Magnus Hultberg

Working at Livebookings with online marketing for restaurants. Entrepreneur, infovore, blogger, geek. For a more thorough bio, see my LinkedIn profile. Also check out my Google Profile if you want to get in touch.

Posts

February 09, 06:00 PM

This will be short and sweet. I just discovered anchovy butter, and I'm in love. Like when I first tasted salsa verde, I want to put it on everything!

One huge benefit of W being between contracts is that she finds time to experiment in the kitchen. She is a great cook, and she has a great knack for finding fun recipes and adding a few twists of her own.

W also has a big love of anchovy so I can understand this idea caught her fancy...

When I was a kid we always used to have flavoured butter at home, to put on vegetables, steaks or slices of bread fresh out of the oven.

Delicious. And makes a week night meal feel so much more special.

Ingredients

200 grams soft butter
8 anchovies in oil
2-3 garlic cloves
1 tsp dried chilli flakes
1 tbsp lemon juice
a small handful of parsley 
salt and black pepper, to taste

Method

Add all the ingredients to a food processor, or if you like us have one of those hand blender things dig out the attachment that finely chops and combines. Keep blending until all ingredients have combined to a smooth paste. Add some salt and pepper to taste.

Done. Nothing to it.

Either keep it in a tub in the fridge, or if you want to be a bit more fancy use a sheet of cling film to roll it to a log (see photo here) from which you later can cut thin slices. Looks a whole lot nicer when serving your food.

Used it tonight with a fantastic rib-eye steak and some buttered greens. Sugar snap peas sauteed in butter for a few minutes (while the steak fried on one side), then added in some kavolo nero (don't forget to remove the wooden stalks!) and cherry tomatoes and a few table spoons of water and put the lid on to steam it while the steak fried on the other side.

As you can see in the photo, a little bit of feta cheese helped upping the fat content.



January 29, 05:08 PM

Sunday night fridge raid that turned out to be a stonking success.

Ingredients (for 2)

1 butternut squash
1 bulb of garlic
1 romano pepper, finely chopped
1 red chilli, finely chopped
8 cherry tomatoes, quartered
150 gr goat's cheese, crumbled
100 gr pancetta/lardons for the non vegetarians
dried thyme
a few capers
olive oil
butter

Garnish

1/2 lemon
Tracklements Chilli Jam

Method

Set your oven to 200 degrees Celsius. Cut the top off the garlic bulb and place on an oven proof tray, drizzle with some olive oil.

Cut the squash in half length wise and spoon out the seeds and thready goo in the center. Place on an oven proof tray, sprinkle the chopped chilli on top and place a small knob of butter (about a tablespoon) in the center cavity of each squash. Drizzle with olive oil.

Put garlic and squash in the oven, set a timer to 30 minutes. Timing wise, the garlic needs 30 minutes to go all soft and sweet and mushy. When roasted, all the sharpness leaves the garlic so don't be nervous about using the whole garlic for this. Depending on the size of your squash it needs 45 minutes to an hour to reach the right softness.

Meanwhile, fry the pancetta and set to cool a bit.

Mix up the cheese, romano pepper, cherry tomatoes, capers and thyme (to taste, a teaspoon should do it) in a bowl.

When the timer beeps, take out the garlic while leaving the squash in the oven.

Remove all the now mushy garlic cloves from their peel, mash them up with a fork and add to the cheese mix with the pancetta and make sure it is well mixed together.

Take out the squash and before you spread the cheese mix on top, take a spoon and spread the melted butter all over the squash.

Cover the squash with the cheese mix and put back in oven for another 12 minutes or so.

When done, squeeze some lemon juice over the cheese cover, and add a dollop of the chilli jam.

Serve with crispy kale chips, which are perfect to make for those final minutes when the cheese melts all over the squash. Enjoy.

January 23, 03:31 AM

Grilling chicken wings in a home without garden means not being able to use a proper barbecue.

In a way that makes it easier, with regards to temperature control and getting them real sticky. However, it is impossible to get that smokey flavour that a properly used Weber will apply.

There is a cheat though! Last night a friend presented me with a bottle of what's known as liquid smoke. Yes, there is such a thing as smoke without fire!

This particular one was Stubb's Hickory Liquid Smoke (see photo below), and the smell coming out of that bottle is like sitting down wind from the most heavenly 'cue you can imagine.

You can marinate the meat with it, but my fried had tried that and said it didn't add all that much, he usually injects the meat with the liquid to get the flavour coming through.

Not owning a meat syringe meant improvising so I decided to grill a few chicken wings as I normally do, and then mix a few teaspoons into a decent BBQ sauce (Reggae Reggae Sauce is great with chicken) before glazing the wings with it.

