Lisa Tufano
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Photos" data-title="Whirligig." data-link=""> " data-title="Lisa Tufano's sleepy puppy." data-link=""> " data-title="Fur babies can smile too." data-link=""> " data-title="Beware of flying purple people eaters." data-link=""> " data-title="Not sari." data-link=""> " data-title="Pucker up!" data-link=""> " data-title="Dapper." data-link=""> " data-title="Lisa Tufano vs. Los Angeles Color Run" data-link=""> " data-title="Marks the spot." data-link=""> " data-title="Aviator." data-link=""> " data-title="So this happened today..." data-link=""> " data-title="Chillin'." data-link=""> " data-title="Julius, master of disguise." data-link=""> " data-title="Snuggle puzzle" data-link=""> " data-title="Snugglesworth." data-link=""> " data-title="Snuggler." data-link=""> " data-title="Santa drives a scion." data-link=""> " data-title="Thank you, Captain Obvious." data-link=""> " data-title="Christmas Charlie." data-link=""> " data-title="Ho ho ho" data-link="">
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Info
- Outside sales executive and marketing consultant specializing in SaaSInternet | Greater Los Angeles Area, USSummary
Outside sales executive with marketing and business to business selling experience.
• Adept at identifying buyer requirements, developing relevant solutions, and relating the benefits of those solutions to clients and prospects.
• Proven ability to enter new environments and produce immediate results through the use of an entrepreneurial sales style, creativity, and practical skills.
Specialties: Solution Sales ∙ Strategic Marketing ∙ Prospecting ∙ Presentations ∙ Negotiations ∙ Problem Solving ∙ Consultative Sales ∙ Time Management ∙ Salesforce.com ∙ E-Commerce Knowledge ∙ Trade Shows ∙ Oral/Written Communication ∙ PowerPoint ∙ MS Excel/MS Word ∙ Adobe Photoshop/IllustratorExperience- Nov 2012 - PresentSenior Digital Marketing Consultant and MAR for LeaseStar / RealPage, Inc.
Single-handedly responsible for selling into and servicing the entire US market from November 2012 until February 2013. Assisted in training and preparing the expanding LeaseStar sales team as RealPage launches several new LeaseStar product offerings. Meanwhile, I continue to specialize in the LeaseStar marketing suite of solutions, including:
• Pay-for-performance apartment advertising
• Directory marketing strategies such as optimized Craigslist posting and monitoring services
• Websites, SEO, and mobile optimization
• Incentive-based social media referral campaigns
• Online reputation management and remediation
• Syndication services to achieve message/price consistency across online channels
• Lead management and optimization solutions
- Aug 2011 - Nov 2012Senior Account Manager and PSR for LeaseStar / MyNewPlace.com, now a division of RealPage, Inc.
Charged with the roll-out and expansion of RealPage LeaseStar business partnerships. Promoted multiple times to oversee an ever-expanding territory throughout 2012.
Product specialties include:
• Pay-for-performance apartment advertising
• Craigslist posting and monitoring services
• Websites, SEO, and Mobile optimization
• Incentive-based social media referral campaigns
• Syndication services to achieve message/price consistency across online channels
• Lead management and optimization solutions
- Jan 2006 - Aug 2011Territory Manager / Rent.com, an eBay company
Rent.com is a leading Internet Listing Service for the Multifamily industry. Product offerings include pay-per-lease apartment advertising, direct email marketing campaigns and premium/featured placement in listing search results.
• Top performing sales executive overseeing Rent.com’s 2nd largest sales territory.
• Responsibilities included new client acquisition and business development efforts.
• Worked independently within the assigned territory to establish new business partnerships and deepen existing relationships.
• Originally started out in sales support as an Account Manager and received numerous performance-based promotions that eventually resulted in a sales territory roughly equal to 1/3 of all US accounts.
- Jul 2004 - Jan 2006Marketing Manager / Biltmore Communications
• Built and maintained high-touch relationships with HOA, leasing, and management staff among 50+ residential communities and 2 major universities in Atlanta.
• Tracked and increased subscriber penetration through individualized marketing campaigns.
• Responsible for design/production of all marketing collateral and sales presentation documents.
• Oversaw brand expansion through trade shows, off-site events, community service and sponsorships at the local and national level.
Education-
2001 - 2004University of North Carolina at Chapel HillBA in Political Science
Activities: Pi Beta Phi, Order of Omega Leadership Honor Society, 2 semesters of international study abroad in Europe -
2000 - 2001New York University
Additional Information-
Honors:Yelp Elite Squad - Los Angeles, 2013 Yelp Elite Squad - Los Angeles, 2012 Yelp Elite Squad - Los Angeles, 2011 Yelp Elite Squad - Los Angeles, 2010
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Interests:Triathlons, travel, health & wellness, adventures in general
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Favorites
Creative Imaginista.
(Advertising/Marketing consultant, review writer, graphic designer, former brand ambassador/model, triathlete, raw food
enthusiast & mom to 2 adorable fur babies)
Lisa Tufano's tiramisu is off the hook!
She enjoys athletic endurance events, philanthropic projects, making art, filling her passport with new stamps, throwing amazing costume/themed parties, snuggling her fur children and supporting creativity in general.
She is a cum laude graduate of UNC-Chapel, where she majored in Political Science, studied abroad in Europe for a year and, as the Philanthropy Chair of the NC Alpha Chapter of Pi Beta Phi, Lisa oversaw various fundraising efforts to donate over $10K to causes like Project ALS, the Orange Co. Rape Crisis Center, and local literacy organizations.
Today she lives in Los Angeles, CA, where she has pursued a career in outside sales and in her free time has completed many triathlons and endurance running events. Lisa has continued to dedicate herself to philanthropic pursuits, volunteering and fundraising with Team in Training/Leukemia & Lymphoma Society, Junior Blind of America, the Los Angeles Food Bank, and most recently the One Love Generation.
