Oliver Quinn Murray

Worked directly underneath the SVP of Strategic Planning at Saatchi & Saatchi Wellness.

Wrote and presented strategy decks for current clients and new business opportunities. Researched and helped formulate the major insight behind client's brand strategy along with possible tactical executions.

Collaborated with other planners and agency partners on brainstorming sessions to develop more effective new business pitches.

Account planner for Chapman University’s National Student Advertising Competition team, 2010 national champions, Circle Advertising.

Responsible for the insight behind the big idea for the 2012 Nissan creative campaign targeting multi-cultural millennials. Composed automobile market analyses, demographic research reports, and trend observations used in all PR, media, promotions, and creative executions. Aided in writing and publishing the annual survey, the largest source of impressions for the final campaign.

Worked underneath the trend director and analysts, researching, tracking, and circulating both existing and developing cultural trends. Aided in the development of presentation decks through research and written copy.

Shadowed the trend director and strategists, gathering background skills used to manage creative accounts. Attended numerous events in New York City, regularly populating the BrainReserve’s social media channels (Twitter, Facebook, Foursquare, and Wordpress) with write-ups and updates pertaining to observed cultural and social trends. Photographed and published "trend treks", local snapshots of global trends from all throughout the world, observable in New York City.

Tested latest new soccer apparel and footwear
Crafted detailed scheduled reports back to supervisor about issues and benefits