Mike Weber
Director of Online for ONEHOPE Wine, social media guy, techie, wino, sports fan (Cal, Lakers, Dodgers), beach bum.
Updates
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@PhatEmoKid Sure. But it’s rare to rage with old friends that aren’t in LA :)
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Coachella must be hurting this year… 1 hour after pre-sale starts, breezing through to purchase tix. #EndofDays?
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To Have A Productive Day, Make Work A Series Of Sprints By @drake_baer http://t.co/ymPFiWTyPC via @FastCompany
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@RickBakas It was great! How were yours? I’m sure they’d make be jealous ;)
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Happy #ChardonnayDay! Enjoying a 2009 onehopewine Sta. Rita Hills Reserve benefiting @GoodsforGood! http://t.co/NK8wIwMqDa
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P.S. #Kings!
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RT @RickBakas: A new way to buy wine online..the @ONEHOPEwine video commerce smart store is like YouTube+Amazon in one product: http://t.c…23 hours ago from web | Reply, Retweet, Favorite
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@Playmaka34 mark@fb.com bounced btw.
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OH: “Ok, it’s getting better now. I just had to drink more.”
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@Playmaka34 OMG, don’t get me started… as far as advertising goes its LiveUniverse / Myspace 2.0 #SexyVideo
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@Playmaka34 It’s not even worth it.
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Dear Facebook, you’d make a lot more $$$ if ad approvals didn’t take half the day for sponsored posts - you know, time-relevant content?
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Facebook should just buy @booshaka and fix the sponsored post mess. They lack relevance now.
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I crushed a 9.0 mi run with a pace of 10'18" with Nike+ SportWatch GPS. #nikeplus: http://t.co/fxjIEwMeDs
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RT @KobeOnVicodin: Hey Mitch Kupchak - When you fire D'Antoni, just wanted to let you know I have no interest in Frank Vogel taking over. #…
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@adMixtNick You have to pre-target the post when you put the content up. Can’t sponsor with targeting after.
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@adMixtNick I did notice that sponsored posts only go to Friends of Fans now? Not just people who like page only. Too wide a net.
Latest checkin
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44 hours ago in Manhattan Beach, CA
Badges
Checkin history
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44 hours ago
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@Mendocino Farms (4724 Admiralty Way)7 days ago
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@Patrick Molloy's (50A Pier Ave)7 days ago
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@Manhattan Beach (Along the Strand)8 days ago
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@Simmzy's (229 Manhattan Beach Blvd)13 days ago
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@Hot's Kitchen (844 Hermosa Ave)2 weeks ago
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@Pockets Sports Bar (516 N Sepulveda Blvd)2 weeks ago
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@Las Brisas (1969 Artesia Blvd)2 weeks ago
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2 weeks ago
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@Monterey Regional Airport (MRY) (200 Fred Kane Dr)3 weeks ago
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3 weeks ago
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@Little Napoli (Dolores Street)3 weeks ago
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@Monterey Bay Aquarium (886 Cannery Row)3 weeks ago
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@Julia's Vegetarian (1180 Forest Ave)3 weeks ago
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@Whole Foods Market (800 Del Monte Ctr)4 weeks ago
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@American Eagle Remote Terminal (LAX Airport)4 weeks ago
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@North End Caffe (3421 Highland Ave)4 weeks ago
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@North End Caffe (3421 Highland Ave)4 weeks ago
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@Watermans - A Safe House For Surfers (22 Pier Ave)4 weeks ago
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@Pancho's Restaurant (3615 Highland Ave)4 weeks ago
Profile
Experience
- Nov 2011 - PresentDirector, Online Operations / Craft1933
- Jun 2010 - PresentDirector, Online Operations / ONEHOPE Foundation
- Oct 2009 - PresentEVP, Digital & Direct to Consumer / ONEHOPE WineCharitable wine label: www.ONEHOPEWINE.com 50% of Profits go toward Breast Cancer, Autism, The Environment, Children of Fallen Troops, and HIV / AIDS.
