Mana Ionescu

Posts

December 29, 11:08 PM

And he wasn't selling. He was teaching. He told stories, and listened, and showed tools, and told more marketing stories. The energy was high. You could just tell how much he loves what he does. He used simple words and told the potential clients marketing tricks he learned from others. A lot of that knowledge was not related to his product. But it was part of the conversation.They didn't even notice the Nikes he wore. They were in love. 

My wish for you in 2012 is to go out there, be you, teach, and make them love you! 

 

 

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December 19, 08:31 PM

Gasp! I said it! And it's a simple story of how my dependency on online shopping turned into more work for me.

Last weekend I ordered an office item from Amazon. I have Amazon Prime, so I went with 2-days free shipping to get it by Wed. I needed it urgently by Thursday so I figured if it's delayed I will get it Thursday at the latest. After all, Amazon always delivers and the UPS guy is my friend, so I will surely get the package on time.

I was wrong. For this particular shipment Amazon used Ensenda, not UPS. And Ensenda came by after 6 PM when no-one was there. So I called them to ask for an earlier delivery or delivery at home. And they said that they deliver when they deliver (more or les... ).

Thursday I called again and they said they weren't sure when they'd deliver. So I took a quick trip to Staples, bought the damn thing and dragged it back to the office.

That was easy! (Yes, in celebration, I did walk away with a bunch of "easy" buttons)

The item was delivered on Friday (although Ensenda claims they delivered it Thur. at 9:30 AM).

Lesson learned. Some things should just be bought in a store. I don't mean to say I will never use Amazon again. I love Amazon, and I wish they stopped using Ensenda (this is my second failed customer-service story with Ensenda).

So here’s what I learned:

  • Self-service is not always the best service.
  •  "Free shipping" doesn't mean hassle-free. 
  •  The experience should be considered as part of the cost or benefit of doing business with someone.
  • UPS knows that a business address means delivery during business hours. Ensenda doesn't. 
  • Our office needs an assistant... 

Do you have a failed “online-shopping” experience where you wished you shopped in a store? Please do share!

 

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October 07, 11:53 AM

Every week I talk to people who are looking for work, or people who are looking to restart their careers. Yesterday I looked through about 10 resumes in helping a friend recruit for a position. These were just 10 of many, many others.

It's heartbreaking and encouraging at the same time. Why? It never ceases to amaze me how unwavering Americans are when it comes to work and their future.

I am not an optimist by nature, although I feel that living in America has taught me to be more hopeful of the future. So here I find myself having so much hope that we will get out of these tough economic times if not next year the year after. We will have much to sacrifice but we will make it. 

Resilience. Resilience is the word that comes to mind when I think of Americans. Most of the people I've talked to have figured out small ways to make an income, while searching for a full time job. Many have started their own companies. Others have turned to their passions, photography, painting, arts. And many are asking for help and finding that support in unexpected places.

Ultimatelly I hope this will bring us all together as a closer community. In fact I see it happening already. 

I want to encourage anyone who is looking for work to do a few things:

1. Tell everybody what you would love to do to make a living.

2. Ask for help. 

3. Give help. 

4. Be humble. I've seen people turn down good jobs because it was a "lateral move." A lateral move from being unemployed is being unemployed! Titles are insignificant. 

4. Do this over and over again and never give up. You are not alone in this. 

 

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July 10, 12:12 PM

Since the rise of Google+ many have wondered what other social network to sacrifice to make time for Google+. Thanks to the creativity of the tech community and the flexibility of the Google platform, Chrome and Firefox users can bring Twitter inside Google+ and manage both networks from the same location. 

All you need to do is install Google+Tweet on your Chrome or Firefox browser, go to Google+ and you will see the Twitter icon to the left of your Home icon. Click the Twitter icon and you will be prompted to log into your Twitter account. 

The functionality works nicely however it's been very slow to load, which is not unexpected given the meteoric rise of Google+. But once you have it installed you can manage your Twitter account from inside Google+.

Have fun!

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June 23, 05:50 PM

There is much value in connecting with people online but we should be in control of technology, we shouldn't let technology control us.

We can make much more effective use of technology when we connect with people online through a planned and purposeful effort, rather than through mindless reactions to push notifications on our mobile devices.

Bon appetit!

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June 07, 09:53 PM

I can't get over this picture. Thanks to my friend Georgianna Gleason and her dog Ridley for sharing this with the world (Facebook world). It's just too good! Can your dog do this?

