Writing. Strategy. Ideas.
A Letter to Jewish Grandparents
Politico, October 26, 2012
Jewish Issues, Jewish Votes
Sh'ma, January 2012
David Brooks, Major A$$hole
Jewschool, October 12, 2011
Three Ways Responsible Citizens Helped Glenn Beck Off the Air at Fox News
Alternet, April 11, 2011
Why Glenn Beck is Special
Forward, February 2, 2011
God, Yoda, and the Election
Huffington Post, October 26, 2010
Black Jewish Relations Today
My Jewish Learning
Preventing the Sub-prime Mortgage Crisis
jspot.org, September 4, 2007
Adeline Schulberg
Jewish Women in America, 2005
Communion Or Confrontation? Jewish leaders at crossroads with Christian Right
Sh'ma, January 2005
The Yetzi'ah Ceremony: Rethinking the Jewish Coming of Age
Rabbi Jill Jacobs and Mik Moore, The Reconstructionist, Fall 1998
Lies, Damn Lies, and the American Jewish Community
Sh'ma, November 14, 1997
We conceive and implement big ideas to help you engage people in social change utilizing new media.
We research, write and edit your articles, speeches, public statements, press releases, tweets, blog posts, internal memos, grant proposals, and more.
We develop communications strategies to help you hone your message and effectively deliver it to your target audience.
Clients include Avaaz, Bend the Arc, American Jewish Committee, Heifer International, The Nathan Cummings Foundation, and Make the Road NY.
In 2012:
Helped reenergize President Obama's base voters through several web video campaigns, which were viewed almost 12 million times;
Launched Wake the F&%k Up! with Samuel L. Jackson, Let My People Vote with Sarah Silverman, Actually... with Rosie Perez, Cher, and others, and more.
Raised more than $400,000 from more than 600 donors
In 2008:
Helped increase Jewish support for presidential candidate Barack Obama by 20 points in four months;
Launched The Great Schlep, a persuasion effort that generated 300 million media impressions, 7 million views of Sarah Silverman’s web video, 200,000 downloaded talking points, tens of thousands of emails send, and hundreds of Schleppers traveling to Florida and other states.
Raised more than $300,000 from 2000 donors
Spearheaded campaign to pressure Fox News to drop its most popular host, Glenn Beck, from the network’s lineup.
Innovated use of new media and web platforms to attract hundreds of thousands of visitors and users, including Haik U Glenn Beck! (Twitter), Al Tirah! Fear Not! (web video; Facebook), Jspot (blog), ScapeQuote (game; Facebook integration).
Led fundraising strategy to inspire hundreds of thousands of dollars in gifts from politically active Jewish philanthropists.
Raised organizational profile as communications director and official spokesperson, transforming an obscure non-profit into one of the most recognizable Jewish groups in its sector, through television (Today Show, Hardball), radio (BBC News), print (Washington Post, USA Today), web (Boing Boing, The Daily Beast), and advertising (Wall Street Journal).
Wrote and edited hundreds of op-eds, statements, press releases, newsletters, booklets, speeches, talking points, annual reports, advertising copy, blog posts, tweets, Facebook updates, grant proposals, website copy, and fundraising appeals.
Implemented political program for 70,000 member building service local
Edited New Voices, a national student magazine
Ran four national conferences for student writers and journalists
Raised organizational budget
It’s not a bad breakfast but I notice I’m worrying about whether I bought enough, and if I’m going to do okay spacing it out over the week or will I run out by mid week.
Simon Greer
no seconds.
What would you do with $100,000, one year, office space in NYC, and support from peers and colleagues?
It’s often said that what our leaders need is common sense, not fancy theories. But common-sense ideas that work in individuals’ everyday lives are often useless for dealing with complex problems of society as a whole. For example, it’s common sense that government payments to the unemployed will lead to more jobs because those receiving the payments will spend the money, thereby increasing demand, which will lead businesses to hire more workers. But it’s also common sense that if people are paid for not working, they will have less incentive to work, which will increase unemployment. The trick is to find the amount of unemployment benefits that will strike the most effective balance between stimulating demand and discouraging employment. This is where our leaders need to talk to economists.
