Mathieu Cuvelier

One of my best ideas so far. In September 2011 I decided to go travelling for 9 months through India and SE Asia. The next stop on my journey will be Australia so if you are Down Under and interested, get in touch.

Ben Mooge and Andy Sandoz gave me the opportunity to grow up as a creative at Work Club and pushed me to apply my viral knowledge in a wider digital space. In my first meeting, with both CDs, MD and Agency Chairman on a serious car pitch, I started by presenting Big Bill Hell's car ad (http://www.youtube.com/watch?v=4sZuN0xXWLc). It could have gone rapidly down hill from there, but they kept me on and I ended up working on five successful pitches, co-leading great digital campaigns for Ballantines and D&AD and being put in charge of internal projects. In 2011, Work Club was awarded Marketing Magazine's Digital Agency of the Year & was Campaign's runner-up Digital Agency of the Year.

London Calling. Again. It was under the advertising renegades Ed Robinson and Matt Smith that I learned some of my most valuable skills. How to tell a story and talk to people online. That's what TVF has been doing successfully since 2000 and what some big agencies are still trying to do in 2012. Two years of incredible hard work which paid off with some of the most shared virals for Vodaphone and Samsung. The same year TVF was the most awarded digital agency at Cannes.

I joined Georges Mohammed-Chérif's new shop for a summer to work on an award winning launch campaign for Zaoza (Groupe Vivendi). Great time.

Short and sweet. I joined Duval Guillaume's newly opened NYC office to work on the launch of Coke+ in Europe. NYC can be very cold in the winter. Really.

The Viral Factory offered me my first internship fresh out of school. A big slap in the face. I wanted to make print ads and they asked me to make virals. I didn't really speak English, they didn't really understand Franglish. I quickly learned how to produce lots of ideas in little time and the priceless secrets of how people behave on the Internet.

Master en Communication in Advertising

Portfolio

D&AD, Cannes Lions, Epica, BTAA, IAB Creative Showcase, Revolution Award, Contagious Mag, New York Festivals...