Magnus Hultberg

Working at Livebookings with online marketing for restaurants. Entrepreneur, infovore, blogger, geek. For a more thorough bio, see my LinkedIn profile. Also check out my Google Profile if you want to get in touch.

Posts

May 20, 09:58 AM

As a consequence of the low carb lifestyle we eat quite a lot of salads in our household, usually with a couple of big and juicy rib-eye steaks sliced on top.

When it comes to salad composition, a really simple one with just spinach, rocket, sugar snap peas, halved cherry tomatoes, grated or ribboned carrots, thinly sliced spring cabbage, avocado, thinly sliced red onion and chopped coriander is a favourite. 

Dubbed the "kick-ass" approach to salad (combining greens with some high energy stuff supplying necessary and healthy fats, a term that I think that originated over at Mark's Daily Apple), it is not more than approriate to serve it with an equally kick-ass dressing.

To spice it up a bit we usually make a thai style dressing with a big chilli hit. However, recently we were introduced to African Volcano peri peri hot sauce (@AfricanVolcano) by the maker Grant Hawthorne (@GrantHawthorne), so last time we decided to replace the chilli with some of that.

Result? Incredibly tasty.

The African Volcano peri peri hot sauce is made with priority on flavour first and heat second. It is certainly not the hottest hot sauce I've tried (looking forward to a rumoured version  with more zing and chilli kick) but it definitely is up there with the tastiest.

Tip: try dipping biltong in it... Seriously addictive! Caution, if you decide to try this you need to realise that you will run out of sauce and biltong very, very quickly!

In order to get the most out of the peri peri, Grant likes to point out that fresh lemon juice is required. Maybe that's why it goes so well in this otherwise pretty classic thai salad dressing where lime juice is an important ingredient.

A marriage made in heaven, as they say.

Ingredients

2 tablespoons fish sauce 
3 tablespoons freshly squeezed lemon or lime juice 
2 minced garlic cloves 
2 tablespoons honey 
1/2 small red onion very finely chopped 
1 tablespoon African Volcano sauce (or to taste) 
salt
fresh crushed black pepper 

Method

Just mix it all together. Pour over salad. Mix. Done.

Here's a bonus tip though.

When we make our kick-ass rib-eye steak salad (as per above), once you have fried and rested the steaks you will have a fair amount of steak juices.

Pour all of it from the frying pan, and the plate you rested the steaks on, straight into the dressing mixing bowl and give it a stir before you pour it on the salad.

Waste not, want not, and those steak juice are full of delicious meaty flavour.

Right. Time to go chuck the chicken wings that have rested cosily in African Volcano marinade over night in the oven and see if the marinade is as fantastic as the sauce.

(Full disclaimer: I was given one bottle of African Volcano sauce, and one bottle of marinade, to play aorund with and see what I thought. You now know what I honestly thought so far. Check @manne on Twitter if the chicken wings enjoyed their encounter with the marinade.)

May 16, 05:25 AM

The Cube, unique pop up restaurant by Electrolux previously featured in other major European cities, is setting up shop right outside my office on South Bank.

Check out the amazing view of the Thames and Big Ben from that tiny elevated space...

This:

We wrote a bit about it on the Bookatable blog a while back. It's truly a unique concept.

You might wonder why Electrolux is sponsoring The Cube, but the food connection is quite plain and simple: they power a lot of professional restaurant kitchens, and I guess they want to do more...

Being in London for a mere 3 months, it's bound to book up quickly. Me being a notoriously bad planner, I hardly think I'll be able to get a ticket. This is one of the few foodie events I'd really like to do this year though.

(Full disclaimer, that video is part of a paid campaign run by Unruly Media. I urge you therefore to click the links and put some money you don't have to pay forward to my web hosting! I genuinely want to go though, wouldn't put this here if I didn't. Trust.)

February 10, 08:38 AM

This will be short and sweet. I just discovered anchovy butter, and I'm in love. Like when I first tasted salsa verde, I want to put it on everything!

One huge benefit of W being between contracts is that she finds time to experiment in the kitchen. She is a great cook, and she has a great knack for finding fun recipes and adding a few twists of her own.

W also has a big love of anchovy so I can understand this idea caught her fancy...

When I was a kid we always used to have flavoured butter at home, to put on vegetables, steaks or slices of bread fresh out of the oven.

Delicious. And makes a week night meal feel so much more special.

Ingredients

200 grams soft butter
8 anchovies in oil
2-3 garlic cloves
1 tsp dried chilli flakes
1 tbsp lemon juice
a small handful of parsley 
salt and black pepper, to taste

Method

Add all the ingredients to a food processor, or if you like us have one of those hand blender things dig out the attachment that finely chops and combines. Keep blending until all ingredients have combined to a smooth paste. Add some salt and pepper to taste.

