LU©AS

PURVEYORS of PROBLEM SOLVING IDEAS™

Creative lead on Bacardi & Novartis [GasX, Prevacid & Benefiber].

Client-facing creative lead developing social & digital campaigns for a wide variety of audiences and brands.

Developed unwrapthenight.com for Bacardi and full programs for three very different pharma brands.

Creative Director at large deployed against opportunities at the 40+ agencies within the MDC network - pitches, projects and consultancy.

Creative & strategic lead on site development for MDC agencies and network digital resorces: hlgrp.com, www.accentonline.com, insidemdc.com, mdcevents.com.

Drove client business and pitches through network agencies, including: Alpina, Heineken, Bill My Parents & Three Olives Vodka.

BMW, Pinnacle Foods [Birdseye], Kao Brands [Jergens, John Frieda & Curél], Cablevision, Vanguard, Homegoods

Invited to be the agency's first Chief Creative Officer with responsibilities over all operating units/disciplines at kbs+p, including digital [dotglu], direct [company c], and experiential marketing [lime].

During this time the department was restructured and rebuilt, attracting high-caliber cross-discipline talent and new business, while maintaining client relationships, securing existing revenue streams, and raising quality of work.

Freelanced on a pitch.
Asked to lead Razorfish's digital advertising group as GCD.
Won 10/12 new business pitches in first year.
Promoted to ECD of the New York office.
Built and evolved Razorfish's advertising offering.
Instrumental in helping Razorfish secure global digital AOR for AXE.

Saatchi & Saatchi, BBDO, SS+K, Razorfish

Generating ideas that solve problems :: online, film, print events, product ideas... whatever it takes to make people think about your product or business the right way :: marclucas.net for the whole magilla

Song Airlines, Delta Airlines, Blue Cross Blue Shield Association, Lance Armstrong Foundation, Massachusetts Teacher’s Association, Starbucks, New York Knicks, CitiBank, Barack Obama, Anheuser-Busch.

Create traditional and non-traditional communications for a mixture of consumer, trade and public affairs clients.

Freelance @ Ogilvy: American Express, SAP, DHL, Fosters, Discount Office Furniture.

Creative and strategic consultant for agencies and direct to clients.

Created impactful and effective campaigns for DHL, created a very different cinema spot for American Express Blue and created a global TV campaign for Foster's Lager.

Foot Locker Worldwide (Foot Locker, Lady Foot Locker & Champs), Puma, Converse, adidas, Reebok, Everlast, Nike.

Took an active role in raising the creative output of the agency, forging strong ties with clients and vendors, and helped guide the agency through its next evolution.

Persuaded Foot Locker’s vendors to support and underwrite our clients. Seeing those efforts pay-off in increased awareness, sales and attention for the client and the agency in trade and business publications.

Philips Lighting (Regional), Western Union (Regional), Hyatt Hotels (Regional), Continental Airlines, Whiskas, BMS, Vietnam Airlines, MLC Insurance, Soho-Soho, HMV, SPCA.

Maintained a high creative profile while cutting staff and overhead.

D’Arcy Hong Kong became a bright star in the Asian industry, with wins at The One Show, Cannes, Clio and The MAX awards, D’Arcy’s award scheme. Within two years the agency went from unranked to #3 agency in Greater China. (One year after the agency closed, it is still ranked as one of the top ten agencies in Greater China.) We ran global and regional business with a very small passionate team.

As Chairman of the HK4As Creative Committee, I was responsible for our annual award show and launching our portfolio school, AdSchool.

Appointed to the D’Arcy Sounding Board, an advisory board that met the Worldwide Board quarterly to advise and implement recommendations.

Sat on The D’Arcy Asia/Pacific Creative Council.

Unilever (Ponds and Comfort), San Miguel, Magnolia, La Tondena, Crown Asia, The Economist, Nestle, Old Asia, Casa del Tobacco, McCormicks, Northwest Airlines, Seagrams, Ayala, Kodak, Kimberly Clark.

Lead an award winning creative department of 12 and an agency billing around a billion pesos a year.

Named Creative Agency of the Year by the Philippine 4As and brought home the most awards from the Philippine Ad Congress.

IBM, American Express, Jaguar, Kraft General Foods, Hershey, GTE, Phillip Morris

MTV, Nickelodeon, Nynex, New York Life, The Rainforest Foundation, SAS Airlines

Remy Wines, Davidoff, HKTA, DHL, Newsweek, HSBC, Sandy Bay, Toshiba, Mung Tong Thani, Porro Computers.

HK4As: Best Freshman Copywriter.

BA in Visual Communication

Portfolio, Personal Website, Blog

Emmy One Show Cannes Advertising Festival CA Clio Luerzer’s Archive London International Festival AWARD (Australian Writers & Art Directors) Asian Advertising Awards Asia-Pacific Adfest Philippine 4A's Philippine Advertising Congress HK4As Juries & Committees 1999 – Juror, Philippine Advertising Congress 2001 – Co-Chairman, Media& Marketing’s Asian Advertising Awards 2002 – Chairman, HK4As Creative Committee 2004 – Juror, New York Art Director’s Club 2006 – Juror, New York Art Director’s Club 2006 – Juror, AICP 2009 – Juror, IAB MIXX Awards 2009 – Juror, AICP 2010 – Juror, IAB MIXX Awards

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