If you haven’t done so already, take a few minutes to read Sec. of State Hillary Clinton’s Geneva speech on LGBT rights as human rights. It is powerful, and important, and the administration deserves real credit for giving it.
It is so powerful, in fact, that it undermines the arguments Obama has put forward for opposing gay marriage.
For example, Clinton says:
progress comes from being willing to walk a mile in someone else’s shoes. We need to ask ourselves, “How would it feel if it were a crime to love the person I love? How would it feel to be discriminated against for something about myself that I cannot change?”
Right. Gay marriage may not currently be a crime in the US, but many states have gone out of their way to proclaim it unconstitutional. And it surely is a form of discrimination against LGBT individuals.
Later, Clinton notes:
To the leaders of those countries where people are jailed, beaten, or executed for being gay, I ask you to consider this: Leadership, by definition, means being out in front of your people when it is called for. It means standing up for the dignity of all your citizens and persuading your people to do the same. It also means ensuring that all citizens are treated as equals under your laws…
Ah yes, leadership. An act of leadership by the Administration would mean being “out in front of your people when it is called for” and “persuading your people.” How can that NOT apply to gay marriage? I could be wrong, but in my heart i feel certain that the Obamas (and most other senior administration officials) support gay marriage. They are simply unwilling to bear the political costs of supporting it. They are, to be blunt, unwilling to lead.
That having been said, perhaps this speech signals that a new road has been taken, that we will soon seen (in a second term most likely) some true leadership on a human rights issue here at home: LGBT marriage equality.
The President’s speech today in Osawatomie, Kansas — where Teddy Roosevelt gave his “New Nationalism” speech in 1910 — is the most important economic speech of his presidency in terms of connecting the dots, laying out the reasons behind our economic and political crises, and asserting a…
Yesterday, a “Jewish call to action” was released, to “occupy the occupiers” in the Jewish community, “the powerful institutions that support Israel’s corporate-backed military control of the Palestinian people.”… It’s not to say these institutions couldn’t be reformed; the case against Birthright, for example, is real, even if it’s far more complex than the “99 percent” rhetoric allows. But tethering this cause to OWS drowns out the economic message, significantly decreases the size of the OWS tent, and maybe most importantly of all discredits the entire movement in the minds not just of the right but of plenty ordinary decent folk—members of the actual 99 percent.
I grew up in New York City. In 1989 I was halfway through high school. The Central Park Five were my contemporaries. I didn't know them, but I knew people who knew some of them. I was sure I knew kids like them.
And I knew they were guilty.
I recently watched the Ken Burns' documentary, The Central Park Five, on PBS. It is still hard to digest the magnitude of this wrongful conviction. This wasn't an obscure case, like so many of the death row inmates in Texas or Georgia who are convicted outside the public glare. This was the biggest trial in the country. All of us were watching. Almost all of us believed the police, the district attorney, the media.
There were skeptics who believed in their innocence. At the time, they were pilloried. And yet, they were right. And we were wrong.
It is not easy to be humble. I'm not even sure if I think it's a virtue to always be humble. But it is good to be humbled. To be reminded that there are things that we simply know to be true, so much so that we don't even question our certitude.
I believed Bill Clinton, not Linda Tripp. I believed Saddam had WMDs. I believed the Central Park Five were guilty.
I'm not gullible. I'm skeptical of authority. But I also can be skeptical of those challenging authority. This makes life more complicated. Ideally, it means evaluating and determining "the truth" on more of a case by case basis.
For my friends at the ACLU, a case like the Central Park Five reinforces their pre-existing cynicism about law enforcement. For true believers who support the police department, no amount of evidence will convince them that these teens were innocent.
Reality is our challenge. Reality tells us that most people who are arrested are guilty, but some are innocent. How do we remain wary of police misconduct, of police fallibility, without presuming it?
My experience as a teenager made me predisposed to believe in the guilt of the Central Park Five. At that time, New York was a violent city. More than 2,000 people were murdered each year. When you went outside your home, you were vigilant at all times. Walking down the street, riding the subway, at the school yard or park. Even in school. You kept your head up. You watched for people you thought might be mentally ill, or violent. You avoided danger.
