraries to use them for planning and strategic development.

• Transforming Research Libraries from the US-based Association of Research Libraries (ARL) also contains future-looking scenarios (out to 2030) with detailed descriptions of four possible futures for libraries and very helpful ideas for how to use them for organisational planning.

• Research Libraries UK’s 2011-2014 Strategic Plan, entitled ‘The Power of Knowledge,’ outlines many new ways that research libraries can evolve.

Academic librarians should read the reports and recommendations of these initiatives and think hard about whether they are positioning themselves within their institutions to take advantage of current and future trends in research and publishing.

It’s always exciting for me to be in a roomful of Cambridge librarians, as they represent a wide-range of libraries, backgrounds and opinions.  There is an idea ‘out there’ that as a group (with some bright exceptions), Cambridge librarians don’t want to change and are perfectly happy to continue to curate their dusty old collections.  But this is a crude over-generalisation, and I know that many of my fellow librarians embrace the idea of changing.  The problem I think is that we/they are not sure exactly how to and where to begin.  Many will need to retool their skills.  Many will need to conduct far more outreach to faculty and students than they are perhaps used to or feel comfortable with.

And, to be fair, I think that most research libraries try hard to provide easy access to information, but are constrained by the premium silos of information they (we) subscribe to which must be offered as individual search sites, instead of being able to offer the ideal Google-like search.  That type of search, which searches across databases and presents information intuitively, is certainly the holy grail of the library world at the moment.  Everyone knows it’s what’s needed, but no one has yet to accomplish it well.  We heard a brief description of Summon by Serial Solutions (owned by ProQuest, one of the conference sponsors), which is a new attempt at solving this problem, and fingers crossed it’s a step in the right direction  (but I have yet to see this work well from any vendor).

But we must change: I feel very strongly about that.  I could have written Shorley’s address, though she did it far more eloquently than I could have.  Shorley used the term ‘evolution’ a lot in her talk, and illustrated her presentation with images and examples from bird life — especially (not surprisingly) with those of extinct dodo birds — where libraries are going if they don’t experiment with radically new services — and soaring eagles, where libraries will go if they get a new mix of services right.

I am absolutely committed to being the eagle (as it were) — I didn’t get into librarianship because I love books or physical collections, I got into it because I love connecting researchers with the resources they need to do their work, and I love managing the technology for doing that (complete ‘how-I-became-a-librarian’ story here). There are so many ways librarians can support the efforts of researchers these days and really partner with them in their endeavours.  I fantasize about a library where faculty regularly consult with us before, during and after their research projects to learn about how/where to seek information, how best to organise the tools and fruits of their research, and how best to curate the output of their research.

It all comes down to promotion, as Shorley notes.  We must be out there more talking about research data management and show that we are competent allies.  We are not just dim support staff — never were, but somehow have gained that stereotype.  Librarians must get more involved and prove their worth, or there will be no place for libraries in the future.

I am going to tell you a story about how the library website at my place of work went from this:

to this:

in 18-months.  I thought it might be fun to take a look behind-the-scenes at how the site developed.  Describing the process may help other designers — or at the very least make for a good laugh or cautionary tale.

Background

As many have noted, it’s hard make a good website for a library.  You need to provide access points to all of your services, resources and information silos, all in a clear and clean format within the tiny real estate of about half a computer screen.

Even if your library serves just one school or department, you usually still have the problem of varying audiences (such as students in various programmes, faculty and staff). And, of course — for us, at least — there is the need to convey that we are not just a dusty repository for books, but a responsive and tech savvy organisation, key to academic and employment success.

So, what’s a library to do?  Most seem to solve the problem by grouping resources by type with, for example, major navigation categories for ‘databases,’ ‘catalog’ and ‘services.’  We surveyed the library websites for major business schools around the world, and nearly all take this approach.

Either this or they use a LibGuide — which is very good but, no matter how you configure it, always seem to look like a LibGuide — which is to say, solid, but not terribly customisable and a bit formulaic.

Both approaches seemed unsatisfying to us.

Version 1

I began working for JBS Information & Library Services in January 2011.  Four months earlier, the library site had moved from a text-based portal of resources that required users first to authenticate.  The interface was based on the University VLE and was virtually uncustomisable except for text and links.

The old VLE site looked like this:

And there is not much to say about it except that it was dreary , behind a firewall and uncustomisable — i.e., not even minimally fit to be the base of a library website in the 21st century.

