new media lover.
Assist with development of digital media plans and strategies which deliver against media and overall marketing/communication objectives. Provide support during client presentations.
Work closely with creative, research and other partners to ensure media objectives, strategies and tactics are clearly communicated.
Complete media plan revisions, budgeting and media evaluations/POVs. Provide delivery reports and updates regarding campaign performance. Input buys, process insertion orders and clear discrepancies using DDS. Prepare media costings.
Maintain relationships with media suppliers and stay up-to-date on market conditions and innovative opportunities.
Develop and maintain a strong understanding of business and competitive landscapes, marketing objectives and strategies, the consumer/product relationship, creative strategy and the consumer/media relationship as it relates to client roster.
Use a combination of tools and resources, including PMB, Comscore, tracking studies and competitive spending reports to develop consumer profiles and media strategies.
Digital strategy support for Kraft Canada.
Worked on 2013 WWF Earth Hour campaign.
Media planning/buying support for CARA Foods, DHL and Chevron.
Marketing and communications activities including maintaining firm website, advertising, blog maintenance, new media and social media strategy, internal and external communications, style guide, brand and reputation management, desktop publishing.
Administrative Assistant to the Regulatory and Scientific Affairs, Nutrition Communications and Quality Administration departments.
Continuing Education registration in the Office of the Registrar.