Above all else, you avoided teenagers. Group of four, five, six or more teenagers were the worst. Mostly they would just hassle people, but hassling could move to robbery or assault in an instant. And once it started, there wasn't much one could do about it. 10 seconds. 20 seconds. 30 at most. Then it was over and they were gone.
The Central Park Five were said to be "wilding" that night. Running through the park, harassing, assaulting, and robbing people. "Wilding" was real. In 1989 it happened frequently. Usually it wasn't reported. Sometimes police would intervene.
I usually travelled with friends. You were safer with your friends. Being alone meant you were vulnerable.
Kids ran in posses, which were like mini-gangs of friends, sometimes thugs and wanna-be thugs. In an earlier era, someone would have called them "juvenile delinquents." Most were relatively harmless. Other were harmless, until they weren't. Others existed largely to cause trouble.
The police harassed teenagers all the time. I wasn't a big kid. I was white. I didn't go out looking for trouble. But even I was harassed by police. Questioned. Threatened. Intimidated. It never went farther than that, but for many kids it did. Police abuse of power was commonplace.
And yet, I still didn't believe the Central Park Five were innocent. I didn't trust the police, but i knew those kids. I had walked blocks out of my way to avoid them. Gotten off subway trains. Walked into stores or hotel lobbies. I was more scared of them than i was of the cops.
It didn't matter that Public Enemy was my favorite group. That the Autobiography of Malcolm X was my favorite book. That i knew all the lyrics to "Straight Outta Compton."
Yes, I believed racism was endemic in many of our institutions. But I knew the Central Park Five were guilty. I was sure of it.
Election Day polls are out, and it looks like 70 percent of Jewish voters cast their ballots for Barack Obama. The remaining 30 percent supported Mitt Romney. Since the numbers were released, there has been a food fight among partisans over what these numbers mean. The keys issues are as follows:
1. Was this an eight point decline or a four point decline among Jewish voters for Obama from 2008?
2. Why did fewer Jews support Obama in 2012 than in 2008?
3. Should Democrats or liberals be concerned about the decline?
4. Should Republicans or conservatives be jubilant about the increased support?
5. Was the many millions of dollars spent by conservative groups to sway Jewish voters effective or was it a waste of money?
Let's break these down one at a time.
1. Amongst Jewish voters, was this an eight point decline or a four point decline for Obama from 2008?
No one knows the answer to this. The exit polls from 2008 said that Obama got 78 percent of the Jewish vote. A subsequent analysis of additional polling, done by Democrats this past year, found that 74 percent of Jews supported Obama.
The Republicans like the higher number because it means the shift in votes is much larger. The downside for them is that it undermines their argument that Jews have been slowly but steadily trending Republican in national elections, since Kerry got less than 78 percent of the Jewish vote in 2004.
The Democrats like the lower number because it means the shift in votes is much smaller.
I say split the difference and call it 76 percent.
2. Why did fewer Jews support Obama in 2012 than in 2008?
Again, no one really knows the answer to this. The Democrats argue that the Jewish vote slipped at the same rate the national vote slipped, and this is just another example of Jews behaving more or less like other Americans, with similar priorities and concerns. The Republicans argue that the Jewish votes for Obama declined because they didn't trust the president to do right by Israel. It could also be that these Jews shared the concerns of other Americans who switched their votes due to the poor economy, concern about the deficit, or a distaste for ObamaCare.
Figuring out the answer to this is important, if you care about the values and priorities of American Jews. My sense of the Jewish community is that it is a) more liberal than almost any other group of Americans, but b) has been growing more conservative over the past 40 years. The reason this growing conservatism hasn't translated into many more Republican votes is because a) the Republican Party (particularly at the national level) has gotten way more conservative over the past 40 years, and b) the kind of conservatism the Republicans have embraced is particularly discomforting to American Jews, including Jews who lean to the right.
I have elaborated on this last point in an early post, but to summarize, 40 percent of Jews might have voted for the Mitt Romney who ran against Ted Kennedy. But only 20 percent of Jews would vote for someone like Rick Santorum. That space between 20 percent and 40 percent is where the battle for future Jewish votes should happen. But until the Republican Party changes itself in a fundamental way, this year's 30 percent may be the best they can do.
