Angela Natividad

Posts

  • September 06, 03:41 AM

    The Gestures of Reading



    There's an intimacy inherent to touching and manipulating a book. I don't know that it's like that, visibly at least, for any other medium. (In particular I'm thinking about the intimacy associated with navigating your own phone or computer, but you can't see any of those familiar gestures taking place. Most of it happens with slight finger-twitches of a cursor, and rapid eye movement.)

    Part of João Machado's The Effect of a Book, Extending Beyond The Form. Via Swiss Miss.

  • September 03, 06:20 AM

    Exploiting Fear on Interwebs


    Chuck Patterson was SUP surfing with friends one day when two sharks joined them and circled around for 15 minutes. Rather than have the encounter deter them from surfing there again like it would for mortals, he returned to the same place the next day at the same time with a Go Pro HD HERO camera at the end of 10 foot pole.

    Bill knows I am irrationally scared of carnivorous sea creatures. Bill knows I spent the last two weeks trying to learn a fetish sport in treacherous waters - even as my heart palpitated and I could feel The Fear™ broadcasting the smell of my dangling legs to all teething animals within a 5-mile radius.

    So he sends me this.
  • September 01, 03:55 AM

    AdVerve Episode 45: Digitally Speaking




    Play the show now.

    Kelly Eidson of Ad Age Gen Next fame, of I Need A New Job So I’m Going on a Job Trek fame, now of senior digital planner at Modea fame, joins us for a discussion on the still-there digital divide.

    Sighs matter, because we again attack the issue of traditional vs. digital agencies and who gets a shot at the lion’s share of the work. Plus, we cover the skinny on agency life in Virginia vs. New York City, what defines "really good work" and what happens when a client finally decides to take that wild plunge with you.

    We *may* have even taken a shot or two at account people. BECAUSE WE LOVE THEM. So sit back and download some digital love. OR download first and then sit back.

    Linkage:
    – Stayfree Ultra Thin fun!
    – Carmichael Lynch/Harley-Davidson fun!

    (Image.)
  • August 31, 02:02 PM

    All the French Tech News That's Fit to Print


    Hi, honey, I'm home! And with the changing leaves come a new project.

    Frenchweb, which covers news in tech among French startups, has launched an English site, Frenchweb News (@FrenchwebNews). I'll be helping get it on its feet, which means you - anglo compatriot! - can expect a couple of articles summarizing news in French tech for that week, coverage of industry conferences, and video interviews in native tongue.

    Why read Frenchweb News? I can think of a few reasons:
    1. You want to penetrate the European market, so you'll need a sense of the atmosphere and potentially useful partners.
    2. You're looking for promising French firms to invest in and scale.
    3. You want to broaden your sense of trends that may go global - and not just from home turf.
    When I arrived in France a year and a half ago, I wanted to help make European creative more accessible to the American agency audience. To varying degrees I'm still doing that, and the vice versa, over at Culture Buzz, which also has a healthy EU readership.

    But I also discovered something else. The French are inventive tech-wise, but terribly discreet - which means discoveries rest among them and are eventually eclipsed by an anglophone version. The latter typically gets the credit, for reasons that have less to do with unfairness than, well, the way the ball bounces:

    • It's easier to secure investors cash in the anglo world, as French ones draw from a smaller pool and are generally more risk averse. This means dev moves faster in the US or UK - and with speedy development often comes fast adoption.
    • Most tech-forward countries prioritize learning English, which makes geeky English-language applications more adoptable elsewhere.
    • Anglos have no problem self-promoting. Here, it's more or less bad taste unless you're reeeal subtle about it.
    • Anglos in general tend to have a more open-source attitude about their projects, which enables achievement to spread while improving. Failure isn't the end, and it's no reason to stop; it's a learning opportunity. That's not quite the case in France. This is simply cultural.

    A few notable French inventions include Minitel, a World Wide Web precursor that was wildly successful here but limited to France. Then there's Vente Privée, a retail community that offered those in the know discounts on high-end brands. (Founded 2001. Americans have since conquered this market with offerings like Shop It To Me and others, but it was the first and remains #1 in European private sales.)

    More recently, there's DisMoiOù ("tell me where"), a mobile geolocation resto reviews app that predates Foursquare by three months. Most French geeks now use Foursquare, which is too bad: in France DisMoiOù is faster and more likely to have the obscure locale you're trying to check into. Plus it's in French, incorporates features of Yelp (aggregated reviews) and has a stable means of making money via real-time incentives from businesses to users.

    You can read more about the latter in my synopsis of hot French mobile applications on Frenchweb News. It's also worth checking out this breakdown of where French investment is going.

    Feedback welcome, as always. I'll see you there.

  • August 14, 03:53 PM

    This is an Out of Office Notice.

    One of the really nice things about moving to France is the adamant vacation culture. And it's been impressed upon me that seizing your rightful time to disconnect really is something that should be prioritized, no matter how important all the other stuff seems to be. You get human contact, you experience nature, you're reminded of what is important and what must be protected.

    So I'm off for the next two weeks. (Where? Roughly here.) Will be back, all fresh and full of delight, around the 29th. Catch you guys then. I swear I'm gonna try not to tweet.

  • August 14, 03:58 PM

    Paul Graham on the Heart of Yahoo's Problem

    There's not much we can learn from Yahoo's first fatal flaw. It's probably too much to hope any company could avoid being damaged by depending on a bogus source of revenue. But startups can learn an important lesson from the second one. In the software business, you can't afford not to have a hacker-centric culture.