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May 19, 09:57 AM

Back in my corporate days we ran a web ad/banner test and found that text-style ads (similar to google search results) got 400% higher click-through rates than image ads. These ads disguise themselves as regular content. Since then I've been wondering why Facebook advertisers don't apply this approach. Google figured it out a long time ago, yet on Facebook text-only ads, or smartly disguised ads are a rare breed. Well, this morning I saw this ad disguised as a poll. 

What do you think, would you be more prone to click on ads if they looked more like regular content? 

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March 17, 10:46 AM

This is when I hope media outlets can act responsibly. I hope they can put sensationalism on hold and act like responsible citizens. And I hope individuals will jump in to help too. I am talking about global media outlets and I am talking about us, people who are safe in our American or European homes devouring everything that media throws at us.

I am only writing this because I was shocked when my mother started emailing me panicky messages related to the radiation leaks in Japan. She saw something on Romanian TV, panicked and has been emailing me repeatedly to tell me to take iodine and hide. I understand the fear, since I was part of the Chernobyl generation and I did have to stay indoors and take iodine.

But let's just be clear on three things:

1. Radiation was found 18 miles outside of Japan plant. The danger zone is considered at this point to be within a 50 mile radius. I'm 6,299 miles from said plant.

2. Don't believe everything you hear on the news. Do we really need to talk about this idea?

3. I am not in danger, but many people in Japan are.  

We shouldn't hide, we should help.

Instead of panicking I chose to make a donation today. I went with Direct Relief International based on their great reputation. If you'd like to donate, click on the image below. Or choose one of the many ways to help. So let's not hide, let's do what we can to help.

 

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February 28, 01:22 PM

Ten days ago my wallet was stolen and a bad experience turned into a great confirmation of the kindness of people. I was (positively) overwhelmed by offers of help from friends and people I didn't know so well. From train passes to offering to buy me lunch, to kind words, people came through when I needed them. I was reminded of the little things people do for each other every day to strengthen friendships and communitites.

And it just so happens that now I have the opportunity to give back, and more that just that, I have the opportunity to make a call to you all to join us in making our communitites better through simple, small and random acts of kindness.

And in case you need more reasons to join in, Meatheads Burgers & Fries have committed to donate $0.25 for each pledged act of kindness, to Aspire.

It doesn't stop here, we are looking to collect 10,000 pledges of acts of kindness.

So help us and pledge your act of kindness today:

No act is too small, hug a stranger, give someone a flower, smile at everyone for a day to bring joy to their lives.

Join us, in small or big ways to improve our communitites through random acts of kindness.

Between Feb. 28 and April 22 I will be blogging about my adventures in random acts of kindness. I am psyched about the opportunities!

Who's with me?

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December 30, 10:07 AM

The Jillian Michaels Cruise 2010 - No Excuses! from Mana Ionescu on Vimeo.

We did a lot of moving and hard workouts during the Jillian Michaels cruise (that's what we were there for right?) and a lot of it was fueled by a team contest. I was part of team Yellow and I never thought I'd run laps around a boat... but I did it, for team yellow. Watch the video until the end to see which team won :)

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November 24, 11:05 AM

 

Last year I decided to make pumpkin pie out of real pumpkin (the stuff in cans is actually butternut squash). It was a ton of work and nobody cared to try my pie, although someone very close to me, who doesn't like pumpkin pie, loved it. He reported it was spicy, fragrant and tasted like... pumpkin.

I learned that Thanksgiving is about tradition. So the best home made pie can't beat the pies one loves to buy.

Since this is my first Thanksgiving as a US citizen I  went and bought a pie. I know there is no logic to that statement but there is no reason in the comfort foods we choose. So there you have it.

So this year's pie is apple cranberry from Angel Food Bakery.

What's your favorite pie? Leave a comment or tweet your piece choice using the #piewars2010 hashtag :) Pie wars is on!

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November 06, 02:47 PM

Recently I discovered how a good playlist can get me working out so much harder and running so much faster. So for today's Hot Chocolate 5K race I put together a list that I knew for sure would keep me going.

NOTE: I used the original versions of the songs for the mix. This player pulls in mixes from YouTube. So if you want to the originals use the names of the songs and artists instead of using this player.

Enjoy!


www.SonicSwap.com" width="20" /> Share your own playlists with SonicSwap

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October 31, 01:14 PM


Day 2 on the Jillian Michaels Ultimate Wellness Cruise was 80s themed. I decided on a little friendship experiment - I passed around one of my mesh gloves and asked people to pass it on and make a new friend. I was able to track the first few recipients but then the glove did what I intended it to do and disappeared.