3. Should Democrats or liberals be concerned about the decline?
This is where I disagree most strongly with some of my fellow Democrats. Yes, both Democrats generally and liberals in particular should be concerned.
Jews will not remain liberal indefinitely. If you want proof that our community can shift its politics to the right pretty rapidly, take a look across our northern border. Canadian Jews were recently a reliably liberal voting block. Now they line up with the conservatives.
There are powerful forces within organized Jewish life in the United States who would like to see a much more conservative Jewish community. That is why Jewish institutions, as a whole, are considerably more conservative than the community they serve and claim to represent. Moderate, even liberal Jewish institutions are not immune from intimidation from conservative donors in their midst. And many of these donors are ready and willing to intimidate, threating to pull their funding if their synagogue or federation doesn't toe their line. Specific examples of these threats can be found in J.J. Goldberg's writing in the Forward (like this).
Efforts are being made to strengthen liberal Judaism and liberal Jewish institutions, much of it under the auspices of what is often referred to as the Jewish social justice movement. But much more needs to be done.
Note that this is not, as conservatives charge, a conflation of liberalism with Judaism. It merely acknowledges and builds on thousands of years of Jewish ritual, law, and narrative that understand Jewish values to be consonant with much of contemporary liberal thought, and also believes that Judaism is dynamic rather than static.
4. Should Republicans or conservatives be jubilant about their increased support?
Not really. As I said early, the problem conservatives have is that they are overly reliant on demagoguing around Israel as a way to sway Jewish votes. Not only is this largely ineffective, it is also dishonest and ultimately, not helpful for Israel. Why would any friend of Israel want to overstate the influence of elements genuinely hostile to Israel while mischaracterizing the actions of Israel's real allies? It empowers Israel's enemies and alienates her friends. On top of that, it divides the Jewish community, silences dissenting voices, and makes politicians look ridiculous in their obsequiousness. The fear Republican Jews express regarding Democrats and Israel is a sign of weakness, not strength. If you need to bully voters it's because you can't persuade them or have given up on trying.
5. Was the many millions of dollars spent by conservative groups to sway Jewish voters effective or was it a waste of money?
One of the more disgusting post-Election Day quotes came from major Republican donor Sheldon Adelson, when asked whether he felt his money had been spent wisely. From the New York Times:
"Paying bills," Mr. Adelson said on Tuesday night when asked by a Norwegian reporter how he thought his donations had been spent. "That's how you spend money. Either that or become a Jewish husband -- you spend a lot of money."
I have said many times that American Jews overwhelmingly do not choose a candidate based on minute differences in how they would approach the U.S.-Israel relationship. Once a basic threshold is met, we compare candidates on a range of other issues. And on all of those issues, Democrats hold a huge advantage.
Thus, every couple of years, Republicans try to raise this threshold. At this point, anything less than a full-on bromance between our nations' two leaders is unacceptable, Republicans assert. And the reality of the relationship is hidden behind a barrage of lies and innuendo.
In the past few days, a number of powerful op-eds have pushed back against these efforts.
If you didn't catch it on Wednesday, Ephraim Halevy's op-ed in the New York Times, "Who Threw Israel Under the Bus," is one of the most important opinion pieces of the 2012 election cycle. In his provocative column, Halevy -- who was Israel's national security advisor just after 9/11 -- unmasked Republican hypocrisy on Israel. He writes, "despite the Republican Party's shrill campaign rhetoric on Israel, no Democratic president has ever strong-armed Israel on any key national security issue." The same cannot be said for Republican presidents.
As striking and widely-seen as Halevy's op-ed may have been, a second piece from the Palm Beach Post is also worth reading and sharing. Writing in a local paper read by many American Jews in Florida, Stephen Herbits takes the GOP to task, asserting that their bashing of Obama on Israel is harmful to Israel's interests. Herbits, a former advisor to five Secretaries of Defense, including Donald Rumsfeld, writes:
Just as the Republican Party has a libertarian and isolationist wing that wants to withdraw all support for Israel, the Democratic Party has left-wing elements that are less predisposed to supporting Israel, on purported humanitarian grounds. By using Israel as a wedge issue today, Republicans give disproportionate voice to those less supportive of the U.S.-Israel alliance in the future.
