Michael Colletto

Telling worthy stories well. drivenbyfreedom.com

Posts

Advertising helps to keep the masses dissatisfied with their mode of life, discontented with ugly things around them.
Printers Ink

The SOLD Project didn’t win the grant from GOOD Maker, but they’re not giving up on their idea. They need at least 24 people willing to give $16 a month to join their Stand 4 Freedom campaign this week to make their Trafficking Awareness Program a reality this summer. Click here to give.

The best part is, this week only, for every person who joins the Stand 4 Freedom campaign, an anonymous donor will match your pledge with a $50 one-time donation. Just like that, your $16 gift becomes nearly $70! This opportunity ends Monday, May 7 at Midnight PT, so spread the word.

Hundreds and hundreds of you voted; now, if just a fraction of you can give just a small amount each month, your long-term impact will be incredible. Thank you for investing in the lives of these children.

He doesn’t feel the need for answers because he knows that answers are for children—but he knows how important the questions are.
Scott Rudin, speaking of Mike Nichols

The SOLD Project has a chance to win a $2,500 grant to fund their human trafficking awareness programs in Thailand, and all they need is your vote!

Since 2007, The SOLD Project has been preventing human trafficking and child sexual exploitation in Thailand through education and community development. Part of that prevention work has involved hosting well-received and very impactful human trafficking awareness classes for at-risk Thai nationals.

For this summer’s biannual Parent Meeting, SOLD has a brilliant idea: Hire a local partner organization to train the older girls in their program to lead the awareness courses themselves! If they win this $2,500 grant from GOOD Maker, The SOLD Project will be able to host trafficking awareness events for the entire community, purchase costumes and sound equipment, and train their students to take a peer-to-peer trafficking awareness course on the road to 2 – 5 local Thai schools, reaching hundreds of at-risk children with a message that could change the course of their lives.

Want to do something about human trafficking and child exploitation? This is a great place to start.

Click here to vote.

He said, ‘You have to go there. You have to take your character to the place where he just can’t take it anymore.’ He looked at us with a tenderness we hadn’t seen in him before. ‘You’ve been there, haven’t you? You’ve been out on the ledge. The marriage is over now; the dream is over now; nothing good can come from this.’

He got louder. ‘Writing a story isn’t about making your peaceful fantasies come true. The whole point of the story is the character arc. You didn’t think joy could change a person, did you? Joy is what you feel when the conflict is over. But it’s conflict that changes a person.’

His voice was like thunder now. ‘You put your characters through hell. You put them through hell. That’s the only way we change.’

Robert McKee in A Million Miles in a Thousand Years, by Donald Miller

Japanese Fireflies. Photo by Tsuneaki Hiramatsu, June 6, 2008. Via Wired.com.

CliffsNotes Films turn Shakespeare's classics into 7-minute cartoons

There’s a CliffsNotes for CliffsNotes now, and I’m oddly happy about it. CliffsNotes Films has condensed the CliffsNotes version of six of Shakespeare’s plays—Romeo and Juliet, A Midsummer Night’s Dream, Hamlet, Macbeth, Othello, and Julius Caesar—into seven-minute animated cartoons written in contemporary slang. I confess, my not-so-inner word nerd (and some-time Shakespearean actor) was initially horrified by the idea of irreverently abbreviating Shakespeare’s prose, but then I watched one. And then I watched another. And then I watched all of them. Turns out these films are actually pretty awesome and kind of hilarious.

Maybe it’s just because I’m familiar with these plays, but I found them immensely entertaining. (And, for the record, surprisingly accurate.) Now, as to whether this sort of learning tool will have a positive or negative affect on the teaching and study of classic literature…I’m probably unqualified to comment. Either way, these are out there for the world to use as it will. I say enjoy them.

So…these exist.

My car’s odometer recently hit 112,012, or 1/1/2012. (Yes, I was really hoping to see this odometer reading a few weeks ago, but couldn’t justify driving 600-odd miles on New Year’s Eve to time it out right. Still…)

Simon Sinek, author of Start With Why, explains how great leaders inspire action in this 2009 TED talk. “People don’t buy what you do; they buy why you do it. What you do simply serves as the proof of what you believe.”

The idea is as applicable to selling products as it is to ending child exploitation; in my work for The SOLD Project, I was challenged by that reminder today.

So, why does The SOLD Project exist? Because we believe every child has the right to a childhood. We believe that kids should never be prostitutes, and that, so far as it’s within our power, it’s far, far better to protect a child from ever being exploited in the first place than it is to rescue them. That’s the “why” that drives what we do and how we do it. We’d all love for you to join us. But don’t do it for us. Do it for you—because you, too, believe that this cause is worthwhile.

via GOOD:

“Pop quiz: when you hear the word philanthropist, who comes to mind?

