[muh-lis-uh uh-lam] -noun
A pro-active, diligent and outgoing 2010 graduate of Temple University's Fox School of Business. With experience in digital media, social media, SEO and public relations, I am currently working as the Marketing Coordinator for Philadelphia Sports Network, host to the largest recreational adult sports leagues in the 215 area. I'm also assisting online Philadelphia magazine, two.one.five, with their Style section and creating content surrounding Philadelphia's fashion culture.
Specialties: Bengali, French, German, Marketing Strategies, Public Relations, Communications, Freelance, Event Planning, Social Media, Soccer, Pop Culture, Writing, Editorial, Account Management, Media Planning, Digital and Online Advertising, SEO
• Manage and improve all marketing efforts for largest organization of recreational sports leagues in Philadelphia.
• Help with maintenance of all existing social media platforms, while also expanding onto new platforms to increase user engagement and league signups. Update website functionality through on-site/off-site SEO.
• Coordinate external events, attain sponsorships with outside vendors, and initiate intern/street team program.
• Coordinate outreach and leads for Style section of magazine. Help delegate article assignments to various writers and manage content creation.
• Attend promotional events on behalf of online culture and lifestyle magazine, 215Mag.com.
• Contribute blog posts and photographs on current events and local Philadelphians within the music and style industries.
• Assist with on-site coordination of Philadelphia Weekly's promotional events throughout the greater Philadelphia area as a liaison at booths and tables.
• Photograph events for display on website and social media accounts.
• Maintain Philadelphia Weekly image as well as positively represent the newspaper by actively engaging in communication with target audiences at events.
• Volunteered a minimum of 5 hours a week as an ESL Teacher at Nationalities Service Center (NSC), a non-profit organization that provides social, educational and legal services to immigrants and refugees in the Greater Philadelphia area.
• Prepared and executed daily study materials, assignments and lessons for the ten students in my advanced ESL class in a fun and constructive manner.
• Collaborated with other teachers to design a productive and educational English program and curriculum.
• Assist with the management of multiple SEO campaigns across multiple clients.
• Help with the consultation of site development and initiate external link building strategies for clients.
• Collaborate in presentations and business development efforts with strategic thinking, research and analysis.
• Responsible for effectively creating, approving and executing all national promotional materials including Power Points, Memos, Graphic Designs, Brochures and more.
• Update, edit and maintain national website through WordPress and HTML formatting.
• Manage and consult national colonies on all matters dealing with internal and external sorority affairs and events.
• Support and assist in the online planning and buying processes for key clients such as Aetna, FidoPharm and Covance while communicating between clients, media vendors and various agencies.
• Responsible for internal campaign organization, weekly campaign reporting, creation of competitive and post-buy analyses and external billing with numerous broadcast, print and online clients.
• Gain exposure of various types of online advertising packages and online media opportunities.
• Co-Founder of entrepreneurial effort to create and sell wooden paddles to Greek organizations on the East Coast.
• In charge of all accounts payables and receivables, marketing and public relations, social media outreach and inspiring customer loyalty for company.
• Assist in physical production and creation of all customizable wooden paddles.
• Provide on-site support for PhillyIn.com promotional events through networking, photography and editorial efforts.
• Help upkeep social media platforms including Twitter and Facebook Fan Page for website.
• Coordinate nightly seating chart through Open Table platform and schedule dining reservations.
• Greet guests, escort them to tables, and provide menus.
• Responsible of maintaining activities of dining room personnel to ensure prompt and courteous service to guests.
• Organized and updated Summer Camp documents using Microsoft Office while assisting the Office Manager and Camp Directors with their daily tasks.
• Redesigned and developed official Summer Camp website using Adobe Dreamweaver.
• Responsible for corresponding with and updating parents, campers, counselors, and commandants on a daily basis regarding camp activities and occurrences.
• Manage day-to-day social media operations for www.StudentCoupons.com in an effort to create awareness of company.
• Utilize social media channels including Twitter, Facebook, Tumblr in order to influence students and campuses to enlist on website.
• Responsible for creating media materials such as client profiles, press releases, media kits, fact sheets and pitch letters.
• Attended press conferences to provide on-site media relations and worked with vast array of LevLane clients to efficiently promote company name and image.
• Updated media reports, created strategies for social networking sites and compiled research for clients.
• Assisted Dean of Student's Office with marketing promotions directed towards the student body of over 30,000. Communicated and organized events with various other administrative offices at Temple University.
• Collaborated with other interns to promote and plan main campus social events such as "Talking Frankly: A Discussion on Dating Violence and Domestic Abuse" featuring NBC Anchor Tracy Davidson, "Authors, Innovators, and Entrepreneurs," Coffee and Conversations, administrative holiday parties and more.
• Managed day-to-day marketing and advertising operations from the Dean of Students Office to the Temple community by updating social networking sites to effectively promote events (Facebook and Twitter saw an increase of over 80% in followers).
• Responsible for all facets of campus introduction and promotion for Proctor & Gamble's brand awareness project: ReadyU.
