free thinker, networker, social media explorer, angel investor, communicator
Its going to be usefull in the competition against Samsung and the Android platform.
Che cosa succede quando si cerca "google" su Google? Se ci si chiama Simone Ruzzo, può capitare di venire risucchiati all'interno del mondo virtuale della Grande G.
È questa la premessa di Lost in Google, nato come cortometraggio alcuni mesi fa dalla mente di The Jackal, pubblicato su YouTube e ora diventato una web serie.
L'episodio zero prometteva che i commenti più interessanti inseriti dagli utenti sarebbero stati usati per la trama dell'episodio 1, Forever Alone, e così è stato: quello che si vede nel video è in parte frutto della fantasia dei Jackal e in parte suggerito dai commenti, segnalati ogni volta in sovraimpressione.
Non ci sono dunque limiti a quello che può succedere in Lost in Google, che promette di riscuotere un successo in Rete anche maggiore di quello di Freaks, precedente "fatica" dei Jackal.
Altro esperimenti interessante da tenere d'occhio..
IKEA in the UK has launched an interactive social experience on YouTube. The above video is the ad to launch the overarching campaing around IKEA having everything to get you happy to bed, but the real fun is on their YouTube channel, where they'
| Venpop Makes a Case Against Adding Shopping Carts on Facebook Source: allthingsd.com Retailers have flocked to Facebook, looking to create a community of users who "like" their brand. But now the big question is how do you drive additional sales? | |
Il tablet che segna la fine della divisione tablet di HP..
Sent from my road warrior !
Skype Wi-Fi iOS app lets you access the Internet on a per-minute basis
http://www.tuaw.com/2011/08/17/skype-wi-fi-ios-app-lets-you-access-the-internet-on-a-per-minute/
The Series A Squeeze
http://techcrunch.com/2011/08/17/the-series-a-squeeze/
Now this is one cool real life social experiment from LivingSocial. In the hope of creating some buzz and showcasing the many great discounted things you can get from LivingSocial, they decided to deck out a cab with a mystery take-it-or-leave-it
With the online advertising landscape changing, social networks are becoming increasingly important for connecting with potential and existing customers. Facebook is at the head of the pack when it comes to social network advertising, and more businesses are choosing to purchase ads on Facebook to drive more attention to their Facebook Pages.
Facebook’s importance in the Internet marketing world is certainly hard to deny, however many marketers have struggled to quantify costs and ROI associated with their Facebook marketing campaigns.
Webtrends, a web analytics provide, has dug into the data and gives us an overview of costs. More than 11,000 Facebook advertising campaigns studied, all of which were designed with the intention to drive a user to ‘like’ the advertiser’s Facebook Page, finding that the cost associated with the activity is $1.07 per conversion. Of course as Facebook awareness builds, costs increase. Back in 2009, these same ads had a CPM averaging 17 cents. In 2010, the cost rose to 25 cents, click-throughs decreasing, lowering to .051% in 2010 compared to 2009’s .063%.
If you consider operating costs of other display based advertising services, such as Google’s display network, these numbers look fantastic, even with increasing costs. Of course as marketers it’s important to look inside the data to find out what’s really working. What are your campaign goals? How much traffic are these ads generating? What is the actual onsite conversion rate potential?
Justin Kistner from Webtrends spoke to the Wall Street Journal regarding the actual value that Facebook fans add, saying it “depends on the kinds of campaigns you are driving at that fan base.” If you step back and think about the core of a social media marketing campaign, of course you have to design it around user activity and the likelihood of users sharing information with their friends. Posting products and expecting sales simply won’t work.
This is easier said than done, of course. Many marketers have faced an uphill battle when attempting to get Facebook fans to take meaningful action. Social media related campaigns require involvement and personalization in order to be most effective, and this may not be practical across all markets.
In fact, one study shows that social media drives only 3% of traffic to e-commerce sites. At first glance, this clearly isn’t encouraging to those involved in markets such as online retail. Facebook-based retail could be a potential option, using FBML to include your e-commerce products within a tab on your Facebook Page. This requires investment, not only with the intention of making your products more ‘socially available’, but for measurability.
This doesn’t mean that you shouldn’t focus on investing in a Facebook campaign – there are 650 million users, this isn’t a market you can ignore. Custom Facebook pages may be relatively inexpensive, however remember that this is only one step in a larger process.
Facebook is the world’s largest social network – it’s going take a real campaign to make it work.
For those who want to learn more about how advertising works on Facebook, here’s a video:
Have you done any Facebook advertising or campaigning to date? Let us know in the comment section below!
via marketaire.com
Parlando di Consumatori e l'evoluzione dei Social Network a Radio RAI con Ilaria Amenta il 4.8.2011 a Hello Italia
Estratto della conversazione, di questo e molto altro parleremo con i nostri clienti al rientro dalle ferie.