    (Have you ever read Graham's Hackers and Painters? It's really good. It'll validate your unhappy feelings about high school ... and make you all obsessed with Lisp.)
  • August 12, 05:14 PM

    Brandon Schaeffer's Movie Posters






    There’s something to be said about distilling a central theme or idea of a film down to it’s core and translating it into a simple, iconic image. It’s a nice exercise that shows just how limitation can breed possibility and eliminate distraction: by setting yourself a series of self-imposed obstructions, your focus becomes more refined, and communication becomes key.
    - Brandon Schaeffer


    See more of Brandon's movie posters, as well as a few more of his thoughts, at Escape into Life. (Thanks for the tip, Candace!)
  • August 11, 04:54 AM

    Oh-Ho! McD's Can Be Funny.

    Clicky-clicky on the link to play with the banner that lets you improve it. Disclaimer: may not improve actual experience of hamburger.

    Via.
  • August 11, 04:42 AM

    Dry Erase Quitter a Hoax, and Maybe a Lesson

    This may be fiction after all, but it's springboarded aspiring actress Elyse Porterfield to internet infamy and validated the ability of brothers John and Leo Resig to "create" a viral. More than once.*

    The figures on this 24-hour legend of incendiary office fantasy: 238,000 Facebook shares and 31,000 tweets, per TechCrunch, to whom John Resig stated,
    People, particularly journalists, underestimate America’s appetite for a good story. This story wasn’t primarily done to see how many people in the mainstream media we could hoodwink (though that was fun), it wasn’t done for the publicity, money, nor was it a slapdash reaction to some JetBlue clown; it was done purely for the entertainment of the people first and foremost.
    Entertainment! It's crazy that the Resigs figured out this was the secret sauce over a well-packaged universal truth: we all have an epic quitting fantasy that makes us the heroic face of the Oppressed Regime - and most of the time, we can't play it out. (Well, this guy could.)

    Meanwhile, clueless brands are still producing swill bucket fodder like this Reebok Runtone abomination.

    Last word from Resig: “A hoax has two lives, the initial hoax and the story of how it happened. Even though this is a hoax, people want to see a walking talking Jenny, the people want Jenny.”


    ---

    *They were also responsible for this and this. Today these stories are the stuff of urban legend, which is kind of creepy. Could you invent a viable urban legend?
  • August 11, 05:14 AM

    AdVerve Episode 43: Viralosity



    Play the show now.

    Everything you wanted to know about "virals." Josh Warner of seeding firm Feed Company joins us to talk about why a cool video isn’t enough to guarantee viralosity. You thinking backflipping into jeans and catching Ray-Bans with your face is enough? It takes magic. Or a really good integrated marketing plan. One of those.

    Linkage:
  • August 10, 09:48 PM

    How to Burn - Well, Blowtorch - a Bridge ... and Still Look Fresh to the Internettarati.


    ...You'll need a dry erase board and SOME ONLINE WONDERSNAPS.

    Via @zeldman. Oh, update: this whole thing could just be a prank on the internet (like, seriously, AT LARGE) by two asshats. Their big reveal on the identity of dry erase girl is tomorrow ... don't expect it to be anything more interesting than the quitting story in photo format.

    Two commenters worth noting in the Gawker story:
    You know, at this point, I don't really care if these kinds of stories are real or fake. - SharpShinyClaws

    The most interesting thing about this story besides the fact that it went viral in a big way, is the fact that maybe we're entering a new age where the truth doesn't matter as long as it relates to our lives and is funny. I've worked with guys such as her boss who played about the same percentage of Farmville. - keyboardcat
    Some thinking food. Don't leap to any extremes on the great grand meaning of it all, at least not yet ... just let it simmer for awhile.
  • August 10, 04:24 AM

    AdVerve Newsy Bait: Tips on Pitch Protection


    You're a small agency or a freelancer. You get invited to a pitch for a great potential client. You make your pitch; things went well but ultimately you don't get the business. Yet, six months later you realize the client is basically using your idea in its new campaign...

    The Wheels of Capitalismare relentless in their turning, and if somebody - say, a big corporation with many faces to hide behind - can snatch something out from under you without paying, they're going to. That's the facts of life, and that's why learning how to cover your ass is important.

    One of the most overlooked ways to cover the aforementioned extremity is pitch protection. It's easiest to forget when you're just starting out, and eager for an ear (any ear!).

    In AdVerve's latest newsletter, ad/marketing law attorney Michael McSunas (@adlawguy) of Chambliss, Bahner & Stophel, PC gives you three ways of ensuring your idea pram doesn't get jacked in the pitch room. Give it a read. It's under the section labeled, "Hey, Ad Law Guy!"

    Dig it? Share it. Then register for AdVerve's weekly datablast. That means stuff like this -as well as fan mail, 5 Minutes With..., quotes, enraged rants from you - will come straight to your inbox every week* (usually Fridays, but we're workin' on getting it out sooner). That's in addition to a direct link to play the show, from wherever you are, even if (for reasons we can't understand) you don't have iTunes.

    How to sign up? BOY ARE WE GLAD YOU ASKED. Visit AdVervecast.com. See the box on the right-hand side that reads "Subscribe to the Newsy"? Right there, baby. Right there.**

    ---

    *Actually, @adlawguy's articles are bimonthly. But all that other stuff? WEEKLY, KIDDIES.

    **Oh, it tickles!
  • August 06, 10:02 AM

    First Case of Fan Hysteria?

    Decidedly hot pianist.

    Lisztomania. (n)
    1. Lisztomania or Liszt fever is a term used to describe the intense fan frenzy directed toward Franz Liszt during his performances. This frenzy first occurred in Berlin in 1841 and was later coined by Heinrich Heine in a feuilleton he wrote on April 25, 1844, discussing the 1844 Parisian concert season.
    - Wikipedia

    Modern band experiencing deep aspirational connection.
    2. Lisztomania is also the name of a dangerously pretty Liszt-inspired song by French alt rock band Phoenix, which you should listen to while smugly contemplating how you shall use this fancy trivia.
  • August 06, 11:39 AM

    A Really Friendly 404 Error


    It's for Blippy.