"Why didn't Obama visit Israel?" "That speech he gave in Egypt... big mistake." "He should just say that Jerusalem is the capital of Israel."
Sounds like the testimonials for the Republican Jewish Coalition's new video series, Buyer's Remorse, featuring Jewish Obama supporters who are switching to Romney.
Here's the twist. All of the sentiments above were shared by Jews who love Obama and are desperate to see him win reelection.
The good news for Republicans is that their message seems to be getting across. Millions of dollars in advertising reinforced by free media will do that for you. The bad news? Even among voters who agree with them, their concerns about Obama's approach to Israel are far outweighed by their affection for the president and their fear of the Republican base.
When commentators say that candidate differences on Israel do not rank high among the voting priorities of American Jews during an election, this is part of what they mean. Voters like those who repeated the RJC critique do care deeply about Israel, but their concerns (misplaced, in my view) still doesn't supersede the economy, or Social Security and Medicare, or social issues. It doesn't outweigh their fear of the Tea Party.
The 10 to 15 percent of Jewish voters who are ostensibly up for grabs during this presidential election will not be moved by videos like "Buyer's Remorse" alone. It's great that Mitt Romney is willing to stand up to the Palestinians, they say, but will he stand up to those in his own party whose seem to view Jews as un-American?
The answer is, of course not. The last time a serious Republican presidential candidate did so was in 2000, when John McCain called Jerry Falwell and others "agents of intolerance." He lost the nomination to George W Bush. In 2008, determined not to make the same mistake twice, McCain chose Sarah Palin as his running mate. No single factor was more instrumental in convincing undecided Jewish voters to support Obama than Palin's presence on the Republican ticket.
Since then, the Tea Party has pushed the few remaining mainstream Republicans out of the party and forced others -- like Romney -- to reinvent themselves as "severely conservative," as the Republican nominee called himself.
So, what do "severe conservatives" believe that makes Jews so queasy? In short, they believe a cohort of un-American elites, based in New York and Los Angeles, conspire to keep Christian America down through their control of the lame-stream media, Ivy League universities, the ACLU and Wall Street.
Attacks on "coastal elites" or "Hollywood and New York" are heard by many Jews as attacks on us. Most Jews live in these cities and on the coasts, and many of us work in the professions (or support the organizations) so casually demonized by Tea Partiers. Many Jews aspire to Ivy League educations; we fought like hell to end restrictive quotas that kept Jews out of the Ivy League. So when the "Harvard faculty lounge" is held up for ridicule and contempt; when Obama is called an elitist snob for wanting kids to get a college education, we see an attack on both Jews and our "education first" values.
Woody Allen's Alvy Singer quote from more than 30 years ago still resonates: "Don't you see the rest of the country looks upon New York like we're left-wing, communist, Jewish, homosexual pornographers?"
Another wing of the Republican Party, led these days by Ron and Rand Paul, claims to be fighting against a banking conspiracy (End the Fed!) while promising to bring foreign aid home to America (why waste it on wars or aid or diplomacy?). Top that off with a desire to roll back basic civil rights protections -- laws that Jews fought for as shields against discrimination -- and you have a large number of Republicans whose agenda and culture are fundamentally at odds with most Jews.
Yes, there are some Jewish voters who may be disappointed with some of the President's decisions these past four years. But unless Mitt Romney shows a willingness to stand up to his own party's base, he will wake up on November 7 with no more than one in four Jewish votes.
Last week, presumptive Republican presidential nominee Mitt Romney visited Israel. While he was there he said a few things that made the news.
He vastly underestimated the income disparity between Israel and the Palestinian Territories, a gap he attributed to Israel's cultural superiority. He was bellicose towards Iran. He said Jerusalem is the capital of Israel. He raised a million dollars from a small group of Americans. He declined to meet the Prime Minister of the Palestinian Authority.
All of these comments and actions were repeated, via the media, to hundreds of millions. But they might as well have had an audience of one: Sheldon Adelson.
The Republican Party has not always operated in lockstep with Israel. Reagan condemned Israel's attack on Iraq's nuclear reactor. Bush I withheld loan guarantees to pressure Israel on settlement expansion. Bush II did the same thing, and pushed Israel to allow elections in Gaza that brought Hamas to power.