Half a bottle of Reggae Reggae Sauce with 2 teaspoons of liquid smoke was just enough for 20 wings.

So after an hour of low temperature roasting (130 degrees Celsius) of the wings basted with a mix of butter, honey and Northwoods Fire from Penzeys Spices (fantastic) I set the oven to grill, applied the sauce and smoke mix to one side of the wings and left them to sticky up for 10 minutes. Then turned them over, applied the rest of the sauce and put them back in the oven for a final 10 minutes.

They came out beautifully browned and really sticky, just as I hoped with a nice scent of barbecuey smokiness.

Served them with low carb courgette röstis and steamed purple sprouting broccoli. Yum.

Yes, it is smoke without fire! You can buy liquid smoke from Amazon.

Sticky chicken wings straight out of the oven. If you want to make sure they are done, put a fork in them and check that the meat is cooked through and easily coming off the bone.

January 23, 03:32 AM

Staying away from potatoes is perhaps the hardest thing with low carbing, I think. So when I find a recipe that not just sufficiently replaces the glorious spud version but actually surpasses it I get filled with joy.

Found the original recipe in the great cookery book 1001 Low Carb Recipes where it is called Kolikythia Krokettes. As said in the book, they go remarkably well with grilled chicken.

It is important to get most of the water out of the grated courgette, and then use lots of butter while frying on a medium heat for a long time to get a nice crispy surface.

Ingredients for two people

2 medium courgette (zucchini), grated
1 tsp salt
2 eggs
100 gram finely crumbled feta cheese
1 tsp dried oregano
1/2 yellow onion, finely chopped
1/2 tbsp flour
black pepper, to taste
butter

Original recipe calls for 3 tbsp protein powder. Assuming it was to provide some binding for the frying we simply used a bit of flour instead. Worked fine.

Method

Put the grated courgette in a bowl and mix with the salt. Leave it for half an hour to an hour, then drain and squeeze as much of the liquid out as you can.

Add onion, feta, oregano, pepper, eggs, flour and mix it together.

Melt a tablespoon of butter in a non stick frying pan. Use a spoon to get just over a tablespoon's worth of courgette mix for each croquette and place in the pan.

The patties will absorb some butter, add more as needed.

Leave the patties to really brown on the bottom before turning them once and finish frying on the other side. Properly browned you get a nice, toasty flavour and a crisp outside texture that goes so well with the silky inside.

Delicious. I think these are even tastier than potato rösti, and the texture is so smooth. Serve with bacon, or sausages, maybe lamb, or why not sticky BBQ chicken wings...

If you are in a hurry and don't want to fiddle with frying a number of qroquettes, just make one big patty in the frying pan. Fry until browned, place a plate over the frying pan and turn upside down to get the patty out, then slide back in the pan and fry the other side.

Courgette patties frying away. Don't worry if they are a bit loose, just remember to leave them to fry for a long time so the bottom goes crispy. Spooning some of the melted butter over the top while frying helps keeping them together when flipping.

Finished result. Crispy, toasty outside with a silky smooth inside tasting very much like potato röstis only better...

January 22, 05:51 PM

Here's a new year's resolution I know I'll keep: I will go back to Pitt Cue Co on Newburgh Street in Soho to get my 'cue fix as often as digestively possible.

Today Pitt Cue Co opens up in Soho, London. What started as a (mind blowingly well executed) food truck on the bank of the Thames is now a proper sit down restaurant serving amazing barbecue with almost all the usual, and some not so usual, trimmings.

Apologies for the lack of photos, but when our food arrived I was simply so excited that I forgot to take photos. Once I started diving in, my fingers too sticky to be allowed near my iPhone.

There are of course other bloggers with greater presence of mind than I. The as always brilliant Hollow Legs transcends mere restaurant reviewing by bringing a doggy bag home to make dumplings (genius), while Noshable features photos by the remarkable Paul Winch-Furness. For a Pitt Cue Co photo blow out bonanza, check out Paul's own gallery.

Go, go, go. Prepare for some wait time as there are only about 30 seats. Don't worry, it's so worth it and once in the bar there will be plenty of beverages to keep you entertained, from pickle back shots to cocktails. Ask for the Cider Sour.

The only thing I felt missing from the perfect barbecue joint was grilled corn. And generous piles of wet wipes.

Profile

Goal-driven, highly structured yet intuitive professional thriving in the space where business meets web and mobile.
Restaurants | London, United Kingdom, GB

Summary

Entrepreneur, infovore, geek.

Fifteen years plus of working in international, multi lingual Internet / web environments conceptualizing and product managing web sites, web applications and apps with social connections.