    In the early 2000s I saw a great 404. You'd go to the site and it was just generic code that reported a 404 error. Then, all of a sudden, the code apologized.

    I waited, perplexed. Basically the code started talking to itself, having a kind of Courier-enhanced nervous breakdown because I couldn't answer back, and it was aware, and it was also aware it wasn't providing whatever it is I thought I wanted. The code felt inadequate and defensive.

    I spent at least 10 minutes watching it talk itself into a suicidal stupor.

    Anyway, this is all just to say that this one reminds me a little bit of that one.

    Unicorn rainbow 404 via. Also, in case you wonder about the merits of being a 404 smartass, consider:
    • Users are exposed to 404s pretty often - that's unused space waiting to dazzle and razzle (or at the very least, guide).
    • I didn't know what Blippy was, but because this 404 page was passed around I checked the service out. It's nifty and I dig the user vibe. I shall join if I remember this tomorrow.
  • August 04, 05:33 AM

    AdVerve Episode 42: Get Rich Blogging!




    Play the show now.

    What makes a good ad writer, or for that matter a good ad creative? David Burn of AdPulp fame joins us for riffs on why we’re all broke bloggers. That’s okay, we still have our pride (RIGHT?). Speaking of rig... writing, we ponder why good writin’ is so hard to find and why the Huff Post sucks.

    Next stop: Detroit as we jump on car ads. Hey, don’t blame us—they came up with them. Then we question what it takes to sell out these days. Free pizza? $5 million dollars? A hug? Choices, choices.

    That’s a lot of excitement for one show—you may need a nap.

    Subscribe via 

    Topics:

    00:00 – Why you blog
    28:28 – It’s a small world after all
    34:55 – Detroit and selling out
    57:34 – Wrap



    Linkage:



    (Image.)

    Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.
  • August 06, 11:44 AM

    Fuck-You Bookshelf


    I was sitting around adding things to Shelfari when it occurred to me, like it often does, how funny it is I still use it. The moment when Shelfari was a promising phenomenon is past; it's doing very little now. And while speed and searches for foreign titles have improved a lot, something about it still rings hilariously low-fi, like being in a town where the pop music is from two years ago.

    But I like being able to chart the progression of my life with digital spines, watching the pixel-wood shelf fill with colours, ideas and gifts that finally got read. It's the cartography of a mind that zigzags, occasionally descending upon long-forgotten threads of obsession: a miracle of human consistency.

    Someday when Shelfari is able to manipulate data in ways that tell you interesting stories about yourself, your loves and your subconscious thoughts, I'll be happy I packed all this work into it, and in proper order, too.

    I feel safe between pages, wordless in the backseat of a car, filled with the cacophonous invented voices of others. Maybe because of that, I'm comfortable with silence, letting the weight of it settle and bake as others wait for me to hold up my corner of the frothy conversational parachute.

    "She's thinking," close friends and ex-bosses used to apologetically say on my account.

    But the impression isn't always that flattering. An ex-boyfriend once told me he thought I was a two-dimensional character.

    "Then I saw your bookshelf," he said. "A lot of people keep books they read at school, and their beach reading. But you ... you have a real fuck-you bookshelf."

    A fuck-you bookshelf!

    It's probably my favorite thing he ever said, ever.

    Image credit: Trompe l'oeil bookshelf (a cheatershelf!) was submitted to bookshelfporn.com, which in turn was passed to me by blogging amigo (and compulsive 'tog) Bertrand.
  • July 30, 06:31 AM

    A Lesson on Not Jumping the Gun

    The internet claims this is Surcouf, prior to his incarnation as a sort of Gallic Best Buy.

    Him (leaping through doorway): I'm going out! Are you coming with me?!

    Me: Where are you going?

    Him: Chez Surcouf!

    Me: What is Surcouf?

    Him: A French pirate, very well-known----

    Me (balls of feet primed to leap): We're seeing a pirate?!*

    Him: ----but now it's an electronics store.

    Me: Oh.

    Him: So are you coming?!**

    ---

    *Thinking: Will he sing, or feed us mottled fruit? You never can tell with a pirate!

    **The answer to this question is yes. I like electronics stores. But this is still a lot more disappointing than what could have been.
  • July 28, 01:51 PM

    AdVerve Episode 41: Shark Attacks and Animorphs




    Play the show now.

    Media Monitors Strategic Community Manager and Oz native Deb Wiseman, a.k.a. @wisey joins us for an epic conversation spanning from social media analytics, to politicians' use of new media, to whether Australia is really the most dangerous place in the world to live.

    Oh yeah, there is some amazing shapeshifter/animorphs action in there too. But we didn't tell you that; you discovered it for yourself. FAIL TO LISTEN AND YOU WILL NEVER LEARN THE SECRETS OF ANIMAL SPIRIT TRANSFER.

    By the way, POLL TAHM!


    <noscript>
    Which sea creature is more fearsome?customer surveys
    </noscript>

    Subscribe via 

    Topics:

    00:00 – Advertising works, we believe!
    21:03 – The lying liars
    34:16 – Let’s go to Australia
    46:26 – Mel’s torment redux
    54:50 – Commercials killed the video star
    01:00:43 – Sydney wildlife—get some!
    01:12:01 – Stay off subways/Wrap



    Linkage:
  • July 28, 10:59 AM

    Every Cigarette Smoked in Mad Men



    That's a lot of puff-puff, and nice work by Whirled.

    The drinking and smoking are integral to Mad Men, and not just because it's a gesture of fidelity to a period. There's a close association between creatives and artists. In those two camps, you've always got this tragic notion of burning on both ends: being constantly hopped up on something and doing your job anyway - maybe even needing the former for the latter.