Version 2

In the summer of 2010, Andy Priestner and his team at the Judge decided to change all that and create a publically available site with links to services and resources all consolidated onto the interface of a WordPress.com blog — a move inspired, incidentally, by his participation in a 23 Things @ Cambridge programme that summer.

The new site looked like this:

And it was a massive leap forward.  The library could customise the site’s look and feel (up to a point, which I’ll talk about later), update it in real time with announcements and changes in links, and provide access to its social media accounts such as Twitter, Facebook and Delicious.  The team created descriptions to databases, various help guides and information about library resources.

But the problems with the site — despite its incredible advances in terms of access and customisation — were that it was basically grouped on the major navigation categories mentioned above — meaning it was more based on what we had instead of what we do or what users wanted most.

And it wasn’t actually all that user friendly — the header and blog took up nearly all the ‘above-the-fold’ real estate, and it it didn’t provide a means of interacting with us.  The blog, as well, was mostly boring announcements without lively graphics which we doubted anyone actually read.

Overhaul

The more we talked about it, the more we realised we needed to change our look and content.  Our mantra at the Judge has always been that we are not merely custodians of a physical collection but partners in the school’s mission to provide world-class business education and research.  We provide access to information, yes, but we also assist in the creation and dissemination of that information, and offer particular expertise in social technologies that help students, faculty, and staff work more efficiently.

We needed our website to reflect that mission and brainstormed how to do that. A website based on ‘what do you want/need to do’ and ‘what are our most popular services’ is very different from just saying ‘here’s what we have, just in case you might need it.’  And while there’s nothing novel in making a task-based website , it was new thinking for us and quite refreshing.

In terms of content, we wanted a way easily to be able to point users to how to do their research, based on the types of questions our users most frequently ask.  This led to the development of four things:

• ‘Wiki-style’ pages that explain the differences of various databases based on topic groupings
• A ‘popular links’ section with links to content users need most
• Database links that only require one click to get through to the database
• Blog posts more like news stories accompanied by really good graphics

The idea was to create an actual destination that users would want to come back to continually for reference and to check for changes and updates.

These exercises led us also to realise that WordPress.com has its limitations, and we decided to switch from wordpress.com to wordpress.org.  It’s important to note the differences between WordPress.com and WordPress.org.  You can get started with a blog from wordpress.com in about 5 minutes.  It is free and hosted on the wordpress.com site.  For basic blogs this is great, but you cannot easily customise the site, use tools called plugins which massively extend WordPress’s functionality, or have a custom domain that doesn’t have the word ‘wordpress’ in it.

WordPress.org offers those features but you must either host the blog yourself or pay someone to host it for you.  We decided to do that latter as we’d be able to get to work faster on our blog that way.  And so, we were off…

Version 3

And then of course we were staring a blank canvass in the face.  How were we going to construct this thing?  The first few iterations were a bit of confused mess.  We started with a very blank black and white WordPress theme — the theme is the bulwark of a wordpress blog and there are thousands of free and paid ones to choose from.  We also chose one that had built-in navigation tabs and lots of spots for widgets.

The raw theme out of the box, called ‘Pico,’ looked like this:

And this was all good, except that our first couple of goes were flat, black and white, hard to understand, and really boring.  Discussions about how to jazz it up lead to some nice innovations — such as moving the blog content to the left and adding the drop-shadows in the margins — but also led to a busy and difficult-to-understand interface.

During this time, at my darkest moments in the middle of the night, I really regretted not going with LibGuides, which would have been far simpler to configure!

However, many hours later of playing with the theme’s style sheet and various WordPress plugins, I have come to realise that we made the right choice.  With wordpress.org nearly every time we said, ‘hey, wouldn’t it be cool if we could do this’ there was a way, such as easily making sortable tables, java-script toggle lists, rotating our information-rich blog posts, and displaying our latest ebooks.

Our first real go at the site looked like this:

And we were pretty chuffed about it…

But obviously the ultimate test was whether our users were going to like it, so we embarked on some quick-and-dirty usability testing.  We sent an announcement to the student body asking for volunteers and offered a £10 voucher to Amazon.  We recruited six students from the various programmes in the school and did 30-minute tests consisting of about 10 questions that asked students to complete a task or make comments about various parts of the site.

