Interactive Product Developer
Internet | Greater Nashville Area, US
An interactive product development professional who understands the power of media and the technology behind it. Passionate about the kind of innovation that occurs at the intersection of creativity, technology, and human experience.
Digital Product Developer
An experienced, hands-on digital marketing leader accountable for providing ‘big idea’ development, execution, management and analysis of innovative, results-oriented digital products and marketing campaigns.
New Media Strategist
Constantly inspired and fascinated by the ever-changing world of new media. Has a skill set built on the art of leveraging digital technologies, architecting positive user experiences, and engineering new media marketing strategies.
Business Intelligence Analyst
Experience helping people of all technical skill levels from entry level to senior management solve problems and convert raw data into actionable information. Interprets and makes recommendations for business decisions based on information analysis.
Interactive Designer
Enjoy turning complex data into visual solutions that make communications accurate, clear, insightful, and compelling. Passionate about creating rewarding experiences through innovation and usability that translate into intuitive interactions.
May
2012 - Present
Director of Digital Business / Naxos of America
Lead the idea generation, planning, and technical development of digital products and services to market. Utilize a expansive database of classical music metadata to develop educational and consumer-based offerings such as mobile/tablet applications, eBooks, promotional websites, e-mail newsletters, and targeted interactive marketing campaigns. Ensure projects come together on time and meet stakeholder expectations for data integrity and product quality by utilizing project management and systems development best practices throughout the production processes.
Jul
2010 - Present
New Media Specialist / Tailor Solutions
Develop and execute comprehensive social media strategies for companies to grow online communities and drive traffic. Successfully manage projects to create and redesign websites to successfully engage and increase sales leads for companies. Consult with individuals and teams to fully utilize social networks to strengthen brand engagement and increase SEO. Manage and grow companies social media presence and trained staff to successfully do the same. Train staff to create regular compelling content for blogging and social media sites to drive traffic and add value to prospects.
Jan
2010 - Present
Chief Architect / First Generation
Responsible for the technology and user experience that power our unique philanthropic marketplace, and is responsible for the day-to-day operations and ongoing development of the website. I am currently active in keeping First Generation digitally healthy and at the forefront of innovative giving through creative technology. (Formally AfferoProject.com)
May
2011 -
Apr
2012
Strategic Consultant / CentreSource
Serve as new media marketing and creative web advisor, SEM and SEO strategist, strategic planner, and general web consultant for a broad range of companies (B2B, B2C, and C2C). Coordinate agency resources of designers and developers to complete interactive projects. Ensure that initial vision is successfully achieved during execution, while managing the scope of projects to meet assigned budget and timeline.
Jul
2008 -
Dec
2010
Founder / Bravato Music
Developed an innovative online platform from the ground up that connects musicians and venues around the country using advanced profile matching. Like a dating site for live music. Users discover, schedule and review both musicians and venues online.
Oct
2008 -
Apr
2009
Co-Founder / FastPitch, LLC
The first of its kind in Nashville, FastPitch was a new style of competition designed to showcase great entrepreneurial ideas. Entrepreneurs from our community competed with 60-second pitches in front of three judges and a live audience for cash awards and an opportunity for investment.
Jul
2008 -
Apr
2009
Account Executive / Anode inc.
Responsible for closing both new opportunities and repeat sales for visual information design and interactive media clients including corporations, museums, schools and libraries. Identified new target clients and collect information about their industry and business. Secured signed contract agreements, and provided information to internal team to facilitate smooth solution implementation.
Aug
2006 -
Jun
2008
Director of Research & New Media / NAI Nashville
Responsible for streamlining operations by overhauling data communications. Established an online enterprise-level master database for all properties and customer relationships. Created podcasts and daily news feeds as a marketing tool to the commercial real estate and development community. Produced reports detailing the local trends in sales, leasing, absorption and vacancies.
Apr
2005 -
Aug
2006
Commercial Broker / RE/MAX Commercial
Specialized in the sale and leasing of commercial real estate. Focused primarily on office, retail, and investment properties.
Mar
2004 -
Apr
2005
Owner/Manager/Agent / Tie Line Management & Momentum Artist Agency
Managed and directed overall operations of independent management firm and booking agency. Held full responsibility for obtaining and securing engagements, negotiating contract terms, budgeting, managing staff and communicating with the buyers and promoters. In charge of developing all aspects of artist’s career. Worked closely with attorneys, booking agents, labels, producers, etc. Served as an emissary between radio stations, media and press outlets.
2004 -
2004
Internship / National Association of Recording Arts & Sciences
Responsible for organizing the annual FANtasy Auction by raising over $20,000 for music scholarships and educational programs. Utilized strong sales skills to solicit and obtain funds to promote programs. Assisted in developing and promoting various promotional events including the GRAMMY Awards. Served as a liaison to the recording community by developing contact lists and maintaining ongoing correspondence with media outlets.
Aug
1999 -
Dec
2002
Management / Production Assistant / National Pastimes Productions
Helped coordinate all facets of the "We Always Swing" Jazz Series. Assisted with extensive promotion efforts, generated email databases, help to maintain a web page, stagehand during performances, and use P/R skills for artists such as Wynton Marsalis & Herbie Hancock.
May
2001 -
Aug
2001
Marketing / The Verve Music Group
Assisted with all marketing functions in the world's largest jazz and adult record label, the Verve Music Group. Duties included servicing retail locations, creating press packets, designing and distributing promotional fliers, venue servicing, editing of CD inserts, and confirming copyright clearance for such artists as Diana Krall and Russell Malone.