Steve Morris

I'm a designer that does marketing. I like to draw, paint and write stuff.

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August 31, 02:40 PM

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September 06, 04:25 PM
Wales fancied it, no doubt. Young players coming through nicely. England aside, a relatively 'easy' qualifying group. A real chance of the play-offs surely, and a local derby against the big neighbours...and then...who knows? Optimism had returned after six years of rebuilding that garnered some pretty poor results. Some genuine talent amongst a crop of fresh-faced and eager youngsters. Ledley, Ramsey, Bale, Evans, Collison and Church all names talked about as future stars that could just maybe rival Giggs, Rush, Hartson and Bellamy et al. This was a squad to get genuinely excited about.

So much for the optimism. All gone on one fateful Friday night in Podgorica against Montenegro. Let's dispense with the usual 'no easy games in International football' guff shall we? Andorra, Lichtenstein, Luxembourg and San Marino are easy games. Montenegro are not in that category, but the truth is if you have any ambition to qualify for tournaments you have to beat them. Or at least not lose to them. Wales did just that. And not only that, looked pretty fragile and uninspiring in the process.

So what next? Even with the excuse that some of those key players were injured (and there is never going to be enough strength in depth) we should be aiming to post a decent performance against Montenegro and come away with something. That we were unable to do that was particularly hard to take in light of England's comfortable, rehabilitating thrashing of Bulgaria in the same group.

It's time for John Toshack to move on. He's never been a popular choice among the fans and he is seen as a divisive figure (ask Robbie Savage!) by many. Maybe he was the right man to make the transition from the Mark Hughes era but the truth is we have been out of the last two qualifying campaigns before they've even got going and now this. It makes it very hard for the nation to get excited about watching the national team. Seven years ago we were outclassing Italy in front of 72,000!

The talent is undoubtedly there, but something is not right. We can't expect to be world beaters but we should be doing better than Northern Ireland and Scotland who can only look on with envy at the players at our disposal. We need a talismanic figure who can motivate and inspire. Step forward Ryan Giggs, your country needs you!
August 31, 06:48 AM
It was inevitable. The only surprise might be the timing and the destination, but the Royal's gifted Icelandic midfielder Gylfi Sigurdsson is off to Hofenheim to play in the Bundesliga. Cue mass hysteria from a sizable portion of fans, but once again it's time for a reality check for many Loyal Royals. Here's my 5 reasons why this isn't the end of the world for Reading FC:

Back to 4-4-2
Churchy, Long and Hunt don't exactly excel in the lone front man role and we've lost Rasiak, so with Gylfi gone it's an ideal opportunity to revert to the system that took us to glory a few years back under Sir Steven of Coppellshire.

Dump the debt
No football club of our size should be operating with debt, it's not a good foundation for long-term success. Those who think this is all about 'lining Madejski's coffers' I think are being naive to say the least. Our ambition should be to prosper as a club on a firm financial footing.

Bring on the kids
A youth policy only works if you give those youngsters you are developing a chance. Gylfi got his chance and grasped it, what's to say that others won't do the same? Why should we 'reinvest' in older 'established' players who are often overvalued, overpaid and don't deliver the goods?

One-man team
I'm not sure it was ideal the way Gylfi had been portrayed in some corners as the saviour of Reading FC. We need more than one star in the team - and we've got a few players who fit that bill on their day. Of course he'll be missed, but the team can unite and move forward with purpose.

Now we can move on
Such drawn out transfer stories are never going to be a good thing for the player, team and club. Nobody wanted a Stephen Hunt saga. As sad as it is to see the departure of a fine young player, tomorrow it will be in the past and it will be time to focus on the next game.

...and how about some celebration for the fact that the club can nurture and develop talent in this way? Gylfi had not played any 1st team football before the start of last season - now he's valued at £6m. Who is to say we can not continue to do this?


July 03, 02:34 PM

There can't have been many England fans watching Argentina getting dismantled by the wonderful German side of World Cup 2010 thinking "I admire them, but I wouldn't want anything they've got". But there was certainly one very high profile former England player who expressed precisely those sentiments. Gary Lineker probably wanted to be unqualified in his praise, but sensing the mood of a nation still in the fug of a mauling by Jogi Low's team he mumbled "It's not hard to not envy the Germans". You could read it like this: "We don't really like Germany, but boy they are really good".

Will we ever see people purring about the delights of German football in the way they get themselves in such a lather about Brazil and Argentina? Not likely. It suits many observers to retreat into stereotyping that stumbles clumsily into jingoism and on occasion, casual racism of the laziest kind (Africans don't understand defending, but y'know they can be very skilful). When the pain of having an average at best national side just won't go away then what else is there to make them feel better but to patronise everyone else?