    Also, still fresh out of Cannes, I can attest that this attitude, this lifestyle, is still alive and well in the industry. (The hyperlinked post is about people discussing ways to quit, but that's also part of the mantle of smoking.) The world may have moved on, but the lone creative still gets something out of lighting one up. It's a legacy, nicotine-laced shackles of genius and suffering that bind us not just to Don Draper but to Mark Twain and Sartre.*

    Last year AMC enabled users to create Mad Men avatars. Cigarettes, of course, were an accessories option.

    ---

    *This is flagrant nonsense actually. I smoked a lot while working last night, more out of computer rage than the need to feel metaphysically close to those of my ilk. Also, Mark Fiddes and I came up with another theory why smoking is such a fixture in open-ended professions: it's a measured form of procrastination that also seems productive - like,
    "Oh, need this to get in the zone. I'll just be seven minutes."
  • July 25, 06:15 AM

    Lane Bryant Ad: Not What Mom Would Wear



    That this plus-sized womenswear ad was deemed too sexy for TV by ABC and Fox is considered by some to be a compliment: A curvy chick with a saucy face, racier than a Victoria's Secret poster girl? Finally somebody's noticed.

    Thoughts?
  • July 22, 08:39 AM

    Douchebags of the US, Classified by Region



    "Preferred Tattoo" is priceless. Via my infographic-loving homie.
  • July 22, 04:16 AM

    Je te plumerai la tête !



    Bang Bang Bang: Retro-style magic brought to you by Mark Ronson and The Business Intl. Also, if you ever wondered what happened to Q-Tip ... I guess he's been time traveling.
  • July 21, 03:56 AM

    To the Vector Belong the Spoils!



    A masterpiece of nostalgia, romance, math and fickle-ass bitches. (*hugs self*)

    Via.
  • July 21, 03:57 AM

    AdVerve Episode 40: Harry Webber Redux




    Play the show now.

    The Man™ is back. Turns out he was just getting started last time. Anybody spared? DON’T BLAME HARRY. It’s our fault because we put him up to it. Harry opens with a story about the origins of the CBS logo and the behind the scenes skullduggery. (Well, for advertising it’s skullduggery at least.) Then we hit up Apartment living, Crooklyn style, listen in on a few calls with friend of the show Mel Gibson.

    Since Harry actually knows Mel, he confirms a few of the things you already suspect about him, plus a few you didn’t. Who’s next? Oh yeah. Two guys named Jobs & Gates. BP and Obama then get their asses handed to them, Denzel gets mad love as we break down religiosity in The Book of Eli.*

    YOU WANT MORE? Oliver North even shows up.

    Miss this episode at your own risky business.

    Subscribe via 


    *MAJOR SPOILER ALERT. Haven’t seen the movie yet? Then skip past 50:27 and go right to 01:10:31.

    Topics:


    00:00 – Intro/The CBS story
    08:36 – Adterns
    12:15 – Microsoft
    27:01 – Mel Gibson and race ftw
    37:33 – BP
    40:23 – Obama’s turn
    50:27 – The Book of Denzel
    01:10:31 – Oliver North: domain typo king
    01:19:21 – #saatchiLa
    01:21:32 – Wrap



    Linkage:

    Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.
  • July 17, 06:11 AM

    AdVerve Episode 39: Mel Torment



    Play the show now.

    Jazz puns aside, we’re back riffing like hungry dogs surrounding a pile of cheese and steak. Helping the cause this week is Mel Gibson. He’s far from dominating the entire show, so fear not.

    "10 For 10" returns from a little hiatus as we chow down on Twilight Eclipse, Old Spice and Lindsay Lohan’s nails. We wrap with buzzword fun, conference peeves and blatant Humongo Nation pluggage. For more stuff than that, subscribe to our newsletter... WHICH YOU SHOULD ALREADY BE SIGNED UP FOR. (SIDEBAR, RIGHT SIDE, DO IT NOW.)

    Subscribe via:

    Topics:

    00:00 – Intro to Mel Hell
    09:37 – 10 For 10
    56:49 – Buzzwords and Humongo
    01:04:09 – Wrap

    Linkage:
    Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

Posts

  • September 01, 03:55 AM

    AdVerve 45 – Digitally Speaking


    Play the show now.

    Kelly Eidson of Ad Age Gen Next fame, of I Need A New Job So I’m Going on a Job Trek fame, now of senior digital planner at Modea fame, joins us for a discussion on the still-there digital divide.

    Sighs matter, because we again attack the issue of traditional vs. digital agencies and who gets a shot at the lion’s share of the work. Plus, we cover the skinny on agency life in Virginia vs. New York City, what defines "really good work" and what happens when a client finally decides to take that wild plunge with you.

    We *may* have even taken a shot or two at account people. BECAUSE WE LOVE THEM. So sit back and download some digital love. OR download first and then sit back.

    Linkage:
    – Stayfree Ultra Thin fun!
    – Carmichael Lynch/Harley-Davidson fun!

    (Image.)
  • August 20, 05:57 AM

    AdVerve 44 - That Movie Sucked


    Play the show now.

    By now you know we barely go an episode without mentioning a film we hated or loved, or both. Well, why not do a whole show on them then. Okay, so we did. They’re movies we liked which may have flown under the radar over time. Docs, fiction, whatever. WE GOT US SOME DIFFERENT TASTES IS ALL. Sit back and check out a list for the Netflix cue. If you hate ’em or love ’em, let us know. (And if it’s the former, we’re not giving you your money back.)

    As it is a *list* show, we each threw down 10 titles, even though we could’ve easily come up with more. One we forget is pure art director porn called Ashes and Snow, narrated by Laurence ‘Don’t ever call him Larry’ Fishburne. Some say there’s no there, there. Others say it’s jaw-droppingly damn well worth it. Well, that’s why this stuff is subjective. (We include the links for all of them below as well as some we referenced in passing.)

