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May 23, 09:12 AM

A Jolie is unit that denotes the amount of international aid a country receives when it becomes the cause celebre of a prominent celebrity. He offers a working definition as the difference between aid per person to Darfur, which benefits from Jolie’s focus and advocacy, and the Democratic Republic of Congo, which has not. In 2005, International Rescue Committee calculated that Darfur received $300 per capita in aid, while DRC received $11 per capita. Hence, a Jolie can be thought of as a 27x increase in aid receipt. When international aid organizations campaign for increased aid, they’re seeking ceniJolies in increased aid, and would often settle for increases of mere miliJolies.

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