If a nation's football team can say something about how that nation feels about itself then this country must really be in the doldrums. And let's face it- oh the irony - it's those English players who are cold, uninspiring & robotic. German players are excelling at a brand of modern football more technically skilful than Argentina and Brazil, better in defence than Italy (when they were good!), and more enterprising than Holland and Uruguay. They deserve full and unreserved credit. Should they fail to win the tournament they will have still set a standard that others will have to rise to - and it's a standard that England can only imagine in their wildest dreams.

June 02, 11:33 AM

I remember when it started.


One of my earliest sporting memories was watching rugby on the TV with my father. I guess it must have been about 1975, and that legendary Wales team were beating absolutely everyone in sight. I liked football, but didn't really watch it much at that age. Hard to imagine for some now, but it wasn't really on the telly much back then. (the first live televised 'top tier' game of the modern age was not until 1983). My old man always said it was full of 'poofs kissing each other' anyway. Not really a man's sport at all. So it was rugby for me, sat in front of the telly for Five Nations matches on a Saturday afternoon. And when my Dad exploded with joy after a Gareth Edwards' try, running around the room like a court jester on amphetamines, I knew the Welsh jersey meant something very special to him. So the Dai was cast as it were.

Despite being born and living in England there was never really a question of ever supporting England. The rugby Five Nations was all about the rivalry between 'the Celts' and the English, with the French thrown in for good measure and the odd gallic shrug. Supporting a fabulously exciting team who chucked the oval ball around with buckets of flair was easy to do, but the truth is I had no choice. "You're Welsh son, don't forget it!" That sort of thing. Except my mother is Scottish. So technically I was a pure-blooded celt who happened to live in England. What's a boy to do?

My love affair with the round balled-game came a bit later after I started playing it. Everybody was playing football. All you needed was a ball and some jumpers. Rugby? I didn't really have the physique. And all those complicated rules, it's not a game for playing down the park. My earliest memories of a football World Cup were of the 1978 tournament. All ticker-tape, bad hair and, well, no England. So of course with no sign of Wales I naturally supported Scotland. Strange to consider now that Ally McLeod's team went to that tournament with serious ambitions to win it. Archie Gemmill's goal aside there was little to cheer for the Tartan Army. But subsequently during the Home Internationals I found myself wanting Scotland AND Wales to beat England. Didn't happen very often, but oh when it did that was something special to savour.

Something strange happened in Italia '90, I found myself out watching the games a lot in pubs and finding it easy to set aside my natural prejudice. Second Summer of Love? The brilliance of 'World in Motion'? Gazza? The legendary Bobby Robson? Can't work out why, but it didn't last.

In the many years between it's been simple really. Wales all the way, through thick and mainly thin. Even saw (and enjoyed) Wales beat Scotland twice in one crazy week back in 2004, once at rugby and then at football! So maybe I'm best described as an Englishman with the blood of a celt. Easy to see why supporting 'Great Britain' (Olympics, British Lions etc) is so appealing for me. No complexities, no twisted loyalties.

So can I support England during this World Cup? No, sorry. I have no axe to grind, no chip on the shoulder. Despite being my country I'm afraid they're just not my team and never have been. The partisan nature of football fans often requires us to ask that old clichéd question: Club or Country? Royals winning a major trophy or England winning the World Cup? Well, obviously for me there's no contest.



May 14, 09:55 AM

He's the Renaissance Man for sure, and now you can wear it with pride! Click here to visit the site.

March 26, 09:40 AM

It was a damp, chilly April lunchtime in North London two years ago. A struggling Royals side is being toyed with by an Arsenal team bristling with stars such as Van Persie, Walcott and Adebayor. Things don't look good as the home side capitalise on an error by Ibrahima Sonko and Adebayor finishes with a cool, clinical touch. This could be bad. We've not created very much, and I'm sat a stone's throw from the suffering Reading fans, but perversely I'm in amongst the Gooner faithful. The worst place to be as I have to endure the taunts and the endless singing of 'We'll never play you again' but cannot respond. It's cold. It's wet. Frankly, I want to go home. And then something happens that brightens my day a little. A gangly, unlikely looking winger we've not had for long picks the ball up in the Arsenal half and runs with it. He runs with pace and intent, and a frisson of expectancy ripples through the travelling fans as we suddenly look like we have a threat...


...and then he falls over in a heap, leaving the ball behind for Arsenal sweep away with.

Oh Jimmy. What might have been.

And so the cult legend of Jimmy Kebe was born. Occasionally he would do something brilliant leaving defenders in his wake, but more often that not it would end with a skewed cross into the crowd, or a comical stumble. But Jimmy Kebe always tried, he had a go. Even when things didn't work out he didn't change his style or his attitude to the game. Even when the fans groaned and got on his back, he still showed no fear and just had a go. I was a fan, because whatever happened it was entertainment. And whatever anyone thinks football simply has to be entertaining. To be thrilling and ripe with the possibility of glory and of failure, often in equal dollops.