Here is the latest digital campaign from Diesel, it's called "Be Stupid At Work" and is centred around a desktop application called the "Excellbook". Weird right? Well, it's pure genius actually. Diesel's Excellbook becomes your entire Faceboo
Here is a great way to integrate an online shopping experience into people's offline world. Tesco, in the Korean market, wanted to become the No. 1 retailer without increasing the number of their stores. Knowing that the Koreans are the 2nd most
| More on Lady Gaga Starbucks... | |
| Starbucks & Lady Gaga Team Up On Scavenger Hunt Source: mashable.com Starbucks starts a two-week scavenger hunt in partnership with Lady Gaga on May 19. Rewards include Starbucks- and Lady Gaga-related prizes. | |
Check out this link and see for yourself
http://www.ro.me/ Its quite amazing !!! Enjoy. Sent from mystery box !Ribloggato da Riccardo Jelmini: Il progressivo affermarsi degli smartphone è un fattore da analizzare con la dovuta attenzione, e con cui il mondo del marketing farebbe bene a fare subito i conti. A dircelo è anzitutto un elemento di tipo ‘generazionale’ che è stato ben illustrato dal Cisco Connected World Report 2012 , una ricerca [...]
See on Scoop.it – Italian Startups Editor’s note: Jeremy Liew is a managing director at Lightspeed Venture Partners. As a VC, my interest in the Bitcoin ecosystem is not ideological but, rather, mercenary. See on techcrunch.com
For all you Google reader addicts this will ease your pain… Google Reader is dead, so we rebuilt it for you in Zite (in six hours). 10 Tagged: google reader
Ribloggato da GigaOM: It's been just a few weeks since iOS email app Mailbox launched and already it's already been snapped up by a larger company. Cloud storage provider Dropbox on Friday said it will acquire Mailbox. The company did not disclose the purchase price. In total, Mailbox has taken 1.3 million reservations and is processing [...]
I am in the top 5% influencer of Kred ! Seems that activity pays back … Tagged: Kred, Social Media
Ribloggato da TechCrunch: Social voting app Polar has raised $1.2 milliom from Yahoo founder Jerry Yang at AME Cloud Ventures, Greylock Partners' John Lilly, LiveOps Chairman and former eBay COO Maynard Webb, Ash Patel at Morado Ventures, Brian O'Malley Mike Dauber at Battery Ventures, Google's Don Dodge, Sam Pullara, and others. Polar is the brainchild [...]
Congratulations! You have one of the top 1% most viewed LinkedIn profiles for 2012. Tagged: Linkedin
Here is the Pitch held yesterday in Moutain View at 500 Startups demo day These are the slides.. Pick1 – Know Your Customers from 500 Startups We are the middle of a round and things are looking great ! Please contact founders@pick1.com Tagged: Doochoo, Pick1
Ribloggato da TechCrunch: Editor's note: Maria Rocio Paniagua currently works as a project manager at Innku, one of the top mobile and web workshops in Mexico. She is very passionate about all things technology, entrepreneurship and innovation. Follow her on Twitter. Mexico 15 years ago may not look very different from today if seen from [...]
Un salto nel futuro delle startup della silicon valley Rientrato dai tre gg di full immersion in un mondo che qui oramai credevo dimenticato, plotoni di startup, alcune con modelli ancora tutti da disegnare ed affinare ma con un intuizione di base e tanta voglia di provarci. Si respira un energia fantastica. Vinod Khosla, il [...]
Presently acting as Chairman of a Communucations company building:
-Media Strategies,
-second screen approaches,
-managing online presence for large corporations looking to monitor and implement:
-ORM (Online Reputation Management)
-Social Influencing
-Engagement
-Conversion with clear ROI
-Consulting in the field of Innovation and Business Innovation;
-re-targetting
-big data
-customer insights.
Business Development exec with broad experience in all aspects of the sales, accounting and localization process. Direct experience with all leading Italian telcos, Energy & Utilities and Media. Proven track record in Italy and abroad.
Launched live TV, on demand video services on 2.5/3 G and UMTS hosted video services, FMC services.
Started a company in the OTTV "Over the Top TV" Space, developing services for media companies and large enterprises that want to tap into this new screen and enter the living room.
Successfully grew and sold a medium size company with over 100 employees.
For all you Google reader addicts this will ease your pain…
Google Reader is dead, so we rebuilt it for you in Zite (in six hours).
10
Mobile Social Voting App Polar Raises $1.2M From Jerry Yang, John Lilly, Maynard Webb And Others http://wp.me/s2vZWE-61
[youtube=http://www.youtube.com/watch?v=4OGyEII71I4&w=600&h=366]Social voting app Polarhas raised $1.2 milliom from Yahoo founder Jerry Yang at AME Cloud Ventures, Greylock Partners’ John Lilly, LiveOps Chairman and former eBay…
Flexible Electronics That Can Be Applied Like Temporary Tattoos May Able To Control Machines With Their Mind
Temporary electronic tattoos could soon help people fly drones with only thought and talk seemingly telepathically without speech over smartphones, researchers say. Electrical engineer Todd Coleman at the University of California at San Diego is devising noninvasive means of controlling machines via the mind, techniques virtually everyone might be able to use.Commanding machines using the brain is no longer the stuff of science fiction. In recent years, brain implants have enabled people to control robotics using only their minds, raising the prospect that one day patients could overcome disabilities using bionic limbs or mechanical exoskeletons.
Whether Silvio Berlusconi wins or loses, the country is determined to ignore uncomfortable truths.
True…
Top 20 Venture firms:
These are the big boys to want to have on your side if you’re looking for the big exits even time of Series A crunch…
China Has Overtaken The US as The World’s Top Market For Smart Devices
China has passed the U.S. to become the world’s top country for active Android and iOS smartphones and Tablets, a year after the country became the fastest-growing smart device market in the world. That’s the conclusion of a new report by Flurry Analytics, which tracks usage and device characteristics across a large number of mobile apps.