Mitchell Stevens
I'm a writer.
Face it. ----------------------------------
Portfolio- Inspirations
- Stilts and A Mini-Trampoline
Loading,
0
% complete-
Posts
- Dec 07, 11Feed Your CulturaA new culture has evolved. But this is no race, religion, language, or any other demographic. It is a movement away from conformity in the direction of individual style. We are defined by our lack of a definition. This culture is built by each of our individual cultures.
Those six months in junior high when skateboarding ruled your life + the three years in high school you spent on the football team + the eight weeks you spent seeing art museums and sleeping in European trainstations...
all feed your
Cultura
Whatever you do that makes you more you is celebrated. Your music. Your clothes. Your walk. Your talk. Feed it. It is your uniqueness that creates this new conglomerated culture. It only makes sense that we’d eat food from the QSR that reps that same style. - Dec 06, 11Huggies Cares ComparisonsMoms are not brand loyal when it comes to buying diapers. It is a game to them to find the cheapest diapers they can. Therefore, Huggies goes fully transparent by posting/updating the price per diaper by brand at local retailers. These moms are going to find the best deal anyway. Why not just give them that information and in return build the brand image? Huggies thus becomes the teammate and friend that moms really need. They may not always have the cheapest, but in the future when that consumer has a toss up decision, Huggies will win out every time.-Mobile App allows GPS tracking for moms to find prices per diaper by brand at their their local retailers, wherever that may be.-Huggies Cares Comparisons will draw more traffic to the website by providing a purpose for moms to visit and re-visit to get the latest price updates.-Skyscraper Huggies Cares Comparisons ads give moms a simple-to-read way to quickly get updated on local diaper prices by brand.
- Dec 07, 11Baby IdeasThis site exists so that admakers, from toddlers to teenagers to teetering on the verge of death-ers can share their infantile genius with the world, no matter how terrible or award winning it may have been.Since most of the prestigious ad professionals we have targeted to participate are quite busy, we had to get creative to encourage two in particular to lead by example. If we could get their ads, we could get anyone’s. Therefore, we staged a fake kidnapping of baby doll, which we photographed with Polaroids. These were accompanied by legitimate (but again, fake) ransom notes that we made by cutting out letter of CommArts. The Letter reads:Mr Droga/Mr Bagely,This baby’s life is in your hands. Send your first ad to ideababy.org. Every day you don’t, there will be consequences.Each day that goes by without participation from these ad wizards, will result in them receiving a small token (a baby body part- e.g. finger) of our intent.ideababy.org
Send Chathura Home for Christmas
http://byuadlab.com/sendchathurahome/
AdLab-O-Lantern - Dec 07, 11GamificationRotmatoesRotmatoes is a mobile app that allows you to throw rotten tomatoes at things you don’t like as seen through your camera phone. The camera will sense what you could be aiming for, and if you are precise enough, you can land a rotten tomatoes on said un-liked object.Once you tag somthing you don't like with nasty tomato juices, your phone can capture that image and let you share it via Twitter, Facebook, Blogger, etc. to show your friends what you dislike.However, when you see one of these Café Rio Sign ads, whether it be billboard, TV, print, or other outdoor, you have the opportunity to fling a rotten tomato at the sign. If you connect, you will win a free stamp for your online punch card, which can be used to accumulate free meals for online ordering.This gamification app will drive more traffic to the Café Rio website, while exploring the realm of user interaction via mobile devices, all while reemphasizing the current Sign campaign.
-
Posts
- Nov 10, 11Back to back posts with Brandon Flowers. This video inspired me to be a better person. And the lyrics are something I think we can all relate to.
- Aug 23, 11It's refreshing to hear someone admit that God inspires a lot more than just "going through the motions."
- Jun 30, 11
I haven't even seen this movie yet, but this scene is so sick. I love when directors do something new and creative with their cinematography.
- Jun 15, 11I get so stoked every time i see a new social experiment like this. So creative.
- Jun 14, 11Advertising is now beyond the digital realm. We have entered a new reality.
- Jun 01, 11My brother is starting his internship there this week. What a cool agency.
-
Posts
- Nov 17, 11Today's passion reminds me that this is something I should be constantly passionate about.
- Nov 08, 11
I saw a few pieces from this show that had been hung up at Station 22 Cafe in Provo. I am all amped up on the idea of doing some paste up art now. Thanks to Trevor Christensen for his inspiring work.
http://allmyfriendsaremonsters.com/ - Oct 25, 11In light of another assignment in one of my classes, my new obsession today is stop motion.
- Oct 20, 11Although this spot is for their kids shoes, today I am stoked about Clarks shoes. British-made shoes since 1825.
