Hi, my name is luc debaisieux. You will find a few links on me here. Don't hesitate to ask more. Greetings earthlings! O )
• Head of social media at iRTBF, the interactive department of the RTBF, in Brussels, Belgium - Leading team of Social Coordinators, guiding Social Editors, sharing social media insights into each corner of the company - Social media strategy, coordination and development - Social media integration into radio, TV and transmedia concepts.
• Manager of radio & TV websites - Leading team of Editorial Portal Managers for the radio and television websites. Developing better user experience within the radio & television websites - Improving connections between stunning, entertaining, exclusive content and the fantastic connected people looking for it.
Totally focused on the root connection between social media and public service - Utility, value and context driven - Creativity and innovation minded - Open to conversation.
PREVIOUSLY :
• Online Marketing Manager at iRTBF, the interactive department of the RTBF in Brussels, Belgium - In charge of the online platforms of the RTBF, including : information, sport, television, radio, culture, regions, youth, video, etc. - Leading team of portal managers - Strategy and development of the portals and their evolution.
• Consultant digital & innovative communication - Freelance activity - Open to new challenges and conversation.
• Creative Strategist at JWT Group Belgium (member of the of WPP Group) - Translation of client briefings, marketing plans to creative dpt - Development of creative strategy - Catalyse of creative processes - Driving ideas to relevant & performant advertising solutions - New business development & strategy.
• Head of TV at JWT Group Belgium - In charge of all the radio, television, cinema production campaigns of the agency.
• Film Producer (advertising) - Production of films for both the advertising and corporate markets.
• Co-Author at The Age of Conversation 2 (www.ageofconversation.com).
• Co-Author at The Age of Conversation (www.ageofconversation.com).
Network Deals Put Twitter's Future Inside Your TV Businessweek These deals reinforce something I tried to make clear in an earlier post about Twitter's plans: namely, if you don't like television, you're probably not going to be very happy with the...
Twitter to create ‘social TV lab’ with agency, lands biggest ad deal yet (Twitter to create ‘social TV lab’ with agency, lands biggest ad deal yet http://t.co/6v3pIIw4IN via @lostremote)...
"Will Twitter Eliminate Social TV Apps?
Watching-Tablet-TV-A4 Twitter has become synonymous with social TV.
Approximately half of the commercials during the last Super Bowl included Twitter hashtags to encourage conversation on the platform during the broadcast. Where does that leave Facebook in the TV ecosystem?
Social television app Zeebox has launched an automated advertising platform today called SpotSynch that will show users targeted digital advertisements simultaneously with specific ... (Excited to see this in action, the future of TV #advertising?
Earlier this week, Nat Brown, one of the original Xbox team members at Microsoft, wrote a piece on the present and future of gaming, and Apple’s potential to shape it. From iLike.code: Apple,...
The multi-screen TV viewing exp // "Any screen can be the 1st, 3nd or even the 3rd screen" | http://t.co/WKroxYIr by @Nurun Lab
@awallenstein with a must-read review of 2012: "The year pay TV fought off the future" @Variety http://t.co/t7DPBCxY
RT @SecondSync: Is Twitter turning TV into social media's hot new hub? via @globeandmail http://t.co/lU2Cnas1
According to the latest data from the Pew Internet & American Life Project, more than half of the adult cellphone owners in the U.S. now use their phones while watching TV.
Tweet · Tweet. I want to preface this post by saying I have very little knowledge about the business side of television. The below analysis comes from some surface investigation and applying my own experience in building ...
TechRadar UKWhy London 2012 will be remembered as the social OlympicsTechRadar UK"The BBC will have fantastic video coverage, but I don't believe they're doing anything in social media," he says.
BSkyB’s new internet TV platform Now TV will launch tomorrow, targeting the 13 million UK households that don’t currently pay for TV services.
Facebook's new Olympics deal treads on territory long held by Twitter. But will it be enough to stake its claim on the second screen?
People are watching a lot more video on connected devices these days. Why aren't advertisers paying big bucks to get in front of viewers?