The testing was really instructive.  We generated a huge amount of comments and suggestions from the students, most of which boiled down to, ‘simplify the interface dramtically’ and to make links to what they need most easy to find and open.  Though we thought we had been doing that all along, the students pointed out ways that this could be improved.  They confirmed our suspicions that they more-or-less never read the announcements on the blog and surprised us with looking for links to services that we thought they generally didn’t use.

The result, by July 2011 was a site that looked like this:

Though it is based on a blog infrastructure, the blog part is minimised and now consisted largely of what-we-hope are very informative posts, with catchy writing and compelling graphics.  The rest of the site is devoted to making the process of getting to our most frequently-used resources as easy as possible.

For people who actually want to read about which databases we feel are best for finding particular kinds of data, we have the wiki pages, but for those who want just a list, we’ve got that, too.

In terms of being able to interact with us, we now have this chat widget, which we staff religiously during our open hours. The service has been up since last summer, and it is very popular.

Version 4

But nothing in library land ever stands still, does it?  No sooner was the site launched, when our public affairs office — rightly so — stated that the site needed more of the school’s look and feel.  We had designed the new site without using the school’s colour scheme, but this had not been a conscious decision.  We were making a site that felt right for our users’ needs.

But it made obvious sense for the site to be instantly recognisable as being from the Judge, so the public affairs office, who designs and maintains the schools main site, changed our site’s style sheets to match the colour scheme and branding of the school’s.

The results are quite nice:

Overall, the site looks professional and clean, and perhaps even closer to our original (circa January 2011) idea of a black and sexy site.  At the same time, we also moved the site from the third-party host to the school’s servers, so now the site is just one of the many sites that our IT department maintains.

Foremost in our minds during this process was how independent the site ultimately would be.  We have long felt that our web presence needs to be in our control.  We need to experiment with new content, services and interfaces, and though the site has all of the correct JBS branding, we still maintain administrative control over the site’s content, layout and services offered.  We are lucky that we have been able to strike this balance.

For the past 3 months, the site has had an average of 400 unique visitors per day, so surely there are many people finding our pages who are not affiliated with JBS.  We think that’s fantastic.  We strive to make the website interesting to anyone doing business research or currently a business student — and thus we try to minimise announcements and posts about items specific to our collection.

Plans for future development include finding better plugins to enhance the site and finessing our SEO (search-engine optimisation).  The content of the site is ever-evolving as we experiment with different ways of not being a boring old library site.  There is much room to improve — but we’re proud of how far we’ve come.

I have been thinking a lot lately about how a library chat service is a great way to promote a library.  It inherently has elements that makes your library look good: It’s prompt, friendly, convenient and provides real-time answers to questions without a trudge to the library.

We quietly rolled out  a chat service late this past spring and it steadily has been attracting users during the quiet summer months.  Come autumn, we anticipate a heavy increase in use.

Behind the scenes right now, we are planning how to staff the service, the best chat technology to use and how to market the service.  All important stuff.  But what really gets me excited — and where I think the library promotion bit comes in — is in thinking about how best to interact with users via the service.

Talk with Me

The more I think about it, the more I think the success of a chat service comes down to individual conversations.  You might think it’s easy to chat (i.e., instant message) with a library user, but over the years at other libraries I have found that it entails tact, informality and gentle handling — a combination of relaxed writing and careful attention that the user receives excellent customer service — which is surprisingly hard (for me at least) to get right.

But here is the cool part: I have found that when a chat interaction goes well and a user swiftly gets what he/she is looking for, the interaction creates a satisfied user who is not only likely to use the service again but to tell others about it — thus creating highly desired ‘buzz’ or word-of-mouth marketing for the library.

It’s true: I’ve often seen it over the years.  For users, the utility of the chat service is fresh and often a bit surprising: Their answer comes quickly, from a sincerely friendly librarian, and the user simply had to ask a question via a chat screen.  This tends to create a lot of repeat customers.

OCLC Report

But don’t take my word for it.  A recent OCLC report ‘Seeking Synchronicity: Revelations and Recommendations for Virtual Reference’ essentially states the same thing.  Based on years of research, the authors contend that the ‘ideal blend of convenience and service’ of virtual reference builds lasting relationships with users.

They state that for virtual reference to work well for users, libraries must focus on the relationship-building aspects of virtual reference: that is, they must improve how they market the service and how they interact with users virtually.