At the end of last season with the club in the doldrums I wondered if he'd had enough chances to show his true potential. The cardinal sin of the talented footballer is to let that talent go to waste. But there were promising signs in the early part of the season - even when we were not winning many games - that Kebe was beginning to make a difference. Chipping in with the odd goal, making plenty of assists and always changing the game when he came on as a sub. The renaissance was well underway. With the Royals, under the accomplished tutelage of Brian McDermott, looking towards an unbelievable late dash for the play-offs, Jimmy Kebe is the name on many Royals fans' lips.

A seemingly quiet and unfussy character who appears to be just happy to play and get on with his job, he's proven to be an absolute revelation in the last few months: fast, skilful and often quite deadly in front of goal. Forget the badge kissers, Jimmy Kebe is well on his way to becoming a Reading FC cult legend.
December 31, 05:13 AM

Imagine, if you will, the following scenario: in the heat of the battle one army is taking an almighty hammering and appears to be encircled, taking losses from all sides. The beleaguered soldiers are in the main young and inexperienced but have a firm belief in their young, charismatic commander who is leading from the front. Despite having lost the best fighters with no hope of reinforcements, slowly but surely and with will and determination things seem to be turning around and the opposing armies are being beaten back inch by inch. Suddenly, just hours before a big campaign to break out of the encirclement, word is sent from behind the front line that the commander is being relieved of his duties. The high command have decided to promote a lieutenant with no experience at all in the hope that he might come good in the hour of need, whilst the commander is told he is no longer fit enough to lead his men, just when it seemed to all that a victory was possible.


That's how I see things going at Reading FC right now. The preposterous claim that Brian MacDermott (who I have absolutely nothing against I might add) offers 'continuity' sums up the situation. Sadly, the way things look at the moment nothing suggests that 2010 will be any better than the 'annus horribilis' of 2009.

December 27, 12:12 PM
On December 19th I wrote the Reading Post fan verdict for the match against Bristol City. Here's the full version before editing.

Brian McDermott took over the reins from the ousted Brendan Rodgers, and saw his side earn a thoroughly deserved point against Bristol City. Royals fans were in good voice from the off - despite the bitter cold at Ashton Gate - and were right behind a fairly familiar looking side that included Ryan Bertrand reinstated at Left Back back after illness. Shane Long partnered Gregorsz Rasiak up front.

Reading imposed themselves well in a fairly open first 10 minutes but a dubious (to say the least!) penalty decision altered the complexion of the game. There seemed to be nothing in Jay Tabb's 13th minute challenge on Maynard, but Paul Hartley took the penalty well and suddenly we found ourselves one down. The attitude shown by the Royals after this setback was admirable as they completely dominated the rest of the first half, dictating the tempo of the game, creating a few decent chances and restricting the home side to a few infrequent and ineffective counter-attacks. The sense of injustice from the penalty galvanised the Reading fans as well, who were vociferous in their condemnation of the referee but equally vocal in support of their team.

In the second half Reading continued to dominate but as the minutes ticked by there was a palpable sense of deja vu in the Wedlock Stand as, despite the good approach play and passing, chances were spurned. Shane Long was the chief culprit who had, in truth, a pretty poor day at the office. Simon Church replaced Long after 73 minutes and was himself guilty of squandering a decent chance, but he made no mistake when he hooked home at the near post after some excellent work from the impressive Jimmy Kebe. Exuberant celebrations ensued resulting in Simon Church receiving a 2nd yellow card (from a petulant referee!) which meant we had to play time added on with 10 men. As expected City suddenly threw themselves into the game after being almost completely subdued by the away team..After a few hairy moments the valuable point was secure.

We've seen Reading play like this a few times this season and get nothing, but the way the team responded to going behind suggests this young team has a strength of character beyond their years. We still need to find some confidence in front of goal, but McDermott can be very pleased with the manner in which the players responded after such a difficult week. 1200 fans went home with a little Christmas cheer and some confidence and hope for 2010.

Man of the Match
Kalifa Cisse was my man of the match, a muscular but smart performance that at times reminded me of Steve Sidwell in his pomp. He broke up play well, got stuck in and allowed Marek Matejovsky the time and space he thrives on to be influential throughout.

