Home- @mmmarce
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mmmarce
new media lover.
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Tweets
- I was not made to ride the GO Train. #soimpatient #ihavetowaitHOWlong?
- RT @mcacho: It was a matter of time: Someone created the Rob Ford 'video' Indiegogo campaign page http://t.co/me2MrYt1hW #TOcouncil
- RT @Kathleen_Wynne: Hang on Leafs!!
- RT @NPsteve: Every newspaper should come together and agree to shut down all comments and then fire their commenting systems into the sun
- RT @slashdot: Ad Exec: Learn To Code Or You're Dead To Me http://t.co/ij3IRB7d7l
- I wonder how many were then shuttered? “@davepeck: Yahoo Has Now Acquired 10 Startups Since Marissa Mayer Became CEO http://t.co/GXjZOEO4GV”
- My favorite founder interview is: Brian Wong of Kiip /cc @foundersbook @betalist
- RT @AlanHungover: I already want to take a nap tomorrow.
- @zachbussey ick. sounds like an emergency. also, did you know duck tape comes in leopard print? They should sponsor your good night sleeps.
- RT @blam: Dogs and babies can use iOS but not my mom
- RT @mathewi: "Want a job at Gawker Media? You can get a head start by being a regular commenter" http://t.co/wUfqFt9nZa
- RT @ImausTemplar: May the 4th be with you... Happy Star Wars Day! http://t.co/q240V6iaqS
- @TheBloggess Done. But then again, I read most things with a British accent.
- RT @MDCPartners: AdAge 4/30/13 - How to Retain Talent? Teach Them to Leave, Says KBS+ http://t.co/UgKBohBsoZ
- RT @VanityFair: Tim Tebow may have been released from the Jets, but at least he has this going for him http://t.co/JqLTznIIGbApr 29, 13 from web Reply, Retweet, Favorite
- @LinkedIn are you guys really not good at resolving tech issues with accounts, or is it just mine? have one outstanding since apr 11.Apr 29, 13 from web Reply, Retweet, Favorite
- RT @NPsteve: Was thinking of downloading snapchat until I went to their homepage http://t.co/o76uJPF2Sp
- RT @behindyourback: My phone died. Wait, I meant my soul. I think. Which one is the one that proves I'm human again?
- RT @TELUS: Retweet to donate! #TELUSCSR is donating $3 to @treecanada for your RT's & sustainability ideas. Earth Day is April 22nd! :)
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Info
- Jr. Digital Planner at Mediavest CanadaMarketing and Advertising | Toronto, Canada Area, CASummary
Assist with development of digital media plans and strategies which deliver against media and overall marketing/communication objectives. Provide support during client presentations.
Work closely with creative, research and other partners to ensure media objectives, strategies and tactics are clearly communicated.
Complete media plan revisions, budgeting and media evaluations/POVs. Provide delivery reports and updates regarding campaign performance. Input buys, process insertion orders and clear discrepancies using DDS. Prepare media costings.
Maintain relationships with media suppliers and stay up-to-date on market conditions and innovative opportunities.
Develop and maintain a strong understanding of business and competitive landscapes, marketing objectives and strategies, the consumer/product relationship, creative strategy and the consumer/media relationship as it relates to client roster.
Use a combination of tools and resources, including PMB, Comscore, tracking studies and competitive spending reports to develop consumer profiles and media strategies.
Specialties: marketing, communications, media planning, media strategy, new media, digital/interactive advertising, social media, Web 2.0, desktop publishing, brand management, research and consumer insight, reputation managementExperience- Apr 2012 - PresentJr. Digital Planner / Mediavest Canada
Digital strategy support for Kraft Canada.
Worked on 2013 WWF Earth Hour campaign.
- Nov 2011 - PresentSenior Editor / Gamer Living
- Mar 2011 - Apr 2012Media Assistant, Planning / MEC Global
Media planning/buying support for CARA Foods, DHL and Chevron.
- Oct 2007 - Mar 2011Communications Co-ordinator / Aird & Berlis LLP
Marketing and communications activities including maintaining firm website, advertising, blog maintenance, new media and social media strategy, internal and external communications, style guide, brand and reputation management, desktop publishing.
- 2006 - 2007Administrative Assistant / Kraft Canada Inc.
Administrative Assistant to the Regulatory and Scientific Affairs, Nutrition Communications and Quality Administration departments.
- 2005 - 2007Registration Officer / Seneca College of Applied Arts and Technology
Continuing Education registration in the Office of the Registrar.
Education-
2010 - 2011Centennial CollegePost-Graduate Certificate in Advertising – Media Management
Activities: Creative Advertising Student Society, Tilt Integrated Communications, Dean's Award Recipient -
2004 - 2006Seneca College of Applied Arts and TechnologyDiploma in Marketing (with Honours)
Activities: Ontario Colleges Marketing Competition, Seneca College Chapter of the American Marketing Association, SMILE Student Mentor
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