Even today, a significant minority of Republicans support the isolationist policies of Ron and Rand Paul. These Republicans do not want to see a war with Iran; nor do they support U.S. aid to Israel or Egypt. Others, like Rep. Joe Walsh, undermine Israel by advocating a one-state solution that would end democracy in the Jewish state.
But in 2012, it is Sheldon Adelson who is setting the boundaries of acceptable discourse for the Republican Party. In the primary he single-handedly kept alive Newt Gingrich's quixotic campaign. Adelson was rewarded when the former House Speaker raised the bar of anti-Palestinian rhetoric, describing them as "an invented people."
Romney's assertion that Palestinian cultural inferiority is responsible for their economic situation shared key characteristics with Gingrich's early statement. Both rely on a selective view of history in which Israeli Jews are uniformly righteous and Palestinian Arabs are irredeemably wicked. Both embrace a version of Jewish exceptionalism that is neither true nor helpful. Both reveal a bias so deep as to be debilitating; neither candidate seems to care much about American credibility in the region.
I believe Barack Obama should be reelected. He has my full support. But I would raise my voice in protest if I felt like he was allowing one donor to dictate policy, particularly foreign policy where the President has tremendous latitude to act without action from Congress.
Republicans are not the monolithic pro-Israel party they claim to be (see: Ron Paul, Pat Buchanan). They surely are not unified in support of Adelson's vision. Yet Republican voices of protest are muted. This is bad for the GOP, for Israel, and yes, for America. Fingers crossed that they find those voices soon.
There are many reasons to be concerned about the role that casino magnate Sheldon Adelson has come to play in the current election cycle.
Sen. John McCain recently questioned the propriety of Mr. Adelson's donations, given that most of his money comes from casinos in Macau and foreign citizens are not allowed to contribute to U.S. campaigns. In June The New York Times editorialized that Mr. Adelson is "spending sums greater than any political donation in history to advance his personal, ideological and financial agenda, which is wildly at odds with the nation's needs." His views on Palestinians, which have been mimicked by candidates he supports, are far outside the mainstream of American Jewish opinion and his Middle East policy agenda runs counter to Israel's long-term interests.
According to Sheldon Adelson, AIPAC is helping Israel "commit suicide" and therefore no longer receives his significant support. Palestinians, he argues, are an "invented people."
Yet these concerns about Adelson are not being raised in our community. Instead, over the last few days, several prominent Jewish leaders rushed to his defense when the National Jewish Democratic Council called on Mitt Romney to stop taking the casino billionaire's money. Their rationale? NJDC had smeared Adelson by repeating accusations detailed in a recent Washington Post article that he had approved of prostitution in his Macau casinos.
The irony here is overwhelming. Adelson has personally smeared the entire Palestinian people. Repeatedly. He reportedly has mocked President Obama in front of a crowd of young Jews at a Birthright event. His money has been responsible for some of the most vicious attack ads of the entire election cycle to date. Yet somehow, according to some Jewish leaders, it is NJDC who stepped over the line. In the meantime, under intense pressure, the NJDC has backed off.
Americans generally, and American Jews in particular, reject both Adelson's views and his undue influence. If we really want a political process that reflects American opinion and our own values, we have to counter Adelson's millions of dollars with our millions of voices. We have to state clearly and unequivocally that his opinions are simply beyond the pale, and no dollar amount can change that fact. Allowing one wealthy man to buy the next American election will undermine everything this country stands for. It will also prove dangerous to Israel, the very country Adelson's acolytes claim to be supporting.
I think the allegations made against Adelson, in this lawsuit and others, are serious. But I am more concerned with the effect his money is having on our democracy, today. That's why the Jewish Council for Education & Research is picking up the NJDC effort and is calling on Mitt Romney, the entire GOP, and anyone involved with the upcoming elections to reject his influence and his dollars.
On Sept. 23, Stephen Colbert appeared on Good Morning America. While discussing the March to Keep Fear Alive, Colbert was asked what we should be afraid of. His response: "Muslims, immigrants, gays and robots."