I'd rate the game at 7/10 with the Royals performance getting 8/10

Miscellaneous!
Had a decent fish and chips lunch just round the corner from the ground!
No beer for away fans? Mind you, it was not exactly cold beer weather!
September 20, 11:22 AM

If you tuned in to BBC Radio Berkshire after yesterday's football match at London Road, you'd have been forgiven for thinking that Reading Football Club had been sold for a fiver to a demented Oxford-supporting billionaire, who'd then decided to immediately change the name to the 'Thames Valley Arse Drovers', insist we play in yellow and green stripes and formulate a dastardly plan to erase the good name of RFC from the history books. However, no insidious plan had been hatched from Madejski Towers. The fuming texters had chosen to take up Tim Dellor and that other Johnny bloke's offer to 'vent their spleen' after a dismal and fairly inexplicable capitulation to Peterborough. The tone of irate fans bombarding the show was one of apoplectic rage, simmering under a layer of downright disgust at anyone connected with the club. Those in the firing line were the usual suspects of course: the Players, the Manager (and staff), the Chairman and the Director of Football. All received the ire of supporters in shock after a game which we conspired to throw away after a fine start which saw us take a deserved two-goal lead. For some this was the final straw - 'sack Rodgers, I always said we'd struggle with him at the helm' - others saw this as the culmination of two years of decline, 'What's happened to my beloved club!?' asked one inconsolable fan.


Ringleader of the Tormentors
The stream of invective continued, ably egged on by the aforementioned Dellor, who had clearly almost lost his cool as he sat quivering with rage at London Road. At one point after suggesting that 'the players aren't good enough' (the same players he'd praised on Wednesday night and about an hour before for a fine first half performance) he looked to see if there was a clue in Brendan Rodgers' voice and oratory skills, perhaps these weren't quite up to scratch and simply couldn't inspire his players. Oh dear Tim. I've heard more insightful even-handed arguments standing at an East Stand urinal. Steve Coppell was not exactly Barack Obama was he? I heard he did OK. I've always thought BR's interviews suggest he's actually a pretty good motivator in the dressing room. He sounded pretty angry with the 2nd half performance, I doubt he needs to be told by anyone that it was unacceptable.

Reasons to be cheerful?
In the immediate aftermath of a last-gasp defeat to a team we should have beaten I would expect to hear some anger, some passion and some criticism from fans, hell, I was fuming! However yesterday went beyond that into the arena of the ludicrous. Firstly, look at the table. Struggling yes, but we're not actually in the relegation zone; our record is 1 win, 3 draws and 4 defeats. One of those defeats was unlucky, and another was away against a team who are likely to finish in the top 2; we've kept 3 clean sheets. There's a plan borne of a clear vision, and it worked beautifully in the first half against the Posh and for periods against Cardiff too.

Why we're not Newcastle, thankfully.
The club has never bowed to fan pressure. Alan Pardew suffered the ignominy (albeit mainly directed at the players) of having to witness thousands of fans waving their underpants in the air. People were calling for his head not that long before he turned things around and laid the foundations for the most phenomenal success in the club's history. So to the 'Sack Brendan' brigade I would say this: if not Brendan then who? Gus Poyet?! Glenn Hoddle?! Or does anyone really think that we can prise another good Championship manager away from their club - especially as most of them are doing better than us! Nobody is going to ride up Hoops Way on a white steed and lead us back into the Premier League. Right now it's roll-up sleeves time and stop living in the past. We have a set of players with talent, and a manager who is better positioned than anyone to get them performing. Let them get on with it - and if we're still struggling in a month's time with no visible signs of progression you can unsheathe your knives then.




September 02, 05:18 PM

A couple of weeks ago you'd be forgiven for thinking that, five games in to a new season under a new management team, Reading FC was a club in some kind of irreversible plummet towards League One. What a difference an away win can make, not only to the league table, but to the overall mood surrounding the club and its supporters. Having not won at home since January, entertaining Sheffield United on the back of two draws, one defeat and precisely no goals was always going to be a tough assignment, and so it proved. Despite taking the lead with a goal from Matt Mills on his Madejski debut it was a 1-3 reversal that prolonged the wait for that elusive home victory. Once again there was plenty of positives, but that lack of quality in the final third that was becoming painfully obvious. Poor old Adam Federici too, the hero of the goalless draw at Swansea City a few days earlier with a penalty save, it was his error that allowed the Blades back in the game. Suddenly the Royals were languishing near the bottom without a win and just one goal from four games. Even for a new manager with a clear rebuilding plan these were testing times for Brendan Rodgers. A midweek Carling Cup fixture against fellow Championship strugglers Barnsley would provide the perfect opportunity to put league woes away for the night and register a victory. Unfortunately, despite being the better side throughout it was the Tykes who progressed to round 3 meaning more misery at the Madejski. A league game at Oakwell a few days later would be a chance to reverse the result against Barnsley. Prior to that two new additions to the squad of Jobi McAnuff and Gregor Rasiak softened the blow of losing out on number one summer target Tommy Smith. Rasiak made the trip to Oakwell but it was Noel Hunt who provided the killer instinct after a disastrous start that saw the Royals go behind within 20 minutes. Maybe this was the youngsters coming of age, being 'blooded' as it were. At that point it would have been easy to capitulate after being outplayed away from home. To the team's credit they dug deep and found something beyond the promising pretty football. Sometimes you have to go direct when required, and Noel Hunt has the poacher instinct that has been is lacking from Shane Long's game. A 3-1 win and things look a lot rosier as we go into the international break. A collective sigh of relief perhaps, from players, management and fans.


