Monique Hughes

• Plan and market the company's first-ever expo-style Education Fair in Madison
• Execute community outreach efforts to secure leads and increase conversions while building partnerships through free community events and ACT Practice Tests
• Manage Facebook account to target a niche audience, increasing user engagement by over 100% and reach by 50%
• Updated weekly e-newsletters with fresh content for each using Constant Contact, increasing clicks by 100% and maintaining consistently high open rates

• Currently serving as account supervisor for Bucky™ PR's–a promotions boutique–clients and managing over 45 members in the public relations firm
• Oversee the creation of publicity for student organizations and university-affiliated community members through services such as media relations, social media assistance, and event planning/promotion
• Currently in the process of rebranding the firm, including: logo creation, target messaging, and web site creation

• Charge/Discharge books to patrons
• Shelved and circulated items throughout the UW library system
• Managed the library independently
• Used resources to solve patron technical and other issues

• Managing online presence for the museum, including:
–drafting Facebook and Twitter posts
–reviewing social media analytics and improving previous efforts based on industry best practices and self-teachings
–Building page and creating content on Pinterest
–updating mobile site and regular website
–reviewing Google Analytics, Adwords
–drafted online privacy policy
• Draft press releases for future events and media relations needs

• Assist in planning and execution of four major fundraising events including Snooze at the Zoo, Ride on the Wild Side, Birdies & Eagles and Zoo Ball–the largest fundraiser for ZSM
• Supported Special Events Coordinator with voice and silent auctions for Zoo Ball and Birdies & Eagles Golf Tournament, including event auction set-up and pick-up which lead to successful completion of top fundraising events.
• Recruited donors throughout the Milwaukee area to be an sponsor the Zoological Society of Milwaukee’s fundraising efforts.

• Analyzed previous social media efforts with analytics tools to determine ways to improve external communications.
• Created and managed Pinterest, Facebook and Twitter accounts, and cross-listed efforts with insights to determine which posts and visual components are most effective.
• Increased likes by 4%, user engagement by over 1100% and reach by over 600% within the first week of my individual management.

• Assisted with event planning, logistical preparation and executing tasks for community events hosted by Monona Terrace
• Created and managed Pinterest and Google+ pages; created content for Facebook and Twitter as well
• Drafted website copy and promotional materials for "Moving Forward" campaign
• Updated media listings and media valuations
• Maintained relationships with vendors, media contacts
• Researched methods to improve attendance for daily tours and to increase email subscribers

• Gave oral presentations to incoming UW-Madison students, informing them about UW-Madison’s FIGs (first-year interest groups) program
• Created Facebook page and posted content daily
• Sent out e-mails to student(s) enrolled in the program
• Updated records regularly using Google Docs
• Worked with students on a one-on-one basis during their enrollment, focusing on effective interpersonal communication

• Worked to promote continuing education programs for engineers
• Supported marketing directors with:
 –competitor research and analysis
 –social media strategy
 –brochure and copy editing
 –developing persuasive content for stakeholders, especially related to Camp Badger event
 –updating media listings

• Developed marketing strategy for social media outlets (Facebook, Twitter)
• Individually managed these outlets, focusing on posting useful information to our target audience
• Actively engaged with our target audience to increase our brand recognition and subsequent consumer base
• Assisted in event planning process, specifically executing tasks on the day of the event
• Quadrupled number of followers on Twitter in three months

• Interviewed representatives from WHA member hospitals and wrote articles for the WHA statewide weekly newsletter, “The Valued Voice.”
• Assigned various other tasks:
–drafted website content
–created press releases
–wrote executive summaries

• Primary contact for UW's women's and men's cross country programs, secondary contact for wisconsin softball program
• Wrote online releases and recaps of competitions while producing and publishing other significant information
• Worked other athletic events keeping stats

• Dealt with all monetary needs for PRSSA including: collecting dues, managing PRSSA's bank accounts, and fundraising
• Receiving Outstanding Board Member Award

• Planned a comprehensive public relations campaign for a national client in a competitive setting
• Utilized marketing materials, such as press releases to plan promotional events

• Earned active member status within the organization.
• Assisted in the Buffalo Wild Wings public relations campaign with a goal to increase sales in our local Buffalo Wild Wings restaurant
• Received Outstanding Freshman Award

B.A. in Journalism
Activities: PRSSA

PRSSA, Bucky™ PR, Personal Website

PRSSA Most Improved Award for Bucky™ PR (2012); PRSSA Outstanding Freshman Award (2011); PRSSA Outstanding Board Member Award (2010)