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Loughlin O'Nolan |
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I do communications and marketing and online things. Cats dislike me.
Have a click around on the links below if you want to find out a bit more about me. As you may notice, I don't do Facebook except anonymously, and have no plans to be going public and sharing that much activity data with them anytime soon. Do feel free to connect with me on LinkedIn or Twitter though.
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Tweets
- @kissane @dansinker good lord. i think i thank you.
- @niallharbison Better not to repeat that IMO
- RT @rationalists: Mitt Romney says his VP pick will be someone like him. Does he know Montgomery Burns is a fictional character?
- Latest crop of pornbots had actually posted some tweets. Tweets that would make @Horse_ebooks proud.May 20, 12 from web Reply, Retweet, Favorite
- RT @emilystoddard: Wow, GR Parks & Rec sure knows how to put non-swimmers at ease with their program names > http://t.co/h9059uiu
- What damage is this likely to do to the Superbowl IPO? http://t.co/9fudfJWzMay 19, 12 from web Reply, Retweet, Favorite
- RT @mjrobbins: Storifying: How video games ruined our lives - heartbreaking true stories of the impact of gaming http://t.co/sSXLz30c
- Oh goodness me, Newstalk has discovered cigarettes are bad.
- @dermotcasey Opposite the Dental Hospital?
- @susan_lanigan There usually isn't, I just read them in appalled fascination. Often I can't work out what point they're trying to make.
- @susan_lanigan Yes. The commenters seem to be in particularly good form this evening. Even crazier than usual.
- Story about possible racism amongst taxi drivers descends into weird fight in comments about halal butchers. As always, thank you Internet.
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Posts
- Apr 13, 12
Great overview and introduction to content strategy from Melissa Rach (@melissarach).
- Apr 10, 12
Decent enough high-level presentation that introduces a few of the basics of community management.
How To Be An Awesome Community ManagerView more presentations from Marta Majewska - Mar 21, 12
- Mar 07, 12
When people talk about Facebook stalking, they tend to mean spending a mildly titillating few minutes finding out how well or how poorly certain people’s lives have gone since you last saw them. There is obviously also a more serious version of this which leads to harassment and lawsuits.
You could also use the phrase Facebook stalking in another way entirely, referring to Facebook’s relentless attempts to follow it’s users around the web and monitor their behaviour off the Facebook site.
The latest example of this is a clever but creepy attempt to discern whether users are opening email sent to them by Facebook.
- Feb 24, 12
Apple are holding a competition of sorts. The winner will be the person who downloads the 25 billionth app from their App Store.
That is a staggering number of downloads, but I wonder how many of those (soon to be) 25 billion are still on devices?
I’m not an iPhone user, so can’t comment on how long apps stay on iPhones but I certainly download lots of free apps from the Android Market, and discard a large number of them shortly afterwards.
I presume it is likely to be markedly different for paid apps. It’s human nature to hold on to something that we’ve paid even just a nominal amount for.
- Feb 23, 12
Wise words from Scott Stratten, author of Unmarketing. I wouldn’t say you have to be totally focused on just one platform, but attempting to keep content fresh on every available channel is a fools’ errand.
Do your research, find out where your customers and prospects are and get in amongst them.
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- Feb 22, 12
Nice follow up from Heidi Cohen on the Altimeter Group report into content marketing that I posted a few days ago.
Content marketing is different from your other forms of marketing. While it doesn’t include a media cost, it requires relevant stories.
Those tasked with an organisation’s content marketing need to be capable of, and empowered to tell those stories. Stories also have to be compelling. For the majority of consumers, regurgitated press releases are not compelling.
- Feb 21, 12
Interesting, if a little odd attack ad from Microsoft targeting Google Apps. Proof surely that Microsoft must be feeling a little pain as a noticeable number of their corporate customers are switching to Google Apps.
Personally, I’ve found the free versions of Google’s productivity suite to be immensely useful for collaborative working for several years now, and would find it hard to live without them. Obviously they’re not perfect but in some ways this is preferable to the mass of unnecessary features that have been crammed into MS Word, PowerPoint and Excel over the last several releases.
- Feb 21, 12
No fixed abode, on the run, and evading the authorities? Not to worry. UK courts can now summon you to face trial through Facebook.
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- Feb 19, 12
Decent Altimeter Group report into content marketing.
Content: The New Marketing EquationView more documents from Altimeter Group Network on SlideShare
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Posts
- May 08, 12
- May 05, 12
Here are a few articles I enjoyed this week. You never know, maybe you might as well.
- ‘What Big Media Can Learn From the New York Public Library’, from The Atlantic.
Quite a lot, actually. The NYPL is doing some truly amazing things online, totally changing and reinventing the way it interacts with its users. In fact, it doesn’t regard them as users but curators and creators in their own right.
- ‘Expletives Not Deleted’, from The New Yorker.
Armando Ianucci profile. I’m enjoying what I’ve seen of ‘Veep’ so far, even without an obvious Malcolm Tucker character.
- ‘Stephen King: Tax Me, for F@%&’s Sake!’, from The Daily Beast.
A sweary Stephen King cuts through the nonsense in the taxation debate. A pleasure to read.
Mitt Romney has said, in effect, “I’m rich and I don’t apologize for it.” Nobody wants you to, Mitt. What some of us want—those who aren’t blinded by a lot of bullshit persiflage thrown up to mask the idea that rich folks want to keep their damn money—is for you to acknowledge that you couldn’t have made it in America without America.
- ‘The Pirate Bay copyright crackdown is unsustainable’, from The Guardian.
Whilst it is amusing to watch ‘big media’ flounder around attempting to save their broken business model, this is slippery slope territory. Of course, moderately tech-savvy folks will be able to get around most ham-fisted blocking attempts that governments attempt to impose upon ISPs, but this does open the door to abuse. My concern is that many legislators and many judges have shown that they just don’t understand how the Internet works, and how it delivers the benefits that it undoubtedly does.
Copyright cannot be allowed to be treated as a more fundamental right than free expression, or a more important issue than a free and open internet.
- ‘Amazon aren’t destroying publishing, they’re reshaping it’, from The Guardian.
Good piece on Amazon, Google and Apple as content gatekeepers, and the stagnation rather than innovation this encourages.
- ‘How to Write about Africa’, from Granta.
As Homer Simpson said, “it’s funny because it’s true”. In this case it’s also more than a little sad.
Users, even in a library, can no longer be shushed.
Whilst you’re reading those, I recommend wrapping your ears around this. Requires tolerance of repetitive electronic music for maximum enjoyment. Also, the Red Hot Chili Peppers put in an unwelcome but thankfully reasonably brief appearance. You have been thoroughly warned.
- ‘What Big Media Can Learn From the New York Public Library’, from The Atlantic.
