Matthew Arevalo

Master Works is passionate about the evolving digital landscape and how it affects the world of business, entertainment and social engagement. Our mission is to combine our social media, business consulting, technology and producing talents into unique and focused project strategies. We are able to offer solutions that work in unison, and solve problems that would normally take multiple firms.

Our approach to projects begins with an assessment where we work with key personnel to determine what the metrics for success are and develop a strategy for meeting and exceeding them. We then work with our clients to develop key milestones and areas where our services can improve and enhance existing business goals, while providing detailed reporting and analysis from start to finish.

We have been fortunate to work with some great brands like Hasbro, Aetna, Microsoft, Zipments, CBS Interactive and more. We provide difital strategy consulting services including social media, technology and production expertise.

International Academy of Web Television Award winning show:
Best Live Show
Best Live Host
Best Directing
*Best Interactive/Social Media Experience*

Special events included live from CES through a partnership with Vizio and the Oscar Dailies Nomination Special through a partnership with the Academy of Motion Picture Arts and Sciences and ABC.

What’s Trending is a new kind of news show connecting viewers with top stories and people heating up the conversation online around the world. The show encompasses more than just a weekly live show that streams to YouTube, Livestream and UStream but also incorporates aspects across the digital landscape from blogs and social media to television production and distribution.

We were instrumental in developing a plan for the information technology equipment necessary to create and produce the show. In addition to building out the edit bay and encoding systems, we equipped the staff with the systems they use every day and provided as-needed day to day consulting and advice on all technical matters. Additionally, we designed and implemented the core network infrastructure necessary to stream the show live every week to UStream, YouTube and LiveStream.

Our experience in digital production came into play as the show is captured, edited and produced for distribution online. We were able to use our entertainment and show production know how to not only help produce segments and show ideas but infuse them with the right digital and social features required by the executive team.

From maintaining the show’s social profiles to providing social analytics and research for show segments, our social media consulting services became our primary role during the course of the show. As Social Producer, Matthew Arevalo infused the show with best practices for on-air social call-outs and integration while assisting other members of the production team with operation and strategy social consulting services.

• Develop and implement technology solutions for business customers and organizations, specializing in business focused solutions

• Collaborate with fellow consultants on best practices and knowledge sharing to develop new skill sets and procedures

• Accurately diagnose and troubleshoot client issues while upholding an honest, professional conduct in all matters

• Research and keep up to date with technology trends and participate in training events and conferences

• Serve as an expert source of advice, nurturing client relationships through regular communication and proactive notification

Responsible for development of Rocket Science into the Greater LA Region, growing the client list at a rapid pace by accurately pinpointing potential clients through professional networking and online research and then approaching, positioning and closing deals. All interactions were with a business focus, dedicated to partnering with clients to add value.

Focused on business development through partnerships with local tech focused groups. Sponsored events, engaged in trade shows and panels. Nurtured relationships through regular client meetings and interacted with other company divisions.

Provided strategic IT management, CIO level planning and account management for engineering projects and day to day IT service needs.

Developed projects from initial discovery to final completion which included management, procurement, deployment and integration as well as follow-up documentation and training.

• Developed the service business into an an award winning (Apple Commitment to Service Excellence) department, offering best of class support and solutions. Achieved 100 over 100 in customer satisfaction surveys Apple sent to our customers on several occasions

• Oversaw all operations relating to the service department, reporting directly to the owner. Managed a crew of technicians while working with business customers, participating in Apple events (Mac World, ASMC, etc) to support the business

• Completely developed a procedure and process for repairs while maintaining high service excellence ratings and the fastest turn around time in Los Angeles

• Continually evaluated day to day operations and found ways to increase efficiency and handle all tasks in a professional manner for end users and large enterprise clients

• Worked hard every day to increase service revenue while providing honest diagnostics and serving the community as a source of expert advice and assistance

• Leading in an interactive environment, providing system analysis, hardware diagnosis and software troubleshooting. Kept up to date daily on training and information from Apple to always stay ahead of the game with resources and assistance from Apple engineering and support

• Responsible for Apple’s service and support image to the community while also serving as a member of the business team working with local business to evaluate their technology needs and suggest best practices and procedure

• Surprising and delighting customers with innovative technology solutions receiving several customer letters of praise on services provided and attention to detail

• Responsible for quality assurance for largest version release ever for the product, handling issues related to reliability, accessibility and troubleshooting quality issues encountered

• Responsible for a large variety of customer accounts, from small independent resellers to large corporations like Boise/OfficeMax, all who were utilizing the application for critical quoting and procuring of products and services from major distributors like Tech Data and Ingram Micro

• Worked with engineers and developers at distributor partners to resolve customer integration issues, working to keep a low turn around time and developed documentation, test cases and technical support guidelines and procedures to more efficiently handle customer issues and provide proactive customer service and support

• Maintained a very high customer satisfaction level, and was awarded the prestigious Support Center Practices certification. SCP Certification quantifies the effectiveness of customer support based upon a stringent set of performance standards and represents best practices in the industry

• Managing support issues directly related to the use, support and implementation of products and solutions, using effective customer skills on-site, over the phone and online to ensure the highest level of customer satisfaction

• Providing on-call, 24x7x365 phone and e-mail support and traveling to customer sites quarterly. I was responsible for 16 Premium Accounts including H&R Block, CBS/Viacom, Bank of America, Caterpillar Financial, Autodesk, Tribune, and more

• Submitting solutions and modifying existing documentation to help develop new practices and programs while attempting first call resolution, software/network troubleshooting and proactive support services

Master Works, Personal Website

Support Center Practices Award for Service Excellence Apple Mac Genius Apple Certified Macintosh Techncian Apple Certified Portable Technician Apple Certified Desktop Technician Apple Help Desk Specialist

New technology, movie trivia, performing arts, management training, project development, travel, cooking.