“For most of us, it’s someone like Bill Gates, striding through an African village, smiling at cute kids. Or maybe Bill Clinton sitting on a stage, flanked by a couple of much-celebrated social entrepreneurs.

“In fact, according to a study by the Women’s Philanthropy Institute, the Americans who give away the biggest proportion of their own income are women who make $23,509 or less a year, not ridiculously wealthy white dudes named Bill. Philanthropy isn’t just multimillion-dollar checks and large-scale public health interventions. It’s also small acts of care, creativity, and a dollar donation equivalent to forgoing a fancy lunch. 

“Which brings us to the The GOOD Challenge for December: ‘creative microphilanthropy.’ We’re asking each member of the GOOD community to give away $30 (total for the month, not every single day) in the most creative and inspiring way you can think of. The GOOD staff is all participating, and we invite you to do the same. Try the label of philanthropist on for size. Make giving more creative and personal. It doesn’t have to be $30. It could just be $10. Or even a single dollar. It’s the act of giving–and giving creatively—that counts.”

If this idea inspires you, I’d encourage you to check out Philanthroper.com—they featured The SOLD Project earlier this year and continue to do great work.

Speaking of SOLD, we’re still looking for 150 people to give $4/week to our child prostitution prevention programs in Thailand. Click here to learn more or give.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything—all external expectations, all pride, all fear of embarrassment or failure—these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
Steve Jobs, in an address to the Stanford University graduating class of 2005
The intransigence of human behavior has emerged as the root of most of the world’s biggest challenges.
Thomas Goetz, “The Feedback Loop,” Wired July 2011

Philanthroper.com featured my organization, The SOLD Project, on their homepage today, sharing our story and inviting people to participate by simply giving $1 (or up to $10). Why? Because “a little helps a lot.” (I interviewed for the piece.)

If you’re familiar with SOLD, you know $1 does help a lot. One dollar is the cost of one day of public schooling for an at-risk child in Thailand. $1/day changes the whole story for these kids—instead of dropping out of school, they’re receiving an education; instead of falling into exploitation, they’re rising from poverty and pursuing their dreams.

All that to say, it’s been thrilling to watch the donations come in today—as of this moment, 197 donors have given $509 to keep at-risk children in school. So, yeah. It’s been a good day. And there’s still 14 hours left to give.

How pervasive ratings and reviews undermine our ability to think for ourselves:

Our ever more sophisticated arsenal of stars and thumbs will eventually serve to curtail serendipity, adventure, and idiotic floundering. But more immediate is the simple problem of contamination. When the voices of hundreds of strangers, or even just three shrill ones, enter our heads, a tiny but vital part of ourselves is diminished. Suddenly we’re breached, denied the pleasure of articulating our own judgment on this professor, or that meal, or this city… 

Sure, it’s entirely possible to arrive at one’s own opinion amidst a cacophony of others. But it’s also possible to bend, unknowingly and imperceptibly, toward a position not naturally our own. —Chris Colin

Dan Ariely, professor of psychology and behavioral economics at Duke University, writes for Wired about the vulnerabilities of the human mind and how often—and easily—we allow ourselves to be subtly played. Interesting stuff.

TIP Report

constanced:

The State Department’s 2011 Trafficking in Persons (TIP) report came out last week. It’s an annual report that assesses and grades countries based not so much on the quantity of trafficking cases, but rather whether the country is meeting the minimum standards of the Trafficking Victim’s Protection Act. The rankings go Tier 1 (trying at least), Tier 2 (starting to try), Tier 2 Watch List (kind of trying, but let’s keep an eye on them) and Tier 3 (horrible, awful). As could be expected, Thailand is a Tier 2 Watch List. Last year, the US ranked itself for the first time and both this year and last gave itself a Tier 1. Hillary Rodham Clinton oversees the report and made the following comment in her introduction: 

The report itself is a tool, and what we’re most interested in is working with countries around the world and working across our own government to get results. The decade of delivery is upon us.

I hope this is true. I hope more governments, more civil societies and more individuals will take responsibility for trafficked individuals in their home countries. The report is good and some countries are improving, but the number of victims identified and traffickers prosecuted is woefully short of the estimated number of slaves in existence today. In Thailand alone, a mere 381 people were classified as victims of trafficking in 2010. I could point out that many on any given night in Nana. The report includes a highlight of heroes in the last year and survivor stories, so there is work being done. But there’s lots more to do. 

Spectacular stuff. Via Wired.com.