    Linkage (in order of show appearance):

    American Tail.
    Code 46
    Moulan rouge.
    Bob Roberts.
    Almost Famous.
    Thank You For Smoking.
    Who Framed Roger Rabbit.
    Our Brand is Crisis.
    Goodbye Lenin.
    Slasher.
    City of Lost Children.
    Delicatessen.
    Lost in La Mancha.
    Alice.
    Quick Change.
    Talk to Her.
    The Wrestler.
    Roman Holiday.
    U-Turn.
    Agora.

    Alt mentions:
    Kevin Smith Prince story.
    General interview.
    Jason Reitman Kevin Pollack chat show.

  • August 11, 05:13 AM

    AdVerve 43 - Viralosity


    Play the show now.

    Everything you wanted to know about "virals." Josh Warner of seeding firm Feed Company joins us to talk about why a cool video isn’t enough to guarantee viralosity. You thinking backflipping into jeans and catching Ray-Bans with your face is enough? It takes magic. Or a really good integrated marketing plan. One of those.

    Linkage:
  • August 08, 07:26 PM

    Newsy Bait: Tips on Pitch Protection

    You're a small agency or a freelancer. You get invited to a pitch for a great potential client. You make your pitch; things went well but ultimately you don't get the business. Yet, six months later you realize the client is basically using your idea in its new campaign...
    The Wheels of Capitalism™ are relentless in their turning, and if somebody -- say, a big corporation with many faces to hide behind -- can snatch something out from under you without paying, they're going to. That's the facts of life, and that's why learning how to cover your ass is so important.

    One of the most oft-overlooked ways to cover the aforementioned extremity is pitch protection. It's easiest to forget when you're just starting out, and eager for an ear (any ear!).

    In our latest newsletter, ad/marketing law attorney Michael McSunas (@adlawguy) of Chambliss, Bahner & Stophel, PC gives you three ways of ensuring your idea pram doesn't get jacked in the pitch room. Give it a read. It's under the section labeled, "Hey, Ad Law Guy!" 


    Dig it? Share it. Then register for AdVerve's weekly datablast. That means stuff like this -- as well as fan mail, 5 Minutes With..., quotes, enraged rants from you -- will come straight to your inbox every week* (usually Fridays, but we're workin' on getting it out sooner). That's in addition to a direct link to play the show, from wherever you are, even if (for reasons we can't understand) you don't have iTunes.

    How to sign up? BOY ARE WE GLAD YOU ASKED. See the box on the right-hand side that reads "Subscribe to the Newsy"? Right there, baby. Right there.

    ---


    *Actually, @adlawguy's articles are bimonthly. But all that other stuff? WEEKLY, KIDDIES.
  • August 07, 12:24 AM

    AdVerve 42 - Get Rich Blogging!


    Play the show now.

    What makes a good ad writer, or for that matter a good ad creative? David Burn of AdPulp fame joins us for riffs on why we’re all broke bloggers. That’s okay, we still have our pride (RIGHT?). Speaking of rig... writing, we ponder why good writin’ is so hard to find and why the Huff Post sucks.

    Next stop: Detroit as we jump on car ads. Hey, don’t blame us—they came up with them. Then we question what it takes to sell out these days. Free pizza? $5 million dollars? A hug? Choices, choices.

    That’s a lot of excitement for one show—you may need a nap.

    Topics:
    00:00 – Why you blog
    28:28 – It’s a small world after all
    34:55 – Detroit and selling out
    57:34 – Wrap

    Linkage:
  • July 28, 03:36 PM

    AdVerve 41 - Shark Attacks and Animorphs


    Play the show now.

    Media Monitors Strategic Community Manager and Oz native Deb Wiseman, a.k.a. @wisey joins us for an epic conversation spanning from social media analytics, to politicians' use of new media, to whether Australia is really the most dangerous place in the world to live.

    Oh yeah, there is some amazing shapeshifter/animorphs action in there too. But we didn't tell you that; you discovered it for yourself. FAIL TO LISTEN AND YOU WILL NEVER LEARN THE SECRETS OF ANIMAL SPIRIT TRANSFER.

    By the way, POLL TAHM!




    <noscript>
    Which sea creature is more fearsome?customer surveys
    </noscript>

    Subscribe via 

    Topics:
    00:00 – Advertising works, we believe!
    21:03 – The lying liars
    34:16 – Let’s go to Australia
    46:26 – Mel’s torment redux
    54:50 – Commercials killed the video star
    01:00:43 – Sydney wildlife—get some!
    01:12:01 – Stay off subways/Wrap


    Linkage:

    Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.
  • July 21, 05:06 AM

    AdVerve 40 - Harry Webber Redux


    Play the show now.

    The Man™ is back. Turns out he was just getting started last time. Anybody spared? DON’T BLAME HARRY. It’s our fault because we put him up to it. Harry opens with a story about the origins of the CBS logo and the behind the scenes skullduggery. (Well, for advertising it’s skullduggery at least.) Then we hit up Apartment living, Crooklyn style, listen in on a few calls with friend of the show Mel Gibson.

    Since Harry actually knows Mel, he confirms a few of the things you already suspect about him, plus a few you didn’t. Who’s next? Oh yeah. Two guys named Jobs & Gates. BP and Obama then get their asses handed to them, Denzel gets mad love as we break down religiosity in The Book of Eli.*

    YOU WANT MORE? Oliver North even shows up.

    Miss this episode at your own risky business.

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    *MAJOR SPOILER ALERT. Haven’t seen the movie yet? Then skip past 50:27 and go right to 01:10:31.