Done. Nothing to it.

Either keep it in a tub in the fridge, or if you want to be a bit more fancy use a sheet of cling film to roll it to a log (see photo here) from which you later can cut thin slices. Looks a whole lot nicer when serving your food.

Used it tonight with a fantastic rib-eye steak and some buttered greens. Sugar snap peas sauteed in butter for a few minutes (while the steak fried on one side), then added in some kavolo nero (don't forget to remove the wooden stalks!) and cherry tomatoes and a few table spoons of water and put the lid on to steam it while the steak fried on the other side.

As you can see in the photo, a little bit of feta cheese helped upping the fat content.



January 29, 05:08 PM

Sunday night fridge raid that turned out to be a stonking success.

Ingredients (for 2)

1 butternut squash
1 bulb of garlic
1 romano pepper, finely chopped
1 red chilli, finely chopped
8 cherry tomatoes, quartered
150 gr goat's cheese, crumbled
100 gr pancetta/lardons for the non vegetarians
dried thyme
a few capers
olive oil
butter

Garnish

1/2 lemon
Tracklements Chilli Jam

Method

Set your oven to 200 degrees Celsius. Cut the top off the garlic bulb and place on an oven proof tray, drizzle with some olive oil.

Cut the squash in half length wise and spoon out the seeds and thready goo in the center. Place on an oven proof tray, sprinkle the chopped chilli on top and place a small knob of butter (about a tablespoon) in the center cavity of each squash. Drizzle with olive oil.

Put garlic and squash in the oven, set a timer to 30 minutes. Timing wise, the garlic needs 30 minutes to go all soft and sweet and mushy. When roasted, all the sharpness leaves the garlic so don't be nervous about using the whole garlic for this. Depending on the size of your squash it needs 45 minutes to an hour to reach the right softness.

Meanwhile, fry the pancetta and set to cool a bit.

Mix up the cheese, romano pepper, cherry tomatoes, capers and thyme (to taste, a teaspoon should do it) in a bowl.

When the timer beeps, take out the garlic while leaving the squash in the oven.

Remove all the now mushy garlic cloves from their peel, mash them up with a fork and add to the cheese mix with the pancetta and make sure it is well mixed together.

Take out the squash and before you spread the cheese mix on top, take a spoon and spread the melted butter all over the squash.

Cover the squash with the cheese mix and put back in oven for another 12 minutes or so.

When done, squeeze some lemon juice over the cheese cover, and add a dollop of the chilli jam.

Serve with crispy kale chips, which are perfect to make for those final minutes when the cheese melts all over the squash. Enjoy.

January 23, 03:31 AM

Grilling chicken wings in a home without garden means not being able to use a proper barbecue.

In a way that makes it easier, with regards to temperature control and getting them real sticky. However, it is impossible to get that smokey flavour that a properly used Weber will apply.

There is a cheat though! Last night a friend presented me with a bottle of what's known as liquid smoke. Yes, there is such a thing as smoke without fire!

This particular one was Stubb's Hickory Liquid Smoke (see photo below), and the smell coming out of that bottle is like sitting down wind from the most heavenly 'cue you can imagine.

You can marinate the meat with it, but my fried had tried that and said it didn't add all that much, he usually injects the meat with the liquid to get the flavour coming through.

Not owning a meat syringe meant improvising so I decided to grill a few chicken wings as I normally do, and then mix a few teaspoons into a decent BBQ sauce (Reggae Reggae Sauce is great with chicken) before glazing the wings with it.

Half a bottle of Reggae Reggae Sauce with 2 teaspoons of liquid smoke was just enough for 20 wings.

So after an hour of low temperature roasting (130 degrees Celsius) of the wings basted with a mix of butter, honey and Northwoods Fire from Penzeys Spices (fantastic) I set the oven to grill, applied the sauce and smoke mix to one side of the wings and left them to sticky up for 10 minutes. Then turned them over, applied the rest of the sauce and put them back in the oven for a final 10 minutes.

They came out beautifully browned and really sticky, just as I hoped with a nice scent of barbecuey smokiness.

Served them with low carb courgette röstis and steamed purple sprouting broccoli. Yum.

Yes, it is smoke without fire! You can buy liquid smoke from Amazon.

Sticky chicken wings straight out of the oven. If you want to make sure they are done, put a fork in them and check that the meat is cooked through and easily coming off the bone.

Profile

Goal-driven, highly structured yet intuitive Product Manager thriving in the space where business meets web and mobile.
Restaurants | London, United Kingdom, GB

Summary

Entrepreneur, infovore, geek.

Fifteen years plus of working in international, multi lingual Internet / web environments conceptualizing and product managing web sites, web applications and apps with social connections.

