Amanda Goundry

I'm tongue in cheek, and deadly serious...

Recent tracks

  • Untitled by {'mbid': 'a74b1b7f-71a5-4011-9441-d0b5e4122711', '#text': 'Radiohead'}
    3 days ago
  • Motion Picture Soundtrack by {'mbid': 'a74b1b7f-71a5-4011-9441-d0b5e4122711', '#text': 'Radiohead'}
    3 days ago
  • Morning Bell by {'mbid': 'a74b1b7f-71a5-4011-9441-d0b5e4122711', '#text': 'Radiohead'}
    3 days ago
  • Idioteque by {'mbid': 'a74b1b7f-71a5-4011-9441-d0b5e4122711', '#text': 'Radiohead'}
    3 days ago
  • In Limbo by {'mbid': 'a74b1b7f-71a5-4011-9441-d0b5e4122711', '#text': 'Radiohead'}
    3 days ago
  • Optimistic by {'mbid': 'a74b1b7f-71a5-4011-9441-d0b5e4122711', '#text': 'Radiohead'}
    3 days ago
  • Treefingers by {'mbid': 'a74b1b7f-71a5-4011-9441-d0b5e4122711', '#text': 'Radiohead'}
    3 days ago
  • How to Disappear Completely by {'mbid': 'a74b1b7f-71a5-4011-9441-d0b5e4122711', '#text': 'Radiohead'}
    3 days ago
  • The National Anthem by {'mbid': 'a74b1b7f-71a5-4011-9441-d0b5e4122711', '#text': 'Radiohead'}
    3 days ago
  • Kid A by {'mbid': 'a74b1b7f-71a5-4011-9441-d0b5e4122711', '#text': 'Radiohead'}
    3 days ago

Top tracks

Profile

Digital Strategist / Interaction Architect
Marketing and Advertising | Toronto, Canada Area, CA

Summary

I am a problem solver with a passion for discovering insights that reveal how brands can successfully connect with consumers. By first defining the core problem and identifying motivations, I design experiences that will not only achieve business objectives but build lasting relationships.

Throughout my 10+ years of experience I have had the opportunity to create digitally focused solutions as well as fully integrated marketing programs. Recently, I have been exploring plans that leverage the power of social media and take advantage of the constant connectivity consumers have via mobile. With an ability to lead ideation and discovery sessions, identify crucial insights, envision solutions, and bring them to life thorough detailed documentation, I work to create clear strategic frameworks and engaging user experiences that are meaningful and measurable.

I love what I do.

I also love music, singing terribly along to music, seeing live music, running long distances while listening to music, and enjoying a smooth bourbon or glass of fine wine.

Specialties: ideation & requirements discovery, digital strategy, experience planning, interaction design, information architecture, user flows & wireframes, usability analysis & testing, conceptual thinking, content strategy, social media planning



NOTE TO RECRUITERS: If you wish to contact me, please send me a message. I will not be comfortable speaking with you if you contact me at my office. Thank you.

Experience

  • Jan 2010 - Present
    Digital Strategist / Mighty Digital | Bensimon Byrne
    Clients Include: WIND Mobile, Ministry of Health & Long Term Care, Trillium Gift of Life, Scotiabank, Joe Fresh Style, Glassbox TV (AUX, Bite, Travel & Escape), Constellation Wines (Jackson Triggs, Naked Grape, Simply Naked, Thorny Rose, Linden Bay, OPEN Wines, Sawmill Creek), Dynamic Mutual Funds, Air Canada Rouge, other.
  • Feb 2009 - Present
    Sr. Interaction Architect / Blast Radius
    Clients Inclue: Nintendo, Microsoft, Standard Pacific Homes, nTelos
  • Aug 2008 - Present
    Experience Planner / Proximity | BBDO Canada
    Clients Include: Gillette, Doritos, Royal Bank, Embassy Suites
  • Sept 2006 - Present
    Sr. Experience Designer / Digital Cement
    Clients Include: FedEx, Kraft, Astra Zeneca
  • Oct 2003 - Present
    Information Architect / OnX Enterprise Solutions
    Client Include: Mazda, Manulife, Research In Motion

Education

  • 1996 - 2000
    University of Toronto
    Bachelor of Applied Science in Industrial Engineering: Human Factors & Cognitive Design
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