    Topics:

    00:00 – Intro/The CBS story
    08:36 – Adterns
    12:15 – Microsoft
    27:01 – Mel Gibson and race ftw
    37:33 – BP
    40:23 – Obama’s turn
    50:27 – The Book of Denzel
    01:10:31 – Oliver North: domain typo king
    01:19:21 – #saatchiLa
    01:21:32 – Wrap


    Linkage:
    Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.
  • July 14, 06:03 PM

    AdVerve 39 - Mel Torment


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    Jazz singer puns aside, we’re back riffing like angry, hungry dogs surrounding a pile of cheese and steak. Helping out the cause this week is Mel Gibson. He’s far from the entire show, so fear not. 10 For 10 returns from a little hiatus as we chow down on Twilight Eclipse, Old Spice and Lindsay Lohan’s nails. We wrap with some buzzword fun, conference peeves and blatant Humongo Nation pluggage. Any more stuff than that and you need to subscribe to our newsletter... WHICH YOU SHOULD ALREADY BE SIGNED UP FOR. (SIDEBAR, RIGHT SIDE, DO IT NOW.)

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    Topics:

    00:00 – Intro to Mel Hell
    09:37 – 10 For 10
    56:49 – Buzzwords and Humongo
    01:04:09 – Wrap

    Linkage:
    Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.
  • July 07, 03:52 PM

    AdVerve 38 - The Man Behind the Wheat Thins



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    This week we hit you with guest Vinny Warren, Irish native and “international irritant” (per his Twit-tah). But you probably know him best for the creepy future-forward Wheat Thins thing he did with The Escape Pod, that wee little agency he calls home (blog).

    Join us as we tackle The Escape Pod’s roots in practical joking, brands and listening, and - once and for all - which team is owning this World Cup thing. Vuvuzela talk? Not here. But damn, it was lying in the undercurrent.

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    Linkage:
    Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

  • June 30, 01:50 PM

    Adverve 37 - David on Demand.



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    Now that Cannes is over, David Perez aka David on Demand, joins us for a look back at the experiment that was. HE GOT INK FOR YOU PEOPLE. In addition, we get into his role as creative recruiter for Leo Burnett in Chicago and what he looks for in job candidates. From there we hit where the industry is going relative to schools—not just them fancy learning places, but old and new in terms of vibe. Catch him on Twitter too.

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    Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.
  • June 28, 05:26 PM

    AdVerve 36 – Copycats


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    Don’t pretend like you don’t know. ADS THAT HAVE BEEN DONE BEFORE. Like, the exact same ones before. Joe La Pompe from joelapompe.net joins us for a discussion on twin ads: copycats or coincidences? This unfortunate yet inherent aspect of the advertising world is alive and well, trust. As if that weren’t enough, Åsk Wäppling, editor and publisher of Adland.tv (Dabitch on Twitter), joins us for un petite Wrap of Cannes. This all occurs amidst hotel lobby slash cafe madness. Madness which includes topics like anonymous bloggers (and why we’re not), Facebook and that smarty smart Mark fella, and life in Cannes come ad time.

    Joe can be found on Twitter and also has a new book out called Nouveau? (Only available on Amazon in France at this time. American pubs, give him a shout.)

    UPDATE: We asked friend of the show Michael McSunas (AdLawGuy on Twitter), to confirm a point we made regarding the posting of ads on blogs. He says:

    “Ads are not in the public domain once they run - that is why ad agencies technically need the consent of the advertisers to put those ads on their websites. There is a fair use exception to copyright infringement which permits the use of copyrighted works for purposes of criticism, comment, news, scholarship and teaching BUT fair use is limited to showing/reproducing only as much as necessary to accomplish your purpose. There is basically no bright line rule - unfortunately.”

    Basically, we’re both technically right and wrong in posting ads.

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    To subscribe to our newsletter, just enter your name and email at the top right sidebar here. To ask a question or give us love, email us: advervepodcast *@* gmail *dot* com. You can also leave an iTunes review too. We won’t say no.

  • June 17, 09:11 AM

    AdVerve 35 – Moonwalking


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    Some say we could rant forever. Walking on the...

    No show is as topically diverse as this one. In the broader sense as well as this particular episode. If we had a tagline, well, it would simply be “Earning that explicit tag every day.” This week’s rantage is set to fully-automatic: Guns, MTV’s TJnistas, Moon clone sexy time, Dov love and crowdsourcing do not stand a chance. If you can *go there* we did. 

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    Topics:

    00:00 – Intro, guns Crispin Glover’s Drunk History
    06:50 – Crowd source ftw
    35:40 – Moon clones
    52:53 – MTV’s TJnista
    01:01:49 – American Apparel
    01:10:08 – Wrap

    Linkage:
    To subscribe to our newsletter, ask a question or give us love, email us: advervepodcast [at] gmail [dot] com. You can also leave a review.
  • June 09, 02:27 AM

    AdVerve 34 – Bob Knorpp saves the world



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    As host of The Beancast, Bob Knorpp has had us both on a gajillion times, so we return the favor and let him go off on us. And journalists vs. bloggers. And Facebook vs. useless info. And a deeper look at his 3Six5 post that got a fair amount of attention, as well as Angela’s space travel. Do we want to spoil it and tell you about it? No. SO LISTEN NOW. And, we identified the show throughout as episode 33 when it’s really 34.

    Bob on Twitter.

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    Topics:

    00:00 – Intro > Bloggerism
    00:24 – Bob’s 3six5 post
    00:35 – Angela’s 3six5 post
    00:40 – Fakebook
    01:07 – Wrap!

    Linkage:
    Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.
  • June 02, 09:11 AM

    AdVerve 33 – Harry Webber and The High King’s oil spill



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    All kinds of magic this week, folks, and not the kind that requires a wand. We sit down with ad land myth-cum-legend Harry Webber and hash out The Facts of Life for ya: Agencies’ historical role as a government front, plus why Millennials are doomed, social media experts are full of shit, and BP will go back to business as usual.

    Amidst all that, we still find the time to outline the iron hand of religion (and how we'll NEVER BE FREE), the most important thing Harry's learned in his working life, and what really made Michael Jackson bitter. (Hint: It wasn’t Jesus Juice jokes.)

    Also, Harry really wants you to watch this movie. IT WILL EXPLAIN EVERYTHING. Catch him on Twitter too.

