Mark Rolufs

Create roadmap for Carfax Mobile Products

Turn ideas into actionable epic, theme, and user level stories for development.

Lead multiple development teams spanning three locations

Actively solicit end user feedback to drive future product growth.

Familiar with Agile methods for product creation, design and development.

Monitor newly launched products to ensure success metrics are met and identify opportunities for improvement

Successes: Developed corporate mobile strategy and guided product implementations. Deployed CARFAX for Dealers on both iOS and Android. Launched CARFAX Reports for iOS and Android. Building myCARFAX for iOS and Android simultaneously. Launched iOS Enterprise tools to increase sales efforts and deliver business intelligence to over 30,000 dealer customers through daily interactions with CARFAX's field sales/service unit.

Led AOL's Audience Product Technology group PMO efforts.

Maintained plan of record for Audience Product Technologies, ensuring that complete status of all projects is known at any time.

Administered project intake and change management process for AOL’s Audience Product Technology group. Coordinate project estimation process for all new initiatives and changes to existing initiatives in the Audience (web facing) business.

Evaluated AOL’s Audience Product Technology group performance in relation to launch commitments and budget, ensuring that exceptions to forecast are dealt with expeditiously.

Forecast time commitments, by project, for 1,300+ Product Technology resources over a rolling 12 month period. Provide consolidated reporting to senior executive group for resource management and capacity planning.

Authored extensive business process documentation used to construct and validate system requirements for introduction of SAP at AOL.

Delivered design presentations to senior finance staff for approval of project scope and launch of subsequent project phases.

Constructed course documentation and end user presentations for training within the PTC.

Coordinated development of end user training material for all PTC Modules (FI, CO, BPS, and BCS).

Led course instruction for SAP Business Warehouse Reporting courses.

Product Owner for AOL's rich media ad server.

Negotiated agreements with rich media vendors to ensure that AOL interests were appropriately represented.

Led cross-functional teams to integrate new brands, products, or third party vendors into AOL’s Interactive Marketing Inventory.

Coordinated all phases of new site integration process including Research, Due Diligence, Execution, and Post-Integration analysis.

Product owner role for AOL Anywhere initiatives. Managed strategic partner relationships. Developed financial plans for AOL's Partner Marketing group.

Managed financial planning process for AOL's Cost of Service, Marketing, Product Development, and Other Income areas of the P&L.

I appraised commercial properties using income capitalization, construction cost and discounted cash flow methods.