International Academy of Web Television Award winning show:
Best Live Show
Best Live Host
*Best Interactive/Social Media Experience*
Special events included live from CES through a partnership with Vizio and the Oscar Dailies Nomination Special through a partnership with the Academy of Motion Picture Arts and Sciences and ABC.
What’s Trending is a new kind of news show connecting viewers with top stories and people heating up the conversation online around the world. The show encompasses more than just a weekly live show that streams to YouTube, Livestream and UStream but also incorporates aspects across the digital landscape from blogs and social media to television production and distribution.
We were instrumental in developing a plan for the information technology equipment necessary to create and produce the show. In addition to building out the edit bay and encoding systems, we equipped the staff with the systems they use every day and provided as-needed day to day consulting and advice on all technical matters. Additionally, we designed and implemented the core network infrastructure necessary to stream the show live every week to UStream, YouTube and LiveStream.
Our experience in digital production came into play as the show is captured, edited and produced for distribution online. We were able to use our entertainment and show production know how to not only help produce segments and show ideas but infuse them with the right digital and social features required by the executive team.
From maintaining the show’s social profiles to providing social analytics and research for show segments, our social media consulting services became our primary role during the course of the show. As Social Producer, Matthew Arevalo infused the show with best practices for on-air social call-outs and integration while assisting other members of the production team with operation and strategy social consulting services.