Every time we look at the cross Christ seems to be saying to us, ‘I am here because of you. It is your sin I am bearing, your curse I am suffering, your debt I am paying, your death I am dying.’ Nothing in history or in the universe cuts us down to size like the cross. All of us have inflated views of ourselves, especially in self-righteousness, until we have visited a place called Calvary. It is there, at the foot of the cross, that we shrink to our true size.
John Stott

Alan Rickman’s full-page ad in Empire saying thank you to J.K. Rowling and good bye to Harry Potter.

Audio

  • “Ain’t No Reason” by Brett Dennen There ain’t no reason things are this way It’s how they always been and they intend to stay. I can’t explain why we live this way, we do it everyday. Preachers on the podium speakin’ of saints, Prophets on the sidewalk beggin’ for change, Old ladies laughing from the fire escape, cursing my name. I got a basketful of lemons and they all taste the same, A window and a pigeon with a broken wing, You can spend your whole life workin’ for something Just to have it taken away. People walk around pushing back their debts, Wearing pay checks like necklaces and bracelets, Talking ‘bout nothing, not thinking ‘bout death, Every little heartbeat, every little breath. People walk a tight rope on a razor’s edge Carrying their hurt and hatred and weapons. It could be a bomb or a bullet or a pen Or a thought or a word or a sentence. There ain’t no reason things are this way. It’s how they always been and they intend to stay. I don’t know why I say the things I say, but I say them anyway. But love will come set me free Love will come set me free, I do believe Love will come set me free, I know it will Love will come set me free, yes. Prison walls still standing tall, Some things never change at all. Keep on buildin’ prisons, gonna fill them all, Keep on buildin’ bombs, gonna drop them all. Working your fingers bare to the bone, Breaking your back, make you sell your soul Like a lung that’s filled with coal, suffocatin’ slow. The wind blows wild and I may move, The politicians lie and I am not fooled. You don’t need no reason or a three piece suit to argue the truth. The air on my skin and the world under my toes, Slavery stitched into the fabric of my clothes, Chaos and commotion wherever I go, love I try to follow. Love will come set me free Love will come set me free, I do believe Love will come set me free, I know it will Love will come set me free, yes. There ain’t no reason things are this way It’s how they always been and they intend to stay I can’t explain why we live this way, we do it everyday. (Buy song on iTunes)
    21 plays
  • “Earthquakes and Sharks” I don’t know much about the band Brandtson, but I know I love this song. It’s seriously hard not to. I believe my brother-in-law, Jamin, deserves credit for introducing it to me. My wife and I will be listening to this catchy little tune on repeat during our upcoming 26-hour drive from Omaha to San Francisco on our Driven by Freedom tour. We leave bright and early tomorrow morning. California hear we come! (Speaking of catchy tunes.)
    8 plays
  • We felt bad, but not that bad. “We heard it over the wires that everybody here was fired,” Josh Ritter sings in “Labelship Down,” a bonus track from The Historical Conquests of Josh Ritter. My wife and I adopted this carefree little tune as our Grand Rapids song, because, well…it kind of resonated with some of our recent experiences there. If it resonates with you, too, take heart: jobs or plans may “go down in flames” but, in the end, we’ll be alright. “We’ve got enough so who needs more of what we never really had?” P.S. This entire album is epic; we’re huge fans of Josh Ritter. Go buy everything he’s ever recorded. Also, he’s one of best performers I’ve ever seen live, so be sure to catch him in concert sometime. He’s touring with his new album (out May 4) soon.
    17 plays

Updates

Cover Photos

Profile

Communications Director at The SOLD Project; Independent Writing & Editing Professional
Writing and Editing | Greater Grand Rapids, Michigan Area, US

Summary

Michael Colletto is a media and communications professional passionate about telling worthy stories well. As a big picture thinker with an eye for detail, Michael excels at creative development and strategic problem solving.

Michael currently works as the Communications Director for The SOLD Project, a nonprofit organization proactively preventing the exploitation of children through education. Michael also continues to work as a freelance writer, editor, and brand strategist.

Michael graduated with Highest Honors from Cedarville University in 2006 with a Bachelor’s degree in Comprehensive Communication Studies. He also earned minors in Psychology, Theater, Bible, and Honors (Philosophy). He still dabbles in commercial acting.
Specialties: Strategic planning, online writing, internet content and marketing, branding, persuasive writing, promotional writing, product detail writing, user guides, internet community writing, direct marketing, user interface design, public relations & customer service, acting.