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    Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

  • May 28, 06:12 AM

    AdVerve on Pause (Just This Week)

    I (meaning Angela) am in Ibiza for an innovation conference and internet here is just the spottiest. My boss and I changed hotels three times in 24 hours because there wasn't any wifi available in our rooms.

    At present we're at the ATZARO, where the conference is taking place. The 'net pretty much works when it wants to, and less so on Macs: a member of the staff told me they typically shut off access to Macs because the variety of Apple products - iPhones, iPads, laptops - wreaks havoc on the local connection. He kind of made a big show of saying he'd bend this rule just for us, but no, not really.

    Our first day here, the mayor of Ibiza came up and said he wants people to think of Ibiza as a place for business, not just fun. Well, mayor, looks like there's a wide-open opportunity in paradise for a few business hotels.

    I really shouldn't complain though. It is beautiful here. And to prove it to you, here is a picture of sun-drenched dry grass.

    AdVerve will be back to its regularly scheduled programming, complete with Extra-Special Guest™, next weekerly.
  • May 19, 03:04 PM

    AdVerve 32 - Steve Jobs' Civil War



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    It would’ve felt right to also call it the A.D.D. edition because it’s all over the map topicwise. BUT WE MAKE IT WORK WITH COMMON THREADS. Who else can bridge Steven Jobs’ control freak with the Civil War? Not many. Not that many would try either. We then jump from that bridge into why boomers will never figure out Gen So What, then cap the party off with a look at how laughing out loud, well, it’s good for you AND the French. IT JUST IS.

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    Topics:

    00:00 – Intro
    00:37 – Tech meh
    01:07 – Steve Jobs’ Civil War
    09:49 – Heads are out
    11:42 – Angela’s Diesel rant
    19:26 – Art & Copy
    22:20 – Kodak, Courtney & memes
    30:50 – R.I.P. SNL
    31:58 – That damn war
    47:31 – Insecure, much?
    53:12 – France isn’t happy enough
    59:37 – Wrap

    Linkage:
    Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

    *Correction: The good gentleman from Connecticut spoke with haste. It’s silver over copper plates, not aluminum.
  • May 12, 02:49 AM

    AdVerve - 31 - Monty Media


    Aka, Social media + Scott Monty.

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    Why not call it that? He’s Ford’s director of social media—they *should* name the damn thing after him. But we go beyond Twitter doncha’ kno, as we first delve into Sherlock Holmes. From there, it’s Detroit’s fascination with muscles per gallon, followed by why brands blow it when it comes to hiring for social media. (Okay, so we worked a *little* social in there. LOOK AT THE DAMN TITLE—IT’S WHAT WE DO.)

    From there, we troubleshoot dealerships and the fun BP is having lately. Listen. Lather. Repeat. (Also find Scott on Twitter, Facebook and I Hear of Sherlock Everywhere.)

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    Topics:

    00:00 – 1. Sherlock Holmes 101
    12:13 – 2. Mr. Case Study
    20:18 – 3. Twitterer wanted: Inquire within
    29:11 – 4. Muscle Per Gallon
    40:04 – 5. Let the people decide
    47:09 – 6. Desktops, dashbords & iPads
    50:40 – 7. Caution: Showroom ahead
    54:44 – 8. Caution: PR crisis ahead
    59:42 – 9. Wrap

    Linkage:
    Send questions or comments to advervepodcast [at] gmail [dot] com. You can also leave a review.

    (Image.)
  • May 05, 06:11 PM

    AdVerve - 30 – Where My Toyotas At?


    We’re about the quality rants people. Everyone gets it this week: automakers, conferences and... okay, maybe just those two groups. We actually like some things too! But the majority of the time we cover the industry’s continued fascination with the appropriation of urban culture. Word. Angela then regales with stories of conference lore and behold as denizens of drabby interiors tweet brilliance to the outside world.

    Play the show now. (Or right-click to download directly.)

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    Topics:

    00:00 – 1. Intro to conference hell
    02:02 – 2. Where my Toyotas at?
    24:58 – 3. Conference Land USA
    37:42 – 4. David Lynch and internet madness
    52:39 – 5. Wrap

    Linkage:
    Send questions, comments or requests for newsletter inclusion to advervepodcast [at] gmail [dot] com. You can also leave a review.
  • April 30, 04:30 PM

    AdVerve - 29 – Ethicalicious


    It’s crisis time. Midlife. Quarterlife. We lead off there and only go scarier places. From tampon ad positioning (ouch) to journalistic ethos, nobody unturns a stone and beats its subject to death quite like us. (This would be the ongoing Gizmodo vs. iPad daddy iGod saga.)

    Along the way, we factoid yo ass with stuff even we didn’t know. The prize in the cereal box is Five Minutes With...™ guest Chapin Clark of @rga Twitter fame. From there, we create new agency job descriptions —- just because we can.

    All in all, it’s just another day in the AdVervehood.

    Play the show now. (Or right-click to download directly.)

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    Topics:

    00:00 – 1. Intro to our midlife crisis
    21:08 – 2. Five minutes with...
    28:38 – 3. Ethicalicious
    1:00:57 – 4. Wrap

    Linkage:

    Send questions, comments or requests for newsletter inclusion to advervepodcast [at] gmail [dot] com. You can also leave a review.
  • April 29, 12:55 PM

    AdVerve - 28 – Failed America Edition



    Well, if we didn’t anger the gods last show, Where’s My Jetpack’s Dave Wilke helps us bat clean-up. This time out, we collectively diss the failed promise that was supposed to be a greener, cleaner Jetpack in every home. Oh, and we give Jack Bauer a little what for too. French politics and marble countertops? Well, ya just hafta listen to find out! More Dave on Twitter as well as a lotta places else!

    Play the show now. (Or right-click to download directly.)