The club is clearly in a transitional phase beyond anything anyone could have imagined at the end of last season. Sure, we expected to lose Doyle and Shunt, heck maybe Bikey and Harper too. More surprising is the loan departure of Liam Rosenior, though I'm not a big fan, clearly this is a decision that is driven by something other than football. The academy players are getting their chance, and there's some very exciting prospects amongst them. It's going to be a season with ups and downs, but exciting nonetheless. We're playing some attractive and creative football, if we can ally that to a killer instinct in front of goal this could be a very successful season - and that might just surprise a few people.
August 16, 06:38 PM
It's very early days, but the Championship table shows the Royals languishing in the bottom three after a drubbing at St. James' Park. An impressive crowd of 36,000 saw Brendan Rodgers' young side start impressively enough but fall behind to a Shola Ameobi header ten minutes before half time. Up until then the youngsters had performed well enough, passing with confidence and looking purposeful on the counter-attack. Nervous home supporters had little to cheer about, and after Kevin Nolan's sumptuous through ball was fluffed by Gutierrez it looked like it could have been anybody's game. Everything changed when Ameobi rose above Alex Pearce and headed down past Federici. The second half was very much a case of boys vs. men, chasing the game was going to be hard for an inexperienced royals side, made virtually impossible when Ameobi headed home the second after some sloppy defending. The third came from the penalty spot after Shane Long was judged to have handled, but by then we were looking a little ragged and very short of ideas. Noel Hunt, Jim Harper and Hal Robson-Kanu were thrown into the frey to no avail, although Hunt went close late on with a decent shot that went just wide.

So no goals and a heavy defeat. No shame for the kids to lose against a side with plenty of top flight experience. Brendan didn't seem too perturbed afterwards, we lost to the better side, it's been useful experience, now let's move on. However you can't help feeling that as hungry and talented as these youngsters undoubtedly are, we really need to add some more experience and maybe some more attacking threat to bolster the squad. I've no doubt that bringing the likes of Scott Davies and Robson-Kanu into the first team is the right move, after all there is no point in having an academy if you don't use the talent you've nurtured. The concern might be that if we go a couple more matches without a goal or a win the the pressure begins to mount already. I'm sure we'll see a couple of additions before the end of August (Tommy Smith surely?) and everything will come right. Interestingly we travel to bottom club Swansea City on Tuesday night...
August 12, 07:03 AM
'Rich Man, Poor Man' is currently being trailed on the BBC. Looks like a fascinating 'warts and all' profile of The Chairman. He's a complex and interesting character for sure, so it'll be essential viewing, not least for Royals fans. Not sure when it's going out yet but it will be on BBC4.
August 12, 06:37 AM

The Royals thumped Burton Albion last night by 5 goals to 1. Five thousand people saw a team of youngsters (hang on, ain't that the first team!?) dish out a hammering to the league new boys. Five Royals made their full debut, and Nicholas Bignall bagged a brace. Whatever you say about the opposition this is a fantastic result, and Brendan Rodgers seems to be working some magic already. It's evident we have a lot of young talent at the club, and BR looks like the man to bring that talent through to full effect. The draw for round 2 of the Carling Cup is tonight where the Royals will be a seeded team.

August 12, 06:27 AM

As the curtain falls on Stephen Hunt's Reading FC career it brings to a close one of the most protracted transfer stories in the club's recent history. One thing is for sure nobody has divided opinion and provoked the ire of fans quite like the tousle-haired Irish winger. Certainly he has made an impact far beyond anything we could have expected when he signed on a permanent basis from Brentford FC in 2005. It's easy to forget that he was really just cover for the in-form Bobby Convey, an understudy to one of the stars of Coppell's legendary team of '05/'06. On the field Hunt was a tenacious 'go forward' type of player, some might say 'terrier-like'. He certainly had pace but lacked the technical craft of Convey. The American loved to cut inside, and scored some memorable goals marauding forward with intent. It's fair to say Hunt was more of a conventional winger: get to the by-line quickly, get the cross in. It's no wonder he was so favoured by the archetypal touchline-hugging winger himself, Sir Steven Coppell.

