Megan only recently discovered narwhals are real.
She tells stories on the internet.
meganwest [at] gmail
You don’t steal this book, you steal from it. (Taken with instagram)
Editing in a little too long after this was posted, but: today was a very good day for this book to arrive. I plan to keep it on my desk, since it’s both a great meditation tool and something I know will inspire me time and time again.
The next time you take a swipe at Social Media Experts, imagine you had just been stuck in the job of responding to all the tweets sent about Sony – Playstation and films and phones and televisions and hacks by Anonymous and their record labels and semiconductor operations. Imagine even finding the person in the organization that should answer each of those tweets. Imagine writing the guidelines for those people. Imagine accidentally asking a product designer a question, posting his answer, and then accidentally launching a press frenzy. It’s a thankless, crappy enough job without people insinuating that you have no skill.
Lay off the Social Media Experts by Rick Webb (via nickdouglas)
Being paid to be a Social Media Expert would be amazing.
So, I guess to any Social Media Expert upset by “people insinuating that you have no skill” I have to say: Wahhhhh

(via thenewhotness)
Haha dude, I am not a social media expert. I woke up at two. My primary accomplishment today was listening to the new Tindersticks album and making an omelette. According to Klout, I am highly influential about Elton John. I currently have no income.
(via rickwebb)
Turning this serious again, I’d like to note that most of the people I know filling the positions above (literally, the people described in that paragraph? they exist and they’re amazing) can’t speak about what they do because they’re Social Media Experts with another title, grown or hired inside a company that has no investment in letting individual employees tell the world all about how the sausage is made. One of the many reasons Social Media Experts have a bad rap is that it’s only the freelancers and the hybrid-position/c-suite folks who can talk about what they do, those who frequently also have something to gain by hyping themselves, their history, and their skillz.
That the social media industry is real and full of quality people (at least the same percentage of quality people as any industry) isn’t something I’m willing to debate. Which makes me particularly thankful Rick is willing to go to bat on this subject.
hulu:
Turns out the question really is when. 4 awesome words say it all: Inspector Spacetime web series.
From i09:
Word out of the Gallifrey One Doctor Whoconvention is that there is going to be a web series of Community’s Who-parody showInspector Spacetime. It sounds like it won’t be Donald Glover and Danny Pudi in the starring roles, however. Travis Richey, who plays the Inspector on the show within a show will be producing six episodes. [bessyboo via Charlie Jane]
brilliant beyond the telling of it.
More of this, please!
Back in 1933, when President Roosevelt gave Americans the okay to get drunk, speakeasy proprietors scrambled to stave off irrelevance. The bootleg profits amassed during the dry years gave rise to the Mob. When the Eighteenth Amendment was repealed, the Mob was left with hundreds of useless venues furnished with every conceivable liquor serving accoutrement. They salvaged their investments by retrofitting the speakeasy for legitimate nightclub use. Without the draw of clandestine liquor a new gimmick was needed to lure customers. The bait was entertainment; elaborate, lavish entertainment at a hitherto unseen scale. The explosion of Mob-run nightclubs created a huge circuit of well-paying jobs for singers, dancers, acrobats and comedians. Goons that had stood at speakeasy doors demanding secret passwords were now supperclub frontmen acting as the buffer between Mob overlords and the public. The American supperclub was born.
Click through to read the rest of this.
Do it!
Consumers going through major life events often don’t notice, or care, that their shopping habits have shifted, but retailers notice, and they care quite a bit. At those unique moments, Andreasen wrote, customers are “vulnerable to intervention by marketers.” In other words, a precisely timed advertisement, sent to a recent divorcee or new homebuyer, can change someone’s shopping patterns for years.
“Get a good picture, put it on Twitter,” she said, while holding the poster up. “I’ve been in a world of hurt with Chris Brown fans lately, but see, I just have to speak my mind because where I come from beating up on a woman is never okay.”
http://www.toofab.com/2012/02/17/miranda-lambert-chris-brown-feud-concert-video/
I knew I liked Miranda Lambert.
Every time a man writes that Pinterest is successful because something-something-women-shopping I want to ask him what his online porn collection looks like. Because oh hey! Women can be condescending and stereotypical, too! Saying Pinterest is popular because women like to shop is like saying sports are popular because men like to handle balls. Not untrue, but totally missing the point.
HOW TO STOP BEING A PINTEREST SEXIST | Clever Girls Collective
I am so fucking glad someone finally wrote this article.
Consider the declining appeal of homeownership. The idea that a couple should participate in an ownership society by buying a home has dissolved. Just 12% of whites between 18 and 34 told Pew that owning a home was “one of the most important things” in their life. In a nation where homeownership rates peaked at 67% just seven years ago, that’s a remarkable shift in expectations. And what is the declining appeal of a massive mortgage if not the natural result of an economy that has stiff-armed millions of young students, stuck them with thousands in debt, and forced up to one-third of them into living with their parents when they expected to be cultivating a career?
The saddest thing about the Steve Jobs hagiography is all the young “incubator twerps” strutting around Mountain View deliberately cultivating their worst personality traits because they imagine that’s what made Steve Jobs a design genius. Cum hoc ergo propter hoc, young twerp.