The authors’ insights and recommendations include:

• Apparently, the main reason people do not use chat reference services is not because they don’t think such services are useful, it’s because they simply don’t know they exist.  Once people know about chat services, they tend to use them because they’re friendly and convenient.

• Following from the first point, libraries should market their chat service whenever possible, including, and perhaps most importantly, during face-to-face moments.  To reinforce the message, libraries should hand out business cards with a QR code to the chat service.

• The authors also found that users really appreciate good customer service.  In chat interactions, therefore, libraries should be positive, sympathetic, personalised and to emphasise what users can do instead of what they cannot.

• Also, humour and informality are very important.  Users appreciate it when a librarian is (or attempts to be) witty, not overly formal and avoids using canned scripts.  This tends to lead to the most friendly and personalised chat interaction for the user.

• Users are very sensitive to rejection and often worry they’re bothering the librarian.  Therefore, librarians must take care not to end chat sessions abruptly, reprimand users, limit the time of the chat session or send users elsewhere without providing any helpful information.

• Users of chat services want answers quickly.  Therefore, librarians should include search or information literacy instruction only after providing an answer and then only if the user seems receptive to receiving the information (determined by asking him/her).

• However, though users want answers quickly, librarians should ask at least one open-ended question early in the chat transaction to clarify (if needed) what the user is looking for.  The report authors found that this increased users’ satisfaction with chat services tremendously.

Finally, and I think most importantly:

• Libraries must make access to chat services as ubiquitous as possible.  Not only should access be from the library home page, but also from within VLEs, the university web pages, and online catalogs and databases.  Also, ideally, chat services should be 24/7 (oh how I would love to see such a service in the UK for academic libraries!).

The report confirmed my sense that library chat services are all about the conversation.  When the exchange goes well,  users ‘are quick to virally market our services if they have had a successful encounter — and just as quick (or quicker) to spread negative reports if they have not’ (pp. 71-72 of the report).

Chat services can build ‘respect’ and ‘credit’ for the library (so says the report), but only if libraries sincerely try to build rapport with users and understand their needs.  Providing accurate answers is just a part of the interaction.

Warmth and Humility

For me, the question isn’t whether we ought to provide a chat service — or virtual/mobile applications for that matter — it’s the 21st century, and for goodness sake — yes — we ought to as our users tend to be delighted when we do.  The question for me is how to make the user experience the best it can be (short of giving out free candy).

For me, the question is how best to build relationships.  In a chat interaction, it helps I think to be as sympathetic as possible to a users’ needs, and not just an expert purveyor of information.  Users need the expertise, of course, but they do not need (or desire) a seemingly cold or disinterested librarian.  This isn’t what it’s all about in the new world of social media.  It’s about a conversation laced with warmth and humility – users will appreciate it, use the service again and, most importantly, tell others about it.

Now if we could just get more libraries to provide chat services and to market them better.  More about that in future posts!

 ’ask the brain’ image by  Thomas Hawk 

  ‘marketing intelligence’ image by  Intersection Consulting 

  ‘keep your conversation cheerful’ image by  clotho98 

This past month, I read ‘An Insider’s Guide to Becoming a Business Academic: Questions, Answers and Checklists for New Business Academics‘ by Phillipa Hunter-Jones at the University of Liverpool Management School, a report intended to help guide new faculty members in Business through the procedures, politics and expectations of the world of higher education.  Handy for new academics, it’s also quite useful for librarians at universities to understand the needs of faculty members, a major group of their users.

The author states in the introduction that she feels this report, funded by HEFCE and managed by JISC/HEA, is applicable not only to new Business academics but to new academics across many disciplines.

While the library is mentioned in this guide, it is only in a list of the many university services that a new academic should be familiar with.  Though obviously the author had space considerations, the library merits more than a quick listing because of the integral role libraries play in academics’ research and teaching — the areas on which they are evaluated most for promotion and tenure.  Areas of the report that I think could be enhanced with a few sentences about library services are:

• The Academic as a Teacher: Libraries are not just places to which to submit reading lists.  Most academic libraries have a gold mine of digital information not freely available online, and should be the primary place for new academics to look for course-preparation materials.  As well, a librarian is likely happy to speak to students — either at the beginning of term or at a point of need such as when an assignment is due — to discuss the best resources for research.  And, finally,  many academic libraries — such as ours — can help with making presentations and using other new media that make the teaching experience more interactive for students.

