Assist in the development of strategic and tactical marketing campaigns for bra launches, key brand moments (Holiday, Fashion Show, Valentine’s Day) and product categories (Swim, Beauty, Bridal, Gift Cards).
Support multiple business units by creating, maintaining and distributing launch detail and status documents.
Manage execution of key marketing campaigns for in-store, special direct mail and enhanced digital engagement layers online by working with BC&E, Social, ICS, Finance & Pricing, Copy & Creative, Testing, Mobile, Store Operations and CRM.
Lead development and execution of the Victoria’s Secret promotional gift card program by managing timelines, program communications, vendor relations, the buy and key internal partnerships.
Support Victoria’s Secret Stores real estate re-openings by organizing and communicating necessary baseline support for catalogue, social and email.
Establish and maintain relationships with cross-functional partners to reinforce campaign tactics and drive one brand voice.