My name is Lava. You might know me as AdGirl.
I am obsessed with creative communication.
Profile
Summary
I live and breathe trends, creative advertising, marketing and entertainment that matters.
Experience
- Jul 2010 - PresentAccount Executive / BBDOTropicana, Pepsi, Aquafina, 7UP, Trop50
- Jun 2009 - Jul 2010Account Service / CundariGeorge Brown College, Canwest, Slava Vodka, Canadian Breast Cancer Foundation, Canadian Marketing Association, Eli Lilly, and Kao Brands (Curel, John Frieda and Jergens).
- Jan 2007 - Aug 2009Idearator / Do Dat EntertainmentManaged re-positioning and re-branding of dance workshops; assisted marketing and advertising plans for CTV Project; expanded and innovated promotional products and online content; trend analyst and blogger.
Do Dat Clients:
Disney/Family Channel
M&M Chocolate
NIKE
BMG/Sony Music Canada
Toronto International Film Festival
Canadian International Auto show
Loblaws
MTV Awards - Feb 2008 - May 2009Account Coordinator / DDBAccount Services - Clorox brands (Brita, Glad Waste, Glad Food, Green Works, Armor All, Clorox Laundry and Clorox Cleaning Products).
- Feb 2008 - May 2009Account Coordinator / Rapp Collins Worldwide (DDB Canada)Account Services - Canadian Blood Services, FedEx, and Scotiabank International (Caribbean Market)
- 2008 - 2008Winner of BMW 1 Series Competition / Cundari
- Feb 2007 - Jun 2008Executive Assistant / Ford EntertainmentFedEx Annual Sales Conference , Metro Toronto Convention Center
>Cast and booked all talent, managed price quotes and budgets, coordinated meetings and rehearsals with producer, talent and client.
On the One: Luminato Funk Festival (with James Brown's "Soul Generals"), Nathan Phillips Square
>Cast and booked talent, managed price quotes and budgets, coordinated meetings and rehearsals with talent and producer. - May 2007 - Jul 2007Music Video Intern / Ruckus/Revolver FilmsAssistant to Directors and Executive Producers for Music Videos and Commercials.
Education
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2006 - 2008Seneca College of Applied Arts and TechnologyDiploma in Creative Advertising
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2002 - 2006York UniversityB.A. in Specialized Honours CommunicationsActivities: Director of Graduate Relations, Communications Studies Student Association