• The Assessment Process: Many libraries provide information about proper citation and reference styles, the use of bibliographic management systems such as EndNote, Zotero and Mendeley, and techniques to prevent inadvertent plagiarism.

• The Academic as a Researcher: Again, the library provides access to the full text of articles and reports not freely available online.  A new academic should quickly learn how to use these resources and/or schedule a time with a librarian for a bespoke consultation.  Most academic libraries are also happy to cover new media and social technologies for establishing and maintaining an online reputation, keeping current in one’s field and working more efficiently in general.

  by  jazzmodeus 

When I recently saw Bobbi Newman’s post  about the seven books that changed her worldview, I immediately wanted to make my own list.  So here is my contribution to the meme (such as it is) about seven books that changed my life.

• Buffalo Gals and Other Animal Presences (Ursula K Le Guin): A book of short stories and poems, Le Guin’s work fundamentally changed how I think about animals and the environment.  The final story, ‘She Unnames Them,’ is positively chilling.

• Notes on Love in a Tamil Family (Margaret Trawick): A poetic and moving discourse on family love as fundamental to the human condition.  I tend to view all of my close relationships through the filter of this book.

• The Corrections (Jonathan Franzen): A deceptively simple fictional account of the state of the modern middle-class American family which provides great insights into growing old, sibling relations and making up life as you go along.

• Co-Housing: A Contemporary Approach of Housing Ourselves (Kathryn M. Mccamant, Charles Durrett, Ellen Hertzman): This gentle book provides a blue print for community living in a time when many of us no longer live near extended families.

• The Mists of Avalon (Marion Zimmer Bradley): A feminist retelling of  the King Arthur tales.  This beautiful book, a great read in itself, opened my eyes to the power of hearing a story from all perspectives.

• Jonathan Livingston Seagull: A story (Richard Bach): I know, corny, but I read this when I was a teenager and it helped me realise that happiness is a choice – and that is a powerful message, indeed, for a moody teenager.

• The Parable of the Sower (Octavia E. Butler): Anything by Octavia Butler will change your world, but I found this book — the tale of a young woman’s invention of a new religion in a war-ravished future —  particularly inspiring.

  by  Images by John ‘K’ 

For 2+ years I worked as a librarian for a 100% online university, an experience which showed me one possible — and highly likely — future of enquiry services at traditional ‘bricks and mortar’ academic libraries.  This post is based on a presentation I made at thePersonalised Library Services in HE syposium in March 2011.  Some version of this post will also appear in a must-have book on the topic co-authored by Andy Priestner and Libby Tilley, published by Ashgate Publishing.

Most librarians are to some degree virtual librarians these days.  They regularly communicate and answer enquiries with users via the Internet.  And they likely all have thought about how best to work with remote users in terms of doing a reference interview or offering friendly service.

In the spring of 2008, however, I began working for a 100% online university in the United States, which had library services, but no chance ever of the librarians’ meeting users face to face or regularly interacting with the university administration.  The major challenge was to provide library services to a group of students who for a number of reasons (discussed below) felt disconnected from the university and each other.

My job was to provide library services to the students in an online doctoral program for K-12 educational leadership.  The students were passionate about reforming their schools, most worked full time, had major family responsibilities, and many were the first to go to university from their families.  The doctoral program in education promised a doctorate in three years, but was no degree mill: the curriculum was rigorous and demanded a lot of introspection and writing.

Unlike many online universities, the students never met in person during their three years.  Instead, their communication with their professors and each other happened primarily via the virtual learning environment.  Unofficial communication largely was via Skype.  Though the curriculum was rigorous, the school was socially quite isolating and lonely in some ways.  Despite its best efforts to keep students engaged and participating, students regularly would be silent for weeks.  Many also expressed feelings of isolation and alienation.

When I first started, library services were minimal.  Students could email the library and were promised a response within 24 hours.  Students could work with a librarian only two hours per two-month term.  There was library support for only for their dissertation writing courses, but not for their subject-matter courses.  There was no blog or wiki for regular updates and conversations.  Orientations to the library were sporadic, though new students started each month.  And evening library services, when students tended to need the most help, was done by a third-party provider unconnected to the university and unknowledgable of the students’ topics and assignments.