Nouveaux formats, nouveaux outils, nouveaux usages... à la télévision comme dans tous les autres médias, il n'y a jamais eu autant de manières de raconter de...
By Becky Yardley, Community Manager at Juice Digital. Google's interactive TV service will soon be available outside of the USA for the first time. More technology like this could be good news for TV stations that have been struggling to keep ...
Sina is set to expand the amount of multimedia content on its popular micro-blogging platform with the launch of its own social television service.
The growing availability of Cloud infrastructure is beginning to impact TV with streaming and on demand content.
Social TV interactions skyrocketed 171% this year (Social TV interactions skyrocketed 171% this year http://t.co/YutCMB8m via @steverubel...)...
"Google knows how to scale and so I am pretty sure Brin & Co. are doing something this promo doesn't even hint at: watching TV. If they're not, they should."
Apple TV Set Can Redefine the Connected TV Experience at WWDC - The latest rumors and news point to ideas that an Apple TV update might be part of a combined package, with both the Apple TV set top box and an Apple TV set.
KIT digital powers the transformation of traditional broadcast to multiscreen broadband TV.
KIT transform tablets and smart phones into socially-enabled second-screen TV experiences, introducing the world’s most advanced video platform and delivering socially enabled video experiences to audiences on any device, at any time.
zeebox is the new, social, interactive, immersive and amazing way to watch TV. It turns it into a social event: it knows what you and your friends are watchi...
The television is about sharing an experience, says Bruno Pereira, but the challenge is to combine it with a range of other devices (RT @thomasmarzano: Connected TV: why the focus should be on being smart http://t.co/BZPjgTRZ...
Starting on Monday, Coco’s getting his own app. And like the Harvard educated funnyman, this app’s going to be pretty clever.
Fourth SourceSocial media outranks TV as UK's favourite pastimeFourth SourceSocial media has overtaken television as the favourite hobby of 16-24 year-olds, according to a new UK study by Click Consult.
You may have noticed something was missing throughout the nation's most social sporting event of the year. The Super Bowl in-game broadcast had zero social media TV integration.
Shazam, Get Glue, Miso, Zeeox, IntoNow--The Apps Shaping Social TV in 2012 (The Race For The Second Screen: Five Apps That Are Shaping Social TV http://t.co/t8g0y30N...)...
FIA Formula E Teased - EV Racer Gets Driven Through Rome [Video]
autoevolution
We previously reported that Rome would be one of the European cities hosting one of the legs of the FIA Formula E, or 'E-Prix'.
Top facts, Gadgets, Technology , Robotics Hub (Electric Plane Wins Biggest Prize http://t.co/IBuzgnkk)
Infographics on Evolution of Automobile Cars in Automotive Success Industry for 100 years for getting best time to buy car, comparison of electric cars with petrol cars...
Pioneer Carlos Fernandez is developing a revolutionary car-sharing program with the Hiiriko--a100% electric vehicle that takes up 1/3 the space of a conventi...
Automobile Magazine (blog)Rimac Previews Concept_One EV Supercar Ahead of London DebutAutomobile Magazine (blog)If you'd prefer that your electric car come not from Japan, the U.S., or Germany, but rather Croatia, we have some good news for you: the...
Having recently started biking again–and then immediately falling off due to a poor decision to ride on old, slick tires–I've been poking around the electric bicycle scene, trying to decide if an e-bike is for me.
The future of motorbikes is electric and this BOLT Electric Motorcycle Concept is definitely futuristic. Dual electric motors on each wheel producing up to 80kW of power with cool features like LED lights on the brakes and foot ...
20July2012 - (VIDEO) 326kph in an electric plane, new speed record for Chip Yates - ((VIDEO) 326kph in an electric plane, new speed record for Chip Yates: Just a few hours/days after the first taxi...)...
A 500-mile car is a step closer to reality thanks to advances in lithium-air batteries.
SlashGearElectric airplane breaks 200 mph barrier, sets recordSmartPlanet.com (blog)Yates secured his electric motorcycle record of 196 miles per hour on the Bonneville Salt Flats last year.
For all their attractions, electric cars can be hard to justify on a practical basis.
