Inventing or re-inventing… discovering, sharing, opportunism… all the same boring debate; personally I like the spot and don’t think it plagiarizes or steals since at no point do they hide that origin of the words.
I don’t understand the criticism this spot has generated around being stolen, not original or borrowed interest. I think you may like it or hate it based on the concept and execution of the commercial but to deem it anything else is stupid.
I will say that for me, the spot introduced me to Phil Harvey who I had never hear of in my life. I guarantee you there were many people like me, so being able to expose something “virtually” unknown to the majority is in my opinion part of the creative process. And on the plus side there is a cool story of the group of photographers that were hired to bring their interpretation and rendition to the farmer.
As for being new and original, different. Lets not forget we are the ones to push for new music, new technology, new ways, new, new, new and yet we are the firsts to deem something old, used, viewed or just “too yesterday” and fail to recognize that the average individual does not care or take so seriously to know, see and experiment with all the little toys, gadgets, apps, games and technology that we are used to… after all its our job.