Maria A. Leffel

Support strategic development and execution of bra launches and key product category marketing activity, with emphasis on leading execution. Drive innovation and support VS Fashion Show strategy by maintaining development of marketing plans and leading execution of related marketing activity. Manage marketing plans and execution of staple customer engagement experiences and assist in developing new experiences that enhance plans and drive additional awareness. Foster megabrand collaboration by leveraging partners to develop and execute thoughtful campaigns that reinforce one brand voice and optimize all marketing campaigns.

Created and submitted marketing requests cross-functionally for deliverables and marketing materials. Assisted in the development and publication of Gift with Purchase/Purchase with Purchase status documentation and reporting. Supported the planning, execution, deployment and hindsight of Gift with Purchase, Purchase with Purchase and Loyalty programs. Reviewed results and generated post-campaign analyses for road-mapping and future program planning.

Brainstormed ideas and implemented events in order to enhance overall experience for members of The Walt Seifert Chapter. Recommended and established Chapter goals and objectives while advising members on Chapter activities, course selection and internships.

-Member of PRSSA (2009 - 2012) -Executive Board Member -- Vice President (2011 - 2012) -- Web Designer (2010 - 2011) -- Fundrasing Co-Chair (2010 - 2011) -Member of the PRactice -- Account Executive (2010 - 2011) -- Branding Manager (2010 - 2011) -- Student Associate (2009 - 2010)

Supported project workflow and managed digital development from end to end. Worked closely with CEO to ensure efficient planning and delivery of client projects and marketing materials. Oversaw interactive projects and drove all aspects of production and coordination.

Outlined the team's role and define the dynamic of the team as well as the other functions of the business’ collaborations. Created documentation and communication strategy for sharing information cross-functionally and with new associates. Was responsible for project managing new SEO updates to victoriassecret.com, preparing the SOW and communicating progress cross-functionally. Learned a logistical overview of site maintenance and protocol for preparing site launches, daily updates and site project work.

Researched new business prospects, competitors and trending topics and developed valuable notes for Engauge executives. Developed an overview of research materials and created unique backgrounders of the targeted company or current client.

Managed new business, marketing, and public relations development documents. Participated in new business RFIs, RFPs, pitch preparation, background research, and helped create marketing materials.

Supervised tracking documents and developed new tactics for employee outreach projects, event planning and strategic planning Managed and updated protocol files that detailed publication development, in-house collateral inventory and media outreach Developed ideas and tactics for upcoming campus events and employee volunteer recruitment Communicated with vendors and oversaw project negotiations over project pricing, deadlines and processes

Developed ideas and executed new ways to strengthen the overall brand and promote the PRactice to students. Managed and created a new Style Book for the PRactice account executives, clients and members.

Managed a team of four colleagues to help the Solar Decathlon team enhance their presence both on campus and off campus. Organized the development of a marketing plan by brainstorming strategies, completing research, and planning outreach. Supervised and delegated tasks to firm members while maintaining communications with the Solar Decathlon team to ensure a steady timeline iwas followed in order to achieve goals.

Managed and updated the website information daily and administered new ideas to make the website more helpful.

Directed a team of four to follow competition rules and standards by communicating regulations and ideas clearly. Pitched a marketing plan to local clients in order to amplify partnerships for the implementation process Oversaw and delegated tasks to members to develop a strong grassroots marketing plan that will successfully increase local financial literacy. Created and updated a blog with information pertaining to financial literacy and developed exclusive flyers and presentation materials for each target audience. Edited and proofread all documents while combining materials in order to create a unique yet concrete grassroots marketing plan. Coordinated and delivered presentations to groups of thirty and tracked the increase or decrease of financial literacy .

Promoted LinkedIn to students by planning, coordinating, and hosting events on campus while teaching students how to effectively market themselves by critiquing profiles and giving helpful feedback.

Assured the satisfaction of all customers by providing exceptional customer service while aiding all customer concerns and contributing recommendations based on the customer wants. Worked as part of a restaurant to prepare and uphold the appearance of the store, individual employees, and the service expectations in order to accomplish restaurant goals by impressing corporate officials and passing corporate inspection.

Discussed ideas with a team of nine colleagues to help enhance a firm’s marketing plan and strategies by completing research, drawing market plans and helping target strong points while increasing firms’ sales. Collaborated with companies to plan and market their latest advertisement by promoting each firm around Columbus.

Identified and pursued local advertising by scouting potential clients while discussing ad details, pricing and initial contracts Bolstered ad revenue by $4,021 by working and maintaining strong relationships with clients through direct calls, mailings, face-to-face selling and following up with periodic calling

Used appropriate levels of knowledge of core product offerings and operational aspects of job responsibilities to enhance the experience of all customers while ensuring their satisfaction of the product and service. Supervised presentation of the cases and organization of workspace by keeping track of inventory and products.

Minor in Communication

Activities: Public Relations Student Society of America, The PRactice, the Kohler Campaign (2nd Runner Up) and the Bateman Competition

Minor in Spanish for Business