MotorTrend Magazine (blog)Tesla Working on 3 Series Challenger, Considering EV PickupMotorTrend Magazine (blog)Tesla's new crop of EVs may include a BMW 3 Series rival and even a pickup truck.10 Electric Cars You Can Buy This Year!
Faster than a Plane or Train: 'Hyperloop' TransportationLiveScience.comElon Musk is no stranger to futuristic ideas as a Silicon Valley entrepreneur pushing electric cars and private spaceflight.
EV flyer Long-ESA has started high-speed taxi tests on its quest to become the first electric airplane to cross the Atlantic.
But 45km/h top speed is illegal in US and most of Europe - Specialized launched a new bike today – but it won't be available in the US, and perhaps the UK too, because...
"Crazy Car Project... Maybe. Still, proving that impossible... is nothing"
"The sleek, new, two-passenger R3 is guaranteed to grab attention with its stunning lines and quiet performance. Its marriage of design sophistication and plug-in consumer electric vehicle technology offers a unique experience."
Electric bikes just got a cool new poster boy.
Volkswagen has debuted a Beetle concept car called the E-Bugster at the NAIAS in Detroit.
"Electric cars step up a gear for 2012. It's time to hold up our hands: electric cars just didn't live up to the hype during 2011."
A new generation of electric superbike, with cutting-edge design, unparalleled power and exhilarating performance.
HKER Luciole - The French Electric Race Motorcycle (HKER Luciole - The French Electric Race Motorcycle from Bikes in ...: HKER Luciole - The French Electric Race Mo...)...
Visually, it looks like a mix between a Segway and a conventional bike. However, the Yike Bike is far from conventional. It is the world's first f ...
The electric DeLorean DMC-12 is coming 2013, so says Humble, Texas' reborn DeLorean Motor Company. That was the shocking announcement made by DeLorean in.
"Next Generation EV Concept Being Tested By Chevrolet - The Electric Networked Vehicle (EN-V) concept was revealed by GM last year in three “flavors” which were conceived by design teams all over the world."
For several years, DeLorean Motor Company of Texas has been reconstituting the fruit of John Z.'s troubled loins (phrasing!). Now it's working with electric-car startup Epic EV to put an all-electric DMC-12 into production by 2013.
Ward's Auto (subscription)Wireless EV Charging – Pipe Dream or Coming Soon?
If a motorcycle has a roof, doors, a steering wheel and can't tip over, is it still a motorcycle? When it's as cool as Lit Motors' C-1, it doesn't matter.
NASA is providing the $1.65 million prize purse for the Comparative Aircraft Flight Efficiency (CAFE) Foundation Green Flight Challenge competition, sponsored by Google, taking place this week outside of Santa Rosa, Calif.
Image via - Apollo Ideas blog
In other words : things aren't always what they seem to be. Just a thought of the day... on a Sunday evening, after spending a lovely afternoon with my daughter, creating a game out of an old MacBook Pro's extended polystyrene packing.
Yes, it's been a long time indeed and my appologies if your RSS reader just coughed-out-loud hitting, on your mouse click, the dust accumulated on this blog title for about a year. Wondering if I should consider blogging again. How about micro-blogging or else? Naaa... although I believe in simple ideas, "micro" doesn't do it all the way. I kinda miss the thinking, learning, sharing and the light coming out of the shock of ideas. So please let know if you think blogging still has a meaning while I'm collecting my good ol' colour pencils. ; )
How do you consider video quality and graphic interfaces in your online viewing experiences?
As mentionned on their VIMEO page :
"INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.
The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach.
Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today's pop culture.
"Influencers" belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience."
facebook.com/influencersfilm
[Original FAB illustration by Sebastien Verliefde]
It's been a while since my last post, indeed, but as some of you might know, I was "up to something". That "something" was the preparation of a new job challenge that I will start next month. I will share with you a little more about it in a next post, but as announced on my Twitter and Linkedin profiles, I might as well relay the nature of this job here. I will be Online Marketing Manager in the interactive department of the RTBF.be (Radio-télévision belge de la Communauté française). I'm very pleased about it and really looking forward to the launch of this new adventure. O )
So, yes... more Alien stories coming soon!