With few librarians to support the students, and with the program itself in its nascent months, this was understandable.  But it was clear to me that students were not receiving library services that would help them become advanced scholars in their fields.  So, during my first year, I set about to make changes to make the library more friendly and targeted to student needs.  Specifically I:

• Regularly began to monitor all course forums, both the dissertation and subject courses.  There were 40+ of these, but I managed to get into each one at least once per week and search for my name and library-related topics.  I regularly posted information to help students do searches and about plagiarism, citation styles, and using EndNote.  There were many assignments where students reflected on the research process, and these were perfect opportunities for me to chime in about how to find sources, write literature reviews, and use the library.  I even regularly responded to postings about personal news, such as new babies, to help provide a friendly face to the library.
• Worked with faculty to customize the information I sent out.  I regularly contacted the professors teaching the courses to find out how I could best support their students and would regularly send out messages with course-specific tips and resources.
• Developed a wiki with about 25 articles with tips about how to use the library, cite resources, EndNote, current awareness, and writing.  The wiki also linked to several online tutorials that I created.
• Made and delivered weekly webinars on using the library, citing sources, and using EndNote..
• Became the resident expert on certain topics, such as citing resources and avoiding plagiarism, and even wrote a dissertation publication manual.  I became the one that everyone turned to with questions on these topics, and I would regularly proofread students’ lists of references.
• Set up online office hours when I would be guaranteed to be at my computer, but I also kept Skype online and regularly instant messaged with students via Skype during the evening hours.
• Essentially set out to market the library and its resources at every turn I could.

Overall, it seemed from kudos sent to me and mentions that I found in the forums, that students and faculty were happy and appreciative of my help.  Much of this satisfaction, it seemed, stemmed from the personal relationships I built with students and faculty.  Students and faculty tended to feel isolated in the online school environment, despite the requirement to post and respond regularly in the forums.  I was a friendly, non-judgemental person students seemed to feel comfortable with just to chat with, sometimes about their personal life.  I never discouraged this sort of personal interaction: it definitely helped provide a friendly face to the library, and often after having built the trust of a casual conversation, students would then ask library questions.

During this time, my style as a librarian evolved.  Never having worked in a 100% online environment before, I wasn’t entirely sure how to provide services.  I quickly got to know the needs of the students, and one need over others stood out: They were incredibly busy people, passionate about changing the educational system, but often lacking advanced research skills.  When students contacted me, there were often frustrated and desperate.  Quick reference interviews — and even these are quite hard online — would reveal that they often did not know what a scholarly resource looked like or how to paraphrase properly.  As a librarian I was keen to teach students how to use the library’s databases, but I certainly was not beyond doing a little extra work to attach a handful of articles that looked relevant, just to get the student started.  Enquiries regularly took over an hour, but the extra work paid off, as grateful students were able to see clearly what sort of databases, search terms, and resources were acceptable, and how to begin to use the plethora of electronic resources the university offered.  My work really focused less on the collections per se, and more on what services I could provide to the students.  The students definitely appreciated the personalised services that they got from me — and their information literacy skills clearly improved as a result.

In retrospect, the online position fundamentally changed my approach to being a librarian.  It made me understand that library services in a virtual environment necessarily need to be personalised, or many students will be lost.  I am definitely a better librarian for having had the opportunity to push myself to offer the fastest and most personalised services I could.  Working 100% online and trying hard to meet the needs of the students really forged my identity as a librarian who reaches out and proactively tries to provide a good and relevant service.

Hello and welcome to my new blog.  I’ve been thinking of starting one for several years, so thank you to all who recently encouraged me finally to get it going.  Happy reading!

  by  Jimmy_Joe 

These are some of our favourite new-media tools for finding and organising information and presenting your work online. It is the list of tools that we presented at our ’30 New Webapps in 30 Minutes’ class on 24 May 2013.What are your personal favourites? Do you have other great apps to suggest? We’d love to hear from you.

Skylines is a real-time photo search engine that lets you see what's happening in the world right now. Skylines searches and indexes over 5-million photos per day from places like Twitter and Instagram. You can easily search for topics, places or people and display live searches on your website using their easy-to-configure widget.

Post by Meg Westbury

User Experience Librarian

  Image by  flod 

If you are preparing for an interview, need in-depth knowledge of a company or want specialist information on a particular sector, try Investext.

Please note that Investext is available as part of Thomson One. Click on ‘Research’ and you will find broker reports. These reports are by analysts who investigate the health of the company or sector for those who are invested in it.