I'd love to track down all those who wore it and the final destination of the glove. 

So, who saw this glove? Who wore the glove? Who made it in the glove's friendship network?

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October 28, 09:17 PM

I escaped the Jillian Michaels Ultimate Wellness cruise for a day of SCUBA diving. These pictures were taken at DC3 Wall and James Bond Wreck sites.

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October 27, 11:29 PM

>La Evolución Silenciosa (The Silent Evolution)

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Profile

Experienced Digital Marketer, social media strategist, President -Lightspan Digital, a Chicago digital marketing company
Marketing and Advertising | Greater Chicago Area, US

Summary

Skilled and innovative digital marketer with 8 years experience in digital marketing, including email marketing and social media marketing. Experienced in multiple business environments, including corporate, client-facing and global engagements. Industry experience includes retail, financial and non-profit. Strategic, creative and results-oriented thinker with a track record of developing effective programs utilizing:
Website
SEM/SEO
Email marketing
Direct mail
Inbound marketing
Social media marketing
Specialties: digital marketing, social media marketing, email marketing, online marketing, website marketing, new media lead generation

Additional Information

Honors:
HSBC President's Award 2008

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Posts

February 03, 12:58 PM
Every morning, on Twitter we ask a question about life, work or love and collect the wise responses. Here are the most recent replies to our daily #AMinspire questions from our wonderful tweeps! Enjoy! #AMinspire Gems of the Week January 19, 2012 “If you were rich, what would you buy for your best friend?” @matt9322: If I had lots [...]
January 09, 02:00 PM
The case of the Fleet Feet Sports Chicago Cheer team #RunChi (formerly #FFCheer) shows how to employ user-generated content and the social reach of your fans to create a movement and drive traffic to a website. Objective: Fleet Feet Sports Chicago were looking to give runners a supportive environment, a place to applaud their accomplishments, support each [...]
January 09, 11:32 AM
Responsibilities: Be the boss of anything that involves scheduling, calendars, paper-work, bureaucracy, business subscriptions and certification paperwork, employee paperwork, insurance paperwork, invoicing and billing, office supplies, office budgeting, and other associated tasks. Skills: Administrative writing skills, Calendar management (multiple calendars and tasks) Managing processes, Familiarity with billing and payments software, Ability to quickly analyze requests and work independently, Outstanding professionalism, Problem solving skills, Supply [...]
January 06, 10:49 AM
  We’re proud to present the “AMinspire Gems of the Week” Forth edition! Each of us has our own opinion and sense of humor – which we had so much fun reading about them past week. Some posts can be considered as gems to treasure and to [...]
December 19, 09:14 PM
Gasp! I said it! And it’s a simple story of how my dependency on online shopping turned into more work for me. Last weekend I ordered an office item from Amazon. I have Amazon Prime, so I went with 2-days free shipping to get it by Wed. I needed it urgently by Thursday so I figured [...]
December 16, 11:28 AM
  We’re proud to present the “AMinspire Gems of the Week” Third edition! Each of us has our own opinion and sense of humor – which we had so much fun reading about them past week. Some posts can be considered as gems to treasure and to share with everyone. [...]
December 07, 02:40 PM
Gift cards, popcorn and cookies are all fair in the business world but for the practical professional, or marketing professional, or entrepreneur, we’d like to recommend a series of gifts that will remind them of you for the rest of next year. SEOMoz subscription One of the best DIY SEO platforms, SEOMoz “combines SEO management, social media [...]
November 26, 06:43 AM
  We’re proud to present the “AMinspire Gems of the Week” Second edition! Each of us has our own opinion and sense of humor – which we had so much fun reading about them past week. Some posts can be considered as gems to treasure and to share with everyone.  Drum rolls, [...]
November 11, 08:06 PM
We’re proud to present the “AMinspire Gems of the Week” First edition! Each of us has our own opinion and sense of humor – which we had so much fun reading about them past week. Some posts can be considered as gems to treasure and to share with everyone.  Drum rolls, please! Here are the [...]
November 07, 10:41 AM
I had the honor of attending the Geek 2 Chic fashion show in Chicago last week and I walked away convinced that we need more male fashion shows for charity. It seemed that our “geeks” had a blast (see videos below), the audience had fun… and the single ladies were enchanted. To top it off [...]

Digital marketing strategist. Chicago, SCUBA and opera are my passion. I'm originally from Transylvania, Romania and I cook a mean Romanian meal.

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