View more presentations from Luc Debaisieux.
Sharing with you here the keynote presentation I gave on May 6th to the students of the Masters class "Issues in Marketing Communication", at the IHECS (Haute Ecole Galilée). A bit more about the story: I had the honor to be contacted by Jean Pierre Ranschaert, teacher "Chef de Travaux" at the IHECS and blogger at LIVErtising], for this special assignment, last course before the end of the year evaluations.
How is Social Media connected to reality? Is it all about technology, digital and web? What's that big thing about the web? Is it just a must do trend? Are brands listening? Do they simply... care? Should they, really?
The idea was to bring a general overview and a few simple cases to point out a series of important elements in social media dynamics. At the end of the day, technology, digital and web are "just" tools that facilitate the transport of information or bring extra UTILITY to the CONTEXT people live in. The social media side of the digital evolution (simply said "connected humans"), is probably one of the most important factor to always keep in mind. It is all about sociology, psychology, one-to-one (direct) relations, group behavior. It all happens around or through the places where conversations pop, stay, and spread (or die). But it also, ultimately, relies on the places where great and new EXPERIENCE is lived and shared (yesss, life rocks, remember?). And last but not least... it is all about relevant, expandable, positive, shared VALUE, created within the CONTEXT.
On the day of the live presentation, I must say I was very happy to have such response and feedback. Surprised (in a very positive way) by the direction of some questions coming from the students...
- "When I hear about social media, it seems we always have to be connected... Why should we spend our lives in front of computers or mobiles?"
- "When you share something on Twitter, like a picture, a link or a quote... does it make you feel better or greater?"
As communication experts or just active participant how would you answer these questions? - And of course, please don't hesitate to shoot comments on the presentation. It is and will remain open to change & updates.
PS : Wanted to thank Jean Pierre Ranschaert for the invite and honor, Helge Tennø for his encouragements and feedback and Gavin Heaton for his always FAB presence (not only online, but LIVE on Skype during the keynote this time...) and for the extra precious and deeply appreciated VALUE he brought while being the noble Servant of my Blob-bla-bla Chaos. ; )
PPS : And since it is mentioned as a case example in the presentation, but I didn't point it there, The Age of Conversation book also have 2 next editions published after the first one. The brand new, AOC 3 is available for purchase right now. All benefits going to a children's charity nominated by the 171 authors. - Check it out and go for it!
SIDE NOTE : I just found an interesting guest post of Marta Majewska on Chris Hall's brilliant Cowbell blog. Marta's question is : "Would you be my... brand?". She refers to brands listening (or not) and the special type of relationships they may or ma not have with their consumers. Is it or should it be like in a love/friendship story? Check it out.
It's been a while... I never stopped blogging for so long. There are times when your mind is looking for something... else or different. Times when thinking is not enough anymore. You see, observe, listen to the world around you and wish to take part, contribute in a different and more accurate way. As described by
"Good judgment is more than a matter of “gut feeling” — it’s the willingness to reflect on the decision-making process itself".
Excellent article about metacognition, that I invite you to read. Hopefully, most of us know that it's the journey that counts, above the destination. Being human also means keeping faith in what we believe in, up to the limits of our minds and bodies. Explore, be curious, innovate, fly. - [see above "G." stunning human film directed by J. Xavier Velasco touched me with both its form and metaphoric content]
Now, back to the Belgian actuality: Seth Godin's presence at Flanders DC on the so tweeted about "Ahead of Marketing" speech, paraphrased : "Creativity, innovation and how to market those well". I regrouped a few words of wisdom of the respected Marketing God, found on Twitter via the #godinfdc tag. Let's call them the most tweeted :
- "Be personal. Be relevant.
Be specific."
- "The old way: average
stuff for average people"
- "Scarcity of choice is
over! Be remarkable!"
- "The old marketing =
interrupt your way to success"
- "The new marketing = Ideas
that spread, win"
- "The market for something to believe in is infinite."