Expert
It offers full-text broker/analyst reports from names you can trust including:

• MorningStar
• Merrill Lynch
• Morgan Stanley

These are premium reports, providing extensive and detailed analysis. They would normally cost thousands of pounds.

Coverage
The reports cover more than 30,00 firms worldwide, but there are also reports on specific industry sectors. The research is current; you may even find a report from yesterday!

Investext also provides financial analysis, annual reports and company filings.

This database only works with Internet Explorer.

Need to measure a  UK company’s performance against its competitors? It’s simple! Just use the new Key Note benchmarking tool.  There is also a video guide to using the tool.

How do I generate a benchmark report?

1. Easy way – directly from a market report.

Choose a report that you are interested in (say, “Internet & Telephone Banking 2013”). Click on League Tables chapter and then on “Export to Benchmark”. You can add or remove companies to refine the list if needed.

2. Adventurous way – create your own list of companies.

Click on “Company Information” section and then on “List Builder” tab. Choose your criteria (company type, incorporation date, principal activity, SIC code, turnover, operating profit, geographic location, etc.). Then click on “Benchmark” button to compare the performance of the selected companies (up to 200 at a time). View the report online or export it to Excel.

3. Precise way – if you have a list of company numbers (assigned by Companies House).

Choose “Company Information” section and then go to “Benchmarking” tab. Type in a list of company numbers, click “Submit” – and it’s done!

Post by:
Natasha Pivnenko
Information & Library Assistant

  Image by  Julie K in Taiwan 

It is easier than ever to incorporate ESG data into your analysis using Bloomberg & Datastream in the Business Information Centre

Bloomberg

On Bloomberg simply type  ESG <GO> to find a good reference guide, helpful tutorials, plus 17 adaptable sample screens that show how to leverage ESG data in conjunction with traditional fundamental data.

Bloomberg provides 4 key ESG templates:

ESG Snapshot – display key data for equities

• Scorecard – review company performance
• Valuation Tool  – assess the impact of ESG costs against earnings performance data and share price
• Country Risk – evaluate company activities in the context of country risk rankings

Datastream

Essential ESG templates include:

• ESG-Asset4 Sector-Industry Analysis – select a range of ESG data items and perform sector/industry analysis across peer groups
• ESG Asset4 Company Analysis – integrate ESG data with traditional financial metrics

By incorporating ESG metrics into your analysis, you can develop a more complete picture of company performance and likely future performance.

Ask Us

For help with any of these searches ask the Information & Library Services staff, in person, by phone, email or online chat.

Post by:
Cath Martin
Information & Library Assistant

You probably already know that Bloomberg can graph financial data, you may even know you can use its interactive mapping to follow live shipping, but did you know you can watch and analyse what’s happening in business news right now?

The Featured section of Bloomberg news combines trusted Bloomberg data and analysis, with a range of news sources and opinions on world business stories.

Check out dedicated pages covering:

Euro Debt Crisis TOP CRIS <Go>

UK Budget TOP UKBU <Go>

Gold’s Recovery MNI GLD <Go>

All can be explored in detail, through text and video news sources. Our dual screen terminals allowing you to view live price changes, whilst absorbing context and analysis from the world’s news.

Bloomberg is such a comprehensive and flexible news source, that you can pull together a bespoke page by topic on everything from real estate to antiques trading.

It’s not just for business- check out MUSE <Go> for the latest in culture. It’s even possible to track your favourite sports team, perfect for the Stanley Cup Playoffs… NI CANUCKS <Go> anyone? eh?

Post by:
Ange Fitzpatrick
Deputy Information & Library Services Manager

  by  rbanks 

Want to look at past years’ student dissertations and projects?  Then come to the Information Centre!

What do we have?
We have paper copies of PhD first year reports, MPhil, MST and MBA dissertations/projects. You can find lists of past years projects at the Library Desk and on the Intranet. Please ask staff to fetch them for you. Electronic copies of some of the projects are available on the Intranet in full text to be viewed or downloaded – mostly MBA (1999-2010) & EMBA (2011-2012) projects, but also some MPhil dissertations in ISO and Technology Policy (2012).

N.B.  Some of the projects require authors’ permission to consult them, in those cases we’ll provide you with their email addresses to obtain permission.

Can I borrow them?
All projects are reference only – you can read them in the Information Centre, but they have to be returned by the end of staffed hours.

