Profile
Industry Analyst at sterkly
Marketing and Advertising | Greater San Diego Area, US
Summary
Tech-savvy, great communication skills, a quick learner, meticulous worker, design/art enthusiast, love social entrepreneurship and willing to take on any task and any deadline with a smile on my face.
Specialties: Photography (digital & manual), customer service, group management, event management, coaching, blogging, internet research, strategizing, organizing
Experience
- Nov 2011 - PresentIndustry Analyst / sterklysterkly is a digital marketing company offering software providers turnkey marketing solutions for acquiring the largest volume of high quality users. sterkly goes beyond impressions, clicks, and conversions to champion and protect your brand, leading to increased ad receptivity, increased intent to download, and increased brand awareness. [Industry Analyst] Collect and analyze data to evaluate existing and potential product and service markets. Identify and monitor competitors and research market conditions or changes in the digital marketing industry that may affect company sales. Use the data obtained to update my colleagues so as to aid in the improvement of user acquisition quality, increase revenue, and gain competitive advantage. [Marketing] Maintained company social media presence and contributed to the company blog. Assisted in search engine optimization assignments by providing requested research and completing copywriting assignments. Co-designed and executed promoted Twitter campaign and Facebook advertisement campaign; optimized creatives and copy for increased receptivity and managed to increase the company's social media reach substantially in short amount of time. [Corporate Social Responsibility] Negotiated the relationship between the company and the Lion Conservation Fund in efforts to create a positive image for the company. Created and maintained a blog for the purpose fo cause marketing that focused on the company's relationship with the non profit organization. [Research] Extensively read in the digital marketing industry and knowledgeable in topics such as: search engine optimization, website optimization, social media marketing, inbound marketing, display advertisement, affiliate marketing, paid search, monetization, and copywriting.
- Oct 2011 - PresentBrand Ambassador / CobaDistribute samples of Coba product and communicate Coba brand and what the products are (flavors, ingredients, health benefits, etc) on a store level basis and at events. Communicate brand awareness at events such as parades, festivals, outdoor concerts, trade shows, and sampling in random locations (e.g. colleges, beaches). Manage coordination with Coba clients and their marketing departments for scheduling product demonstrations. Marketing analysis on consumer reactions, questions, and concerns. Manage store merchandising: Shelf organization, hanging POS materials, etc. Responsible for sales tracking on effectiveness of each product demonstration. Actively seeking out possible events around the city to recommend for Coba promotions.
- Mar 2011 - PresentMarketing Assistant / Track the ImpactCompleting sales-related and marketing administrative projects that include running marketing and sales reports, conducting research on company and other assignments in database. Assisting in writing and editing sales and marketing materials, which include articles, presentations, white papers, and collateral. Providing assistance in creating and enhancing the campaign list. Maintaining project tracking spread sheets and business line marketing calendars. Providing administrative aid for various projects related to market and assisting in promotional strategies. Serving as liaison between advertising agencies and the company, print suppliers, freelance talent, and various marketing services. Updating company headlines and news in the website and managing social media presence.
- May 2011 - PresentDigital Marketing Intern / eBoost ConsultingDigital marketing: developed skills in SEO, PPC, conversion design, persona development, strategic positioning, social media marketing, email marketing and business consultation and presentations in order to deliver best practices and results to clients. Consulting: managed a full digital marketing project for a non-profit organization (The Office of Letters and Light) and providing business consulting services in order for them to meet their objectives. Collaborated within a team to reach project objectives while publishing an internal professional journal, managing the company's intern section social media, and recruiting/hiring the next intern class.
- Jan 2008 - PresentManager / Nuyo Frozen YogurtPromoted to supervisor 3 months after hire; promoted to manager 6 months after hire at a fast-growing small business. Participated in company strategic planning and decision making, which resulted in improvements to the business development process and company profitability. Helped open and launch second store and increased sales by 50% in the first year. Administered all general business activities such as general accounting, ordering supplies/products sold, troubleshooting equipment problems, payroll, general financial bookkeeping and executed marketing tasks. Monitored sales, cost of goods sold (COGS), inventory, labor expenses and budget. Conducted employee evaluations and delegated work tasks. Oversaw staff recruitment, hiring, and training of 15+ staff group. Cultivated positive and encouraging work environment and developed team members into effective workers that resulted in satisfied customers and an employee turnover rate of less than 10%. Mediated staff disputes and customer complaints. Maintained labor costs under 12% and COGS under 29%- met monthly goals progressively and received recognition.
- Mar 2004 - PresentAssistant Coach / Marissa's Dance StudioExtensive community service involvement with children and teenagers through Marissa’s Dance Studio-- 6+ years of volunteer assistant coach and mentor. Organized fundraisers, arranged sponsorship agreements, administered practices, helped orchestrate dance events and witnessed adolescents develop in a positive matter due to extensive, caring mentoring. 75% success rate for fundraising monetary goals.
- Apr 2003 - PresentOffice Assistant / Law Office of Bates & LevyPerformed administrative and secretarial support functions for two lawyers and legal secretaries. Maintained an organized and functional law office, law library and business. Responsible for maintaining, managing and archiving 300+ case files at a law firm and 15+ personal files at a business. Prepared correspondence, reports, and memoranda and completed other given assignments in a timely manner. Assisted lawyers with Spanish-speaking client meetings. Demonstrated ability to maintain composure and work efficiently while keeping confidentiality.
- Jun 2005 - PresentStudent Assistant / California Department of JusticeProcessed and circulated books and materials for attorneys. Organized materials to allow for a more user-friendly library. Assisted with reference requests, oversaw interlibrary loans and updated law manuals.
Education
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2010 - 2012National UniversityMBA in Business Administration- Marketing emphasis
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2005 - 2008San Diego State University-California State UniversityB.A. in Social Science- Sociology emphasis
Additional Information
Websites:
Honors:
Dean's List 2007- SDSU
Interests:
Dancing (dance team assistant coach); muay thai (kickboxing); reading; photography; hiking; snowboarding; running
