MELANIE MIROWITZ

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    Melanie Mirowitz

    Digital Communications Strategist

    Public Relations and Communications | Greater St. Louis Area, US

    Summary

    Specialties: social media, public relations, communications strategy, marketing, health promotion, communication, research, branding, writing, media monitoring, digital communications

    HootSuite Certified Professional

    Experience

    • Mar 2013 - Present
      Digital Communications Strategist / Jewish Federation of St. Louis
    • Jun 2011 - Mar 2013
      Marketing & Communications Coordinator / Jewish Federation of St. Louis

      • Create and execute a multi-faceted social media strategy
      • Launch multiple social media communities; create and curate content, facilitate engagement
      • Act as assistant webmaster, updating and editing the website on a regular basis
      • Coordinate and create content for multiple newsletters
      • Write news releases and pitch to regional, local and niche media
      • Develop and manage new marketing internship program
      • Lead recruitment, interviewing and hiring process for intern position

    • Jan 2011 - Jun 2011
      Research Intern / Fleishman-Hillard

      • Responsible for multiple daily comprehensive news summaries for key national clients
      • Contributed consistent, fundamental research on tight deadlines utilizing Factiva and Cision
      • Delivered a thorough social media monitoring report employing the Radian6 platform
      • Assisted in coordinating events, fundraising and securing sponsors for a pro bono client
      • Supported a global network of offices and clients including AT&T, Visa Inc. and EA Sports

    • Aug 2010 - Jan 2011
      Recruitment Chair / PRSSA, American University

      Recruitment chair for PRSSA chapter at American University, Fall 2010.

    • Sept 2010 - Dec 2010
      Media Relations Intern / Georgetown University Hospital

      • Contributed a variety of written materials to press kits for distribution to national media
      • Built a comprehensive media list for a record-setting medical procedure
      • Assisted in coordinating national and regional broadcast media
      • Designed the hospital’s social media strategy, in addition to a step-by-step plan for social media development, integration and evaluation

    • Jun 2010 - Aug 2010
      Public Relations Intern / Come Recommended

      • Wrote multiple blog posts, managed social media and contributed to creative development for the professional networking website
      • Responsible for writing a series of guides to assist job seekers through the steps of networking to employment
      • Created a webinar editorial calendar in an effort to generate a flow of clients

    • Jan 2010 - May 2010
      Athletics Marketing Intern / American University

      • Writer and official “Blue Crew” school spirit web ambassador for AU athletics
      • Developed online marketing strategy and photo contest to increase student involvement in university athletics
      • Using Adobe Suite, designed marketing materials to promote school spirit and improve event attendance

    • Aug 2009 - May 2010
      Publicity Team / Relay for Life

      • Planned, promoted, and conducted fundraising for the American Cancer Society’s largest annual event
      • Created original marketing materials using Adobe Photoshop to increase word-of-mouth buzz
      • Exceeded fundraising goals

    • Jul 2008 - Sept 2008
      Public Relations Intern / UPMC

      • Published feature writer, PITT Radiology Magazine
      • Interviewed physicians and administrators, researched, and edited according to AP style

    • Jun 2008 - Sept 2008
      Editorial Intern / Edible Allegheny Magazine & Whirl Magazine

      • Published writer for the sustainable living magazine, as well as its fashion and society counterpart
      • Responsible for contributing research, editing, conducting interviews, and writing according to AP style

    Education

    • 2009 - 2010
      American University
      BA in Public Communication, Health Promotion
      Activities: Public Relations Student Society of America (PRSSA)
    • 2007 - 2009
      Drexel University
      Journalism

    Additional Information

    • Honors:
      Cum Laude, School of Communication Dean's List
    • Interests:
      Public relations, research, health promotion, social media, nutrition, new media, writing, editing, photography, graphics