Sadly for Convey injury disrupted his career and he was never to regain that sparkling form. Hunt was able to grab his chance with both hands and to his credit he became one of the stars of the hugely successful '06/'07 Premiership season. What surprised me more than anything was how far he had come in such a short time and how the rough edges had been smoothed away to leave a pretty decent footballer. I say that as one of the nay-sayers who accepted he was decent cover for Convey but seriously doubted his ability to compete at the highest level. However he, perhaps more than anyone, typified the attitude that propelled the team to 8th place that season. It was a stiff two-fingers to the doubters: "You think we ain't good enough? We'll show you!" Hunt seemed to have added an extra dimension to his game, a bit of patience and thought allied to a vastly-improved touch which enabled him to pull-off the flicks and back-heels to the delight of an appreciative home crowd. Sure, he was still a little fiery and impetuous - the infamous challenge on Petr Cech was not malicious, but probably careless - , but to some extent that's what we wanted to see, someone willing to get in the faces of the Big Boys and not be intimidated. We lapped it up. Look Ma we're in the Premier League! And guess what we're playing proper football!! Surely it couldn't last could it? Well no, it couldn't.

Ask many Reading fans to give a reason for relegation from the Premier League and you'll probably get a constant theme running through their answers: failure to sufficiently strengthen, and principally not being able to replace Steve Sidwell. 'Second season syndrome' doesn't simply happen - it's not a magical, mysterious phenomenon, there's always a reason why things don't work out. Coppell showed loyalty and relied heavily on those who had served him so well, but most simply didn't perform at the same levels of consistency. Stephen Hunt was in that category, but he certainly wasn't alone. How he was voted 'Player of the Season' at the end of that campaign was one of the great mysteries to me. Marcus saved more shots than any other keeper that season and probably kept our hopes alive until the bitter end, he should have run away with it. Though clearly not Hunt's fault, maybe that was the beginning of the end for him as a fan's favourite, polarising opinion as it did. He was either the passionate, throbbing heart of the team, or a swaggering chancer of average ability who had been found out. The truth is he was probably neither, but what did we know? We're just the paying punters.

The Hunt fan club itself was about to diminish significantly though. Emotions are raw after relegation, and for the supporters the last thing you want to hear are players going public about their desire to move on so soon after the pain of going down. It was ill-judged of Hunt to express so demonstratively his desire to leave. What was most galling though was his belief (perhaps not expressed in so many words) that he was too good for the Championship. Kevin Doyle was probably the only person who at that moment could have dared utter such a claim without ridicule. Before a ball had been kicked in August '08 he was talking up a transfer, with Everton seemingly the favourites. Not a way to endear yourself to the faithful, or indeed your team mates so soon after a season that can only be seen as a failure. Hunt's 'want away' announcements were interpreted as arrogance by large sections of fans. I doubt any player wanted to play in a lower tier that season, but perhaps a sense of duty and responsibility (as demonstrated by Coppell's commitment to the cause) was not so readily lost on other players. I'm not naive enough to think that had offers come in for other players they would have resisted the temptation, however sometimes it's better just to keep quiet and get on with it as others clearly did.

Despite lots of talk twelve months ago the cast-iron offers never materialised and Hunt was left to bemoan the opportunity he had been 'denied'. Ironically for a couple of months we saw glimpses of the old Hunty, perhaps helped by having his younger brother joining the squad. Sadly, as with the whole team, his form dipped dramatically once again. Coppell arguably stuck with his man for too long and reiterated his desire to keep him during the January transfer window. The endorsement went as far as ensuring Hunt a three-year contract in February 2009 - smart business when we can now bag a few million quid for him. Inexplicably Hunt then posted some of the worst performances of his Reading career: only Jimmy Kebe could have exhibited more lack of control of a football, and at least he occasionally beat his man for pace!

So after a season that promised so much but ended in disappointment the rumour mill ground back into action, however it would be Kevin Doyle's move to Wolves that grabbed all the headlines this summer. Doyle had the good grace to say very little last season but do his best to get Reading back in to the Premier League. Ultimately it was not to be, but most would be full of praise for his commitment the club that gave him his big break and wish him well. Unfortunately the same good grace is unlikely to be extended to Stephen Hunt. History will probably judge him kindly as an important member of the 106 Point Legends. It's unlikely he would have fit into Brendan Rodgers' plans anyway but right now as he prepares to move to East Yorkshire it's doubtful I'm alone in thinking that he won't be missed.

July 28, 08:19 AM
It's a song. About Graeme Murty. A haunting, melancholic paean to a lost legend, a soulful ballad that tugs at the....um, no it's not, it's a noisy cod-ska rabble-chant - and perfectly acceptable for all that.
July 02, 09:52 AM

Icelandic midfielder Brynjar Gunnarsson has signed a one year contract. As previously suggested on the 106 Twitter feed he is still very much seen as a man who can do a job in the Championship, and his hunger and commitment have been duly rewarded. Nicky Hammond remarked "He is a very good player, his quality gives him great versatility and he continues to set a good example for the younger players. He has a big part to play this season." I couldn't agree more. Bryn can be vital in helping bring through those youngsters which we all know BR will be keen to do. Not only does he have the proverbial 'good engine' but let's not forget that he has chipped in with some vital goals over the years. Good to have him on board still.