Speaking of which, educated wives also get better sex, whatever their partner’s educational level, according to the sexuality researchers Pepper Schwartz and Virginia Rutter. They are more likely to receive as well as give oral sex, to use a greater variety of sexual positions and to experience orgasm regularly.
Certainly, some guys are still threatened by a woman’s achievements. But scaring these types off might be a good thing. The men most likely to feel emotional and physical distress when their wives have a higher status or income tend to be those who are more invested in their identity as breadwinners than as partners and who define success in materialistic ways. Both these traits are associated with lower marital quality. Few women really want to marry a man whose penis rises and falls in tandem with the size of his paycheck or the prestige of his diploma.
- Stephanie Coontz, killing it (via morninggloria)
BAMF.
Tilting TARDIS Cowl for Emily
Pattern: Tilting Tardis Cowl by Marilyn Phillippi
Yarn: Lorna’s Laces Shepherd Sock Solid in Cookie’s Deep Dark Secret
Very subtle homage. Pretty, too.
If I can find the right yarn I am 100% making this.
The main impact of the MegaUpload takedown?
Well, file sharing has not gone away. It did not even decrease much in North America.
Mainly, file sharing became staggeringly less efficient. Instead of terabytes of North America MegaUpload traffic going to US servers, most file sharing traffic now comes from Europe over far more expensive transatlantic links.
(via File Sharing in the Post MegaUpload Era | DeepField Networks)
“Leaving out any direct issues of morality or politics (I know, I know, go with me for a minute here), what’s basically happened is that on account of $700,000 worth of grants, the Susan G. Komen Foundation in just one week wrecked a billion-dollar brand identity that took decades to develop. Solely from the point of view of policy and brand strategy, it’s impressive in an entirely horrifying way.”
- Whatever
Drunk Kitchen girl, I love you so much.
SHOW ME WHERE YOUR NOMS AT, the greatest music video on the internet.
Is this on iTunes? I need this on iTunes.
Across most of the 83 product categories, we found that consumers’ loyalty now hinges more than ever before on the degree to which a brand has established a clear core value proposition — a differentiator that goes beyond the basic utility of a product or service,” he says. “Today, delivering on the ‘rational’ reasons to buy a brand — good or superior quality and value for the price — is just the ‘door-opener.’ If that’s all a brand is doing, it’s in grave danger of being commoditized. In fact, it’s not a brand; it’s a category placeholder.
MediaPost Publications Brand Experience, Values Increasingly Drive Loyalty 02/06/2012
AKA, you can’t just be the best product, you need an emotional hook.
Very, very exciting news:
Brown University and the University of Tulsa have partnered to digitize a huge catalog of modernist journals and magazines dating from 1890 to 1922. The list includes wonderful things like The Little Review (which initially serialized Joyce’s Ulysses), Poetry, Blast, and many, many more.
The preservation scans have also been made into PDFs and are available to download for free. You can load up your e-reader or harddrive with free early 20th century poetry and fiction goodness, in its original context.
On a personal research note, I’m more than ecstatic because the project includes Scribner’s Magazine, where Edith Wharton’s The Custom of the Country was serialized in 1913.
(Via.)
Badass!
I was heartbroken when the Howard Johnson’s in Times Square closed. That was my place that mattered in a part of town I hated.
Apparently Prime is midtown east, which is why I’ve never been there. I didn’t go to the east side above Union Square when I lived in NY. Prime is remarkably similar to 3 different diners I can remember, only not by name, just by look and memory and taste.
Now I want a tuna melt.
We can’t give The General a history that spans centuries but if there’s one thing that LA has taught me it’s that you don’t need to have a long history to have an important history. All it takes is the type of respect that indicates you intend to be around in a century.
Jess and I are starting to find our footing on making The General real.
Not the first time I’ve heard someone’s head nearly explode over the much-abused term ‘viral video,’ which makes complete sense if you imagine what a VIRAL video would actually be:
Here’s what a viral video would actually be: I receive a link from a friend to watch a hilarious YouTube video of a cat walking on a birthday cake. I click said link. Some malicious code on the page copies itself to my computer. That code continues to replicate across my system files. To make the marketers happy, that video also commandeers my social network profiles and publishes the same link to the hilarious video of a cat walking on a birthday cake. The same code has also corrupted my browser, now any video I want to watch is replaced with the link to the hilarious video of a cat walking on a birthday cake. (someone please write this code)
Viruses are inherently malicious because they disrupt the normal mechanics of a system. Trust me giant global brand, you don’t want to keep calling it a viral video. At some point, people may have different feelings about you huddled in some dark corner engineering viral videos to infect us with some advertising message.
http://whatconsumesme.com/2009/posts-ive-written/will-i-share-your-branded-content/#ixzz1lkGCxFu5So what’s the solution? @whatconsumesme suggests we coin the term “spreadable media,” but really, who wants to walk into a meeting shouting spreadable? You’re either ordering lunch, or something NSFW.
I have never been a fan of calling anything “viral” but I definitely agree on one thing: calling something spreadable probably won’t earn you any points in a pitch meeting.