Robots aside, Colbert accurately represents the rhetoric currently perpetuated in our political and news media landscape. While politicians and pundits may not say it so bluntly, nor deliver it with such impressive comedic timing, the idea is the same. As Nov. 2 approaches, Americans are urged to succumb to deep-seated and dangerous fears.
With many Americans stressed and stretched by economic uncertainty, political leaders and media personalities are stoking our fears of outsiders, the perpetual "other," and whatever election-time boogiemen they can conceive. The use of fear to drive voters to the polls or away from the polls is nothing new. And in some ways, who can blame the politicians? What else are they going to talk about? The perceived failure of the bailout that the majority of both parties supported? How about all those specific programs that so many candidates plan on cutting? Politicians on both sides of the aisle really don't have too much to talk about right now, at least nothing as compelling as fear. And with so much at stake in this election, the culture of fear has gotten out of control. In fact, it has created a monster.
The Fear Monster's rants have been impossible to escape:
Immigrants bringing leprosy across the southern border!
Gay marriage threatens straight marriage!
Terror mosques being built at Ground Zero!
Some Americans respond to this fear-mongering by getting angry and engaging in the political process. Others have the opposite response, withdrawing from civic life and despairing of the future of our country.
The Rally to Restore Sanity in Washington, DC on Saturday is one response to the politics of fear. This mammoth beast, the Fear Monster, is growing and gaining followers at a frightening pace. Colbert caricatures it, while Jon Stewart lampoons it. Both are important and necessary. And hilarious.
However, the Rally will not be enough to combat this plague of fear-mongering. We all have to do our part. A creative new project from Jewish Funds for Justice is turning, for inspiration and guidance, to two other figures with something to say about fear: God and Yoda.
When the heroes of biblical times despaired, from Abraham to Moses to Hagar to the Israelites, God would speak to them. "Al Tirah! Fear Not!" God commanded. Good advice then, good advice now.
A long time ago in a galaxy far far away, Jedi Grand Master Yoda, known for his idiosyncratic object-subject-verb word order, shared this pearl of wisdom. "Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering."
We have all heard this wisdom before. After all, Al Tirah is the most frequently articulated commandment in the Hebrew Bible, a message God delivers 122 times. And Yoda is almost equally ubiquitous. But in the next seven days, their words bear repeating.
Today, to help deliver this message, we introduce a new monster to fight the all too common Fear Monster. Today we share with you, the Empathy Monster.
Since we are no longer operating in Biblical times, both the Fear Monster and Empathy Monster are on Facebook.
As in life, on Facebook, the Fear and Empathy Monster do not exactly see eye to eye. The Fear Monster continues to disseminate hateful and simple-minded imagery on it's Facebook page but the Empathy Monster is no slouch. Across various social media platforms you can spot the Fear Monster and Empathy Monster battling it out:
EmpathyMonster: Why is FearMonster so afraid of people who are different. Perhaps he was once mugged by a gay, Muslim, immigrant?
FearMonster: Let's just be safe and send Muslims, immigrants AND gays back to their country of origin.
The Fear and Empathy Monsters will be hitting the proverbial campaign trail in these final days leading up the elections, fueled by the voices of a rotating roster of comedic talent, from the actress/comedienne Charlyne Yi to the former Daily Show writer Rob Kutner.
The monsters premiere their short feature film on Oct. 27, so be sure to check back when Fear and Empathy come to life on the little screen. The video features Rabbi Sharon Brous, the spiritual leader of the Los Angeles-based community Ikar, and is built around an excerpt from her sermon, "A Spiritual State of the Union." In it she makes a powerful argument against the politics of fear and in support of what she calls "radical empathy." It is an important message we think should resonate with all voters, regardless of ideology or political party.
As this battle between the Fear and the Empathy Monster rages on, we need your help.
There is a lot of important work to do before Election Day to get people to the polls. All of us should do what we can to talk to our neighbors, inform people about the important issues at stake and encourage folks to get out and vote. But for those of you who aren't able to knock on doors or make phone calls, you must do something to help change the tone of our politics: Remind your friends and neighbors and classmates and co-workers that they must try to push past their despair and not succumb to fear and cynicism. Tell them, Al Tirah! Fear Not!
And then give them two buttons: one to wear, and one to pass on.
To learn more and get involved, visit the Al Tirah website.