Mike Weber

Director of Online for ONEHOPE Wine, social media guy, techie, wino, sports fan (Cal, Lakers, Dodgers), beach bum.

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EVP, Digital at ONEHOPE
Internet | Greater Los Angeles Area, US

Experience

  • Nov 2011 - Present
    Director, Online Operations / Craft1933
  • Jun 2010 - Present
    Director, Online Operations / ONEHOPE Foundation
  • Oct 2009 - Present
    EVP, Digital & Direct to Consumer / ONEHOPE Wine
    Charitable wine label: www.ONEHOPEWINE.com 50% of Profits go toward Breast Cancer, Autism, The Environment, Children of Fallen Troops, and HIV / AIDS.
  • Oct 2005 - Present
    Founder, VP Product / The Scene
    The Scene is a nightlife and entertainment portal connecting users to the hottest people, places and events in their area. The Scene is the authority on where to go and what to do for nightlife and entertainment. Tastemakers and trendsetters populate The Scene's user base in metropolitan areas in the US as well as globally in Australia, Great Britain and Canada. The Scene was founded by four U.C. Berkley graduates who have enjoyed successful careers in technology and media, but have a passion for the who, what, where and when of nightlife, The Scene can be accessed at www.thescene.com.
  • May 2006 - Present
    Product Manager / LiveUniverse, Inc.
    Responsible for the overall management & growth of the LiveUniverse network; reporting to the CEO/COO/CTO * Managed the entire LiveUniverse online network, consisting of 30+ websites in the social media and video genres * Produced & led several successful initiatives to increase overall network traffic and grow flagship LiveVideo.com * Developed and fostered relationships with dozens of advertisers and strategic business partners to monetize network * Owned revenue and advertising optimization strategy for network of 30+ web sites, growing revenue 400% * Provided key strategic insights into the online video and social networking marketplace
  • Apr 2005 - Present
    Product Manager / SkillJam
    Responsible for the new token-based subscription, game portfolio, and community features; reported directly to the President • Owned the creation and launch of the token-based subscription service; recently licensed by LYCOS • Produced new community features including a fully customizable avatar system and user created leagues • Aided in launching Jewel Quest, Zuma, and Bejeweled 2; presently top 5 games that significantly increased revenue • Successfully produced two branded games for GSN; coordinated Lingo promo resulting in 375% increase in cash players • Developed key sales & marketing materials; provided strategic thinking on the casual games marketplace
  • Jan 2005 - Present
    Associate Marketing Manager / SkillJam Technologies
    Responsible for managing partners, promotions, & overall customer experience at SkillJam.com; reported to VP Marketing • Assisted in first redesign of SkillJam.com, resulting in increased cash player conversion & revenue • Coordinated promotions with AOL Games, resulting in increased traffic & cash players during placement • Coordinated all new game launches with development, creative, and partners; responsible for promotional emails
  • Jun 2004 - Present
    Sony Pictures Online Games Intern / Sony Pictures
    Responsible for aiding the creation and development of Sony’s online casual games site; reported directly to VP of Games • Developed marketing plans to monetize high-end brands such as Wheel of Fortune / Jeopardy! with casual games • Aided in the selection and management of the third-party game portfolio • Owned marketing up-sells and casual game site copy designed to maximize multiple revenue streams
  • Jul 2003 - Present
    Intern, Private Client Services / Merrill Lynch
    Responsible for aspects of client acquisition and retention for the Integrity Capital Group • Assisted in client acquisition for high net worth wealth management group • Researched, analyzed, and recommended Mutual Funds • Optimized day-to-day duties and administrative tasks
  • Jun 2002 - Present
    Assistant Account Executive / Arbuthnot Entertainment Group
    Responsible for research & analysis of the online games community and execution of online marketing programs for Micosoft Games and Xbox • Authored media alerts promoting upcoming products / events to thousands of gaming enthusiasts online • Created “Buzz Reports” detailing the online response to upcoming Microsoft Games and Xbox products • Developed an online marketing program for Xbox Live!, highlighting the advantages of Live over the competition
  • Aug 2000 - Present
    Site Director, PlanetXbox / GameSpy
    Responsible for the inception, development, maintenance, and growth of GameSpy’s flagship Xbox website • Managed a team of several editors and day-to-day content schedule • Secured exclusive content and stories for titles such as Halo through appropriate public relations channels • Traffic increased to approximately 250,000 unique visitors per month in the first year
  • 1998 - Present
    Web Developer / Editor / GameSpy
    Responsible for aiding the launch of several new GameSpy Network properties and content creation • Aided in the development of several GameSpy Network websites that more than tripled network traffic • Authored previews / reviews and conducted interviews for Xbox, Playstation 2, and PC games • Covered the gaming industry as a news editor for multiple network sites; author of several breaking news stories ("Slashdotted")

Education

  • 2001 - 2004
    University of California, Berkeley
    B.A. in Political Science
    Activities: Sigma Chi Fraternity, Inter-Fraternity Council Executive

Additional Information

Interests:
Social media, entertainment, sports, marketing, product development, user generated content (UGC), ecommerce, direct to consumer, content management, wine, charity, causes

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