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The Major Determining Factors of SEO pricing Models   by Jeremy

The first thing that comes into a client’s mind who seeks SEO services from a search engine firm is the pricing factors and service cost and hence knowledge of a proper and apt SEO services pricing is necessary for both clients and companies to gain. The basic SEO pricing models determine the cost of various solutions provided by the companies who follow the models. The first and foremost pricing model is based on hourly consulting wherein an SEO firm charges its clients based on each hour dedicated to website optimization activities.

The cost of hourly-based services also depend upon the status and reputation of the service providing firm. Apart from this, another pricing model is to charge a client based on per project. The charge include a flat fee paid in several chunks over a period of time, while the project will be dealt with by the SEO service company. The service expense in this case will be determined by the extent of time, effort, in-depth analysis and research work provided for the project, people involved and so on. The major SEO firms keep certain parameters like review, consultation time, keyword research and on-site training etc.

Many SEO companies provide contract services which include a single set of services at a particular price which may include SEO works like directory submission, content writing, link building and publicity campaigns etc. The contract services and their pricing can also be decided after negotiation of terms and cost between the client and the company and service set for contract. Some other companies charges the clients based upon the model of profit-sharing of the amount which is gained after optimizing the website. These firms take an initial amount to start off the SEO activities and then charges a portion of the revenue made in profit form the outcome of website optimization.

Optimizers who are confident enough to achieve a particular result often take it up as a pricing model for their services. Modified profit sharing can also be counted as another pricing strategy wherein the SEO firm gets paid for per action or per lead. However, profit sharing model of payment is kind of a business partnership which should take place in highly professional and risk-free conditions. Monthly retainer model is another manner in which certain good SEO companies charge their clients based on varied SEO activities and campaigns carried on for over a month and based on which the client will pay for the services provided to retain the website positioning and rank. Some other companies charge the clients based upon an agreement that their website will reach a particular position or on attaining a specific page rank. However, it is a fact that a website’s value and quality is determined by more than just its page rank.

Another payment model is the pricing based on traffic visit of a website which actually measures the SEO’s work of driving maximum traffic to a website but the quality and relevance of the traffic cannot be measured in this case. The other factors that define the pricing and the cost factors of SEO services are keyword-competitiveness, the brand name of the client, the factors governing the quality of the website, difficulties in handling the project and reputation of the SEO firm.

About the Author

Jeremy Jones is a professional content writer with a reputed SEO Company which provides high-quality, ethical and relevant SEO services to clients of all genres and statures from across the globe. One can refer to the content-rich SEO blog to get an idea of the company and its services.
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