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    Topics:

    00:00 – 1. Intro to a failed America
    15:06 – 2. Jack Bauer saves America
    23:10 – 3. Maps
    28:48 – 4. Watching you
    41:08 – 5. A Return To Americana
    1:05:30 – 6. Wrap

    Linkage:

    Send questions, comments or requests for newsletter inclusion to advervepodcast [at] gmail [dot] com. You can also leave a review

    (Image.)
  • April 29, 04:06 PM

    AdVerve - 27 – God’s Privacy Policy



    Aaron Strout of CMO of Powered, joins us to discuss agencies of the future now, why privacy is not only an illusion but something you can’t even buy, and, oh, by the way, we save the Catholic church. No, we do, really. (Aaron can also be found on Twitter, his Quick-n-Dirty podcast and his Stroutmeister blog.)

    Play the show now. (Or right-click to download directly.)

    Subscribe via iTunes:

    Download the show directly here. Or subscribe via iTunes:

    Topics:

    00:00 – 1. Intro - agencies of the future
    29:10 – 2. A little privacy please
    41:15 – 3. Saving God
    50:06 – 4. Something nice in YouTubetopia

    Linkage:
    Send questions, comments or requests for newsletter inclusion to advervepodcast [at] gmail [dot] com. You can also leave a review
  • April 29, 04:07 PM

    AdVerve - 26 – George Parker edition



    It’s George Parker—the hell ELSE you need to know. He of AdScam blog fame. Of non-Twitter fame. Of MadScam and Ubiquitous Persuaders book fame.

    Normally, we do a timeline breakdown of the topics, but that wasn’t happening this time out as we cover in no order the arrogance of Apple, child labor, Modernista!, Crispin, critics, lawsuits, Domino’s pizza, Microsoft, eBay, tag sales, iPad, Will it Blend, French things, cigarette penis envy, GoDaddy and a buncha other stuff.

    And we even manage to drop a few F-bombs *here and there*.

    Play the show now. (Or right-click to download directly.)

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    Download the show directly here. Or subscribe via iTunes:

    Linkage:
    Send questions, comments or requests for newsletter inclusion to advervepodcast [at] gmail [dot] com. You can also leave a review
  • April 29, 04:09 PM

    AdVerve - 25 – Sexy time!


    We didn’t intend to go where we did, WE JUST ENDED UP THERE IS ALL, OKY?. From Ricky Martin to fidelity in marriage (and Tiger Woods’ lack thereof), to copywriting jobs for adult film titles, no stone was left unturned this week.

    Fear not, for some things we cover are SFW. Like Tim Burton and the idea of adapting classic books always pissing someone off. Oh, and because we have a thing for film, why do people always a foreign language in their native tongue perfectly, but just fake a bad accent? We tell you. Nobody else will, but we do. Find out why God hates people who yell during the quiet parts of songs. Oh, and we also invent a device to rid YouTube of shitty videos. (We’re looking for funding, so, email us on that.)

    We also balance the narsty with the beautious, too. SO there.

    Play the show now. (Or right-click to download directly.)

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    Topics:

    00:00 – 1. Accents in film
    06:33 – 2. Tim Burton’s House of Adaptations
    14:44 – 3. Tiger Woods House of fidelity
    21:15 – 4. Something nice in YouTubetopia
    26:08 – 5. Chatroulette guy
    29:33 – 6. What’s next
    34:45 – 7. Adult movie copywriter wanted
    39:34 – 8. Just apologize already
    41:31 – 9. We love the Ricky Martin
    43:19 – 10. God loves concerts
    44:49 – 11. The Shit YouTube Video Filter Thing
    46:02 – 12. Ricky Martin, part II
    48:35 – 13. Fidelitus Interuptus
    49:51 – 14. Wrap

    Linkage:
    Send questions, comments or requests for newsletter inclusion to advervepodcast [at] gmail [dot] com. You can also leave a review.
  • April 29, 04:13 PM

    AdVerve - 24 – The Lost Edition


    Aka, the make-up replacement edition, not the *show* Lost. SUCKA!

    We cover it all: Monkey AIDS conspiracy theories. Warren Buffet’s dance of love. Bob Garfield’s comments of... whatever they are. Angela then breaks down the difference between American and French dogs. Both it seems, need a certain degree of therapy.

    We also recap Parisian tech conference techness and why your privacy is an illusion—and why people still don’t care. Five Minutes With... features Aaron Strout, CMO of Powered. (On Twitter too.) We also mange to get the show in under an hour, based on our crowdsourced fan poll. (Gonna try to do a 30-minute show sometime. No promises; WE'RE GONNA TRY.)

    Play the show now. (Or right-click to download directly.)

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    Topics:

    00:00 – 1. French dogs
    03:23 – 2. Lostcast
    04:47 – 3. Annie Vuitton
    07:08 – 4. Tech, crunched
    10:49 – 5. Fun with AIDS conspiracies
    14:53 – 6. All the Wiki that’s fit to print
    18:29 – 7. Bowie vs. Gervais
    20:11 – 8. Chatroulette Piano Guy
    22:36 – 9. Welcome to Google World™
    24:15 – 10. The *other* B.G.
    30:38 – 11. Evil Nestlé and animal testing
    42:13 – 12. Ben Stiller’s new shitty movie
    43:34 – 13. Five Minutes With... Aaron Strout
    48:35 – 13. Privacy? HA!

    Linkage:
    Send questions, comments or requests for newsletter inclusion to advervepodcast [at] gmail [dot] com. You can also leave a review.
  • March 25, 11:00 AM

Profile

Angela Natividad

Marketing and Advertising | Paris Area, France, FR

Thinker by nature, wordsmith by trade.

Transatlantic podcast hostess, ad/tech journo, string theory dabbler. Creator of life on the weekends, but strictly single-celled. (Nobody likes a mutiny.)

You may email if you like.