June 30, 04:21 PM

Doyler's off to Wolves then. Loads has been said on this already, so I'll not drone on - after all it was only a matter of who and when, not if. Dunno why but I watched this press conference and it made me feel a little queasy to be honest. He leaves with the good will and blessing of the fans for sure - and Nicky Hammond called him 'our best ever signing'. £80,000 for four fantastic years, and then sold for £6.5m. It's good for the club and the man, but it's certainly a sad moment. He always seemed like a decent sort, but I couldn't care less if he does well or not (never liked Wolves!), sorry but that's football, we move on. Just don't be surprised if he ends up back at our place on loan in April!

June 13, 03:46 PM

It wouldn't be a huge surprise if the new gaffer made a raid for Watford's prize assets, especially as the Vicarage Road outfit are strapped for cash. Likely target is 29 year old Tommy Smith who was instrumental in the Hornet's turnaround last season with 17 goals. He seems to have been around for ages, and I recall he was always an out and out striker, but under Rodgers he has been very effective as a winger, an area we've had problems with recently! Slovak born Hungarian Tamas Priskin catches the eye too, a pacy striker with a deadly finish. Watford fans can sleep easy for a while at least as Reading FC have made it clear that we need to sell to make funds available for any future purchases. That will surely be remedied soon with the predicted sale of Stephen Hunt and Kevin Doyle (a winger and a striker...see where this is going?). Andre Bikey is being watched by Marseilles too, so it seems inevitable that significant changes are imminent.

June 10, 04:44 PM

I found this and thought it was worth a post (despite awful soundtrack!) to sort of mark the passing of an era. Made me a tad emotional to be honest , seriously though, how good were we?! Enjoy.
June 10, 11:01 AM

The new Brendan Rodgers sign on Reading FC's manager's door is only just up and already we've had the first transfer rumour of the close season. We all know what to expect in the next couple of months: rumour, counter-rumour and absurd fantasies are the order of the day. With a new manager in position it's going to provide even more fertile ground for the gossip-mongers, and it'll be our 'big names' that become the subject of such idle speculation. Kevin Doyle is without doubt our prize asset, despite his erratic form last season he's a proven goal scorer at the top level and is an established International for the Republic of Ireland. In the past he's attracted interest from Aston Villa but this week it's Everton who might be interested. A £7m deal that involves his tousle-haired compatriot Stephen Hunt has been mooted, and even if the source is the Daily Star let's pause for a while to contemplate what such a move would mean for the football club. Firstly, if such a deal was in the offing it begs the question, 'who is valued at what in this'? Even die-hard fans of the terrier-winger would concede that Hunty Senior was pretty dreadful for at least 75% of last season, so surely his stock has fallen dramatically since the Toffees were rumoured to be interested last August. At one point he was supposedly worth around £3-4m, yep, we'd bite off an arm and more for that right now. A package deal that involved taking Doyler makes a lot of sense to any would-be suitor, with his (Doyle's) worth surely still around the £5m mark. Let's be honest here the chances are that he wants to leave and ply his trade at the highest level, and who can blame him for that? He signed a contract extension in January but it was no secret that he wanted to get back into the Premier League. We wouldn't want to lose him, but we have to face hard facts here, and BR already has. With at least one more season in the Championship we are prey to top flight clubs looking to bolster there squads with good value signings. Everton won't be banking on Doyle or Hunt, but they'd be tidy additions to a squad that will need bolstering should they wish to improve on their excellent 6th place finish last term. With Europa League thrown into that equation it makes even more sense; they don't have stacks of wonga to chuck around, so Championship quality represents limited risk and high returns should it work out. David Moyles certainly knows how to get the very best from limited resources.


If you believe that Brendan Rodgers is the man to get the most out of our youngsters and make a few shrewd signings of his own, then losing our star striker doesn't appear to be such a disaster. What's more Doyle has been hit and miss for sure in the last 18 months, and his style of play has been a little predictable. The pace isn't quite as explosive as it was, and to go most of this year without scoring tells its own tale, despite the inadequacies of the rest of the team. We need to bow to the inevitable and trust in Brendan to use the money from any sales wisely. Simon Church could be on the verge of breaking through, but the loss of Doyle would leave options up front a little limited. Shane Long, Noel Hunt & Kevin Mooney would, along with Church, be the sum total of our striking options throughout the squad. I can't believe we would offload Doyle without having a replacement lined up. Whatever happens it'll be an interesting summer...
June 04, 07:43 AM

The open secret is almost, finally, very nearly an official announcement as Watford and Reading agreed a compensation package that will pave the way for Brendan Rodgers to take the helm at the Madejski Stadium.

