Mirko Mandic

• Wrote press releases and media advisories for newsworthy events
• Collaborated with various departments to gather stories and experiences for internal and external communications
• Coordinated directly with Central Ohio broadcast media, Red Cross employees and clients on weekly disaster calls
• Simultaneously monitored 15 local chapters' social media and analyzed metrics
• Ran the main Red Cross of Greater Columbus social media accounts and increased interaction by 200 percent in two months
• Managed the region’s blog, contributed articles and raised page views by 67 percent in one month
• Helped plan the Humanitarian of the Year Award, an annual event which raises over $300,000

• Co-directed a team of six account associates in creating and implementing communication strategies
• Ran the PRconnection Twitter and increased followers by 20 percent in three months
• Redesigned the PRconnection portal and created a promotional plan for the social network
• Reached out to Columbus organizations to promote Battle of the Badges, the foundation’s largest event
• Planned the Battle of the Badges Training Day

• Created and implemented an in-house communications campaign for The PRactice
• Designed The PRactice’s new website, Twitter and blog
• Produced original content, directed and coached student bloggers and edited writing
• Increased website traffic by 300 percent in three months

• Reached out to Columbus organizations, planned events and coordinated volunteers for OSU PRSSA
• Organized a food drive for The Salvation Army’s Need Knows No Season campaign

• Collaborated with team members to create a strategic plan for the Generation Rx Initiative
• Wrote press releases and pitched media
• Created marketing and promotional materials for the initiative
• Planned an event to increase awareness of the initiative and promote safe study habits on OSU's campus
• Brainstormed with The Ohio State University's College of Pharmacy to strengthen the Gen Rx brand and make additions to the Gen Rx online toolkit

• Organized and prepared standardized instructional materials such as exams
• Created materials publicizing courses and events offered by the department
• Assisted the faculty, lecturers, graduate teaching assistants, and staff with general office tasks
• Communicated with students and visitors while taking incoming calls and managing the front desk

• Represented the style and culture of the brand by promoting key seasonal looks
• Built strong client relationships by providing friendly greetings and utilizing customer service statements
• Set up store promotional materials and completed regular marketing audits
• Proactively identified solutions to common customer problems

• Participated in leadership and team building activities to prepare for move-in day
• Assisted with welcoming and moving in 1,200 Morrill Tower residents on move-in day

• Analyzed documents and produced translations as requested by clients
• Solidified knowledge of Serbo-Croatian culture and written language
• Learned technical terminology through fiscal, legal, and civic documents
• Gained experience with basic medical terminology in Croatian and English through doctor’s notes and records

B.A. Communication in Strategic Communication & Marketing
Activities: PRSSA, American Marketing Association, OSU Sailing Team

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