- Oct 2005 - PresentFounder, VP Product / The SceneThe Scene is a nightlife and entertainment portal connecting users to the hottest people, places and events in their area. The Scene is the authority on where to go and what to do for nightlife and entertainment. Tastemakers and trendsetters populate The Scene's user base in metropolitan areas in the US as well as globally in Australia, Great Britain and Canada. The Scene was founded by four U.C. Berkley graduates who have enjoyed successful careers in technology and media, but have a passion for the who, what, where and when of nightlife, The Scene can be accessed at www.thescene.com.
- May 2006 - PresentProduct Manager / LiveUniverse, Inc.Responsible for the overall management & growth of the LiveUniverse network; reporting to the CEO/COO/CTO * Managed the entire LiveUniverse online network, consisting of 30+ websites in the social media and video genres * Produced & led several successful initiatives to increase overall network traffic and grow flagship LiveVideo.com * Developed and fostered relationships with dozens of advertisers and strategic business partners to monetize network * Owned revenue and advertising optimization strategy for network of 30+ web sites, growing revenue 400% * Provided key strategic insights into the online video and social networking marketplace
- Apr 2005 - PresentProduct Manager / SkillJamResponsible for the new token-based subscription, game portfolio, and community features; reported directly to the President • Owned the creation and launch of the token-based subscription service; recently licensed by LYCOS • Produced new community features including a fully customizable avatar system and user created leagues • Aided in launching Jewel Quest, Zuma, and Bejeweled 2; presently top 5 games that significantly increased revenue • Successfully produced two branded games for GSN; coordinated Lingo promo resulting in 375% increase in cash players • Developed key sales & marketing materials; provided strategic thinking on the casual games marketplace
- Jan 2005 - PresentAssociate Marketing Manager / SkillJam TechnologiesResponsible for managing partners, promotions, & overall customer experience at SkillJam.com; reported to VP Marketing • Assisted in first redesign of SkillJam.com, resulting in increased cash player conversion & revenue • Coordinated promotions with AOL Games, resulting in increased traffic & cash players during placement • Coordinated all new game launches with development, creative, and partners; responsible for promotional emails
- Jun 2004 - PresentSony Pictures Online Games Intern / Sony PicturesResponsible for aiding the creation and development of Sonys online casual games site; reported directly to VP of Games Developed marketing plans to monetize high-end brands such as Wheel of Fortune / Jeopardy! with casual games Aided in the selection and management of the third-party game portfolio Owned marketing up-sells and casual game site copy designed to maximize multiple revenue streams
- Jul 2003 - PresentIntern, Private Client Services / Merrill LynchResponsible for aspects of client acquisition and retention for the Integrity Capital Group Assisted in client acquisition for high net worth wealth management group Researched, analyzed, and recommended Mutual Funds Optimized day-to-day duties and administrative tasks
- Jun 2002 - PresentAssistant Account Executive / Arbuthnot Entertainment GroupResponsible for research & analysis of the online games community and execution of online marketing programs for Micosoft Games and Xbox • Authored media alerts promoting upcoming products / events to thousands of gaming enthusiasts online • Created “Buzz Reports” detailing the online response to upcoming Microsoft Games and Xbox products • Developed an online marketing program for Xbox Live!, highlighting the advantages of Live over the competition
- Aug 2000 - PresentSite Director, PlanetXbox / GameSpyResponsible for the inception, development, maintenance, and growth of GameSpy’s flagship Xbox website • Managed a team of several editors and day-to-day content schedule • Secured exclusive content and stories for titles such as Halo through appropriate public relations channels • Traffic increased to approximately 250,000 unique visitors per month in the first year
- 1998 - PresentWeb Developer / Editor / GameSpyResponsible for aiding the launch of several new GameSpy Network properties and content creation • Aided in the development of several GameSpy Network websites that more than tripled network traffic • Authored previews / reviews and conducted interviews for Xbox, Playstation 2, and PC games • Covered the gaming industry as a news editor for multiple network sites; author of several breaking news stories ("Slashdotted")
Education
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2001 - 2004University of California, BerkeleyB.A. in Political ScienceActivities: Sigma Chi Fraternity, Inter-Fraternity Council Executive
Additional Information
Websites:
Interests:
Social media, entertainment, sports, marketing, product development, user generated content (UGC), ecommerce, direct to consumer, content management, wine, charity, causes