• Organized on and off-campus events with outside vendors and student organizations in order to increase brand awareness and purchase consideration.
• Networked with students of Temple University in an effort to market brands such as PUR Water Filters, Herbal Essences, Tide, Old Spice and Tag.
• Conducted extensive social media efforts to increase online traffic to ReadyU Facebook Fan Page and featured P&G brand websites.
• All efforts lead to Temple University Ambassador team being in the top ten universities (out of 50 other competing schools) for increased brand awareness and most effective marketing strategies.
• Assisted students and professors with technical computer help regarding Microsoft software difficulties.
• In charge of updating computers and restocking printers and other devices in computer lab.
• Provided upbeat and helpful demeanor to all attendees and visitors during school hours.
• Served as a positive and effective correspondent for the Hotchkiss School Accounting Office and assisted with all administrative duties and errands.
• Organized all files including past school invoices and financial statements. Created and edited various spreadsheets documenting sales and expenditures.
• Contacted investment fund companies in an effort to create an organized yearly audit report for private boarding school.
Article from Pennsylvania Council for International Education Spring 2010 issue! Features article on Temple University’s CIBER team!
Check out my shoutout at my new internship with www.StudentCoupons.com! Don’t forget to register with their website as well! :)
Click here to see: http://blog.studentcoupons.com/post/1366972150/welcome-melissa-our-first-social-media-intern!
I hosted an Event Planning workshop for a variety of Greek organization representatives in the spring of my senior year at Temple University. I also presented this same workshop at my sorority’s 2010 National Conference. The slideshow presentation, tip sheet and advertising for this workshop were all created by me.
To view the PowerPoint, click here!
“Order of Omega announces over $800,000 in total scholarship and fellowship monies awarded. The fellowship and scholarship program continues to be one of the top priorities of Order of Omega, along with the contributions outstanding Greek men and women make on their campuses throughout the United States and Canada. This year the Board of Directors of Order of Omega awarded scholarships totaling over $60,000. The scholarship program recognizes students for their academic ability, participation and leadership in campus organizations, citizenship and service to Order of Omega and the Greek community.”
“A student sits in a dorm room, bored on a weekday night. His homework’s been done, reruns are rampant on his 13-inch television and his hallway reminds him of an old western ghost town. The idea of wandering around Liacouras Walk sounds somewhat appealing, but for him, the adventurous and social type, there is another option.
Sophomore business major Tim Bacak finds participating in intramural sports to be a great way to meet people with similar interests…”
Original article can be found here: http://temple-news.com/2008/09/23/sports-for-all-students/
November 2, 2009 by Melissa Alam
Filed under Featured, Living
Nadim Keval took note of students smoking hookah on Beury Beach and capitalized on it by starting his own business.
College students are often encouraged to set goals for themselves. Rarely, however, do students find owning a hookah business among those goals considered attainable. But for junior kinesiology major Nadim Keval, it’s both a passion and a reality.
As a student entrepreneur, Keval created his own hookah business on Main Campus called Quality Shisha. His plan is to sell and deliver hookahs, tobacco and coal all for a convenient and reasonable price to students in the area, he said.
“I started Quality Shisha because I saw an opportunity in the college market for starting a hookah business,” Keval said. “Many people have to travel far away for hookah supplies and pay outrageous prices. I’m able to offer my customers an alternative by selling a wide variety of products and flavors at cheaper prices.”
Hookah, an ancient form of smoking flavored tobacco through a glass water pipe and hose, is becoming a common trend among college students.
Having started his business nine months ago, Keval is currently busy developing the business’s future Web site and meeting new customers.
“A lot of my customers are girls,” Keval said. “I really want to branch out to a more diverse array of students around Temple.”
Melissa Alam can be reached at malam@temple.edu.
Original article can be found here: http://temple-news.com/2009/11/02/spreading-shisha-to-main-campus/
“Dean of Students marketing team carries out its first event—“Coffee and Conversation” for international students…The team, which includes Melissa Alam (Fox ’10), marketing manager; Mike Hagel (SCAT ’10), graphic designer; Shaista Naim (SCT ’10), web developer; and Frances Udukwu (CHP/Fox ’11), event planner; is part of a pilot for the new University Internship Program.”
Original article can be found here: http://www.temple.edu/newsroom/2009_2010/10/stories/internships.htm
3900 Chestnut St.
Phone: 215-7564-0914
Web: www.drinkerspub215.com
Drinker’s can be the perfect sports bar to finish off your busy day with other young professionals and college students from the area. The ambiance is laid-back with wooden floors and walls and plenty of seating areas for groups of all sizes.
Flat-screened television sets hover above the bar and seating areas, so you can watch your favorite sports games while enjoying the company of fellow drinkers. For nights when you don’t want to be bombarded by strangers in a dark foggy club, Drinker’s provides a convenient and ideal atmosphere for a relaxing night on the town.
The beer selection is impressive, but the highlight of the night could be the bar’s infamous $12 margarita pitchers, guaranteed to make it a night not to remember. There is no cover at the door, and a casual dress code keeps the pub’s vibe friendly and social. A few bucks can go a long way at Drinker’s, as the prices are reasonably cheap in typically expensive areas of the city.
