michael f. murphy
producer. editor. writer. director. photographer.
quit my job, sold my house, and moved to the mountains...
Updates
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New MacBook Pro is on it's Way. Now if i they would just go ahead and release the new Final Cut Pro...
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I keep forgetting to post to this profile. too many to keep up with.
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Teal font shows how green you are...
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Met Lucy from Wilson Lass today. Great conversation. could lead to some fun work!
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did I read correctly that the new FCP will only be $300? Holy Frijoles?!
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“@robimbs: Here it is folks! - http://t.co/VnJ3uDD”
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Make that 5...i forgot one. we had 5 cameras on a shoot today.
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We had 4 cameras on a shoot today for a 20 second spot. Yes 4 cameras/20 seconds.
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Shot this on my 60D with borrowed lenses and edited in my living room. technology sure has come a long way. goo.gl/3gZ6J
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@mindlessbabble where are you phone?
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NBC promo - "If it's Sunday. It's meet the press" riveting.
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Reading all the tweets from SXSW. some of these people are very self important.
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Yes, we get it. Your Morning show has News, Weather and Traffic. thank you.
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Fascinated by the people who go out of their way to tell us how much they hate our Anchors & Shows, but still chime in everyday on FB.
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TV has changed in vast ways over the last 15 years. i wonder what it is going to look like 15 years from now...
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Local ABC teasing What it takes to be an NFL Cheerleader...sometimes i feel like the TV in stuck in early 90's.
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Local NBC aff promos make me want to throw things at the TV.
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Local ABC topical teases regrowing hair for balding men...I think NBC/CBS/ABC Philly are all stuck in the 90's.
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One of these years I am going to make it to SXSW...
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In this HD world, it baffles me to get Beta tapes from networks and syndicators.
Posts
Profile
Television Professional with over 14 years experience in managing, producing, production, and post production. Skilled in Marketing, Social Media and On-air brand awareness. Technically savvy, creatively driven, and hungry for new challenges.
Experience
Promotion Manager, WTXF/FOX29; Philadelphia, PA — July 2003 - Present
Assist VP Creative Services with developing promotion and marketing strategies. Oversee on-air news and show promotion. Conceptualize, write, produce, and edit major news and station image campaigns. Work with producers/editors to develop production skills/techniques. Direct crews and staff through location film/video shoots. Supervise sweeps promotion/production. Direct the staff through major sweeps and station projects. Oversee departmental projects for branding and graphic packaging. Supervise the daily operation of the staff and act as liaison with other departments. Coordinate Station Social Media/Marketing efforts. Establish social media/marketing awareness through talent/station postings and viewer engagement. Work with events organizers on logistics, and event execution. Work with web team to develop and implement web content. Budget, research and evaluate, editing systems, production equipment and graphics work stations for creative services department.
Senior Producer, WJBK/FOX 2 Detroit; MI — May 2000 - July 2003
Directed the creative process from concept to completion for image, topical, and syndicated promotional spots. Writing scripts, overseeing film shoots; directing edit sessions, and art directing graphic design production. Worked collaboratively with Graphic Designers, Animators and Editors to produce high end Promotional spots for the TV station.
Promotion Producer, WBRC/FOX 6; Birmingham, AL — June 1999 - May 2000
Responsible for writing, shooting, editing and producing image and topical promotional spots. Assisting creative director in developing and maintaining station brand. Art directing graphic design elements and helping build station image.
News Photographer, WBRC/FOX 6; Birmingham, AL — August 1997 - June 1999
Shot and edited reporter packages. Operated microwave truck on a daily basis for spot/ breaking news, and general assignment live shots. Assigned as exclusive shooter/editor to “Absolutely Alabama” franchise. Also shot sports, and special series projects.
News Photographer, WBMG/CBS 42; Birmingham, AL — September 1996 - August 1997
Responsible for shooting and editing news in a daily deadline environment. Engineering live shots from the field. Also responsible for shooting spot news, sports, and special series projects.
News Editor, WBRC/ABC 6; Birmingham, AL — July 1995 - December 1995
Responsible for retrieving satellite feeds, and editing content for weekend newscasts.
Education
Samford University, Birmingham, AL — BA Journalism: Mass Communication
Skills/Gear used
AVID – Media Composer Adrenaline HD
After Effects
Final Cut Pro
Canon DSLR
Panasonic P2
Smoke (4.0)
Beta SP/SX camera
Recognition
2004 – EMMY – Individual Achievement Editing - Promotion
2002 – Michigan Association of Broadcasters - Marketing and Promotion - Best
2002 – Michigan Association of Broadcasters - Marketing and Promotion - Merit
2001 – Michigan Association of Broadcasters - Marketing and Promotion - Merit
2001 – EMMY – News Promotion Image
1998 – Alabama Associated Press - Best sports story (photographer)
