Worked underneath the trend director and analysts, researching, tracking, and circulating both existing and developing cultural trends. Aided in the development of presentation decks through research and written copy.
Shadowed the trend director and strategists, gathering background skills used to manage creative accounts. Attended numerous events in New York City, regularly populating the BrainReserve’s social media channels (Twitter, Facebook, Foursquare, and Wordpress) with write-ups and updates pertaining to observed cultural and social trends. Photographed and published "trend treks", local snapshots of global trends from all throughout the world, observable in New York City.