What about PhD theses?
Paper copies of PhD theses are in open access on the Mezzanine floor (next to the journals) so there is no need to request them. You can read PhD theses, also reference only, at any time.

Post by:
Natasha Pivnenko
Information & Library Assistant

  Image by  Crossett Library Bennington College 

Did you know that every year some students are not awarded their degrees because they plagiarised? When you submit your research projects this term, be mindful not to plagiarise. The University takes cases of plagiarism very seriously.

Cambridge defines plagiarism as: “submitting as one’s own work, irrespective of intent to deceive, that which derives in part or in its entirety from the work of others without due acknowledgement. It is both poor scholarship and a breach of academic integrity.” Read the full University statement on plagiarism.

Put simply: You have plagiarised if you do not acknowledge the sources of quotes, paraphrases and ideas not your own. You have plagiarised if you cut and paste from the Internet or submit someone else’s work as your own.

Luckily, you can easily avoid the charge of plagiarism. Just be clear about where your ideas and wording have come from, and this you can do by using a proper referencing system. Here at JBS, as we specified to you all back in September/October, we use a referencing system called the ‘Harvard’ style. We have a Harvard Referencing Summary Sheet (PDF) which will help you with the format of your references both in your text and for the bibilography. Alternatively you can use a software program like Zotero or Mendeley to do it for you.

There are more detailed example of referencing rules in the Cite Them Right ebook. We have a video tutorial which tells you how to use it. You can also borrow a print version from the Information Centre.

We also have an excellent (and short) post comparing Zotero and Mendeley.

Finally, here is a link to our 2012 Preventing Plagiarism class presentation (Prezi)

If you are at all confused about the rules then please do come and talk to us.

Original post by Andy Priestner, modified by:
Meg Westbury
User Experience Librarian

[Image: http://www.flickr.com/photos/maplemusketeer/8093550644/ ]

For the past 6 weeks, managers from across the business school have been engaged in an Apprentice-like task competing against each other by planning a range of events to raise money for UK children’s charity Barnardo’s on Thursday 25th April.

Well… the 25th April is now here and across the school, Cambridge and beyond, various events are going on in which you can get involved.

Here are just a few of them…

THE BIG QUIZ
An attempt to break the world record for the largest online quiz. Follow the link to this 50-question quiz to take part:

https://jbs.qualtrics.com/SE/?SID=SV_ebO0M5Wb6GJ5wOh

We ask that you make a minimum donation of £1 to Barnardos on the page that comes up after you have completed it.

N.B. The quiz must be taken today 25th April for you to be in a chance of winning the £25 Amazon voucher prize.

CAMBRIDGE TREASURE HUNT
We are still two teams (of four people) short for a treasure hunt around Cambridge tonight at 6pm.

The Hunt starts at Judge and finishes at the Anchor at 7:15pm.

We are asking for a £20 entry fee for each team in aid of Barnardo’s.

Register a team by emailing me: ap547@cam.ac.uk

FINES & DONATIONS
Today only we are donating fines taken on books to Barnardo’s (we usually reinvest fines in new books). Also we ask that if you seek help from us for anything today that you donate a sum to Barnardo’s.

OTHER EVENTS
There’s lots of other stuff going on around Judge today.
For a full list visit: http://cjbsbarnardos.wordpress.com/getinvolved/

Thank you in advance for supporting our fundraising efforts.

Andy

Information & Library Services has some great resources to get you started quickly in your job hunt or interview preparation:

- Our pre-interview database checklist will get you up to speed for an upcoming interview, incorporating guidance on sourcing: company profiles, up-to-the-minute news, industry and market reports, and competitor analysis.

- Our careers collection, located near the entrance to the Information Centre, includes books on how to interview well and typical questions and case studies.

But don’t just take our word for it.  2012 MBA student, Bronson Toh, has offered some convincing words on the subject:

We are always happy to help you find the best resources for your needs.  Please feel free to contact us.

Post by Claudia Luna and Meg Westbury

Heading away from Cambridge for the Easter break, but still planning to study?

Don’t forget that wherever you are in the world, you can still access all of our resources (databases, ebooks and ejournals) with a Raven password. And if you have any questions while you are away, or don’t know where to start, just get in touch with us. Whether you choose email, phone or instant chat, we’re here to help.

Have a wonderful break! You’ve earned it.
 
 

Post by Meg Westbury
User Experience Librarian
 
 
 
 
 
 
 Image by  Ian Sane