I've been reading a few posts on Watford FC forums recently, as you can imagine they are particularly disgruntled, but the thing that struck me was how highly he was regarded there - even after a relatively short spell in charge. His way is certainly for a passing game that is easy on the eye, so we just need to ensure the right players are there to make that style effective. Nigel Howe has indicated this week that academy players such as Simon Church are sure to feature next season, and Rodgers certainly knows how to get the best from the youngsters as he has already spent time in charge of our youth team. Getting the balance of youth and experience right is the first challenge.

So let the 'renaissance' begin, and we wait with eager anticipation to see BR's first moves in the transfer market!

June 02, 04:43 PM

It seems increasingly likely that current Watford boss Brendan Rodgers will be appointed the new Reading manager some time in the near future. Nicky Hammond is showing due care and diligence in carefully sifting through the applications and with the Hornets keen to retain the services of Rodgers nothing is certain, however it all points to the Irish man taking charge for the new season. Other names in the frame are PNE boss Alan Irvine,  and Darren Ferguson who has guided Peterborough into the Championship. Strangely enough I saw somewhere that bookies Victor Chandler had installed Alan Pardew as second favourite at 9/4. Surely some mistake?! Who do you think would be best for us and why?...

May 13, 08:38 AM

So the inevitable happened, albeit sooner than expected. Steve Coppell resigned after six years as Reading manager late last night. His legacy is one unprecedented success, soured a little latterly by the taste of bitter disappointment. It's clearly the end of an era at Reading FC. Although he ultimately failed to takes us back to the Premier League, it's certainly a sad day for the club. Honest, intelligent and highly principled, we may not see his like again.

May 12, 05:26 PM
Steve Coppell gave an emotional post-match interview after the defeat tonight. The gaffer described a 'hollow feeling' after the match and added that once the second Burnley goal went in he knew 'it wasn't meant to be'. Tellingly he talked of the need for 'significant change with the playing staff' and added that the club needed 'a new generation to take responsibility'. He also told the BBC that he 'fully intended to be in work tomorrow planning for the play-off final' and that he signed on the dotted line last year to 'take the club to promotion', admitting failure to do so was a responsibility he accepted. One of the best managers in the game, and the best Reading have ever had, Coppell spoke with more emotion that we're used to, but was his usual measured, thoughtful and insightful self. Whatever decision he makes in the coming weeks his status as a Royals legend is secure.
May 12, 04:39 PM

Bring on next season, this one is finally, mercifully now over. Burnley scored two well struck second half goals to knock the stuffing out of the Royals, and the home side were left to rue a season that in January began a long slow descent into terminal decline. A first half performance was dynamic and full of urgency, but once again lacked any cutting edge. No real chances were carved out, although Simon Church had a promising 45 minutes. Marcus Hahnemann could have been at fault for both goals, but hey, who really cares. Once the goals went in the last 30 minutes made for painful viewing as Reading looked every inch the well beaten side they were. We haven't been good enough this season, simple as that, and good luck to Burnley who deserved it over the two games. However well we played at Turf Moor, the fact is that we failed to score over the two play-off legs, and that is massively disappointing. None will feel more disappointed than Steve Coppell, and it needs to be made clear that he cannot be blamed for everything that has gone wrong this year.

So we clearly need a rethink, to regroup and clear out some of the dead wood, but that's for another time. Tonight at least we have a chance to look forward to better things...

Profile

Creative Director
Graphic Design | Reading, United Kingdom, GB

Summary

Highly motivated and enthusiastic creative all-rounder and strategic thinker with 20 years of experience in design and marketing. Passionate and curious for all things to do with visual communication and digital technologies.

Seedr Creative is a creative technology company that solves problems with smart thinking and good design that delivers successful outcomes to help your business grow. Using graphic design, web sites/applications and marketing to create compelling stories.
Specialties: graphic design, web site design, online marketing, content and copywriting, branding and identity, illustration

Experience

  • Oct 2009 - Present
    Director / Seedr Creative Ltd.
    At Seedr we build and help maintain well-designed, usable websites and online applications. We offer: Strategies and planning, Copywriting and content, Web design & development, Website analysis, Online marketing campaigns.
  • Mar 1999 - Present
    Creative Services Manager / Intersurgical
    I led the creative team at Intersurgical, responsible for brand development, design, advertising, online and internet marketing strategies, copywriting and content for Europe's leading designer and manufacturer of single use respiratory care products.

Education

  • 1986 - 1990
    Berkshire College of Art & Design
    HND in Graphic design

Additional Information

Interests:
digital marketing, web design, graphic design, social media, drawing, painting, copywriting, blogging
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