- "Albert Einstein ruined the word genius"
- "Being a genius = solving a
problem like no one else has ever before"
- "Interchangeable parts
lead to interchangeable people"
- "Want to be indispensable ? Make a difference!"
- "The reason they want you
to fit in is that once you do, they can ignore you"
- "Public school trained us
to shut up & stand still"
- "You can't blame the system anymore. You are responsible"
- "A lizard brain is all about fear. 'Oh my God, I'm going to die' "
- "CREATE YOUR RULES!"
- "Are you afraid or are you
curious, the choice is up to you"
- "Leaders only have one
thing in common: they're leaders"
- "Teach kids two things: to solve interesting problems and to lead"
Now, my question to you is: how would you describe these quotes? Are they new, unique ideas about the marketing of tomorrow, creativity or innovation? Things you have never heard before? (OK, besides Einstein's big genius bang and the freakin' lizards metaphors maybe) ; )
Maybe Godin created his own rules and applied what he teaches like no one else has ever done before and so, he restored the word genius from Albert Einstein to manage his meta-way through "being Seth Godin" as a diabolic -yet very admirable- money making machine (???) And in this regard, it's a fact, yes: the market seems to be infinite for someone people believe in.
I leave it up to your own judgment, really. What do you think about it? Or should I say "how" are you thinking about it? I was not there but in a way, to be honest with you, I don't have many regrets. Bird's eye view brought it's load of insights and guess what, I'll be thankful to Seth for activating this thinking. Hopefully some smart non-lizard brains already pinned a few things out of the speech. In a way I felt a lot more connected to these Alien thoughts than to the words of wisdom themselves. Also really appreciated the brilliant angle taken by Clo Willaerts in her post on the event. It made me think about a quote I read on the Hopenhaegen site: "WHEN PEOPLE LEAD, LEADERS FOLLOW". Yep, I believe a lot more in the inspired, consciously shared, trusted, engaged, collaborative lead than in the individual performances or "power / force lead".
And if you don't mind -pardon me the expression- I can't resist sharing with you a few key paragraphs from touching the "HOW to fly"
"The larger point, of course, is that humans aren’t rational calculators. According to Kahneman and Tversky, when people are confronted with an uncertain situation, they don’t carefully evaluate the information, or compute the Bayesian probabilities, or do much thinking at all. Instead, their decisions depend upon a short list of emotions, instincts, and mental shortcuts. These shortcuts aren’t a faster way of doing the math; they’re a way of skipping the math altogether.
So far, so bleak: The human mind is an imperfect computer, stuffed full of programming bugs. But some researchers now believe that there may be a way of avoiding such innate psychological mistakes. When we flex our metacognitive muscles and think about how we are thinking, we are able to notice when we’re thinking poorly. The end result is that we avoid those avoidable mental blunders.
...
Given the distinct talents of our various cognitive styles, a willingness to think about our own thought processes and to adjust our mode of decision making to the task at hand could transform the way we use the mind. Before we do anything else, we should go meta."
I came across this inspiring presentation today. Don't ask me why, it made a LOT of sense to me. The kind of thoughts that would push you into thinking that the limit between today and tomorrow might just be your will to make it happen.
Is this (still) a futuristic vision of what tomorrow "could be"? Or is it now more likely a very appealing insight of what today already "is" for those who decided to jump and go for it? In other words, would we want tomorrow to be like yesterday when we were thinking about today? Huh... I need to think about it, really! What's your view on this?
PS : Geeez Gavin... I'm on fire again! ; )
He introduces 3 ideas representing THE NEW CURRENCY :
Insightful, to the point, clear, mind challenging, absolute must read if you're related in any way to marketing, communication, advertising or have an open curious mind looking for some clues about the future of the relationship between consumers and "their" brands.
What are your favourite things?
Hunting the Yeti from Billy the Kilt on Vimeo.
Before we can show you the end result, here is the making-of our Yeti hunt in Norway. This film was filmed and edited by art director Cédric Minot (great job, Ced!). And yes, there are some sneak peeks of the Yeti. - Memo : pictures also available here.