Experience

  • Jan 2010 - Present
    Communications Director / The SOLD Project
    Strategic planning; marketing campaign development and execution; writing, editing, and managing blog and website content; brand management and creative direction for all print and online content; graphic design for use online and in print; administration and management of various online accounts and services; market research and competitive/collaborative intelligence; partnership development.
  • Nov 2009 - Present
    Independent Writing & Editing Professional / Colletto Stories
    Creative consulting; brand and media strategy; writing and editing.
  • Jul 2009 - Present
    Senior Copywriter, Editor & Content Manager / Hey Josh, LLC
    Brand development and strategy; wrote and managed major projects (e.g. programs, books, website launch), blogs; edited and helped create all copy written by or on behalf of Josh Shipp and Hey Josh, LLC to ensure brand and quality consistency.
  • Jul 2009 - Present
    Senior Copywriter & Editor / Dot&Cross
    Collaborated with creative team on project development, strategy, planning, and execution within strict deadlines; wrote and edited copy for web and print; served as managing editor and copywriter for various product launches.
  • Jan 2009 - Present
    Public Relations Strategist / Trans World Radio
    Evaluated existing Public Relations strategy; developed and coordinated new PR and brand marketing campaigns for both the region and TWR International; produced and directed two short films for TWR Europe's Epic Stories; graphic design.
  • Jan 2007 - Present
    Promotional Content Copywriter / QVC
    Wrote and edited internet sales copy, product detail copy, articles, and web content with daily responsibilities encompassing elements of marketing, design, strategy, competitive intelligence, community development, organizational efficiency, and public relations.
  • 2006 - Present
    Barista / Starbucks Coffee Company
    Developed enthusiastically satisfied customers by providing consistently excellent coffee and exceptional customer service in a fast-paced retail environment.
  • Apr 2004 - Present
    Actor & PR Representative / Cedarville University Lifeline Players
    Brainstorm, construct, and implement drama programs for a variety of settings and audiences within a close-knit team environment; traveled to churches, schools, and camps across the nation as performers and Public Relations Representatives for Cedarville University.
  • 2003 - Present
    Writing Consultant / Cedarville University
    Assisted clients in a one-on-one environment to develop better critical thinking and writing skills.

Education

  • 2002 - 2006
    Cedarville University
    BA in Communication Studies
    Activities: Senior Class Officer; Alpha Psi Omega; various theater and film productions; intramural athletics

Additional Information

Updates

  • GlobalGiving, one of our partners, sent a Field Rep to visit The SOLD Project earlier this month to see firsthand what a difference our projects are making for the kids in Thailand. Once again, we feel we owe you a huge THANK YOU, since so many of you helped fund our computer lab and/or are contributing to our current projects, like installing a water tank or building a new classroom. Click the link below to read her report.
    22 hours ago
  • Heather's mom shared an article with us the other day about human trafficking in her home state of Nebraska. This line stood out: "Lawmakers say one of the biggest obstacles in helping these people is that the public doesn't know--or believe--that people are sold for sex." Sadly, that sort of willful ignorance seems pretty common still in the US, but it's slowly changing.
    22 hours ago
  • We may not have won the $2,500 grant, but The SOLD Project is not giving up! We need 24 people willing to give $16 a month to join our Stand 4 Freedom campaign this week to make our trafficking awareness program a reality this summer.
    22 hours ago
  • From the archives: On April 1, 2010 (more than 2 years ago!), Michael and Heather began a 10,000 journey...
    22 hours ago
  • A huge thank you to everyone who voted for The SOLD Project in the recent GOOD Maker grant competition! Although we didn't win the $2,500, we're not giving up on the idea! Help us make SOLD's trafficking awareness program a reality by joining SOLD's Stand 4 Freedom Campaign—100 percent of all donations support our prevention work in Thailand:
    22 hours ago
  • 6 hours left! Vote for The SOLD Project to win $2,500 for human trafficking prevention. We climbed from #15 to #8 in the last 24 hours, so we can do this!
    22 hours ago
  • The SOLD Project's students are in full support of our GOOD idea to train them to lead Human Trafficking Awareness Classes at their local schools. Please vote and help these kids spread the hope of prevention in Thailand!
    22 hours ago
  • Take a second and VOTE for The SOLD Project and they could win a $2,500 grant to fund their human trafficking awareness program in Thailand. #GOODidea
    22 hours ago
  • Michael flew out to CA last week to visit with Tawee, our Thailand Director. SOLD held a wonderful little event at Studio Unfiltered, but we're trying to convince Tawee and his wife Beth to visit Grand Rapids as well. We'll keep you posted!
    22 hours ago
  • We're so proud of these kids! It's such an honor to support their dreams and celebrate their successes.
    22 hours ago
  • You guys still keeping up with The SOLD Project's blog these days? You should. (Heather's been rocking it out.)
    22 hours ago

Cover Photos

Life at the Resource Center

Heather's Hospital Stay

Profile Pictures

Wall Photos

Videos

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