Proven entrepreneurial ability, great communication and problem solving skills and a knack for making people pull together towards a common and well understood goal.
Specialties: Product strategy and management, online marketing, cross disciplinary liaisons, technical sales, team communication, presentation, requirements solicitation, project delivery, functional specifications, web publishing, herding cats. No, really. Certified Scrum Product Owner.

Experience

  • Jan 2010 - Present
    Strategic Advisor / Livebookings
    Strategic advice for restaurants: business online, online marketing, social media, web design for conversion, online reservations. Livebookings delivered 1 million covers to restaurants during March 2011. Achievements: - Formed and lead a small team to define, design, market and deliver Freebookings, completely free online and device agnostic reservations for restaurants (www.freebookings.com). From concept to customer driven development, through closed beta, to deployed self sign up solution in 4 months. - Worked with web agency Engage to form a sales partnership around the Pocket Diner product (www.pocketdiner.net), mobile websites for restaurants. Process descriptions and management of technical development to enable efficient onboarding of new customers. - Designed and managed delivery of an updated version of the multi language Bookatable iPhone app (Bookatable being Livebookings consumer facing brand) available on the App Store. Improvements to performance, usability. Added functionality to display and book restaurant deals made available through the Livebookings system. - Designed and managed delivery of a Livebookings integration with Nokia Maps for mobile reservations. - Launched the Livebookings blog theblackboard.net, managed the editorial schedule for guest writers from the restaurant industry, and contributed on restaurant business driving topics to attract relevant leads. Shortlisted for Caterer & Hotelkeeper Blog of the Year Award 2011.
  • Mar 2009 - Present
    Head of Product Management / Livebookings
    Overseeing product strategy (what are we selling and delivering one to three years from now) and product management (how do we keep our current tools and products competitive and appreciated by our customers). Achievements: - Managed the delivery of a restaurant deals platform integrated with the Livebookings reservations technology and partner network, enabling restaurant customers to effectively market and sell available inventory through multiple web sites. - Successfully formed and maintained key strategic relationships with restaurants, partners and suppliers to collect insights and learnings critical for product development. - As part of staying abreast with new technology and the impact on the business and customers: --- Authored and delivered at Livebookings Academies in UK, USA and Sweden several presentations around online marketing for restaurants. SEO, social media, email marketing, and similar topics providing practical advice and best practice insights. --- Authored and delivered half day, paid for, workshops on SEO and social media for restaurants. Focused on practical tips and insights.
  • Jan 2007 - Present
    CTO / Livebookings Network
    Managing technology development (restaurant table management and online restaurant booking services), and implementation of said technology with clients and partners. Achievements: - Managed the delivery of a backend tying multiple restaurant reservation systems built in a variety of technologies together, to enable web reservations of any Livebookings connected restaurant. - Managed the delivery of localised multi language white label products, forming the foundation of the Livebookings partner strategy.
  • Apr 2005 - Present
    Senior Consultant, stationed in London / Employer: Infogate AB, Main clients: Livebookings Ltd, Loghos AB, Profitable.net
    While working with the Infogate clients Loghos and Profitable on a project regarding table management software and online booking services for the restaurant industry opportunities to extend the project to the UK market came up. Needing someone managing web technology and development I was stationed at the Waterloo offices of Livebookings, a partner company to Profitable. We have since succesfully launched services for companies like Skyways, Eniro, DI, Daily Telegraph and some of the best restaurants in UK and Sweden such as Le Gavroche, Fifteen, Grill, Sturehof and Esperanto.
  • Mar 2004 - Present
    VP and Senior Consultant / Infogate AB
    Technical Sales, Requirements Exploration, Specifications, Project Management.
  • Jun 2001 - Present
    President/CEO / Infogate AB
  • Feb 1999 - Present
    VP of Web Development, Consultant / Epani Inc
    One of our early major clients in Infogate was The Swedish Golf Federation for who we and our partner Epani Systems AB developed business process tools to use at the golf courses along with a web site aimed towards the golfers. The concept was very succesful and rapidly exported to several countries in Europe. Sights were set for the biggest golfer market in the world, and Epani Inc was founded. I took position at Epani Inc, stationed in Orlando, to transfer the web related software and experiences we built working for the European golf federations.
  • Aug 1996 - Present
    Co-Founder and consultant / Infogate AB
    As I graduated from Halmstad University, with two friends I started Infogate, a web design and web software development company focusing on developing tools for easier management of information and content in web sites, without need for specific technology skills such as knowing HTML, FTP or other obscure acronyms.

Education

  • 1992 - 1996
    Halmstad University College (Högskolan i Halmstad)
    M Sc in Industrial Economy, Management of Innovation, Engineering

Additional Information

Interests:
Cooking, eating out, working out, information/communication technology and the Internet, tinkering with code, reading.

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