Rotmatoes is a mobile app that allows you to throw rotten tomatoes at things you don’t like as seen through your camera phone. The camera will sense what you could be aiming for, and if you are precise enough, you can land a rotten tomatoes on said un-liked object.Once you tag somthing you don't like with nasty tomato juices, your phone can capture that image and let you share it via Twitter, Facebook, Blogger, etc. to show your friends what you dislike.
However, when you see one of these Café Rio Sign ads, whether it be billboard, TV, print, or other outdoor, you have the opportunity to fling a rotten tomato at the sign. If you connect, you will win a free stamp for your online punch card, which can be used to accumulate free meals for online ordering.
This gamification app will drive more traffic to the Café Rio website, while exploring the realm of user interaction via mobile devices, all while reemphasizing the current Sign campaign.