Digital Strategist at MediaVest Canada
Marketing and Advertising | Toronto, Canada Area, CA
Develop digital media plans that deliver against media and overall marketing/communication objectives across multiple digital channels (including display, video, social, mobile and SEM). Oversee campaign management from initial briefing through to post campaign reporting.
Maintain day-to-day client contact and provide support during client presentations.
Work closely with creative, research and other partners to ensure media objectives, strategies and tactics are clearly communicated.
Maintain relationships with media suppliers and stay up-to-date on market conditions and innovative opportunities. Prepare RFPs for new projects/campaigns and evaluate responses.
Complete media plan revisions, assist with tracking budget/media expenditures and prepare media evaluations/POVs.
Develop and maintain a strong understanding of business and competitive landscapes, marketing objectives and strategies, the consumer/product relationship, creative strategy and the consumer/media relationship as it relates to client roster.
Use a combination of tools and resources, including PMB, comScore, site analytics, tracking studies and competitive spending reports to develop consumer profiles and media strategies.
Specialties: marketing, communications, media planning, media strategy, new media, digital/interactive advertising, social media, Web 2.0, desktop publishing, brand management, research and consumer insight, reputation management