Proven entrepreneurial ability, great communication and problem solving skills and a knack for making people pull together towards a common and well understood goal.
Specialties: Product strategy and management, online marketing, cross disciplinary liaisons, technical sales, team communication, presentation, requirements solicitation, project delivery, functional specifications, web publishing, herding cats. No, really. Certified Scrum Product Owner.

Experience

  • Jan 2010 - Present
    Strategic Advisor / Livebookings
    Strategic advice for restaurants: business online, online marketing, social media, web design for conversion, online reservations.

    Livebookings delivered 1 million covers to restaurants during March 2011.

    Achievements:

    - Formed and lead a small team to define, design, market and deliver Freebookings, completely free online and device agnostic reservations for restaurants (www.freebookings.com). From concept to customer driven development, through closed beta, to deployed self sign up solution in 4 months.

    - Worked with web agency Engage to form a sales partnership around the Pocket Diner product (www.pocketdiner.net), mobile websites for restaurants. Process descriptions and management of technical development to enable efficient onboarding of new customers.

    - Designed and managed delivery of an updated version of the multi language Bookatable iPhone app (Bookatable being Livebookings consumer facing brand) available on the App Store. Improvements to performance, usability. Added functionality to display and book restaurant deals made available through the Livebookings system.

    - Designed and managed delivery of a Livebookings integration with Nokia Maps for mobile reservations.

    - Launched the Livebookings blog theblackboard.net, managed the editorial schedule for guest writers from the restaurant industry, and contributed on restaurant business driving topics to attract relevant leads. Shortlisted for Caterer & Hotelkeeper Blog of the Year Award 2011.
  • Mar 2009 - Mar 2010
    Head of Product Management / Livebookings
    Overseeing product strategy (what are we selling and delivering one to three years from now) and product management (how do we keep our current tools and products competitive and appreciated by our customers).

    Achievements:

    - Managed the delivery of a restaurant deals platform integrated with the Livebookings reservations technology and partner network, enabling restaurant customers to effectively market and sell available inventory through multiple web sites.

    - Successfully formed and maintained key strategic relationships with restaurants, partners and suppliers to collect insights and learnings critical for product development.

    - As part of staying abreast with new technology and the impact on the business and customers:

    --- Authored and delivered at Livebookings Academies in UK, USA and Sweden several presentations around online marketing for restaurants. SEO, social media, email marketing, and similar topics providing practical advice and best practice insights.

    --- Authored and delivered half day, paid for, workshops on SEO and social media for restaurants. Focused on practical tips and insights.
  • Jan 2007 - Apr 2008
    CTO / Livebookings Network
    Managing technology development (restaurant table management and online restaurant booking services), and implementation of said technology with clients and partners.

    Achievements:

    - Managed the delivery of a backend tying multiple restaurant reservation systems built in a variety of technologies together, to enable web reservations of any Livebookings connected restaurant.

    - Managed the delivery of localised multi language white label products, forming the foundation of the Livebookings partner strategy.
  • Apr 2005 - Dec 2006
    Senior Consultant, stationed in London / Employer: Infogate AB, Main clients: Livebookings Ltd, Loghos AB, Profitable.net
    While working with the Infogate clients Loghos and Profitable on a project regarding table management software and online booking services for the restaurant industry opportunities to extend the project to the UK market came up. Needing someone managing web technology and development I was stationed at the Waterloo offices of Livebookings, a partner company to Profitable. We have since succesfully launched services for companies like Skyways, Eniro, DI, Daily Telegraph and some of the best restaurants in UK and Sweden such as Le Gavroche, Fifteen, Grill, Sturehof and Esperanto.
  • Mar 2004 - Apr 2005
    VP and Senior Consultant / Infogate AB
  • Jun 2001 - Mar 2004
    President/CEO / Infogate AB
  • Feb 1999 - Jan 2001
    VP of Web Development, Consultant / Epani Inc
    One of our early major clients in Infogate was The Swedish Golf Federation for who we and our partner Epani Systems AB developed business process tools to use at the golf courses along with a web site aimed towards the golfers. The concept was very succesful and rapidly exported to several countries in Europe. Sights were set for the biggest golfer market in the world, and Epani Inc was founded. I took position at Epani Inc, stationed in Orlando, to transfer the web related software and experiences we built working for the European golf federations.
  • Aug 1996 - Jun 1999
    Co-Founder and consultant / Infogate AB
    As I graduated from Halmstad University, with two friends I started Infogate, a web design and web software development company focusing on developing tools for easier management of information and content in web sites, without need for specific technology skills such as knowing HTML, FTP or other obscure acronyms.

Education

  • 1992 - 1996
    Halmstad University College (Högskolan i Halmstad)
    M Sc in Industrial Economy, Management of Innovation, Engineering

Additional Information

Interests:
Cooking, eating out, working out, information/communication technology and the Internet, reading.

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