Jr. Digital Planner at Mediavest Canada
Marketing and Advertising | Toronto, Canada Area, CA
Assist with development of digital media plans and strategies which deliver against media and overall marketing/communication objectives. Provide support during client presentations.
Work closely with creative, research and other partners to ensure media objectives, strategies and tactics are clearly communicated.
Complete media plan revisions, budgeting and media evaluations/POVs. Provide delivery reports and updates regarding campaign performance. Input buys, process insertion orders and clear discrepancies using DDS. Prepare media costings.
Maintain relationships with media suppliers and stay up-to-date on market conditions and innovative opportunities.
Develop and maintain a strong understanding of business and competitive landscapes, marketing objectives and strategies, the consumer/product relationship, creative strategy and the consumer/media relationship as it relates to client roster.
Use a combination of tools and resources, including PMB, Comscore, tracking studies and competitive spending reports to develop consumer profiles and media strategies.