Drinker’s has locations throughout Philadelphia, with Drinker’s Pub at 1903 Chestnut St., Drinker’s Tavern at 124 Market St. and Drinker’s West at 3900 Chestnut St.
Melissa Alam can be reached at malam@temple.edu.
Original article can be found here: http://temple-news.com/barguide2/barpicks.html
“Each year, Temple’s Center for International Business Education and Research (CIBER) competitively selects four seniors with expertise in international business, logistics, marketing and finance to represent the Fox School of Business at The Ohio State University CIBER International Case Challenge…Six weeks before the competition, which was held in mid-October, Subervi and the three other Fox students involved – Melissa Alam, Meghan Carney and Rohina Samsera – started to train with a faculty adviser, Strategic Management professor Dr. Arun Kumaraswamy.”
Original article can be found here: http://foxschoolofbusiness.newsweaver.co.uk/1v3qftwvsiy1734prqujxc
Temple University Fall 2009 Internship Yearbook: Melissa Alam, Marketing Coordinator, Dean of Students Office
Growing up, my parents had a few very close friends. One of them (the lovely Sree Aunty) came to visit this past weekend and to celebrate, I took everyone out to some delicious Han Dynasty in Old City. Known for the authentic Szechuan cooking and spicy food, my parents and Sree Aunty loved it. They were astounded at how different and yummy the food was compared to “that other Chinese food.” We got a bunch of dished included the popular Dan Dan noodles, Beef and Tripe in Chili Oil, Cumin Lamb, Garlic Sauce Chicken and Dry Pepper Style Fish (aka Flounder). My mouth is actually salivating right now. Anyway, the food is beyond delicious and I recommend it to everyone willing to try out some spicy and flavorful nomnoms. Check out the pics below (I like Joshua’s really awkward face with my family), and let me know next time you go to Han Dynasty!
The post Why Must You Be So Delicious Han Dynasty? appeared first on Ring The Alam.
I enjoyed a fun little get-together on Saturday with the PSN crew at the beautiful Cooper house. I’m so excited that it’s the season of BBQs. I anticipate a lot of grilling, cold beer, bug spray, and exciting conversation for this summer. Take a look below as I got all paparazzi during the BBQ. We also got to celebrate a little girl’s 2nd birthday there, so yay Alexis!
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I love meeting new bloggers. I had the pleasure of meeting the brains (and beauty!) behind A Fine Line Blog, Sarah Stone, earlier this year over some morning coffee at Rocketcat Cafe. A few days ago, we met up again to take a few fabulous photos of her in my favorite hipster neighborhood of Northern Liberties in Philadelphia. Hope you all enjoy the photos, check out Sarah’s awesome blog, and keep enjoying the beautiful spring!
The post A Fine Line appeared first on Ring The Alam.
So I made a new friend here in Philadelphia, and he likes to go by @EricSmithRocks! Social Media Manager for a small publishing company in Old City called Quirk Books and co-founder of the oh-so-awesome Geekadelphia, Eric is a fellow creative and Philly go-getter! We met for the first time to have a casual happy hour at King’s Oak (their sweet potato fries are to die for!!), followed by some browsing at vintage store Jinx, and ending with a mini-photoshoot in the Piazza. Overall, it’s been great connecting with Eric and I hope to learn A LOT from his Jedi ways.
The post Hi Eric! appeared first on Ring The Alam.
This is a little late since it officially went live at 9am today, but say hello to Femme & Fortune! It’s been months in the making, but Femme & Fortune is a new (kickass) online magazine for creative and modern women! With a focus on beauty, fashion, technology, home, design, and Philadelphia, Femme & Fortune was founded by myself and Ces of Java Aficionado and is our new endeavor deeper into the editorial and blogging world. This site will cover topics using fresh and unique content, beautiful photography and visual designs, and the best part is that it’s written by women for women. If you’re passionate about any subject and want to contribute, contact us here!
We’llbe hosting a fun launch party later this month, so stay tuned for more updates from Ces and I on Femme & Fortune.
The post Femme & Fortune is LIVE! appeared first on Ring The Alam.
I got together with a few bloggers for a little breakfast yesterday morning at Sabrina’s Cafe in Fairmount. We had a lovely discussion, ate some bomb food and got to do a little photoshoot per my suggestion, of course. I can’t miss an opportunity for some new photos! Take a look below at Brittiny, Elisa, Zoha and Mecca doing their thang.
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Not that I attended before, BUT I just got a ticket to this burgerlicious event (thanks Alya!) The Third Annual Philadelphia Burger Brawl will be held on Sunday, May 5, 2013, from 3:00-6:00 p.m. at the Fleisher Art Memorial, located on 719 Catherine Street in South Philadelphia. Twenty-four of the city’s top burger chefs compete to see which burger is the best and over 700 attendees are expected. Marc Summers will emcee the event in 2013. Here’s the lineup:
Um…YUM! Stay tuned for some photos after the event from yours truly!
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